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MASTER OF BUSINESS ADMINISTRATION

[ TWO-YEAR (FULL TIME) AND THREE-YEAR (EVENING) ]

CP 101 – At MBA Full Time Semester – I


CP 101 – At MBA Evening Semester – I

Managerial Economics
Objectives:
The Objectives of the course is to acquaint the participants with concepts and techniques
used in Micro-Economic Theory and to enable them to apply this knowledge in business
decision-making. Emphasis is given to changes in the nature of business firms in the context of
globalisation.
The Objective of this course is to given the students an understanding and an appreciation
of use of the concepts and tools of economic analysis in relation to managerial decision making
and to enable them to understand the economic forces governing industry and business.
Course Contents :
Concepts and Techniques – Nature of business decision-making, marginal analysis,
optimisation; Theory of Demand – demand functions, income and substitution effects, revealed
preference approach and demand forecasts; Production and Cost- returns to scale, cost curves,
break-even analysis; Theory of Firm – profit maximisation, sales maximisation, organisational
slack, ownership and control; Market Structure – competition, monopoly, oligopoly, non-price
competition; Macro Economics Aggregates and Concepts – GNP and GDP- Aggregate
Consumption-Gross Domestic Savings-Gross Domestic Capital Formation- WPI,CPI, and
Inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy;
Concept and Measurement of National Income; Determination of National Income-Consumption
Function, Fiscal impact and Investment, Synthesis of Monetary and Real Factors.
Suggested Readings :
1. Adhikary, M. Business Economics.; New Delhi, Excel Books,2000.
2. Baumol, W J. Economic Theory and Operations Analysis, 3rd ed., New Delhi,
Prentice Hall Inc., 1996.
3. Chopra, O P. Managerial Economics, New Delhi Tata McGraw Hill 1985.
4. Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New
Jersey, 1996.
5. Koutsoyiannis, A. Modern Micro Economics, New York, Macmillan, 1991.
6. Milgrom, P and Roberts J. Economics, Organization and Management, Englewood
Cliffs, New Jersey, Prentice Hall Inc. 1992,

CP 102 – At MBA Full Time Semester – I


CP 102 – At MBA Evening Semester – I

Organizational Behaviour
Objectives:
The basic objectives of the courses is to reflect the latest thinking and practices for
creating conduction in behavioural areas among the participants of the programme who have no
prior formal exposure or training in the topic, issues and concepts central to organization
behaviour. With the broad objectives the goal of the course would be
(a) To make the participants acquaint about the important concepts and issues, which
may influence their behaviour and various competences in practice.
(b) To help the participants develop their competencies and knowledge that they will
need to be as effective professional managers and leaders & role of behavioural
science.
(c) To encourage the students for active involvement in challenging task of developing
analytical, perceptual, communication, skill and managing self-esteem,
Programme aims to focus behavioural aspect and its linkage with developing competencies.
Course Contents :
Concept of Organisational Behaviour, Role of Behavioural Factors in Management,
Foundation of Organisational Behaviour.
Individual Behaviour : Psychological factors in Human Behaviour Perception : Perceptual
selectivity, Managerial Implications, Theories of Personality Development; Personality and
Performance; Attitude-its formation and change.
Theories of Motivation : Need Hierarchy, two-Factor Theory X and Theory Y; Theory Z;
Motivation-Expectancy models. Immaturity-Maturity.
Leadership : Theories styles and leadership effectiveness; Interaction of individual and
organization : organizational Effectiveness-concept and Approaches.
Concept of Organizational change and Development.
Linking the above concepts to developing and influencing competences of individuals as
managers.
Suggested Reading :
1. Hellri, Sloaime, Woodman L. : Organisationa Behaviour Pub. By Thomson Learning.
2. Robina S. P. : Organisation Behaviour Pub. By PHL.
3. Davis Kenth : Human Behaviour at Work by Tata Mc Grow Hills Luthans F :
Organisation Behaviour Pub. By Tata Mc Graw Hill.
4. Prasdad D.H. : Organisation Theory & Behaviour – Sultanchand, 1982.
5. Schein E. H. : Organisational Psychology, PHY, 1983.
6. Hersey P. and Blanchard K.H. : Management of Organisational Behaviour, PHY
1980.
7. Luthan F. : Organisational Behaviour, MC Graw Hills, 1983.
8. Pareek U. et. Al. Behavior Process in Management – Oxford & IBH.
9. Keith, Da is : Human Behaviour at New Delhi, Tata Mc Graw Hill, 1989.
10. Robbins, G.P.: Organisational Behaviour, PHL, 1985.
11. Secord P.F. and Backman C.W., Social & Psychology, Mc Graw Hill.
12. Halloran J. : Applied Human Relations, PHI, 1980.

CP 103– At MBA Full Time Semester – I


CP 103 – At MBA Evening Semester – I

Managerial Accounting
Objectives :
The objective of the course is to acquaint the students with the language of Accounting
and to develop in them the ability to evaluate and use accounting data as an aid to decision
making . The main purpose is to assist the students in developing skills in problem solvating and
decision- making in the financial area. Emphasis is laid on analysis and utilization of financial
and accounting data for Planning and Control.
Course Contents:
Financial Accounting – Concept, Importance and Scope, Generally accepted Accounting
Principles, Preparation of Financial Statements with special reference to analysis of a Balance
Sheet and Measurement of Business Income, Inventory Valuation and Depreciation, Financial
statement, Analysis, Funds Flow Analysis, The statement of Cash Flows; Management
Accounting – Concept, Need, Importance and Scope; Cost Accounting – Records and Processes,
Cost Ledger and Control Accounts, Reconciliation and Integration between Financial and Cost
Accounts; Overhead Cost and Control, Job and Process Costing, Budget and Budgetary Control,
Performance Budgeting, Zero-Base Budgeting, Relevant Costing and Costing for Decision-
Making, Standard Costing and Variance Analysis, Marginal Costing and Absorption Costing.
Suggested Reading :
1. Anthony R N and Reece J S. : Accounting Principles, 6th ed., Homewood, IIIinois,
Richard D. Irwin, 1995.
2. Bhattacharya S K and Dearden J. : Accounting for Management, Text and Cases.
New Delhi, Vikas, 1996.
3. Heitger, L E and Matuluch, Serge. Financial Accounting. New York, McGraw Hill,
2990.
4. Hingorani, N L and Ramanathan, A R. : Management Accounting. 5th ed., New
Delhi, Sultan Chand, 1992.
5. Horngren, Charles etc. Principles of Financial and Management Accounting.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1994.
6. Needles, Belverd, etc. Financial and Managerial Accounting. Boston, Houghton
Miffin Company, 1994.
7. Vij, Madhu, financial and Management Accounting. New Delhi, Anmol
Publications, 1997.

CP 104 – At MBA Full Time Semester – I


CP 104 – At MBA Evening Semester – I

Principles of Management
Objectives:
The objectives are to acquaint the student with the theory of management as far as it has been
built-up as a body of knowledge and to develop in him an integrated approach to management
problems.
Course Contents:
Concept of Management, Management and Professions Evolution of Modern Management.
Thought, Approaches to managerial Thought, Approaches to Managerial Analysis; Process of
Management Coordination as Essence of Management. Planning-steps, long-term and short term
planning, objective setting, Management by objectives, Decisions-Making, Rationality in
Decision-Making; Effective Decisions, Creativity, policy-Sources and Formulation, Elements of
Planning-Programming Policy, Strategy. Organising- Organization Theory-Classical,
Neoclassical and Modern Theories and Organization Structure. Designing of Basic structure,
Depart mentation, Span of Management. Delegation of Authority, Centralisation and
Decentralisation of Authority, Relationships, Line and Staff Authority Conflict and Cooperation,
committees in Organizations, Modern Organisational Designs-Project, Matrix and free-form,
structures. Directing and control –elements of directing-communication process, Media,
dimension Barriers in Communication, Effective Communication, human aspect in Control ,
Management by Exception. Process of Control, Reporting systems for control, Elementary
discussion Modern Control Aids-Particularly-Human Resource Act. Management Audit, Social
Audit.
Suggested Readings:
1. Prasad L.M.: Principles of Management, Sultan Chand, 1989.
2. Stoner & Freeman: Management(5th Edition)PHI, New Delhi.
3. Haynes & Masse: Management Analysis, Concepts and Cases, PHI,New
Delhi.
4. Kontz H. & O. Donnell: Essentials of Management, TMcH.
5. Kontz, O’Donnell & Leihrich: Management, Mc Graw Hill, Tokyo.
CP 105 – At MBA Full Time Semester – I
CP 105 – At MBA Evening Semester – I
Business Communication
Objectives:
The objective is to make the students acquainted with the basic concepts and techniques of
communication that are useful in developing skills of communicating effectively in the corporate
world
Course Contents:
The process of communication and the roadblocks, Role of verbal and non-verbal
symbols in communication, Barriers that make communication less effective and ways to bring
them down, Forms of communication, Listening- anatomy of poor listening, features of a good
listener, Spoken communication over phone- challenges and etiquette, Oral presentations- how to
plan presentations, how to deliver them, how to develop and display visual aids, how to handle
questions from audience, Meetings- ways to make meetings work, Forms of communication in
the written mode, Body language of writing letters, memos, tone of writing, E-mail- how to make
the e-mail smart, Reports- how to write reports, Proposals
Suggested Readings:
1. Mathukutty M. Monipally, Business Communication Strategies, New Delhi: Tata Mc-
Graw-Hill Publishing Company Limited, 2001
2. Khosla A. R. , Drafting and Official Correspondence
3. Leyland and Priow, Communicating Facts and Ideas in Business
4. Janis and Dressner, Business Writing

CP 106 – At MBA Full Time Semester – I


CP 106– At MBA Evening Semester – I

Indian Ethos and Values


Objective:
The objective of the course is to make the students aware about the great Indian values
and the significance of these values in the management of 21st Century businesses.
Contents:
An Introduction to the values of Indian Society; The concept oft the Human Values,
Managerial Values in Corporate World – Organizational values and role of organizational culture;
Indian Ancient scriptures and Vedic values – The Ramayana. The Mahabharata, Puranic Values,
Important tenets from Islam, Christianity, Jainism, and Bhudhdhism, Kautilya’s Arthshastra;
Studies on qualities of great Indian Leaders – The Rama, Lord Krishna, Akbar the Great,
Maharana Pratap, Chhatrapati Shivaji, Guru Govindsingh and Mahatma Gandhi, Autobiographies
of great Indian corporate Leaders like Lala Shree Ram, Sheth Jamnalal Bajaj, Raja Ghanshyam
Das Birla, Shri T.V.S. Iyangar , Jamshetji N. Tata, Phiroz Godrej, Azim Premji, K. R.
Narayanmurthy, V. Kurian. Standards; Empirical Evidences of use of moral standards in Practice;
Ethics in Decision – Making and Making moral Decisions, Ethics in Practice.
Suggested Readings :
1. Chakraborty, S.K.,: Ethics in Management – Vedantic Perspectives; Oxford
University Press, Delhi-1997.
2. Chakraborty, S.K: Management by Values – Towards Cultural Congrance, Oxford
University Press –1998.
3. Chakraborty, S.K : Human Values for Managers, Wheelor Publiching, New Delhi,
1995.
4. Chakraborty, S.K : Management Effectiveness and Quality of work life – Indian
Insight Tata Mc-Graw Hill Publishing Company, New Delhi, 1987.
5. Gandhi M.K. : The story of My Experiments with Truth Navjeevan Publishing
House, Ahmedabad, 1972.
6. Fritz & eha ; David I : Business Ethics, Mc Graw Hill International Editions New
Delhi-1997.
7. Kamala R. P. : Kautilya Arthashastra, Part 1,2 and 3, Motilal Banarsi Das, Delhi-
1988.
8. Kunga G.B. : Immortlal Love of Rana, Lancer Publishers, New Delhi-1993.
9. Lal P. : The Mababharata of Vyasa, Vikas Publishing House, New Delhi – 1980.

CP 107 – At MBA Full Time Semester – I


CP 301– At MBA Evening Semester – III

Computer Applications in Management


Objectives:
The objectives of this course include developing an appreciation of different software and
hardware systems available in the industry among the participants and build up the experience of
computer usage in business organizations with specific reference to commercial data processing
systems.
Course Contents:

1. Introductory Concepts, Hardware And Software


2. Numbering System for Data Representation
3. Input & Output Devices
4. Operating Systems
5. Types of Computers
6. Programming Concepts & Programming Languages
7. Introduction to Business Practice & Business Computer System
8. Introduction to Data Bases, Entering and Retrieving Information, Modifying information,
Arranging Data, Multiple Files and Aggregate, Queries, Report Generation
9. Computer Virus
10. Presentation Techniques
11. Introduction to Local Area Network (LAN)
12. Introduction to Management Information System
13. Introduction to Internet
14. Introduction to E-Commerce
15. Spreadsheet ( MS- Excel) as a Managerial Tool to solve various Business Problems*
16. Introduction to MS Access as a Managerial Tool*

Suggested Readings
1. Burch, John and Grudniski Gary, Information Systems: Theory and Practice, 5th Ed., New
York, John Wiley, 1989.
2. David, Van Over, Foundations of Business Systems, Fort Worth, Dryden, 1992
3. Eliason, A. L. Online Business Computer Applications, 2nd Edition, Chicago, Science
Research Associate, 1987
4. Esatrada, Susan, Connecting to the Internet. Seabastopol, C.A. O’Reilly, 1983
5. John, Moss Jones. Automating Managers: the implications of Information Technology for
Managers, London, Pinter, 1990
6. Long, L. Computers, Englewwod Cliffs, New Jersey, Prentice Hall Inc., 1986
7. Summer, M. Computers Concepts and Uses. 2nd Ed. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1988
8. Jaydip Chaudhari & Vinod B. Patel , ‘Introduction to Computers & Information
Technology’, New Popular Prakshan, Surat

CP 108 – At MBA Full Time Semester – I


CP 302– At MBA Evening Semester – III
Quantitative Methods
Objective:
The objective of the course is to make the students familiar with some basic statistical
and linear programming techniques. The main focus, however, is in their applications in business
decision-making.
Course Contents:
Mathematical basis of Managerial Decisions: Functions, Application of
Functions, and some Special Functions and their Managerial Applications, Matrices and their
applications in solving Business Problems, Linear Programming, Frequency Distribution and
their Analysis, Probability Theory and Probability Distributions-Normal, Binomial, and
Exponential; Correlation, Simple and Multiple Regression Analysis, Time Series Analysis,
Hypothesis Testing - Z, t, X2 & F Test, Use of SPSS Package and other Software Packages,
Advanced Techniques for Data Analysis- ANOVA, Discriminant Analysis, Factor Analysis,
Conjoint Analysis, Multi Dimensional Scaling, Clustering Methods.
Suggested Readings :
1. Chadha, N.K. Statistics for Behavioral and Social Scientists , Reliance Publishing
House, Delhi, 1996.
2. Gupta, S P and Gupta M P. Business Statistics, New Delhi, Sultan Chand, 1997.
3. Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics, New York,
MC Graw Hill.
4. Levin Richard I and Rubin David S. Statistics for Management, New Jersey, Prentice
Hall Inc. 1995.
5. Narag, A.S. Linear Programming and Decision Making, New Delhi, Sultan Chand,
1995.
6. Sharma, J. K. Fundamentals of Operation Research, Macmillan, New Delhi,2001.
7. Terry , Sineich. Business Statistics by Examples, London, Collier Mac Millian
Publishers, 1990.

CP 201 – At MBA Full Time Semester – II


CP 201– At MBA Evening Semester – II

Marketing Management
Objective :
To given students a basic understanding of the character and scope of Marketing and
help them to develop skills in the analysis and resolution of management problems.
Course Contents :
Conceptualising Marketing Management; The concept of marketing ; The marketing
system; Analysing marketing opportunities; Marketing Environment; Consumer Markets &
Buying behaviour; Organizational Buying behaviour and markets; Researching & Selecting
Marketing Opportunities; Marketing Information Systems & Marketing Research; Market
Measurement & Forecasting; Market Segmentation; Targeting & Positioning; Developing
Marketing Strategies; The Marketing Planning Process; New Product Development; Marketing
Strategies in different stages of product life cycle; Marketing strategies for market leaders,
challengers, followers, nichers; Marketing strategies for global marketplace;
Corporate strategic Planning, Business Strategic Planning, Marketing Plan Planning Marketing
Policies; Product, brand, packaging and service decisions; pricing decisions; Distribution
decisions, Communication & Promotion mix decisions selling decisions; Implementing &
Controlling The Marketing Effort; Marketing Organization & Implementation, Marketing
Control; Rural Marketing; Online Marketing (E-commerce Commerce); Relationship
Marketing; Supply Chain Management.
References :
1. Philip Kotler : Marketing Management – Analysis, Planning, Implementation & Control
Prentice Hall.
2. William Stanton : Fundamentals of Marketing McGraw-Hill.
3. E.Jerome MC Carth – Basic Marketing , An Managerial Approach : Richard D. Irwin Inc.
Ontario.
4. Eugene W. Kelley – Marketing Management : Richard D. Irwin Inc. Homewood.
5. William Kazer – Perspective and Viewpoints : Illinois.
6. Edward W. ; Cundiff Richard; R.Still Norman; A.P.Govoni – Fundamentals of Marketing
: Printice Hall Inc., N. Jersey.

CP 202– At MBA Full Time Semester – II


CP 202– At MBA Evening Semester – II

Financial management
Objective:
The purpose of this course is to acquaint the students with the broad framework of
financial decision-making and to develop skills in using the techniques of financial analysis of
business problems acquiring necessary finance at the minimum possible cost.
Course Contents:
Aims and Objectives of Financial Management; Financial Analysis and Control; Cost-
Volume-Profit Analysis; Operating and Financial Leverage; Time Value of Money; Investment
and Capital Structure Decisions; Instruments of Long Term Finance; Cost of Different Sources of
Raising Capital; Weighted Average Cost of Capital; Optimum Capital Structure; Valuation and
Rates of Return; Methods of Capital Budgeting; Short-term Financing Investments; Management
of Working Capital – Cash, Receivables and Inventory Management, Internal Financing and
Dividend Policy; Financial Models.
Suggested Readings :
1. Archer, Stephen H. etc. Financial Management. New York, John Wiley, 1990.
2. Bhalla, V K. Financial Management and Policy. 2nd ed., New Delhi, Anmol, 1998.
3. Brealey, Richard A and Myers Stewart C. Principles of Corporate Finance. 5th ed.
New Delhi, McGraw Hill, 1996.
4. Hampton, John, Financial Decision Marketing. Englewood Cliffs, New Jersey,
Prentice Hall Inc. 1997.
5. Van Horne, James C. Financial Management and Policy, 10th ed. New Delhi, Prentic
Hall of India, 1997.
6. Winger, Bernard and Mohan, Nancy. Principles of Financial Management, New
York, Macmillan Publishing Company, 1991.

CP 203– At MBA Full Time Semester – II


CP 203– At MBA Evening Semester – II
Human Resource Management:
Objectives :
In a complex world of industry and business, organisational efficiency is largely
dependent on the contribution made by the members of the organization. The Objectives of this
course is to sensitise students to the various facets of managing people and to create an
understanding of the various policies and practices of human resource management.
Course contents :
Concepts and Perspectives on Human Resource Management; Human Resource
Management in a Changing Environment; Corporate Objectives and Human Resource Planning;
Career and Succession Planning; Job Analysis and Role Description; Methods of Manpower
Training and Development; Employee Welfare, Industrial Relations & Trade Unions; Dispute
Resolution & Grievance Management; Employee Empowerment.
Suggested Readings:
1. Aswathappa, K. Human Resource and Personnel Management Tata McGraw Hill,
New Delhi, 1997.
2. De Cenzo, D A & Robbins S P. Human Resource Management, 5th ed., New York,
John Wiley, 1994.
3. Guy, V & Mattock J. The New International Manager, London, Kogan Page, 1993.
4. Holloway. J. ed. Performance Measurement and Evaluation, New Delhi, Sage, 1995.
5. Monappa, A. & Saiyadain M. Personnel Management, 2nd ed. New Delhi, Tata Mc-
Graw Hill, 1966.
6. Stone, Lioyed and Leslie W.Rue. Human Resource and Personnel Management
Richard D. Irwin, Illinois, 1984.

204– At MBA Full Time Semester – II


CP 204– At MBA Evening Semester – II

Production and Operation Management


Objectives :
The course is designed to acquaints the students with the basic problems of
manufacturing and service operations and with different types of decisions required which
planning, scheduling and control of these operations. The course also aims at making efficient
plant location and layout, How, replenishment and control of materials and maintenance of
facilities play in improving productivity and quantity of output.
Contents :
Nature and scope of Production and Operations Management; Facility Location; Types of
Manufacturing System & Layouts; Layout Planning and Analysis; Material Handling – Principles
– Equipments, Line Balancing – Problems; Operations decisions-Production Planning and
Control-In Mass Production-in Batch / Job Order manufacturing; capacity Planning-Models;
Process Planning – Aggregate Planning—Scheduling—Maintenance Management Concept---
Work Study, Method Study, Work Measurement, Work Sampling, Work Environment---
Industrial Safety; Material Management: An Overview of Material Management, Material
Planning and Inventory Control; JIT; Materials Planning Budgeting and Material Requirement
Planning; Purchase management; Stores Management; Quality Assurance – Acceptance
Sampling, Statistical Process Control, Total Quality Management; ISO-9000; Maintenance
Management; Safety Management.
Suggested Reading :
1. Adam, E E & Ebert, RJ. Production and Operations Management, 6th ed., New Delhi,
Prentice Hall of India, 1995.
2. Amrine Harold T. etc. Manufacturing Organisation and Management. Englewood
Cliffs, New Jersey, Prentice Hall Inc., 1993.
3. Buffa, E S, Modern Production Management, New York, John Wiley, 1987.
4. Chary, S N. Production and Operations Management, New Delhi, Tata Mc Graw
Hill, 1989.
5. Dobler, Donald W and Lee, Lamar, Purchasing and Materials Management, New
York, McGraw Hill, 1984.
6. Dilworth, James B. Operations Management : Design, Planning and Control of
Manufacturing & Services, Singapore, McGraw Hill, 1992,
7. Moore, FG and Hendrick, T E. Production/Operations Management, Homewood,
Illinois, Richard D, Irwin, 1992.

CP 205– At MBA Full Time Semester – II


CP 205– At MBA Evening Semester – II

Indian Business Environment


Objectives:
To bring about understanding of Social, Economic and Managerial
Environment influencing business and industrial management in India.
Course Content:
Economic Environment
-Concepts and Signification of Economic Environment
-Components of Economic Environment
1.Economic System : laissez fairs
Socialism and communism mixed economy
2.National income and its distribution
3.Monetary, fiscal policy
-Approach of government towards economic development:
1. Industrial policy
2. Latest five year plan
SOCIAL ENVIRONMENT
Concept and significance of social environment , Interdependence of business and
society, Culture and organization, social responsibility of business and trusteeship
management, Business ethics, Management education in India, Problems and Challenges
before Indian manager, Chambers of Commerce.
TECHNOLOGICAL ENVIRONMENT
-Concept and significance of technological environment
-Impact of technology on an organization
-Process of technological adaptation and development, government guidelines,
technology assessment at government level, TQM, regulation of foreign
investment and collaboration.
-Technological choice, Ecological implications of technology.
Suggested Readings:
1. Business Environment : Frances Chernitam
2. Indian Economy: KPM Rudra dutt & sundram
3. Indian Economy: Misara Puri
4. Business Law: M.C. Kundan
5. TOM: Rajendra Sen Sunderan.
6. Business Environment: Aswthappa
CP 206– At MBA Full Time Semester – II
CP 206– At MBA Evening Semester – II

International Business Environment


Objectives
The primary Objectives of this course is to acquaint the students to emerging global trends in
business environment.
Course Contents
International Business: An overview – Types of International Business; The External
Environment; The Economic and Political Environment, The Human Cultural Environment;
Influence on Trade and Investment Patterns; Recent World Trade and Foreign Investment Trends;
Balance of Payments Accounts and Macroeconomic Management; Theories and Institutions:
Trade and Investment-Government Influence on Trade Investment; Determination of Trading
Partner’s independence, interdependence and Dependence; World Financial Environment; Cross-
national Cooperation and Agreements; Tariff and Non-Tariff Barriers, WTO, Regional Blocks;
International production; Internationalisation of Service Firms; Operation Management in
International Firms; World Financial Environment: Foreign Exchange Market Mechanism;
Determinants of Exchange Rates; Euro-currency Market; Offshore Financial Centres;
International Banks; Non-Banking Financial Service Firms; Stock Markets; Global
Competitiveness; Export Management Licensing; Joint Ventures Technology and Global
Competition; Globalisation and Human Resource Development; Globalisation with Social
Responsibility; World Economic Growth and the Environment; Country Evaluation and
Selection; International Business Diplomacy; Negotiating and International Business, Issues in
Asset Protection; Multilateral Settlements; Consortium Approaches; External Relations
Approach.
Suggested Readings
1. Alworth, Julian S. The Finance, Investment and Taxation Decision of Multinationals.
London, Basil Blackwell, 1988.
2. Bhalla, V K and S. Shivaramu. International Business Environment and
Business. New Delhi, Anmol, 1995.
3. Bhalla, V K International Economy; Liberalisation Process. New Delhi,
Anmol,1993.
4. Daniel, John D and Radebangh, Lee H. International Business. 5th ed.
New York, Addision Wesley, 1986.
5. Eiteman, D K and Stopnehill, Al. Multinational Business Finance. New
York, Addision Wesley, 1986.
6. Johnston, R B . The Economics of the Euromarket: History, Theory and
Practice. New York, Macmillan, 1983.
7. Parks, Yoon and Zwick, Jack. International Banking in Theory and Practice, New
York, Addison-Wesley,1985.

CP 207– At MBA Full Time Semester – II


CP 401– At MBA Evening Semester –IV

Research Methodology in Business


Objectives:
To equip the students with the basic understanding of the research methodology and to provide an
insight into the application of modern analytical tools and techniques for the purpose of
management decision making.
Course Contents:
Nature and Scope of Research Methodology; Problem Formulation and Statement of Research
Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization Structure
of Research; Research Process; Research Designs – Exploratory, Descriptive and Experimental
Research ; Research Designs; Methods of Data Collection – Observational and Survey Methods;
Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques;
Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field
Work and Tabulation of Data; analysis of Data.
Suggested Readings:
1. Andrews, F.M. and S.B. Withey Social indications of Well Being,Plenum
Press,NY.,1976.
2. Bennet, Roger. Management Research. ILO,1983.
3. Fowler, Floyd J.K. Survey Methods, 2nd ed. Sage Pub. 1993.
4. Fox. J.A. and P.E.Tracy-Randomized Response: A Method of Sensitive Surveys, Sage
Pub., 1986.
5. Gupta S.P. Statistical Methods, 30th ed. Sultan Chand. New Delhi,2001.
6. Golden-Biddle, Loren and Karen D. Locke Composing Qualitative Research,
Sage Puh., 1997.
7. Salkind, Nell J. Exploring Research, 3rd ed. Prentice- Hall, NJ,1997.

CP 208 At MBA Full Time Semester – II


CP 402 At MBA Evening Semester –IV

Development of New Enterprises


Objectives:
The focus of this paper is on the problems of establishment of new enterprises.
Course Contents:
Analysis of Entrepreneurship, study of environmental factors in making of an entrepreneur,
classification of industries-large scale, medium size, and small scale, cottage & home industries,
khadi and village industries etc., Activities involved in starting new enterprises, Sources of
information for obtain in relevant data for preparing a project Report, Agencies involved in
providing assistance for starting a new industrial unit product selection, machinery and raw
material procurement, allotment of industrial shades, recruitment, selection and training of labour
force and other personnel, state aid to industries in the areas of Finance, raw material s,
marketing and technical know-how and machinery procurement, provision for the development
of industrial infrastructure, etc., Regulatory Requirements and procedures for availing of
assistance from Government and other institutions, Elements of a Project cost, Techniques of
Project Evaluation , Preparation of project Feasibility Report, Project Financing – Role of
Commercial Banks and state and central level Institutions like Financial and Investment
Corporations of different states, ICICI, IFCI, etc., Procedures for registration of New Industrial
units. Project Planning & Implementation – Use of PERT & CPM.
Suggested Readings
1. Chandra, Prasanna, Projects – Planning, Analysis, Selection, Implementation and
Review, New Delhi: Tata Mc Graw-Hill Publishing
Company Ltd.
2. Desai, Vasant, Dynamics of Entrepreneurial Development and
Management,Mumbai- Himalaya Publishing House,1997.

CP 301 MBA Full Time Semester – III


CP 303 MBA Evening Semester –III

International EconomicOrganizations
Objectives
To familiarize the students (a) with the functions of International Economics
Organizations and their changing role in the context of Globalisation of the world Economy, and
(b) with the theoretical framework of the theory of economic integration and its impact on
trade and investment flows arrange the region and on the global economy.
Course Contents :
Regimes, International Economic Organizations and Development Diplomacy : Regimes
and regimes theory , International Organizations as international institutions; International
Monetary Fund (IMF); World Bank Group-International Bank For Reconstruction and
Development (IBRD), International Development Agency (IDA), International Finance
Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA); General Agreement on
Tariffs and Trade (GATT); World Trade Organization (WTO), United Nations Conference on
Trade and Development (UNCTAD); International Labour Organization (ILO).

Asian Development Bank, Bank for International Settlements, Theory of Economic


Integration and endogen growth selected Regional Blocks : NAFTA, EU, ASIAN, SAARC.
Suggested Readings :
1. Bhalla, V.K. International Monetary Cooperation, Delhi, Anmol, 1992.
2. Hunt, Diana Economic Theories of Development : An Analysis of Competing
Paradigms, Hemel Hempstead : Harvester Wheatsheaf, 1989.
3. Keohane, Robert O. International Institutions and State Power : Essays in
International Relations Theory Boulder; Westview, 1989.
4. Krasner, Stephen D. Structural Conflict : The Third World Against Global
Liberalism, Berkley, University of California Press, 1985.
5. Simai, Mihaly The Future of Global Governance, Washington, D.C.: United States
Institute of Peace Process, 1994.
6. Sidell, Scott The IMF and Third World Political Instability, Macmillian, 1988.
7. Balassa, Bela Theory of Economic Integration, London, George Allen & Unwin Ltd.,
1961.
8. Bhalla, V>K> World Economy in ‘90s : A Portfolio Approach, Delhi, Anmol Pub.
Pvt. Ltd., 1990.
9. Dreze, Jean and Sen, Aamrtya Indian Development : Selected Regional Erspective,
Delhi, Oxford University Press, 1997.
10. Jackson, J. The World Trading System , Cambridge, Mass.: MIT Press, 1994.
11. Krugman, Paul R. and Obstfeld M. International Economic, 3rd ed., USA, Harper
Collins Pub., 1994.
12. Machlup. F. A History of thought on Economic Integration, London., Macmillan,
1977.

CP 302 MBA Full Time Semester – III


CP 304 MBA Evening Semester –III

Management Information and Control System


Objectives :
The main objective of this course is to apprise the students about the concepts of
management information and management control system as well as their roles in management
decision-making. The course also aims at equipping the students with skills to assess the
information requirements for managerial decision-making and at enabling them to integrate their
learning from other functions for better understanding.
Course Contents
Characteristics of Management Control Systems (MIS) , Framework for the understanding and
designing of MIS, Approaches for developing computer based MIS, An over view of Data Based
Management Software, Decision Support System, Artificial Intelligence and Expert Systems
Nature, Scope and concept of Management Control System, Management Control Environment
– Behaviour in Organizations, Responsibility Centres : Revenue & Expense Centres, Profit
Centres, Transfer Pricing and Investment Centres, Management Control Process – Strategic
Planning, Budget Preparation; Flexible Budgeting, Performance Budgeting, based Budgeting ,
Budgetary Control – Analysis of Variances , Variance Reporting. Management Controls in
Specialized Organizations – Non-Profit Organizations, Service Organization Multi-National
Corporations. Selected Case Studies.
Suggested Readings :
1. Hawaysz-Ktewyes I.T., : Introduction to Systems Analysis & Designs Prentice
Hall of India Ltd., New Delhi-1989.
2 .Senn. James A. : Analysis and Design of Information System : McGraw
Hill Bool Company Singapore, International Edition,1987.
3. Kanter, Jerome: Management Information systems, Prentice Hall of India Pvt.
Ltd. , New Delhi, Third Edition,1987.
5. Murdick, Robert G. & Ross, Jeol E, : Information Systems for Modern
Management , Prentice Hall of India Pvt. Ltd. , New Delhi, Edition-1989.
6. Management Control System: Text & Cases by Subhash Sharma, Tata
McGraw Hill Publishing company Ltd., 1958(TEXT).
7. Management Control System: by Robert N. Anthony and John Dearden
Richard D. Irvin Homewood, Ilinois,1995.
8. Planning and Control System: A frame work of Analysis by Robert N.
Anthony, Harward University, Press Cambridge, Mass, 1965.
9. Principles & Practices of Cost Accounting: by N.K. Prasad, Books
Syndicate Pvt. Ltd. , Calcutta, 1978.
10. Budgeting : Profit Planning & Control : by Glenn. A. Nelson.
Prentice Hall of India, New Delhi, 1979.
11. Emmnuel, C and Otley, D. Accounting for Management Control
London, Nostrand Reinhold, 1985.
12. Ghosh, P K and Gupta, G.S. Cost Analysis and Control New Delhi,
Vision 1985.
13. Glynn, J.J. Value for Money : Auditing a Public Sector. London,
Prentice Hall Inc.,1985.
14. Hersey, P and Blanchand. H B. Management of Organisaltion
Behaviour: Utilising Human Resources.New Delhi, Prentice Hall
of India,1988.
15. Maciariello, J A and Kirby C.J. Management Control System.
Englewood Cliffs. New Jersey,Prentice Hall Inc.,1994.

CP 303 MBA Full Time Semester – III


CP 305 MBA Evening Semester –III
Business Laws
Objectives :
The course is designed to assist the students in understanding baric laws affecting the operations
of a business enterprise.
Course Contents :
The Indian Contract Act, 1872 : Essentials of a Valid Contract. Void Agreements. Performance of
Contracts. Breach of Contract and its Remedies. Quasi-Contracts. The Sale of Goods Act, 1930 :
Formation of a Contract. Right of a Unpaid Seller. The Negotiable Instruments Act, 1881: Nature
and types. Negotiation and Assignment. Holder – in-Due Course, dishonour and Discharge of a
Negotiable Instrument. Arbitration: The Companies Act, 1956: Nature and Types of Companies.
Formation. Memorandum and Articles of Association. Prospectus Allotment of Shares. Shares
and Share Capital. Membership. Borrowing Powers. Management and Meetings. Accounts and
Audit. Compromise Arrangements and Reconstruction. Prevention of Oppression and
Mismanagement. Winding Up : Consumer Protection Act and Cyber Laws.
Suggested Readings :
1. Avtar singh, Company Law. 11th ed. Luchnow, estern, 1996.
2. Khergamwala J. S. The Negotiable Instrument Acts. Bombay, N. M. Tripathi,1980.
3. Rammaiya, A Guide to the Company Act, Nagpur, wadhwa, 1992
4. Shah. S. M. Lectures on Company Law. Bambay, N. M. Tripathi, 1990
5. Tuteja, S. K. Business Law for Managers. New Delhi, Sultan Chand, 1998.

CP 304 MBA Full Time Semester – III


Summer Training

The Summer Training of Eight Weeks after the Second Semester Examination of MBA
Full Time Students will be evaluated on the commencement of Third Semester on the basis of the
training Report submitted by the students within Three Weeks of the commencement of Semester
III. The Report will be evaluated by the Teachers of the Department out of 100 marks and Viva
voce examination will be evaluated out of 50 marks. MBA Evening students will be exempted
from Summer training.

CP 401 MBA Full Time Semester – IV


CP 403 MBA Evening Semester –IV

Business Policy and Strategic Management

Objective :
The objective of this course is to acquaint the students with the strategic management
process and to develop in them enough vision to find as to how do firms sustain superior
performance over a long period of time and reason for success and failure for firms.
Contents :
Strategic Management Process – Establishing Company Direction; Developing a
Strategic Vision, Setting Objectives and Creating Strategy; Analysis of External Environment;
Opportunities Threats, Industry and Competitive Analysis; Internal Environment Analysis –
Evaluating Company Resources and Competitive Capabilities, Formulation Corporate Level
Strategy, Business Level Strategy, Acquisition & Restructuring Strategy, Cooperative Strategy,
International Strategy, Strategy for competing in Globalise Markets, New Business Models and
Strategies for the Internet Economy; Strategy Implementation – Organizational Structure and
Control, Corporate Culture and Leadership; Strategy Evaluation, Strategy Ethics and Social
Responsibilities.
Suggested Readings :
1. Prasad L.M.; Business Policy – Strategic Management, Sultan Chand & Sons, New
Delhi, Fourth Edition – 2002.
2. Kazmi, Azhar; Business Policy and Strategic Management’ Tata Mc Graw-Hill
Publishing Company Limited, New Delhi-Secong Edition-2002. Strategic Planning and
Business Policy.
3. Nonjundaiah, R; Strategic Planning and Business Policy; Himalaya Publishing House,
Mumbai First Edition 2001.
4. Thompson, Arthur A, Jr. and Strick and A.J.; Strategic Management, Mc Graw Hill
Iruvin
International Edition 2001, Twelth Edition.
5. Hill, Mechael A; Ireland, R Duane et al ; Strategic Management – Concepts & Cases’
South Western- Thompson Learning Fourth Edition 2001.
6. Ansoff H.I. : Strategic Management – New York, John Wiley, 1979.
7. Gluek E. F. and Jauck L. R. : Business Policy and Strategy Management – New York ,
Mc Graw Hill, 1984.
8. Steiner G. & Miner J. : Management Policy and Strategy – New York, Macmillan, 1982.
9. Hoofer C. and Schedule D. : Strategy Formulation – Analytical Concepts, New York
10. Paine F. and Anderson C. B. : Strategic Management – New York, Dryden Press, 1983.
11. Miles R. and Snow C. : Organisation Strategy, Structure and Process – New York,
McGraw Hill, 1978.
12. Stanford : Management Policy – New Delhi – Prentice Hall of India, 1986.
13. Chakravorty. S K. – Managerial Transformation Through Valurs, New Delhi, Sage, 1993.
14. David Fred. Strategic Management. 7th ed. Englewood Cliffs, New Jersey, Prentice Hall
Inc. 1997.
15. Drucker, Peter F. The Changing World of the Executive. New York, Time Books 1982.
16. Hamel, G and Prahlad, C K. Competing for the Future, Boston, Harvard Business School
Press, 1994.
17. Jemison, D B and Haspeslagh, P C . Managing Acquisitions : Creating Value through
Corporate Renewal, New York, Free Press, 1991.
18. Lorange, P and Ross, J. Strategic Alliances : Formation, Implementation and Evaluation,
Massachusells, Blackwell Business, 1992.
19. Ohmae, Kenichi. The Mind of the Strategist : The Art of Japanese Management, New
York, McGraw-Hill, 1982.

CP 402 & CP 403 MBA Full Time Semester – IV


CP 601 & CP 602 MBA Evening Semester – VI

Project Study (Equivalent to Two Courses)

The Project Study will begin in Semester III for MBA Full Time Programme and in
Semester – V for MBA Evening Programme. The Project Report will be submitted by the end of
Semester – IV for MBA Full Time Programme and by the end of Semester – VI for the MBA
Evening Programme.
FINANCE & ACCOUNTING GROUP

OF&A 301– At MBA Full Time Semester –III


OF&A 501– At MBA Evening Semester – V

Security Analysis and Investment Management:


Objective :

The objective of this course is to impart knowledge to students regarding the theory and practice
of Security Analysis and Investment Decision Making Process.
Course Contents :
Investment – Return and Risk; Operations of Indian Stock Market; Net Issue Market; Listing of
Securities; Cost of Investing in Securities’ Mechanics of Investing; Market and Brokers;
Investment Companies; Market Indices and Return; Security Credit Ratings; Objectives of
Security Analysis; Investment Alternatives; Valuation Theories of Fixed and Variable Income
Securities; The Return to Risk and the Investment Decision; Government Securities; Non-
Security Forms of Investment; Real Estate Investment; Investment Instruments of the Money
Market; Stock Market Analysis – Fundamental and Technical Approach, Efficient Market
Theory; Recent Developments in the Indian Stock Market;
Suggested Readings :
1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc.
1983.
2. Bhalla, V.K. Investment Management : Security Analysis and Portfolio
Management., 8th ed., New Delhi, S. Chand, 2001.
3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio
Management, 6th ed., New Delhi, Prentice Hall of In dia, 1995.
4. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis,
New York, McGraw Hill, 1993.
5. Haugen, Robert H. Modern Investment Theory . Englewood Cliffs, New Jersey ,
Prentice Hall Inc., 1987.
6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management,
London, Allyn and Bacon, London, 1987.
7. Sharpe, Willism F. etc., Investment, New Delhi, Prentice Hall of India, 1997.

OF&A 302– At MBA Full Time Semester –III


OF&A 502– At MBA Evening Semester – V

Portfolio Management
Objectives :
The objective of this course is to give the students an in-depth knowledge of the theory and
practice of Portfolio Management.
Course Contents :
Introduction to Portfolio Management – An Optimum Portfolio Selection Problem,
Markowitz Portfolio Theory, The Mean-Variance Criterion (MVC) – The Nature of Investment
Risk, MVC and Portfolio Selection, The Investment in Liquid Assets, Portfolio to Two Risky
Securities, A Three Security Portfolio , The Efficient Frintier – The relationship between the
Unleveraged and Leveraged portfolio , Sharpe; Single Index Model; Application of Market
Model in Portfolio Construction, Capital Asset Pricing Model; Characteristic Lines, Factor
Model and Arbitrage Pricing Theory, Constructing Efficient Forntier, Optimum Portfolios –
Constructing the Optimum Portfolio, Portfolio Investment Process; Bond Portfolio Management
Strategies; Investment Timing and Portfolio Performance Evaluation; Corporate Portfolio
Management in India, International Diversification.
Suggested Readings :
1. Alexander, Gordon J and Sharpe, William F. Fundamentals of Investments.
Englewood Cliffs, Jew Jersey, Prentice Hall Inc. 1989.
2. Bhalla, V K. Investment Management : Security Analysis and Portfolio Management
8th ed. Delhi, S.Chand, 2001.
3. Portfolio Analysis and Management, Delhi, S.Chand, 2002.
4. Elton, Edwin J and Gruber, Martin J. Modern Portfolio Theory and Investment
Analysis, New York, John Wiley, 1984.
5. Lee, Cheng F. etc. Security Analysis and Portfolio Management. Scott Foresman,
1990.
6. Markowiz, Harry M. Mean, Variance Analysis in Portfolio
7. choice and Capital Markets, London, Basic Blackwell, 1987.

OF&A 303– At MBA Full Time Semester –III


OF&A 503– At MBA Evening Semester – V

International Financial Management:


Objectives :
The objective of this paper is to given students an overall view of the international financial
system and how multinational corporations operate.
Course Contents :
Multinational Financial Management – An overview; Evolution of the International Management
and Financial System; Managing short-term assets and liabilities; Long-run Investment
Decisions- The Foreign Investment Decision; Political Risk Management; Multinational Capital
Budgeting Application and Interpretation; Cost of Capital and Capital Structure of the
Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational
Firm; Country Risk Analysis; Long-term Financing; Working Capital Management, Interest Risk
Management; International Capital Market Movement and Trends.
Suggested Readings :
1. Abdullah, F A. Financial Management for the Multinational Firm. Englewood Cliffs,
New Jersey, Prentice Hall Inc., 1987.
2. Bhalla, V K. International Financial Management. 2nd ed. New Delhi, Anmol, 2001.
3. Buckley, Adrian. Multinational Finance. New York, Prentice Hall Inc., 1996.
4. Kim, Suk and Kim, Seung. Global Corporate Finance : Text and Cases. 2nd ed. Miami
Florida, Kolb, 1993.
5. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of
India, 1995.

OF &A 304– At MBA Full Time Semester –III


OF &A 504– At MBA Evening Semester – V

Management of Financial Institutions & Financial Services


Objectives:
The basic objective is to provide students an insight into the principles, Operational
policies and Practices of Prominent Financial institutions of Indian Money and Capital Markets.
Course Contents:
1. Current scenario of financial sector in Indian economy and its brief comparison with
financial sectors in other countries.
2. Money and capital markets-managerial aspects. Network of financial institution in
India.
3. Classification of Indian financial Institutions - all India financial institutions, State
level financial institutions, Banking financial institutions. Non-banking financial
institutions,
4. Cooperative financial institutions, Export oriented financial institutions, Agriculture
oriented financial institutions, Insurance sector financial institutions, Investment
financial institutions, Housing finance institutions.
5. Specific management policies and regulatory aspects.
6. Operational aspects of banking and non-banking financial institutions.
7. Merchant banking activities and SBI’s role.
8. Financial innovations.
9. Financial services-factoring forfeiting, leasing. hire purchase, securitisation, credit
rating and other relate services.
10. Financial products in money and capital markets-commercial papers, certificates of
deposits, T-Bills. credit cards bonds and other related instruments.
11. Co-ordination between financial and non-banking financial institutions.
12. Venture capital a financial innovation.
Suggested Readings :
1. Bhalla, V. K. Management of Financial Services, Anmol, New Delhi, 2001
2. Bhalla V. K. and Dilbag, Singh. International Financial Centres, New Delhi, Anmol,
1997
3. Ennew, C, Trevor Watkins & Mike Wright, Marketing of Financial Service,
Heinemann Professional Pub., 1990
4. Gordan, E and K. Natrajan, Emerging Scenario of Financial Services, Himalaya
Publishing House,1997
5. Meidan, Arthur Brennet, M. Option Pricing : Theory & Applications. Toronto,
Lexington Books, 1983
6. Kim, Suk and Kim, Seung. Global Corporate Finance : Text and Cases, 2nd ed.,
Miami Florida, Kolb, 1993
7. Dougall, Herbeert E and Gaumnitz. Capital Markets and Institutions. Englewood
Cliffs, New Jersey, Prentice Hall In., 1980
8. Hempel, Geroge H. and Yawitz, Jess B. Financial Management of Financial
Institutions. Eaglewood Cliffs, New Jersey, Prentice Hall Inc., 1977
9. Kane, Joseph A. Development Banking, Toronto, Lexington Books, 1984
10. Rose, Peter S. and Frase, Donald R. Financial Institutions. Ontario, Irwin Dorsey,
1985
11. Vij, Madhu. Management of Financial Institutions in India. New Delhi, Anmol, 1991
12. Yeager, Fred C. and Seitz, Nail E. Financial Institution Management : Text and
Cases, 3rd ed. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1989

OF &A 305– At MBA Full Time Semester –III


OF &A 505– At MBA Evening Semester – V

Financial Derivatives

Objectives
The objective of this course is to give an in depth knowledge of the functioning of
derivative securities market.
Course Contents
Forward Contracts; Future Contracts; Other Derivative Securities; Types of Traders;
Future Markets and the use of Futures for Hedging; Forward and Futures Prices: Interest Rate
Futures Swaps; Options Market; Properties of Stock Option Prices; Trading Strategies Involving
Options; Black-Scholes Option Model; Binomial Model; Options on Stock indices; Currencies
and Futures Contracts; General Approach to Pricing Derivatives Securities; Interest Rate;
Derivative Securities; Derivatives Market in India.
Suggested Readings
1. Bhulla, V K. Investment Management; Security analysis and Portfolio Management,
New Delhi,S.Chand,2001.
2. Financial Derivatives, Delhi, S.Chand,2001.
3. Brennet, M. Option Pricing: Theory & Applications. Toronto. Lexington Books,
1993.
4. Cox, John C and Rubinstein, Mark Options Markets. Engiewood Clifts, New Jersey,
Prentice Hall Inc.1985.
5. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management.
London, Allyn and Bacun,1987.
6. Hull, John C. Opions, Futures and Other Derivative Securities. 2nd ed. New Delhi,
Prentice Hall of India,1996.
7. Sharpe, William F. etc. Investment, New Delhi.Prentice Hall of India, 1997.

OF &A 401– At MBA Full Time Semester –IV


OF &A 401– At MBA Evening Semester – IV

Foreign Exchange Management


Objectives ;
To acquaint the participants with the mechanism of the foreign exchange markets,
measurement of the foreign exchange exposure, and hedging against exposure risk.
Course Contents;
Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates,
Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates;
Organisation of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency
Swaps; Corporate Exposure Management; Alternative Definitions of Foreign Exchange
Risk,Exposure Information System, Alternative Strategies for Exposure Management, Exposure
Management Techniques, Organisation of the Exposure Management Function; Parameters and
Constraints on Exposure Management: Theory and practice of Forecasting Exchange Rates-
Economic Fundamentals, Financial and Socio-Political Factors, Technical Analysis; Tax
Treatment of Foreign Exchange Gains and Losses; FEMA.
Suggested Readings
1. Alber, R.Z. Exchange Risk and Corporate International Finance,
London,Macmillan,1978.
2. Bhalla, V.K. International Financial Management,2nd ed., Delhi,Anmol,2001.
3. Luca Comelius Trading in the Global Currency Markets, NJ. Prentice Hall,1995.
4. Shapiro, A.C. International Financial Management, Boston, Allyn and Bacon,1979.
5. Sutton, W.H. Trading in Currency Options, NY, New York Institute of Finance,1987.

OF &A 402– At MBA Full Time Semester –IV


OF &A 402– At MBA Evening Semester – IV

Corporate Taxation & Financial Planning


Objectives:
The objective of this course is to acquaint the students with the tax structure as
applicable to corporate bodies and to provide opportunity to corporate tax planning and
management in Indian business.
Course Contents:
Basic frame work of Direct Tax laws in India. inter-relation of different direct taxes and
the problem of tax planning with reference to such inter-relationships in the scheme of taxation in
India, and the relative importance of the Income Tax Act Annual finance Act in that context.
The various recognized methods of tax planning such as legal diversion of income
ensuring maximum claim for deductions taking advantage of available reliefs and rebates, tax
free sources of incomes etc., Problems arising from provision for aggregation of incomes under
certain circumstances and legal opportunities for avoidance of such provisions, Maintenance of
proper accounting records to obtain maximum tax relief, Selection of form of organization and
tax planning.
Guidelines to small businessman and professionals with regard to their compliance with
tax requirements.
Tax holiday provisions and other reliefs and rebates for industry, problems of double
taxation. Significance of depreciation rebate and other similar allowance in tax planning. Tax
incentives for export business and tax implications for receiving and giving foreign
collaboration. Tax deductions for debt, equity, deposit term loan and deferred payment facilities.
payment of interest on capital issue of convertible bonds from the view point of tax planning.
Suggested Readings:
1. Sukumr Bhattacharya : Corporate Taxation and Financial Policy(Nagpur)
2. Vinod K. Sunghania : Direct Taxes-Loans and Practice(Delhi)
3. R.R.Gupta : Indian Income Tax Act. (Agra)
4. Bhagwati Prasad : Law and Practice of Income Tax in India(Aligarh)
5. M. Shrinivasan : Hand Book of Corporation Tax in India (Aligarh)

OF &A 403– At MBA Full Time Semester –IV


OF &A 601– At MBA Evening Semester – VI

Strategic Financial Management

Objective:
This course is designed to acquaint the students with the application of the tools and
techniques of financial analysis in framing appropriate financial strategy. It is also designed to
make the students understand the linkages between financial strategy and corporate strategy,
which are important for achieving strategic advantage.
Course Contents:
This course is based on the course contents of the course on ‘Financial Strategy for
Competitive Advantage’ of the present MBA Programme. The contents of the course have been
developed by the Departmental Faculty.
1. Globalisation of Indian market, competitive analysis of Industries, generic strategies to
gain competitive advantage, financial strategy to achieve cost profit and investment
leaderships aspects of financial strategy.
2. Introduction to Corporate Restructuring : Forms of restructuring business firms.
3. Types of Mergers and their characteristics.
4. Theories of Merger and Tender offer.
5. Sell-Offs and Divestitures.
6. ESOPs as a financial strategy for increasing shareholders wealth.
7. Going private and Leveraged Buyouts as a financial strategy.(Including MBOs).
8. Share repurchases and Exchanges as a financial strategy.
9. Financing and Dividend Policies. Theory of Capital Structure, Making Capital Structure
Decisions and Dividend as a Financial Policy(including models).
10. Lease Buy Decision : using compounding and discounting techniques to take
decisions.
11. Financial Engineering as a tool to develop financial strategy.
12. Capital Budgeting Decisions under conditions of certainty.*
13. Relevant Case Analysis (Mergers).
Suggested Reading:
1. Competitive Advantage - Porter (Free Press).
2. Mergers Acquisitions and Corporate Control - Weston, Chung, Hoag(PHI)
3. Strategy and Business Landscape - Pankaj Ghemawat(Addison Wesley)
4. Financial Management and Policy - V.K.Bjhallah(Anmol Publication)

OF &A 404– At MBA Full Time Semester –IV


OF &A 602– At MBA Evening Semester – VI

International Financial Market

Objectives
The objective of this course is to give students an in depth knowledge of the working of
international financial markets.
Course Contents
History of the International Financial System - The rise and Fall of Bretton Woods,
Globalisation and the Growth of Derivatives, The Crash of 1994-96 and Beyond, Euro-currency
Market. Euro banking and Euro-currency Centres, Deposit Dealing and the Term Structure of
Euro-currency Rates, Euro-currency Futures and Options, Syndicated Euro-credits. International
Bond Markets - Introduction, New Issue Procedures in the Eurobond Markets, Eurobond
Valuation and Hedging, Interest Rates and Currency Swaps, Pricing Option, Features of
International Bonds, Forecasting and the Image of the Future - Central Banks and the Balance of
Payments. The European Monetary System and Other Regional Artificial Currency Areas, New
Instruments in International Capital Markets, International Banking and Country Risk,
International Portfolio Diversification, International Transfer Pricing.
Suggested Readings
1. Bhalla, V K. International Financial Management,2nd ed., New Delhi, Anmol,2001.
2. Bhulla, V K. Managing International Investment and Finance, New
Delhi,Anmol,1997.
3. Buckley, Adrian, Multinational Finance, 3rd ed., Englewood Cliffs. Prentice Hall
Inc.,1996.
4. Eiteman, David K and Stonehill, Arthur I. Multinational Business Finance.
California, Addison-wesley,1988.
5. Johnson and Giaccotto. Options and Futures. St. :Paul, West,1995.
6. Kim, Suk and Kim. Seung. Global Corporate Finance: Text and Cases. 2nd ed.
Miami, Florida, 1993.
7. Shapiro, Alan C. Multinational Financial Management. New Delhi, Prentice Hall of
India,1995.
INFORMATION TECHNOLOGY GROUP

OIT 301 MBA (FT) SEMESTER III


OIT 501 MBA (EVE) SEMESTER V

System Analysis & Simulation


Course Contents:
1. ‘C’ Programming Language
2. Role of Modeling in System Analysis
3. Simulation of Stochastic Systems
4. Generation of Pseudo-Random Numbers and Stochastic Varieties using the computer
5. Simulation of Queuing Systems, using Special purpose Languages for Simulating Queuing
Systems
6. Simulation of Inventory Systems
7. Simulation Software
8. Simulation of Manufacturing & Material Handling Systems
9. GPSS and/or SLAM
10. System Dynamics
11. Simulations of Systems with feedback, using DYNAMO in System as dynamics
12. Validation & Calibration of Simulation Model
13. Cases on Simulation in Production, Finance, Marketing and Corporate Planning, Project
work.
Suggested Readings:
1. Kanetkar Y. : Let us C, BPB,
2. Kanetkar Y. : Understanding Pointers in C, BPB,
3. Gottefridth : Programming in C, Tata MacGrow Hill,
4. Cochan Stephan : Programming in C, PHI
5. Holzner S.,: C Programming, PHI
6. Kelly – Bootle, : Mastering Turbo C, BPB
7. Lewin Morton H., : Elements of C,
8. Hutchison Robert & Just Steven B. : Programming Using the C Language, McGrow Hill
9. Sahni Horowitz : Fundamental of Computer Algorithms, Galgotia
10. D. Ravichandran : Programming in C, Newage International
11. Law & Kelton : Simulation Modelling & Analysis, McGraw Hill
12. N. Deo : Simulation with Digital Computers, PHI
13. Banks J. : Discrete Event System Simulation, PHI
14. Gordon G. : System Simulation, PHI
OIT 302 MBA (FT) SEMESTER III
OIT 502 MBA (EVE) SEMESTER V

Information System Design & Implementation


Course Contents:
1. Information System Analysis and Design (Elements of Computer Systems Analysis and
Design –Systems Life Cycle, Data Flow diagram, Data Dictionary, Tools for representing
process logic).
2. Case studies for Design of Information System and its implementation.
3. CASE Tools
4. Software Design Alternatives
5. Basic Concepts and terminology related to files, Sequential, Indexed sequential, Random
Files, their design and maintenance, Special File structures
6. Cases related to Design and Implementation DBTG Network Data Models
7. Issues related to Data Base Processing (Crash recovery)
8. Logical Database Design
9. Database Languages
10. Normalization Theory
11. Function Point Analysis
12. COCOMO Model
13. Currency Control
14. Security and Integrity
Suggested Readings :
1. Senn James A. : Analysis & Design of Information System,
2. Husain and Husain : Information Systems : Analysis, Design & Implementation,
3. Kanter Jarom : Management Information System
4. Brien James O. : Management Information System
5. Jawadekar : Management Information System
6. Sudarshan, Korth & Abraham : Database System Concepts,
7. Date C. J. : Database Systems
8. Urman : Oracle – 8 : PL/SQL Programming
9. Yeates Don : System Analysis & Design,
10. Awad : System Analysis & Design
11. Gruber M. : Understanding SQL,
12. Deshpande P. S. : Oracle
13. Jain G. C. : Oracle

OIT 303 MBA (FT) SEMESTER III


OIT 503 MBA (EVE) SEMESTER V

RDBMS & SQL Concepts


Objective:
The students are to be provided basic understanding of the RDBMS & SQL and the
skills to make use of these in business organization.
Contents:
RDBMS: Introduction – Database and DBMS Software, Three Layered Architecture, Advantages
and Disadvantages of a Database, History, Data Modeling- Object Oriented and Record Based
models, E-R Model and E- R diagram Examples and Exercises, Hierarchical Model, Network
Model and Relational Model, Normalization techniques- First Normal Form, Second Normal
Form and Third normal Form, Examples and Exercises, E. F. Codd’s 12 Rules for a relational
Database, Database concepts – Transaction Management, Properties of a Transaction, Commit
and Rollback, Concurrency, Locking, Access Control, Data Integrity, Integrity Constraints,
Auditing, Backup and Recovery, Data Dictionary- System Catalogue, Distributed Database and
Distributed Data Access, Introduction to Client-Server and ODBC connectivity. SQL : SQL
language-DML commands-Select, Insert, Update, Delete – retrieving data, summarizing data,
adding data to the database, updating data to the database and selecting data. Simple queries – use
of Where, Arithmetic, Comparison and logical operators, Order By, Group By and Group
Functions, Multi table queries, Sub-queries, views; DDL commands – Table and View, Create,
Alter, Drop Integrity Constraints, Transaction Processing – Commit, Rollback, Save point
LAB : SQL & MS Access
Suggested Readings:
1. Coleman, Pat and Peter Dyson, Internets, BPB Pub., Delhi, 1997
2. Keen, Peter and Mark MacDonald, The e-Process Edge, Delhi, Tata MacGraw Hill, 2000
3. Oberoi, Sundeep, e-Security and You, Delhi, Tata MacGraw Hill, 2001
4. Ricart, Alberto Manuel and Stephen Asbury, Active Server Pages 3, IDG Books, Delhi,
2000
5. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000
6. Samantha Shurety, ‘E-business with Net Commerce’, Addison Wesley, Singapore, 2001
7. Schneider, Robert D. & J. R. Garbus Optimizing SQL Server 7, N. J. Prentice – Hall,
1999

OIT 304 MBA (FT) SEMESTER III


OIT 504 MBA (EVE) SEMESTER V
Business Data Networks

Objective:
The course has been developed to introduce the concepts of electronic marketplace and
electronic commerce among the potential information technology leaders.
Course Contents:
Computers and Communications: The Information Technology; The concepts of Global
Village, Computer Network: (Architecture, software, standards), Expansion of Networks,
Management of Networks, Communications Networks, Communications Channels,
Communication Control Devices, Managerial Issues related to telecommunications.
Digital Networks, Value added Networks, Wireless Networks, Intranet, Extranet,
Internet, Online Information Service, Interactive video, Electronic Data Interchange and
its Applications, Enterprise Resource Planning systems, Inter Organizational Information
Systems, Data Warehousing, Data Mining, Managing in the Market space, E –commerce
and Internet, Application of Internet.
Suggested Readings:
1. Derfler, Frank J. Guide to Linking LANs. Emeryville, California, Ziff –Davis
Press, 1992
2. Derfler, Frank J. Guide to Connectivity.2nd Edition, Emeryville, California, Ziff –
Davis Press, 1992
3. Estabrooks, Maurice. Electroinc Technology. Corporate Strategy and World
Transformation, Wastport, Quoram Books, 1995
4. Fitzgerand, Jerry. Businesss Data Communications; Basic Concepts, Security and
Design, 4th edition, New York, John Wiley, 1993
5. Keen, Peter and Cummins, Michael. Networks in Action: Bsuiness Choices and
Telecommunications Decesions, Belmont, CA, Wads Worth, 1994
6. LaQuey, Tracy. The Internet Companion: A Beginner’s Guide to Global
Networking. California, Addison Wesley, 1994
7. Salemi, Joe. Client/Server Data Bases. Emeryville, California, Ziff-Davis Press,
1993.
OIT 305 MBA (FT) SEMESTER III
OIT 505 MBA (EVE) SEMESTER V

Security And Control Information System


Objective :
The objective of the course is to familiarize the participants with Security and control
Information system use in the business world.
Course Contents:
Introduction to Security, Need for security and control, Risks to Information system data
and resources, Definitions of Information security, Computer crimes and virus, Internal
control, Types of security, Physical Security, Fire, and theft protection Environmental
hazards, Logical Security, Threats to security, Access control- Identification,
Authentication, Authorization, Password control and management, Access control
software, Data Security, Threats to security, Access controls, Back-up and recovery
strategies, Data input/output control, Data encryption, Tele-communication Security,
physical security, Logical Access Security, Network management control, Authentication
protocols, Internet / Intranet / Extranet security, Computer Configuration and Operation
Security, Hardware/Software security, Start up/Shut down procedures, Journals, Back-
up/recovery strategies, Personal Security, Threat Security, Protection from people,
Protection of employees, Security Planning, Risk and Security policy, Security
Management , Business continuity planning, Security audit.
Suggested Readings :
1. Ron Weber; EDP Auditing
2. Stephen Cobb; PC and LAN Security
3. Michel E. Kabey; Enterprise Security – Protecting Information Assets
4. Miora; Enterprise Disaster Recovery Planning
5. Computer Security for Dummies
6. Derek Atkins ; Internet Security
OIT 401 MBA (FT) SEMESTER IV
OIT 401 MBA (EVE) SEMESTER IV

Strategic Management of Information Technology


Objectives:
This course is aimed at developing an understanding of Use of Information
Technology as a Strategic Tool for business management. The course focuses on development of
Information Technology Leadership.
Course Contents:
Key issues in Information Systems Management and the Role of the CIO, Analytical
Framework for Strategic IT Initiatives, Sustaining Competitive Advantage by use of IT,
Creativity, Learning Organizations and Role of Information Technology in Business
Transformation, Information Partnerships, Managing in the Market space, National Information
Infrastructure and IT Policy at the National Level, Planning for Strategic IT Resource, Managing
the IT Function, Outsourcing IT function. IT Act –2000, Corporate Governance
Suggested Readings:
1. Galliers, R. D. Strategic Information Management: Challenges and Strategies in
Managing Information Systems. Oxford, Butter worth-Heinemann, 1994
2. McKenney, James L. Waves of Change: Business Evolution through Information
Technology, Boston, HBS Press, 1995
3. Neuman, Seev. Strategic Information Systems : Competition through Inforamtion
Technologies, New York, MacMillan College, 1994
4. Nolan, Richard L. Creative Destruction: A sis-stage process for transforming the
organization. Boston, HBS Press, 1995.
5. Parker, Marilyn M. Strategic Transformation and Information Technology, Paradigms
for Performing while Transforming. Englewood Cliffs, New Jersey, Prntice Hall Inc.,
1996.
6. somogyi, E K and Wallers, Robert. Towards Strategic Information Systems.
Tunbridge, Kent Publishing, 1987.
7. Ward, John. Strategic Planning for Information Systems, Chichester, John Wiley,
1996.
OIT 402 MBA (FT) SEMESTER IV
OIT 402 MBA (EVE) SEMESTER IV

Decision Support System


Objective :
The objective of this course is to introduce the participants to the design and practice of computer
based systems that provide support to managerial decision making in semi-structured context, by
providing to the users flexible access to relevant models and data. Most of the learning takes place
through the project component, in which the participants are expected to choose a managerial decision
context amenable to be addressed by the above systems, and to design and develop a suitable
computer based system to support this task.

Course Contents:
1. Framework for DSS.
2. Systems Analysis for DSS
3. Dialogue Management
4. Data Management and Model Management for DSS
5. Tools for developing DSS
6. Spreadsheet Software Systems as DSS Tool
7. Case Studies
8. Project Work
9. Group DSS
10. Network Decision Support System
11. Expert System
12. Executive Information System
13. Heuristic Problem Solving Procedure
14. Computational Complexity
15. Genetic Algorithm and Fuzzy Logic
16. Artificial Intelligence (AI), Need and Application, AI based systems
17. Artificial Neural Network Applications
Suggested Readings :
1. Bratko, Ivan. Prolog : Programming for Artificial Intelligence. 2nd Ed. California,
Addison-Wesley, 1990
2. Davis, Michael W. Decision Support. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1988.
3. Jayashankar, R. Decision Support Systems. New Delhi, Tata McGraw Hill, 1989.
4. Patterson, Dan W. Introduction to Artificial Intelligence and Expert Systems. Englewood
Cliffs, New Jersey, Prentice Hall Inc., 1990.
5. Roiph, Paul. How to choose and Use an Executive Information System. New Delhi. Viva
Books.
6. Spargue, Raiph H. Decision Support for Mangement. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1995
OIT 403 MBA (FT) SEMESTER IV
OIT 601 MBA (EVE) SEMESTER VI

Enterprise Resource Planning

Objective:
To make the students able to participate in planning and implementation of advanced
enterprise-wide systems and technologies in their career.
Course Contents:
Enterprise Resource Planning: Evolution of ERP – MRP and MRP –II problems of
system islands – need for system integration and interface – early ERP Packages – ERP products
and markets- Opportunities and Problems in ERP selection and implementation, ERP
implementation, Identifying ERP benefits, team formation, Consultants intervention, Selection
ERP, Process of ERP implementation, Managing changes in IT organization-Preparing IT
infrastructure-Measuring benefits of ERP- Integrating with other systems, Post ERP, Modules in
ERP, Business Modules of ERP packages, Reengineering Concepts, the emergence of
reengineering concept-concept of business process-rethinking of processes- identification of re-
engineering need – preparing for reengineering –implementing change-change management-BPR
and ERP-Supply Chain Management, The concept of value chain differentiation between ERP
and SCM-SCM for customer focus-need and specificity of SCM- SCM scenario in India-
products and markets of SCM-issues in selection and implementation of SCM solutions- CRM
solutions, E-business, Introduction to 1 – Net technologies – Evolution of E – Commerce, EDI
and E – Business – business opportunities –basic and advanced business models on internet –
internet banking and related technologies – security and privacy issues – technologies for E –
Business. Future and Growth of E – Business
Suggested Readings:
1. Hammer, Micheal and Jamts Chamby Reengineering the Corporation, 1997
2. Leon, Alexix Countdown 2000, Tata McGraw
3. Ptak, Carol A. & Eli Schragenheim ERP, St. Lucie Press Ny, 2000

OIT 404 MBA (FT) SEMESTER IV


OIT 602 MBA (EVE) SEMESTER IV

E- Commerce
Objective:
The objective of the course is to acquaint the students with the use of E – Commerce
in competing markets.
Course Contents:
Introduction to E-Commerce: Definition – Forces fuelling E-Commerce – Industry
frame work – types – Internet Service Providers – Internet access providers – Internet v/s online
Services; WWW Concepts – Technology – Applications – Electronic Payment Systems:
Electronic Payment Technology – Digital Cash – Electronic Cheque – On-line Credit Card,
Electronic Commerce and Banking; Changing dynamics in the Banking Industry – Home banking
implementation approaches – Open v/s Closed models – Management issues in online Banking –
Electronic Commerce and Retailing – changing retail industry dynamics – Online retailing –
Management changelings – Electronic Commerce and publishing ; Online publishing strategies –
approaches – Advertising and online publishing – Digital copyrights and Electronic publishing ;
Intranets and Supply Chain Management; Managing retail supply chains – Supply Chain
application software – Intranets and customer asset Management – Customer asset Management
basics – online sales force – online customer service and support – Technology and Marketing
strategy; Intranets and manufacturing ; Integrated logistic, -agile Manufacturing – Emerging
Business requirements – Manufacturing Information Systems – Intranet based manufacturing
logistic management; Intranets and Corporate Finance : Financial Systems – Financial Intranets –
Software modules in Financial Information Systems – Transaction Accounting – Inventory
Accounting Payment Management – Treasury and Cash Management – Human Resource
Management Systems – size – structure of Financial Software Markets – The Corporate Digital
Library – Intelligent Agents.
Suggested Readings:
1. Cady, G. H. and Part McGreger, The Internet, BPB Pub., Delhi, 1999
2. Carpenter, Phil, e Brands, HBS Press, Boston, 2000
3. Keen, Peter and Mark McDonald, The e-Process Edge, Delhi, Tata McGraw Hill,
2000
4. Mann, Catherine, L. Global Electronic Commerce, Institute for International
Economics, Washington DC, 2000
5. Oberoi, Sundeep, e-Security and You, Delhi, Tata MacGraw Hill, 2001
6. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000
MARKETING GROUP

OMK 301– At MBA Full Time Semester –III


OMK 501– At MBA Evening Semester – V

Consumer Behaviour
Objectives:
The basic objective of this course is to develop an understanding about the consumer decision-
making process and its applications in marketing function of firms.
Course Contents:
Introduction to consumer behaviour; Consumer Behaviour and Marketing Strategy; Consumer
Involvement and Decision Making; Information Search Process; Evaluative Criteria and Decision
Rules; Consumer Motivation; Information Processing and Consumer Perception; Learning in
Consumer Behaviour Change – Brand Loyality and Brand Equity Consumer Attitudes and
Attitude Change; Influence of Personality and Self Concept on Buying Behaviour;
Psychographics and Lifestyle; Reference Group Influence; Social class and culture Influence
Diffusion of Innovation and Opinion Leadership Family Decision Making; Industrial Buying
Behaviour; Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour
Studies in India.
Suggested Readings:
1. Assael, H. Consumer Behaviour and Marketing Action. Ohio, South Western, 1995.
2. Engle, J F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1989.
4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy. Texas,
Business, 1995.
5. Mowen, John C. Consumer Behaviour. New York. MacMillan, 1993.
6. Schiffman, L G and Kanuk, L L. Consumer Behaviour. New Delhi, Prentice Hall of
India, 1994.
The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.
References:
Bennet and Kassarjian : Consumer Behaviour, Prentice Hall

OMK 302– At MBA Full Time Semester –III


OMK 502– At MBA Evening Semester – V

Adverting And Sales Promotion Management

Objectives:
The aim of the paper is to acquaint the students with concepts, techniques and to give experience
in the application of concepts for developing an effective advertising programme and also to
develop an understanding about concepts, methods and strategies of sales promotion.
Course Contents:
Dimensions of advertising Concepts of advertising & Advertising management Classification of
advertising, Advertising and marketing mix Advertising and other promotional tools – Functional
and purpose of advertising The business of advertising. Planning and objective setting,
Framework of the planning process, Communication and persuasion process, Wilbur Schramm’s
Model, Two Step Flow of Communication Advertising plan, Marketing communication process,
Setting objective, Theory of Cognitive Dissonance and Clues for advertising Strategists:
Stimulation of Primary and Selective Demand, DAGMAR approach and positioning Planning of
an advertising campaign,; Copy Writing Creative execution : Message Strategy Attention &
comprehension, Understanding attitudes formation in advertising Ad-evoked feeling through ad-
campaign Brand and advertising, equity, personality. Group influence and advertising, word of
moutg. Message tactics: Advertising and creativity Desciplined creativity Creative approaches in
advertising, Major successful campaigns in advertising (national and international level)
Advertising copy writing process. The basic creative process, As per the different medias, Copy
testing, The actual production process. Advertising Organisation and role of advertising agency :
The advertising industry, The advertising agency Interaction with the advertiser, Compensation
pattern Advertising Appropriation Recent trends in advertising International advertising Client-
agency relationship. Media management Media Planning Role of media , Media objectives,
Media mix, Media tactics : Selection of media vehicals, media schedules Television media, print
media, electronic media, out door, direct mail, transit and supplementary media. Social, ethical
and legal aspect of advertising, E-communication Internet advertising & marketing; Evaluation
of advertising Camping.

Sales Promotion and Marketing Mix; Nature and Types of Sales Promotion; Consumer Behaviour
and Sales Promotion; Deal Prone Consumer; Economic Theories of Promotion; Sales
Promotion’s Impact on Sales; Evaluation of Sales Promotion Experiments; Choice and Purchase
Timing Models; Manufacturer Promotion Planning Process; Retailer Promotion Planning
Process; Strategic Issues in Designing Promotional Strategies; Substantive Findings and Issues on
Coupons, Trade Dealings, and Retail Promotions.
Suggested Reading:
1. Aaker, David A. etc. Advertising Management, 4th ed. New Delhi, Prentice Hall of India,
2001.
2. Beleh, George E and Beleh, Michael A. Introduction to Advertising and Promotion. 3rd
ed. Chicago, Irwin, 1995.
3. Borden, William H. Advertising. New York, John Wiley, 1981.
4. Hard, Norman. The Practice of Advertising. Oxford, Butterworth Heinemann, 1995.
5. Kleppner, Otto. Advertising Procedure. Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1986.
6. Ogilvy, David. Ogilvy on Advertising. London, Longman, 1983.
7. Sengupta, Subroto. Brand Positioning, Strategies for Competitive Advantages. New
Delhi, Tata McGraw Hill, 1990.
8. Ailloni and Charas, Dan. Promotion: A Guide to Effective Promotional Planning,
Strategies and Executions. New York, John Wiley, 1984.
9. Assael, Henry. Consumer Behaviour and Marketing Action. Bosten, Kant, 1987.
10. Blattberg, Robert C and Scott, A Neslin. Sales Promotion: concept, Methods and
Strategies. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990.
11. Schaltz, Don E and William, A Robinson. Sales Promotion Management. Chicago, Crain
Books, 1982.
12. Strang, Roger A. The Promotional Planning Process. New York, Praeger, 1980.
13. Totten, John C and Block, Martin P. Analysing Sales Promotion: Text and Cases,
Chicago, Commerce Communication, 1987.
14. Ulanoff, Stanley M. Handbook of Sales Promotion. New York, McGraw Hill, 1985.
15. Arens & Bovee’ Advertising’ Irwin, The Dryden press.
16. Shimp Advertising
17. O’Guinn Allen’ Advertising Kuegler TJ “Advertising and Marketing” South Western
College Publishing 2000.
18. Jerry Wind & Vijay Mahajan “Digital Marketing “ John Wiley & Sons Inc. 2001.
19. Jaweler Jerome and Drewniany Bonnie L. “Creative Strategy in Advertising”
Wadsworth Publishing company 1998.
20. Kleppner, Otto. “Advertising Prodedure Englewood cliffs, New jersey, Prentice Hall Inc.
1986.
21. Ogilvy, Devid. “ Ogilvy in Advertising. London, ongman, 1983.

The list of cases and specific reference including recent articles and reports will be announced in
the class at the time of launching of the course.

OMK 303– At MBA Full Time Semester –III


OMK 503– At MBA Evening Semester – V

International Marketing
Objectives:
1. The basic objective of this course is to acquaint the students with environmental,
procedural, institutional and decisional aspects of international marketing.
2. To Acquaint the students with mechanism of International Marketing, Balance of
Payment and Financing International Trade.
3. To Provide an understanding of International Business Operation and working of
multinationals and India’s join ventures abroad.
Course Contents:
International Marketing – Definition, Concept And Setting; Distinctions between
International Trade, Marketing and Business; Economic Environment of International
Marketing; International Institutions – World Bank, IMF, UNCTAD, WTO, Economic
Integration Customs Union, Common Markets, Free Trade Zones, Economic
Communities; Constraints on International Marketing – Fiscal and Non-fiscal Barriers,
Tariffs Non-tariff Barriers; Terms of Trade; Tariffs Trading Partners – Bilateral Trade
Agreements, Commodity Agreements and GSP; India and World Trade, Import And
Export Policy, Direction and Quantum of India’s Exports; Institutional Infrastructure for
Export Promotion; Export Promotion Councils, Public Sector Trading Agencies, ECGC,
Commodity Boards etc.; Procedure and Documents – Registration of Exporters, Export
Quotations, Production and Clearance of Goods for Exports, Shipping and
Transportation, Insurance, Negotiation of Documents; Instruments Of Payments – Open
Account, Bills of Exchange; Letter Of Credit – Export Finance; International Marketing
Mix – Identification of Markets, Product Policy, International Product Life Cycle,
Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of
International Business; Marketing of Joint Ventures and Project. Exports & Tendering –
International Trade Theories – Export Packaging & labelling – Problems of Indian
Export- Import Management – Sources of Information for International data – Restrictive
Trade Practices - Legal Dimension of International Marketing – Counter Trade & Global
Sourcing – International Marketing Intelligence – Risk in forgein Trade & Management –
Strategic Market Plan .
Suggested Readings:
1. Bhattacharya, B. Export Marketing: Strategies for Success. New Delhi, Global Business
Press, 1991.
2. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi,
Faculty of Management Studies, 1980.
3. Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1995.
4. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy. New Delhi,
Prentice Hall of India, 1995.
5. Pripalomi, V.H.: International Marketing, Prentice Hall.
6. Terpstra, Vern and Sarathy, R. International Marketing. Oriando, Dryden Press, 1991.
7. Walter, I and Murray, T. Handbook of International Business. New York, John Wiley,
1988.
8. R.L. Varshney and B. Bhattacharya International Marketing Management, An Indian
Perspective, Sultan Chand & Sons, 4792/23, Daryaganj, New Delhi – 100002.
9. T.A.S. BALAGOPAL, Export Management, Himalaya Publishing House, Ramdoot, Dr.
Bhalero Marg, Girgaon, Bombay –1.
10. James M. Livingestone : International Marketing Management, Mac Millan Press Ltd.,
London.
11. Harold J. Hack : International Trade American Management Association N.Y.
12. Richard D. Robinson : International Management, Holt, Richard and Winston, London.
13. Chakrabarti H. : Trade and Commerce of Ancient India.
14. Francis Cherunilam : International Business.
15. Charles Kindleburger : International Economics.
16. B.S. Rathod : Export Management.
17. U.J. Kegan : Global Marketing Mangement.
18. R.M. Srivastava : International Strategic Management.
19. Thakur-Boston-Srivastava : International Management Concept & Cases.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.

OMK 304– At MBA Full Time Semester –III


OMK 504– At MBA Evening Semester – V

Marketing of Services
Objectives:
The objective of this course is to develop insights into emerging trends in the service
sector in a developing economy and tackle issues involved in the management of services on
national basis.
Course Contents:
The Emergence of Service Economy; Nature of Services; Goods and Services Marketing;
Marketing Challenges in Service Business; Marketing Framework for Service Business; The
Service Classification; Service Product Development; The Service Encounter; The Service
Consumer Behaviour; Service Management Trinity; Service Vision and Service Strategy; Quality
Issues and Quality Models; Demand-supply Management; Advertising, Branding and Packaging
of Services; Recovery Management and Relationship Marketing; Service Marketing; Origin and
Growth-Classification of Services-Marketing of financial services-The Indian scene-Designing of
service strategy.
Suggested Readings:
1. Lovelock, Christopher H. Managing Services: Marketing Operations and Human
Resources. Englewood Cliffs, New Jersey, Prentice Hall Inc.,1995.
2. Lovelock, Christopher H. Services Marketing, Englewood Cliffs, New Jersey, Prentice
Hall Inc.1993.
3. McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth,
Heinemann, 1996.
4. Newton M P Payne, A. The Essence of Services Marketing. New Delhi, Prentice Hall of
India,1996.
5. Verma, H V. Marketing of Services. New Delhi, Global Business Press, 1993.
6. Zelthami, V A and Bitner, M J. Services Marketing New York, McGraw Hill,1996.

OMK 305– At MBA Full Time Semester –III


OMK 505– At MBA Evening Semester – V

Brand Management
Objectives:
The objective of this course is to introduce the students to the concept of brand. How companies
offer various products in the market through brands, their extension the building of brand equity.
Students are expected to understand the concepts, applications and competencies in using
knowledge of brand to develop better marketing strategies.
The broad topics to be covered are:
Introduction to the concept of brand.
Understanding brand-concept of brand knowledge, brand personality, brand equity, brand
positioning brand value, brand research
Issues in managing the brand-brand portfolios, brand positioning strategy,
Measuring brand equity, extensions of brand
New brand development
Product offering, differentiation, the process, setting objectives, market dynamics, launching new
brands,
Role of promotional tool like, Advertising, Sales-promotion schemes, direct marketing etc in
brand building
Decision to be taken in managing the product offering Marketing decision to build brands-
branding commodity products, building global brands
Financial valuation of brand
Net branding
Brand leaderships
Brands as intellectual property
Branding the corporate
Brand Revitalization.
Branding in Different sectors: Customer Industrial, Retail and Service.
References:
1. Aaker David A. “Brand Leadership, “The free Press New York 2000.
2. Aaker David A. “Managinfg Brand Equity”, The Free Press New York 1991.
3. Kania Deborah “Branding. Com” NTC Business Book 2000.
4. Kapferer, Jean-Noel; Stategic Brand Management, Kogan Page India Private Pvt.

OMK 401– At MBA Full Time Semester –IV


OMK 401– At MBA Evening Semester – IV

Industrial Marketing
Objectives:
The objective of this course is to lay a foundation for an understanding of the complex
dimensions of the industrial marketing
The proposed curriculum of the subject is :
Nature and scope of Industrial Marketing, v/s Consumer marketing, System of Industrial
marketing, Characteristics of industrial marketing, Specific problems of industrial marketing,
customer relationship, Nature of demand in Industrial Markets derived demand, joined
demand; Product Management; Concept of Industrial goods, Characteristics of industrial
goods, Planning industrial products and services, Product Management, Product
specification/quality, Segmenting, targeting and positioning of industrial products, Industrial
Buying behaviour, Industrial Buying Process, Industrial Buying Behaviour models, Industrial
customer, Industrial Product Pricing, Pricing new products, Price Determinants, Competitive
bidding, Negotiations,; Purchasing : Concept, Selection and training of purchase personnel,
Repetitive purchase, Progressing of supplies, Purchase records/ Purchase Accounting, Legal
aspects of purchasing. Distribution and channel relationship, Logistics management,
marketing research and market information system, industrial services, industrial marketing
communication, industrial marketing strategy, planning and implementation Sales force
management; Technology and Industrial Markets.
Suggested Readings:
1. Corey, E. Raymond. Industrial Marketing : Cases and Concepts . 3rd ed. Englewood
Cliffs, New Jersey, Prentice Hall Inc. 1983.
2. Gross, A C. etc. Business Marketing. Boston, Houghton Mifflin, 1993.
3. Hill, Richard. Etc. Industrial Marketing. Homewood Illinois, Richard D. Irwin, 1975.
4. Reeder, Robert R. etc. Industrial Marketing : Analysis, Planning and Control, Englewood
Cliffs, New Jersey Prentice Hall Inc. 1991.
5. Webster, F E. Industrial Marketing Strategy, 2nd ed. New York, John Wiley, 1979.

OMK 402– At MBA Full Time Semester –IV


OMK 402– At MBA Evening Semester – IV

Sales and Distribution Management:


Objectives:
The basic objective of the course is to provide students with knowledge, skills & attitude to
specify, evaluate & utilize information for successful distribution & promotion (sales) of products
& services from producer to consumer/buyer.
Course Contents:
Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives;
Personal selling process – negotiation, customer relationship management; Recruiting and
Selecting Sales Personnel; Developing and Conducting Sales Training Programmes; Designing
and Administering Compensation Plans; Supervision of Salesmen; Motivating Sales Personnel;
Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts;
Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation
Programme; Sales Cost and Cost Analysis.
Distribution, Logistics, Supply Chain Management – their role in Marketing .
Physical Distribution & Sales
Transportation & Physical Distribution
Elementary aspects of transportation, modes of transportation, transportation costing in relation to
Marketing Transportation pricing & carrier liability.
Marketing Channels & Distribution Management
Significance of Marketing channels in Physical Distribution, factors influencing selection of
channels, channels for new products, evaluating channel performance, physical distribution
information centre packaging, testing; Costs in physical distribution .
Distribution Audit.
Organizational patterns in marketing channels
Vertical marketing systems, Conventional marketing channels, voluntary & co-operative group,
franchise systems.
Channel management by channel participants
Channel management by manufacturers, wholesalers, retailers, Joint channels management
through partnership.
Suggested Reading:
1. Anderson, R. Professional Sales Management: Englewood Cliffs, New Jersey, Prentice
Hall Inc., 1992.
2. Anderson, R. Professional Personal Selling: Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1991.
3. Buskirk, R H and Stanton, W J. Management of Sales Force. Homewood Illinois, Richard
D. Irwin, 1983.
4. Dalrymple, D J. Sales Management: Concepts and Cases. New York. John Wiley, 1989.
5. Johnson, E M etc. Sales Management: Concepts, Practices and Cases. New York,
McGraw Hill, 1986.
6. Stanton, William J etc. Management of a Sales Force. Chicago, Irwin, 1995.
7. Stiil, R R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1988.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.

OMK 403– At MBA Full Time Semester –IV


OMK 601– At MBA Evening Semester – VI

Marketing of Social Services


Objectives:
The Course is designed to give an opportunity to acquire knowledge about the application of
Marketing tool and techniques in the marketing socially desirable causes specially in the context
developing country like India.
Course Contents:
Relevance of social services in a developing economy; applications of marketing in social
services, e.g. health and family welfare, adult literacy programme, environment protection, social
forestry etc.; socio-economic-cultural influences on beneficiary system; organising for marketing
social services; beneficiary research and measurement of their perceptions and attitudes; planning
and implementation of mass campaigns; beneficiary contact programme; use of print and
electronic media in mass communication; diffusion of innovative ideas; geographical expansion
strategies in mass contact programme; review and monitoring of making strategies of socially
relevant programmes.
Suggested Readings :
1. Betsy, D Gelb and Ben, M. “Marketing is Everybody’s Business Goodyear, Santa
Monica (California)”. 1972.
2. Gather, A and Warren, M D. “Management and Health Services” Pergamon Press,
Oxford, 1977.
3. Hyenion, K E. “Ecological Marketing”.. Columbus, Ohio 1976.
4. Jena, B and Pati R. “Health and Family Welfare Services in India”. Ashish, New
Delhi..1986.
5. Kotler, Philip and Roberto, Eduardo L. “Social Marketing : Strategies for changing
Public Behaviour”. Free Press, New Yourk, 1989.
6. Maitra, T. “Public Services in India”. Mittal, New Delhi.1985.
7. Pena, J J and Posen B. ed :Hospital Quality Assurance”. Aspen, Marykland. 1984.
OMK 404– At MBA Full Time Semester –IV
OMK 602– At MBA Evening Semester – VI

Management of Retail Business


Objectives :
The course will focus on manufactures perspective on retailers and understanding of the retail
business.
Course Contents :
An introduction to the Retailing System. Retailing mix – social forces – Economic forces –
Technological force – Competitive forces; Retailing definition, structure, Different formats –
marketing concepts in Retailing – Consumer purchase behaviour – Cultural and Social group
influence on Consumer Purchase Behaviour; Retail store location – Traffic flow and analysis –
population and its mobility – exteriors and layout – Customer traffic flows and pattern – Creative
display; Merchandise Planning – Stock turns, Credit Management, Retail Pricing, Return on per
sq. feet of space – Retail promotions – Staying ahead of competition; Supply Chain Management
– Warehousing – Role of IT in supply chain management; Franchising, Direct Marketing/Direct
Selling – Exclusive shope – Destination stores – Chain Stores – Discount Stores an other current
and emerging formats – Issues and options; Retail Equity, Technology in Retailing – Retailing
through the Internal.
Suggested Readings :
1. Diamond Allen, Fashion Retailing, Delmar Pub. 1993.
2. Diamond, Jay and Gerald Pintel Retailing, Prentice-Hall, NJ, 1996.
3. Drake, Mary Francis, J.H.Spoone and H. Greenwald Retail Fashion, Promotion, and
Advertising Macmillan, NY, 1992.
4. Levy,Michael&barton A Weitz Retailing management,2nd edition ,Irwin,
London,1995
5. Morgenstein,Melvin and Harriat Strongin Modem Retailing,prentice-hall,NJ,1992.

PRODUCTION & OPERATION MANAGEMENT GROUP

OP&O 301 – At MBA Full Time Semester –III


OP&O 501 – At MBA Evening Semester –V

Production Planning & Control


Objectives :
This course is meant to familiarise the students with various techniques useful for production
planning and control.
Course Contents :
Introduction to P.P.C. Basic Approaches to Aggregate Production Scheduling, Quantitative
Approaches to Aggregate Planning, Evaluation of Decision system and Rules for Aggregate
Planning, Aggregate Production Inventory Policies, Materials Requirement Planning, Batch
Planning and Shop Loading, Safety Stock Policies, Mass/Production Flow Line Design System,
Order Delivery and Production Control, Job Scheduling – Flow Shop, Job Scheduling-Job shop.
Suggested Readings:
1. Burbidge, John L. Principles of Production Control. London, Donald and
Evans,1981.
2. Caubang, Ted C. Readings on Production Planning and Control. Geneva,ILO.
3. Greene, James H. Production and Inventory Control Handbook, New York,McGraw
Hill, 1987.
4. Mc Leavey, Dennis W and Narasimhan, S L Production and Inventory
OP&O 302 – At MBA Full Time Semester –III
OP&O 502 – At MBA Evening Semester –V

Applied Operation Research


Objectives :
The course is designed to present the scope of various Quantitative methods with enough
specification so that the manager understands the reasoning behind the methods and is able to
interpret their results.
Course Contents :
Linear Programme, Formulations of Linear Optimisation Models, Simplex and Transportation
Models, Sensitivity Testing and Duality, Dynamic Programming and its applications, Integer
Programming and Combinational Models, Network Analysis, Shortest Route and other Network
Models, Waiting Lines and its Applications, Simulation and its Applications, Goal Programming
and its application to business.
Suggested Readings :
1. Ahuja A K. etc. Network Flows. Englewood Cliffs New Jersey, Prentice Hall Inc.
1993.
2. Gould, F J. etc. Introduction to Management Science. Englewood Cliffs New Jersey,
Prentice Hall Inc. 1993.
3. Gupta, M P and Sharma J K. Operation Research for Management. New Delhi,
National, 1997.
4. Taha Harndy A. Operations Research : An Introductions. Macmillan, New York,
1992.
5. Mathur, K and Solow D. Management Science. Englewood Cliffs, New Jersey,
Prentice Hall Inc. 1994.
6. Sharma S. J K. Operations Research : Theory and Applications, New Delhi,
Macmillian India, 2001.
7. Srinath, L S. Operation Research for Executive. New Delhi, Affiliated East West
Press, 1994.

OP&O 303 – At MBA Full Time Semester –III


OP&O 503 – At MBA Evening Semester –V

Total Quality Management


Objectives :
The objective of this course is to acquaint the students with to make clear to candidates the basic
concept of Total Quality (TQ) from design assurance to service assurance; to give emphasis on
International Quality Certification Systems – ISO 9000 and other standards and their applicability
in design manufacturing quality control and services, to closely interlink management of quality,
reliability and maintainability for total product assurance; to focus on quality of services in
contemporary environment.
Course Contents :
Basic Concept of Total Quality (TQ); Evolution of Total Quality Management ; Components of
TQ Loop; Conceptual Approach to S.Q.C. Acceptance Sampling and Inspection Plans; Statistics
Process Control; Process Capability Studies; Humanistic Aspects of TQM; Management of Q. C.
and Z.D. Programmes; Quality Improvement Teams; Q-7 tools; Quality Costs, Taguchi Loss
Function; Functional Linkage of Quality with Reliability and Maintainability Failure Analysis;
(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance (TPM);
Quality Audits; Lead Assessment and ISO-9000 Standards; Marketing Aspects of T.Q.; Total
Quality of Services; Total Quality and Safety; Six Sigma.
Suggested Reading :
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles :
Integrating Design Assurance & Quality Assurance, New York, McGraw Hill, 1991.
2. Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control, McGraw
Hill, New York, 1991.
3. Ireson, W G. and Coombas, C P. Handbook of Reliability Engineering &
Management, New York, McGraw Hill, 1988.
4. Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London , Chapman
& Hill, 1990.
5. Pike, John and Barnes. Richard. TQM in Acton. London, Chapman & Hill, 1994.
6. Schmidt, Warren H. and Finnigan, Jerome P. TQ Manager. San Francisco, Jossey
Bass, 1993.
7. Spenley. Paul. World Class Performance Through TQ, London, Chapman & Hill,
1992.
OP&O 304 – At MBA Full Time Semester –III
OP&O 504 – At MBA Evening Semester –V

Logistics Management
Objectives :
The Course is designed to explain basic theory and techniques of logistics to examine the issues
and problems associated with logistics in a changing business environment, and to show how
logistics can improve an enterprises effectiveness and competitiveness. Students would be
encouraged to use computer software packages for problem solving.
Course Contents :
Introduction to logistics and its Interface with Production and Marketing; Measure of Logistics;
Physical Distribution and Logistics; Logistics System Analysis and Design; Warehousing and
Distributing Centers, Location; Transportation System; Facilities and Services; Dispatch and
Routing Decisions and Models; Inventory Management Decisions; Logistics Audit and Control;
Packaging and Materials Handling; International Logistics Management; Logistics Future
Directions.
Suggested Readings :

1. Ballau, Renald H. Business Logistics Management. Englewood Cliffs, New York,


Prentice Hall Inc., 1992.
2. Beal K. A Management Guide to Logistics Engineering, U.S.A., Institute of
Production Engineering, 1990.
3. Benjamin S.B. Logistics Engineering and Management. Englewood Cliffs, New
York, Prentice Hall Inc. 1996.
4. Bowersox, D J and Closs, D J. Logistics Management : A System Integration of
Physical Distribution, New York, McMillan, 1986.
5. Christopher, M. Logistics and Supply Chain Management : Strategies for Reducing
Costs and Improving Services, London, Pitsman, 1992.
6. James, C J. and Wood, Donald F. Contemporary Logistics. New York, MacMillan,
1990.
7. Shapiroa, R. Logistics Strategy : Cases and Concepts. St. Paul, West. 1995.

OP&O 305 – At MBA Full Time Semester –III


OP&O 505 – At MBA Evening Semester –V

World Class Manufacturing


Objective:
To acquaint the students with the world class manufacturing environment and optimised
production principles
Course Contents :
World Class Manufacturing Environment; Imperatives for success – Technology, System
approach and change in the mindset; Strategic decisions in manufacturing Management; Choice
of Technology, Capacity, Layout/Automation in Material handling system; Aggregate Planning
and Master Production Scheduling-Materials Requirement Planning (MRP) – Software in Use,
Manufacturing Resources Planning (MRP-11) Software in Use, Implementation Problems/Indian
experience; Optimised Production; Technology Principles advocated by Eliyahu Goldtratt; just –
in – Time System; JIT Manufacturing System, JIT Pull system Use of Kanban, JIT Purchase –
Source Development, Buyer – seller relation; Supply Chain Management/Bench Marking; Total
Quality Management-TQM Philosophy, TQM Principles, TQM tools including Circles, SQC /
Acceptance samplings, Quality through design, QFD – Quality House, Failure Mode effect
analysis, Fault – tree analysis, Concurrent Engineering Principles Taguchis’ Quality loss function
and Robust Design concept, Designing products thro ‘Fuzzy’ logic, Quality Management System
and ISO9000 Standards; Total Productive Maintenance, Objective of TPM – total system
effectiveness, Break – down Maintenance, Prevention, Maintenance, Predictive. Maintenance,
Condition Monitoring Systems Maintenance Prevention, Maintainability improvement,
Reliability improvement, Total employee Involvement and small Group Activities, Customer-
Driven Project Management (Integration of TQM, Project Management System with customer –
driven team structure); Automation in Design and Manufacturing, Flexible manufacturing System
(FMS), Group Technology/Cellular manufacturing Systems; Six Sigma,
Suggested Readings :
1. Buffa, Elwoods and et al Programmed leaming at for Production and Operation
Management – IIIinois, learning System Co., 1981.
2. Dervitsiptis, Kostas N : Operations Management Auckland, McGraw-Hill, 1981.
3. Hughes, Chris, Productions and Operations Management – London, Pan Books,
1985.
4. Schonberger, Richard J : Japanese manufacturing techniques, NY, Free-Press, 1982.

OP&O 401 – At MBA Full Time Semester –IV


OP&O401 – At MBA Evening Semester –IV

Purchasing & Material Management


Objective :
The key objective of this course is to acquaint the students with Decision-making for effective
and efficient purchase, storage and flow of materials in manufacturing and service organizations;
Cost-reduction techniques in Pre-Purchase, Purchase and Port-Purchase systems; Modern
Material planning and delivery systems like MRP and JIT and Material handling and logistics
systems.
Course Contents:
Role of Purchasing and Materials Management – Objectives, Organization and Inter-
relationships, Determination and Description of Material Quantity, Material Planning in Push and
Pull System, MRP and JIT; Determination and Description of Material Quality – Receiving and
Incoming Quality Inspection, Acceptance Sampling Plans, Vendor-Process Capability; Cost-
Reduction Techniques – Standardisation, Simplification & Variety Reduction; Value Analysis
and Engineering, Make or Buy Decisions, Purchasing Research, Sources of Supply, Price
Determination and Negotiation, Vendor Rating, Selection and Development, Legal Aspects of
Purchasing Public Purchasing and Tendering, International Purchasing – Procedures and
Documentation; Purchasing of Capital Equipment – Appraisal Methods, Evaluating Suppliers’
Efficiency, Stores Layout, Classification and Codification; Material Logistics – Warehousing
Management, Material Handling, Traffic and Transportation, Disposal of Scrap, Surplus and
Obsolete Materials; Inventory control of Spare Parts, Materials Information System.
Suggested Readings :
1. Ansari A and Modarress B. JIT Purchasing, New York, Free Press, 1990.
2. Baily P. etc. Purchasing Principles and Management, London, Pitman, 1994.
3. Burt, David N. Proactive Procurement. Englewood Cliffs, New Nersey, Prentice Hill
Inc. 1994.
4. Dobler, D.W. etc. Purchasing and Materials Management, New York, McGraw Hill,
1990.
5. Dutta, A.K. Integrated Materials Management, New Delhi, PHI, 1986.
6. Farrington B and Waters, Derek W, Managing Purchasing . London, Chapman &
Hall, 1994.
7. Gopalakrishnan P and Sunderashan M. Handbook of Materials Management, New
Delhi, Prentice Hall of India, 1994.

OP&O 402 – At MBA Full Time Semester –IV


OP&O 402 – At MBA Evening Semester –IV

Project Management
Objectives:
The course is designed to enable the students to develop, understand and design large complex
systems with new planning and control techniques.
Course Contents :
Meaning and Significance of Project Management, Developing the Project Network, Time
Estimates and the Levels of Details, Basic Scheduling, Computation, Scheduling Activities to
Satisfy Resource Constraints, Multi project Scheduling, Time-Cost Trade off, Network, Cost
control, Use of Critical Path Methods in preparing project proposal, computers and critical path
Programme.
Project Implementation and Monitoring Techniques. Making the Scheduling and monitoring
effective scheduling and monitoring effective orientation programme for effective scheduling and
monitoring.
References :
1. Wiest, Jerome D. and Levy, Ferdinaudk
A Management Guide to ERT/CPM, Prentice Hall of India Pvt. Ltd., New Delhi,
1977.
2. Choudhary, Sadhan : Project Scheduling and Monitoring Practice, South Asian
Publishers, New Delhi, 1983.
3. Phillips and Moder : Project Management with CPM and PERT, Van Nostrand
Reinhold Company N.Y., 1970.
4. Dennis Lock : Project Management Grower Press London, 1968.
5. Dennis Lock : Industrial Scheduling Techniques, Gower Press, London, 1971.

OP&O 403 – At MBA Full Time Semester –IV


OP&O 601 – At MBA Evening Semester –VI

Transportation Management
Objectives:
The objective of the course is to acquaints with the problems faced in planning policy and
executing the transportation system.
Course Contents :
Growth of Urbanisation and Problems of Transportation; Transport-Challenges and Limitations;
Government Activities in Transportation; Transportation Systems – Planning, Operation and
Management; Trip Generation and Distribution; Load Planning; Transportation Modes and their
selection; Sequential Travel Demand Forecasting Models; Future Developments in
Transportation; Motor Vehicle Act 1988 and its Impact on Urban Transport System; Emission
Norms.
Suggested Readings :
1. Baerwald, J.E. Transportation and Traffic Engineering Handbook. Englewood Cliffs,
New Jersey, Prentice Hall inc. 1976.
2. Bell. G. etc The Business of Transport, Plymouth, McDonald and Evans, 1984.
3. Dickey.J W. Metropolitan Transportation Planning. New Delhi, Tata McGraw Hill,
1980.
4. Grey, G E. amd Hole, L A. Public Transportation Planning : Operations and
Management, Englewood Cliffs. New Jersey, Prentice Hall Inc. 1979.
5. Gupta, M P. Metropolitan Transportation System, New Delhi, National, 1983.
6. Papacostas, C S. Fundamentals of Transportation Engineering, Englewood Cliffs,
New Hersey, Prentice Hall Inc. 1987.

OP&O 404 – At MBA Full Time Semester –IV


OP&O 602 – At MBA Evening Semester –VI

Service Operations Management

Objectives:
The key objective of this course is to acquaint the students with decision making in planning,
design, delivery, quality and scheduling of service operations. The candidates are also expected to
appreciate the role of service quality and operations in emerging services economy of India.
Course Contents :
Matrix of Service Characteristics : Challenges in Operations Management of Services; Aggregate
Capacity Planning for Services; Facility Location and Layout for Services; job Design – Safety
and Physical Environment; Effect of Automation; Operations Standards and Work Measurement;
Measurement and Control of Quality of Services; Dynamics of Services Delivery System;
Scheduling for Services Personnel and Vehicles; Waiting – Line analysis; Distribution of
Services; Product-Support Services; Maintenance of Services; Inventory Control for Services;
Case Studies on Professional Services.
Suggested Readings :
1. Bowmen David E. etc. Service Management Effectiveness : Balancing Strategy,
Organization and Human Resources, Operations and Marketing. San Francisco,
Jossey Bass, 1990.
2. Collier David A. Service Management : Operating Decisions. Englewood Cliffs, New
Jersey, Prentice Hall Inc., 1987.
3. Fitzsimmons, James A and Sullivan, Robert S. Service Operations Management,
New York, McGraw Hill, 1982.
4. Heskett, James L etc. Service Breakthroughs-Changing the Rules of the Game. New
York, Free Press, 1990.
5. Murdiek, R G. etc. Service Operations management. Boston, Allyn and Bacon, 1990.
RURAL AND URBAN MANAGEMENT GROUP

ORM – 301 AT MBA (FULL TIME) SEMESTER III


ORM – 501 AT MBA (EVENING) SEMESTER V

Co-Operative Management
Objectives:
The objective of the course is to expose the students to the functional problems of co-operative
organizations in view of the compulsions of technology and the changing market structure with
the globalisation of markets.
Course Contents:
Co – operative Administration: A Global Perspective; Ecology of Co – operative Administration;
the Co – operative Sector & Economic Development; Co – operative Management; Nature &
Functions; Professionalised Management for Co – operatives; Role of Leadership in Co –
operative Management; Placement and the Role of the Board of Directors in Co – operative
Management; The State and the Co – operative Movement; Effects of Co – operative Law on
Management; Long Range Planning for Co – operative Expansion; Policy Making; Executive
Direction; Human Resource Management; Organisational Structure; Project Formulation,
Implementation and Evaluation; Financial Management; Marketing Management; Procuring
Management; Distribution Management; Co – ordination between Trading Co – operatives &
Public Sector Trading Agencies; Problems & Prospects;
Suggested Readings:
1. Ansari, A.A. “Co – operative Management Patterns” Amol Pub., Delhi, 1990.
2. Akmat, J.S. “New Dimensions of Co – operative Management, Himalaya Pub. House,
1978.
3. Goel, B.B. “Co – operative Management and Administration” Deep & Deep Pub. 1984.
4. Kamra, Pawan Kr. “Co – operative Management” Deep & Deep Pub. 1987.
5. Sah, A.K. “Professional Management for the Co – operatives”, Vikas Pub. House P. Ltd.,
1984.
6. Taimni, K.K. “Managing the Co – operative enterprise ed., Minarva Associates P. Ltd.,
1978.
List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 302 AT MBA (FULL TIME) SEMESTER III


ORM – 502 AT MBA (EVENING) SEMESTER V

Rural Marketing
Objectives:
The objective of the course is to explore the students to the rural market environment and the
emerging challenges in the globalisation of the economies.
Course Contents:
Nature, characteristics and the potential of rural markets in India, Socio-cultural economic &
other environmental factors affecting rural marketing. Attitudes and behaviour of the rural
consumers and farmers; Marketing of consumer durables and no durable goods and services in
the rural markets with special reference to product planning, Media Planning, planning of
distribution channels and organising personal selling in rural markets in India. Marketing of
agricultural inputs with special reference to fertilizers, seeds and tractors; Organization and
functions of agricultural marketing in India. Classification of agricultural products with particular
reference t seasonality and perishability, Marketing structure and performance. Processing
facilities for different agricultural products. Role of agricultural price commission. Role of central
and state governments. Institutions and organizations. In agricultural marketing, Unique feature
of commodity markets in India. Problems of agricultural marketing; Nature, scope and role of co-
operative marketing in India.
Suggested Readings:
1. Arora, RC, Integrated Rural Development, 1979. Schand, New Delhi.
2. Desai, Vasnat. Rural Development, 1988. Himalaya, Bombay.
3. Mishra, SN. Politics and Society in Rural India. 1980. Inter India, Delhi.
4. Porter, Michael E. Competitive Strategy, 1980. Free Press, New York.
5. Rudra, Ashok. Indian Agricultural Economics. Myths and Realities, 1982. Allied, New
Delhi.
6. Stalk, George, Competing Against Time, 1990. Free Press, New York.

List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 303 AT MBA (FULL TIME) SEMESTER III


ORM – 503 AT MBA (EVENING) SEMESTER V

Rural Industrialisation
Objectives:
To provide a comprehensive understanding of the Linkages between Rural Industrialisation, Agro
– based industries and Rural Development.
Course Contents:
Rural – Urban organizational and industrial patterns : Decentralised Industries : Small and
Medium Scale Industries: Choice of Rural, Agro based industries: Issues in the size and Location
of Industries: Appropriate technology and issues in the transfer of technology: Rural Labour
employment and rural industries: Policy and Development of Cottage Industries: Organization
and administration of KVIC: Promotional measures: Subsidies, Incentives and financial inputs:
Issues in product development, Pricing, Quality marketing and Local Governments: Socio-
economic impacts of Rural industrialization: Sectoral Systems Approach to Rural
Industrialization.
Suggested Readings:
1. Acharya, S.S. amd Agarwal, N L. “Agricultural Marketing in India”. 1987. Oxford &
IBH, New Delhi.
2. Dasgupta, S. “Diffusion of Agricultural Innovation in Village India”. 1989. John Wiley,
New York.
3. Desai, Vasant. “Rural Development” 1988. Himalaya, Bombay.
4. Dholakia, R.H. and lyenger 5. “Planning for Rural Development: Issues and Case
studies”. 1988. Himalaya, Bombay.
5. Hanumantha. Rao, C H. “Technological Change and Distribution of Gains in Indian
Agriculture”. 1975, Macmillan, Delhi.
6. Papola, T.S. “Rural Industrialisation” 1982, Himalaya, Bombay.
7. Thakur, S.Y. “Rural Industrialisation in India: Strategy and Approach”. 1986. Sterling,
New Delhi.
List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 304 AT MBA (FULL TIME) SEMESTER III


ORM – 504 AT MBA (EVENING) SEMESTER V
Rural and Credit Finance
Objectives:
To provide a conceptual framework and understanding of financial management practices and
methods foe rural development agencies.
Course Contents:
Rural Indebtness: Factors, Analysis and Implications: System of Rural and Agricultural Credits in
India: Short term, Medium term and Long term Credit Systems. Rural Credit : Needs, Objectives,
Sources (Institutional, Non-institutional), and Types. Role of Central, State and Local Bodies.
Role of Co-operatives and Commercial Banks. Integrated Agricultural Credit Services. Multi
agency approach to Rural Credit and Agricultural Finance. Structure and Responsibilities of
Credit Agencies Loans Overdues and Recovery, Farm Credit and Modernisation: District and
Block level Credit Planning: Refinance: Purpose, Guidelines, Terms and Conditions: Credit
Facilities and Support Services.
Suggested Readings:
1. Ajit Singh, “Rural development and Banking in India Theory and Practice”. 1985. Deep
& Deep, New Delhi.
2. Dandekar, V.M. “Financing Small and Marginal Farmers Through Co-operative Credit
Structure”. 1976. Allied, Bombay.
3. Desai, Vasant, “Rural Development: Organisation, and Management, vol-3, 1988.
Himalaya, Bombay.
4. Jain, S.C. “Management in Agricultural finance”. 1970. Vora, Bombay.
5. Naidu, L.K. “Bank Finance and Rural Development”. 1986. Ashish, New Delhi.
6. Tokbi, M.R. and Sharma, D.P. ed. “Rural Banking in India”., 1975. Oxford, Delhi.

List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 305 AT MBA (FULL TIME) SEMESTER III


ORM – 505 AT MBA (EVENING) SEMESTER V

Rural Resources and Development


Objectives:
To provide an in-depth understanding of the problems and processes of rural development
ecology, resources and other major developmental issues.
Course Contents:
Rural economy, Income, resource distribution and gaps: Rural ecology, Irrigation, Water supply
and habitation: Land holdings, assets distribution and Land reforms: Land Utilisation and
cropping patterns: Agricultural productivity: Technology inputs – Water, Electrification,
Fertilisers. Seeds, Implements, Plant protection and subsidies: Manpower: Employment,
Migration: Rural Women: Status, Role and participation: Forest Resources and Social Forestry:
Special area Development programmes: Wasteland development: Public services and Extension
services.
Suggested Readings:
1. Arora, R.C. “Integrated Rural Development”. 1979. S. Chand, New Delhi.
2. Bansil P.C. “Agricultural Statistics in India”. 1974. Arnold Heinemann, New Delhi.
3. Gupta A. “Ecology and Development in the Third World”. 1988. routledge, London.
4. Hanumantha Rao, C. “Agricultural Production” Functions Costs and Returns in India”.
1965. Asia, Delhi.
5. Joshi, PC. “Land Reforms in India”. 1975. Institute of Economic Growth, Delhi.
6. Joshi, Ved. “Migrant Labour and Related Issues”. 1987. Oxford and IBH, New Delhi.
7. Khusro, AM. “The Economics of Land Reforms and Farm Size in India”. Institute of
Economic Growth, Delhi.
List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 401 AT MBA (FULL TIME) SEMESTER IV


ORM – 401 AT MBA (EVENING) SEMESTER IV

Urbanization in India
Objectives:
To provide a comprehensive understanding of the problems associated with the processes of
Urbanisation and Industrialisation in India.
Course Contents:
The Dimensions and processes of Urbanisation: Features of Urban economy: Industrialisation
and Urban Growth: Socio – economic implications: Urbanisation trends in India: Regional
disparities: Growth of Urban settlements: Distribution patterns: Problems of Housing and space:
Slums and Unauthorised settlements: Urban Land policy and utilisation: Urban employment and
the Informal sector: City-hinterland relationships; Rural – Urban continuum: Migration:
Infrastructural and service needs.
Suggested Reading:
1. Abdul Aziz. “Urban poor and Urban informal sector”. 1984. Ashish, N. Delbi.
2. Bose, Ashish. Indian Urbanisation, 1901 – 2001 2nd ed, 1980. Tata Me-Graw Hill, N.
Delhi.
3. DeSouza, A. “Urban growth and Urban planning: Political Context of Peoples’
Priorities”. 1983. Indian Statistical Institute, N. Delhi.
4. Dube. K. and Singh A K. ed. Urban Environment in India. 1978. Abbinay, New Delhi.
5. Ghosh, P K. ed. “Urban Development in the Third World”. 1984. Green-wood, West
Port.
6. Plalankikr, P G. “Urban Mobility in the Developing Countries, 1978, Popular, Bombay.
7. Satyaraja, R. “Urban Unorganised Sector in India”. 1989. Mittal Publications, New
Delhi.
List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 402 AT MBA (FULL TIME) SEMESTER IV


ORM – 402 AT MBA (EVENING) SEMESTER IV

Urban Organization & Management


Objectives:
To review the functions of the Urban Institutions, organization, and administration and the role of
the local government in the management of Urban community development services.
Course Contents:
Urban community development Concepts and; strategies: Municipal and Urban administration;
Evolution, functions, finances, personnel: Urban and Metropolitan growth: Central, State and
Local organizations; functions and systems in India; Public utilities and services, Water Supply,
Transport, Energy, Housing, Health Sanitation and Social welfare, Employment, Unorganised
labour, Customer and commercial services, Law and Order, and other social services / utilities.
Organization and administration of public utilities – in Slums / Unauthorised settlements. Applied
Urban analysis: Land Policy, Settlement control, tenant and rent control. Financing of public
utilities and control.
Suggested Readings:
1. Bahl, Roy ed. “Urban Government Finance: Emerging Trends”. 1981. Sage, Baverly
Hills.
2. Bent, Alan E and Rossum, Ralph A. “Urban Administration: Management, Politics and
Chance”. 1976. National University Press.
3. Bertuglia, C 8 etc. ed “Urban Systems: Contemporary Approaches to Modelling”. 1987.
Croom Heim, London.
4. Bhattacharya, M. “Management of Urban Government in India”. 1976. Uppal Books,
New Delhi.
5. Cullen, Lan. “Applied Urban Analysis: A Critique and Synthesis”. 1984. Methuen,
London.
6. Datta, A. “Urban Government Finance and Development”. 1970. World Press, Calcutta.
7. Gupta, R P. “Planning and Development of Towns”. 1983. Oxford and IBH, New Delhi.

List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 403 AT MBA (FULL TIME) SEMESTER IV


ORM – 601 AT MBA (EVENING) SEMESTER VI

Urban Planning & Strategies for Development


Objectives:
To provide comprehensive knowledge on methodologies and techniques of Urban Planning and
Management Strategies.
Course Contents:
Urban policies in Indian cities: Urban planning in India: Review and analysis: Multi criterion
evaluation of Urban planning: Urban programme planning: The Master Plans: Housing and
resettlements: Public infrastructure planning and management: Need assessment and access:
Community participation in planning and development of sites and services projects: Spatial,
Locational analysis and distribution strategies.
Suggested Readings:
1. Bourne, L A ed “Urbanisation and Settlement Systems: International Perspective”. 1984.
Oxford University Press, Oxford.
2. Foot, David. “Operational Urban Models: All Introduction”, 1981. Metheuefi, London.
3. Godstein, S and Sly, D F. ed. “Measurement of Urbanisation and Projection of Urban
Population”, 1985. International Union for the Scientific Study of Population.
4. India Ministry of Works and Housing, Town and Country Planning Organization.
“Towards, Human Settlement Policy in India: 2001 A.D.”. 1978. New Delhi.
5. Krueckberg, D A and Silvers, A L. “Urban Planning and Analysis: Methods and
Models”. 1974. John Wiley, New York.
6. Lee, C. “Model in Planning: An Introduction to the Use of Quantitative Models in
Planning”. 1974. Pergamon Press, Oxford.
7. Masser, Ian. “Evaluating Urban Planning Efforts: Approaches to Policy Analysis”, 1983.
Gower, Hampshire.
List of cases and specific references including research papers, articles and books will be
announced in the class.

ORM – 404 AT MBA (FULL TIME) SEMESTER IV


ORM – 602 AT MBA (EVENING) SEMESTER VI

Urban Development and Regional Planning


Objectives:
To provide a comprehensive understanding of the importance of regional planning and micro
level planning in Urbanisation and Urban development.
Corse Contents:
Regional disparities – Urbanisation: Indices and structural characteristics: Systems Approach to
Regional Urbanisation: Role of small towns and Institutions in Urbanisation: Micro level
planning: Concepts, Strategies and Factors: Regional planning strategies: Information needs,
networking: Generation and Utilisation for planning, evaluating and monitoring.
Suggested Readings:
1. Clavel, P. “Urban and Regional Planning in an Age of Austerity”. 1980. Pergamon Press.
New York.
2. India Ministry of Works and Housing. “Report of the task Force on Planning and,
Development of Small and Medium Towns and Cities. V.1”. 1977. New Delhi.
3. Mandal, R S and Peter G S. ed. “Urbanisation and Regional Development”. 1982.
Concept, New Delhi.
4. Shukla, V. “Urban Development and Regional Policy in India: An Iconometric
Analysis”. 1988. Himalaya, Bombay.
5. United Nations. Department of International Economics and Social Affairs”. Patterns of
Urban and Rural Population Growth”. 1980. New York.
6. Wishwa karma, R K. “Urban and Regional Planning Policy in India”. 1981. Uppal
Books, New Delhi.

List of cases and specific references including research papers, articles and books will be
announced in the class.

PUBLIC SYSTEMS GROUP

OPS – 301 AT MBA (FULL TIME) SEMESTER III


OPS-501 MBA (EVE) SEMSTER -V

Public Enterprise Management


Objectives:
The objective of this course is to expose the students to the managerial aspects of public
enterprise and to help them to understand the working of these enterprises and to measure and
evaluate their performance and efficiency.
Course contents:
Genesis, Rationale and Objectives and Roles of Public Enterprise, Organizational Forms and
Working of the Board of Management, Public Enterprise Policy and Reform Measures,
Institutional Arrangement for Designing and Implementing Memorandum of Understanding
(MoU); Project Management Methodologies in Public Enterprises; Problems with Regard to
Choice, Transfer and Management of Technologies in Public Enterprises; Pricing Policy and
Price Controls in Developing countries, Marketing Problems of Public Enterprises; The concept
of Administered Prices; Institutional Mechanism for Price Fixation Process; Budgetary
Techniques and Financial Control System in Public Enterprises; Expenditure control, Zero Base
Budgeting and Performance Budgeting; Personnel Administration in India; Training and
Development Facilities; Problems of Job Satisfaction, Absenteeism, System of Reward and
Punishment; Stress and Executive Behaviour, Problems of Industrial Relations and Trade
Unionism in Public Enterprises; Problems of Evaluation of Performance Autonomy vs.
Accountability in Public Enterprises; Human Resource Development in Public Enterprises.
Suggested Readings:
1. Bhattacharya C D. Public Sector Enterprises in India. Allahabad, Kitab Mahal, 1990.
2. Bureau of Public Enterprises. Public Enterprises survey, 1994-95, New Delhi, 1996.
3. Khandwall, Pradip N. Excellent Management in the Public Secotr: Cases and Models.
New Delhi, Vision Books, 1990.
4. Laxmi Narain. Principles and Practices of Public Enterprise Management. Delhi, Sultan
Chand, 1991.
5. Mishra, R K and Ravishanker, O S. Current Perspectives in Public Enterprises. Delhi,
Ajanta, 1985.
6. Nigam, Raj K. Towards a Viable and Vibrant Public Sector in India. New Delhi,
Documentation Centre for Corporate and Business Policy Research, 1986.
7. Patil S M. and Nigam R K. We and the Public Sector, Documentation centre for
corporate and Business Policy Research. New Delhi, 1988.

OPS – 302 AT MBA (FULL TIME) SEMESTER III


OPS-502 MBA (EVE) SEMSTER –V

Financial Management in Public Systems


Objectives:
The basic objective of this Course is to appraise the students about the Financing and Investment
decision-making process in Public Systems organizations.
Course Contents:
Finance functions in Public enterprises; Role of Financial Adviser, Major sources of Finance of
Public enterprises; Capital markets for raising funds, Government grants and subsidies, Public
deposits; Cost Control, Profit Planning and executions; Capital structure, Investment decisions in
Public enterprises; Problems of Pricing; identifying and solving Financial problems of Non-Profit
organizations with attention to funds, accounting, budgeting and control; Investment decision-
making when market valuation cannot be used as a criterion; Sources of funds for non-profit
organizations.
Suggested Readings:
1. Glynn J J. “Value for Auditing in Public Sector”. 1985. Prentice Hall, Englewood Cliffs,
N.J.
2. Gross, MJ and Warshayer, W. “Financial and Accounting Guide for Non Profit
Organisation”. 3rd ed. 1979. Ronald Press, New York.
3. Gupta, G S. “Budgetary Control in Electricity undertakings”. 1984. National, New Delhi.
4. Henke, Emerson O. “Accounting for Non Profit Organisations”. 2nd ed. 1977.
Wordsworth, Belmont (California).
5. Livingstone, J L and Gunn, S C “Accounting for social goats: Budgeting and analysis of
Nonmarket Projects”. 1974. Harper and Row, New York.
6. Lynn, E S and Freeman, Robert F Fund. “Accounting: Theory and Practice” 1974.
Prentice Hall, Englewood Cliffs. N.J.
7. Rmanathan, V V. ed. “Financial Organisations in Public Enterprises” 1983. Institute of
Public Administration, Hyderabad.

The list of cases and specific references including recent articles will be announced in the class at
the time of launching of course.

OPS – 303 AT MBA (FULL TIME) SEMESTER III


OPS-503MBA (EVE) SEMSTER –V

Hotel Management
Objectives:
The basic objective of this Course is to acquaint the students with the working of the hospitality
industry.
Course Contents:
Hotel Industry – Introduction and evolution – classification of hotels – types of accommodation –
Intermediary accommodation and grouping of accommodation; Development of Hotel Industry in
India – Industry defined – Early history of Hotel Management – Hotel Industry Vs Tourism
Industry; Characteristics of Hotels – Activities of Hotels – Accommodation Management – Front
office – House keeping – Bar and Restaurant – Supporting services – Working of Hotels –
Maintenance of equipments – Maintenance of accounts; Room occupancy rate management –
estimation of demand, seasonal pattern of guest occupancy – Factors affecting the determination
of room rates during season and off season; marketing functions and its relevance to the hotel
industry – sales – purchasing – storage systems – inventory levels – ordering levels – costing –
food cost reports – recipe costing – menu pricing – hotel security; Licences – permission from
statutory authorities – labour department – city corporation – police – state excise – customs –
department of tourism – employee state insurance – food and beverage services – problems and
prospects of Hotel industry.
Suggested Readings:
1. Anand, M.M. Tourism and Hotel Management in India, Prentice – Hall, Delhi, 1976.
2. Doswell, Roger Approach to Hotel Planning, New University Education, London, 1970.
3. Medlik, S. The British Hotel and Catering Industry, Sir Issac Pitman and Sons Ltdd.,
London, 1961.
4. Negi, Jagmohan, Hotels for Tourism Development, Metropolitan Books, Delhi, 1983.
5. Paige, G. and D.K. Paige The Hotel Receptionist, Cassell, London, 1979.
6. Sutton, Donald F. Financial Management in Hotel and Catering Operation, Heinemann,
1979.

The list of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 304 AT MBA (FULL TIME) SEMESTER III


OPS-504 MBA (EVE) SEMSTER -V

Tourism Management
Objectives:

The basic objective of this course is to acquaint the students with the tourism.
Course Contents:
Definition of Tourism and the need for Tourism – The birth, growth and development of
Tourism – Factors influencing growth of Tourism – Tourism in India and abroad; Tourism
Planning – Need for planning – Government’s Role in planning – Tourism under Five Year
Plans; Tourism and culture: Tourism and people – Tourism and economic development –
Tourism and growth of related industries – Tourism and employment – Tourism and related
developments such as social, political, educational etc.; Tourism marketing: Concepts and
importance – Marketing functions in Tourism – Tourism marketing mix; Tourism pricing:
Methods of pricing – Tourism promotion Advertising costs – Steps in planning an advertising
campaign – Tourist publicity; Tourism and Government administrative systems: Ministry of
Tourism – Department of tourism – Indian Tourism Development corporation – World Tourism
Organisation – Travel agents in India.
Suggested Readings:
1. Elliot, James Tourism, Routledge, London, 1997.
2. Hall, Derak R. (ed.), Tourism and Economic Development, Belhaven Press, London,
1991.
3. Mazanec, Josef A. (ed.) International City Tourism, Pinter, London, 1997.
4. Lea, J. Tourism and Development in the Third World, Routledge, London, 1988.
5. Mowforth, Martin and Ian Munt Tourism and Sustainability, Routledge, London, 1988.

List of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 305 AT MBA (FULL TIME) SEMESTER III


OPS-505 MBA (EVE) SEMSTER -V

Energy Management
Objcectives:
This course would equip the participants with knowledge and skills needed in managing energy
crisis, developing non – conventional sources of energy and using conservation and conversion
technologies for organisational use at a macro level. Techno – economic aspects of various
operating decisions taken by organizations and policy decisions fixed by the Government are to
be reviewed.
Course Contents:
Organization for Energy Management: Goal setting in Energy Management; Energy crisis, energy
use Patterns and scope for Conservation; Energy Audit, Energy Pricing; Review of and
conversion technologies; Incentives for conservation in thermal and electrical Systems in the
organization; Non conventional sources of energy; Utilisation of solar energy, Biomass as a
source of energy; The option of Nuclear energy, in the developing countries.
Suggested Readings:
1. Donglass, C. “Energy Technology Handbook”. McGraw Hill, New York, 1977.
2. Ghosh, P K. and Gupta, G S. “Cost of Power Generation, Transmission and
Distribution”. National, New Delhi. 1983.
3. Kreith, F. and Kreider, J F. “Principles of Solar Engineering N.Y.McGraw Hill, 1978.
4. Penner, S S. and Learman, L. “Energy: Non Nuclear Technology, Vol. II”. Addison
Wesley, New York, 1975.
5. Prakash, IK. “Energy and Environment”. Oxford University Press, New Delhi. 1980.
6. Thorndike, E H. “Energy and Environment”. Addison Wesley, New York. 1976.
7. Venkateshwaralu, D. “Chemical Technology, 1, Chapter, 9-10”. Indian Institute of
Technology, Madras, 1975.

List of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 401 AT MBA (FULL TIME) SEMESTER III


OPS-401 MBA (EVE) SEMSTER -V

Environmental Health Management & Safety Planning


Objectives:
The aim of this paper is to expose the students about the possible health hazards faced in the
health care delivery process through the waste generated. It talks about the environmental health
and safety management leading to quality health.
Course Contents:
Concept of Health Care Planning, Health Expenditures, Hospitals as a Health Care Delivery
System; Management of Health Care Systems; Dimensions of Health Care Management;
Management of Quality; Concepts of Environmental Health Care; Microbiological
considerations; Laundries, CSSD, Insect, Rodent Control, Emergency and Disaster Planning;
Safety management; Patients and Personnel Safety, Fire Safety, General Sanitation; Hazardous
Waste Management; Solid Waste Handling & Disposal; Liquid Waste Handling, Collection &
Disposal; Water Treatment and Distribution. Planning and Organising for Safety and Waste
management; Legal and Social Aspects of Waste Management; Trends and Practices;
Management of Costs; Health care Budgeting; Cost Containment; Management of Conflicts;
Organising for better Health Care Management; Collective Employee Participation; Bargaining;
Rewards and Punishments.
Suggested Readings:
1. Ferry, Ted Safety & Health Management Planning, Van Nostrand Reinhold, New York,
1990.
2. Bond, Richard G, G.S. Michaelsen and Roger L. DeRoos Environmental Health & Safety
in Health Care Facilities , Macmillan Pub. Co. Inc. 1973.
3. Journal of Hazardous Waste Management, U.S.A.
4. Zweife, Peter I and Friedrich Breyer Health Economics., Oxford University Press, New
York, 1997.
5. Kurt, Darr & Jonathan S R., Hospital Organization and Management: Text and Readings,
CBS Publishers & Distributors, 1992.
6. Goyal, R.C. Handbook of Hospital Personnel Management, Prentice Hall of India, New
Delhi, 1993.

List of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 402 AT MBA (FULL TIME) SEMESTER III


OPS-402 MBA (EVE) SEMSTER -V

Health Systems Management


Objectives:
The course is designed to appraise the participants on the uses of Systems Management concepts
for the purpose of efficient health sector decision-making, control and evaluation.
Course Contents:
Systems analysis and systems dynamics in health care; Health systems: Characteristics, Planning
methodologies, Goals and functions; Strategic management in health care; Quantitative
foundations of health services management; Health Systems research: Users and applications;
Evaluation methodologies for monitoring the performance and needs in health services;
Operational planning and management issues in health care; Health care decision making for
mega problems; Approaches; Contemporary trends in health care; Health Manpower policy,
Planning and management; Project Management in Health care.
Suggested Readings:
1. Ferrer, H P. ed. “The Health Services Administration Research and Management”. 1972.
Butterworths, London.
2. Hodgetts, R M and Cascio, D M. “Modern Health Care Administration”. 1983. Academic
Press, New York.
3. Homby, P. etc. “Guidelines for Health Manpower Planning”. 1981. WHO, Geneva.
4. Hyman, Herbert H. “Health Planning: A Systems Approach”. 2nd ed. 1982. Aspen,
Rockville.
5. Indian Council of Medical Research. “National Conference on Evaluation of Primary
Health Care Programmes. 1980. ICMR, New Delhi.
6. Ramaiah, J J. “Health Programme Management Through PERT”. 1979. Abhinav, New
Delhi.
7. Wortman, P.M. ed. “Methods for Evaluating Health Services”. 1981. Sage, London.

List of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 403 AT MBA (FULL TIME) SEMESTER III


OPS-601 MBA (EVE) SEMSTER -V

Health Care & Social Policy


Objectives:
Designed to impart knowledge on the a) Health and Social Welfare polices, b) Factors related to
health policy formulation, c) Tools of analysis needed for the study of health policies d) The
dynamics of policy making.
Course Contents:
Social Welfare, Social policy, Health care and Social Development; Public and Social policy;
Approaches to analysis, resources, Structure and Organizations; Factors in
Social Policy; Situational, Structural, Ideological and Environmental; Health Policy formulation:
Factors, determinants and other sectoral issues; National health policy: Review of different
committees; Distribution of health services in India: Disparities; Health policy: Input, Output and
Performance; Role of Private and Voluntary groups; Role of national and International agencies,
Health and Social Policy: International Perspective; Health policy the Disadvantaged.
Suggested Readings:
1. Chatterice, Meera. “Implementing Health Policy”. 1988. Manohar, New Delhi.
2. Christianson, J B and Mamor, T R. “Health Care Policy: A political Economy
Approach”. 1982 Sage, London.
3. Djunkanovic, V and Mach, E P. ed “Alternative Approaches to Meeting Basic Health
Needs in Developing Countries”. 1975. WHO. Geneva.
4. Lee, Kenneth and Mills. Anne. “Policy making and planning in Health Sector”. 1987.
Oxford University Press, Oxford.
5. Leichter, HM. “A comparative approach to Policy Analysis: Health Care Policies in Four
Nations”. 1979 Cambridge University Press, Cambridge.
6. Parsten, G. “Planners, Politics and Health Services”. 1980. Croorn Helm, London.
7. Roemer, M I. “Comparative National Policies on Health Care”. 1977. Mareel Dekker,
New York.

The list of cases and specific references including research papers, articles and books will be
announced in the class.

OPS – 404 AT MBA (FULL TIME) SEMESTER III


OPS-602 MBA (EVE) SEMSTER -V

Health Care Economics and Finance


Objectives:
Designed to explore the range of financing and economic techniques which can be used to aid a
resource decision making and resource allocation in the health sector.
Course Contents:
Assessment of causes of poor health in the developing countries; Health services, economic
development and national development and national development planning; Economic appraisal
of health services: Needs vs Demand vs Supply model; Health sector financing and expenditure
surveys; Primary care: Costs, resource availability and allocation; Methods and models in the
analysis and evaluation of health, sector financing; Financial management in health services:
Budgeting, control, pricing and efficiency; Economics Non-Governmental health care;
Economics of various National, health programmes.
Suggested Readings:
1. Carrin, G. “Economic Evaluation of Health in Developing Countries”. 1983. Oxford
University Press, New York.
2. Clieverley, W D., ed. “Financial Management of Health Care Facilities”. 1976. Aspen,
Maryland.
3. Conyers. D and Hills, P., “An Introduction to Development Planning in the Third
World.” 1984. John Wiley, New York.
4. Drummond, M F. “Principles of Economics Appraisal in Health Care” 1985. Oxford
University Press, New York.
5. Ferror, H P ed. “Health Services: Administration, Research and Management”. 1972.
Butterworths, London.
6. Ferrnati, D., “Strategies for paying for Health Services in Developing Countries”. 1984.
World Bank Washington D.C.
7. Fieldstein, P J. “Health Care Economics”. 1979. John Wiley, New York.

List of cases and specific references including research papers, articles and books will be
announced in the class.

SMALL BUSINESS AND ENTREPRENEURSHIP MANAGEMENT GROUP

OSB – 301 AT MBA (FULL TIME) SEMESTER III


OSB – 501 AT MBA (EVENING) SEMESTER V

Government Business Interface


Objectives:
The objective of the course is to highlight the need for strong interaction between government
and business in India so that the resources are channelised to priority sectors and the firms are
induced to enter into a competitive environment specifically created for them by government.
Course Contents:
State Participation in Business, Interaction between Government, Business and Different
Chambers of Commerce and Industry in India; Public Distribution System; Government Control
over Price and Distribution; Consumer Protection Act (CPA) and The Role of Voluntary
Organizations in Protecting Consumer’s Rights; Industrial Policy Resolution, New Industrial
Policy of the Government; Concentration of Economic Power; Role of Multinationals, Foreign
Capital and Foreign Collaborations; Indian Planning System; Government Policy Concerning
Development of Backward Areas/Regions; Government Policy with Regard to Export Promotion
and Import Substitution; Controller of Capital Issues. Government’s Policy with Regards to Small
Scale Industries. The responsibilities of the Business as well as the Government to Protect the
Environment; Government Clearance for Establishing a New Enterprise.
Suggested Readings:
1. Amarchand, D. Government and Business. 3rd ed. New Delhi, Tata McGraw till, 1996.
2. Cherunilam, Francis. Business and Government. 8th ed. Bombay, Himalaya, 1995.
3. Dasgupta A.and Sengupta, N. Government and Business New Delhi, Vikas, 1987.
4. Marathe, Sharad S. Regulation and Development. New Delhi, Sage, 1986.
5. Trivedi, M L. Government and Business. Bombay, Multitech, 19880.

The list of cases and specific references including recent articles will be announced in the class at
the time of launching of course.

OSB – 302 AT MBA (FULL TIME) SEMESTER III


OSB – 502 AT MBA (EVENING) SEMESTER V

Small Business Marketing


Objectives:
The objective of this course is to develop in-depth analysis for better understanding of the nature
of competition in changing business environment.
Course Contents:
Basis for Competition; Structural analysis of Industries; Generic competitive Strategies;
Framework for Competition Analysis; Market Signals; Competitive Moves; Technology of
Competitive Advantage; Strategy towards Buyers and Suppliers; Strategic Groups within
Industries; Competitive Strategy in Declining Industries; Competitive Strategy in Global
Industries; Strategic Analysis of Integration Capacity Expansion; Strategies of Entering into New
Businesses; Portfolio Techniques in Competitor Analysis; Techniques of Conduction Industry
Analysis.
Suggested Readings:
1. Albert, Kenneth J. The Strategic Management Handbook. New York, McGraw Hill,
1983.
2. Allio, Robert J. The Practical Strategist: Business and Corporate Strategy in the 1990s.
California, Ballinger, 1988.
3. Ansoff, H I. Implanting Strategic Management. Englewood Cliffs, Prentice Hall Inc.,
1984.
4. Harnel, Gary and Prahlad, C K. Competing for the future. Boston, Harvard Business
School Press, 1994.
5. Hax, A C and Majlyf, N S. Readings in Strategic Management. Cambridge, Ballinger,
1984.
6. Porter, Michael E. Competitive Advantage. New York, Free Press, 1985.
7. Stalk, George. Competing Against Time. New York, Free Press, 1990.

The list of cases and specific references including recent articles will be announced in the at the
time of launching of course.

OSB – 303 AT MBA (FULL TIME) SEMESTER III


OSB – 503AT MBA (EVENING) SEMESTER V

Financing of Small Business


Objectives:
The objective of the course is to familiarise the participants with the various modes of Small
Business Financing.
Course Contents:
Financial Management in Small Industries; Financial needs of Small Business – types of capital
requirements: Cash Management Problems; Sources of finance for small business in India:
Indigenous bankers, public deposits, State Finance Corporations, Industrial Co – operatives
adequacy and appropriateness of funds from banking and non-banking financial intermediaries;
Monetary Policy of the Reserve Bank of India for Small Business; Financial Assistance form the
Central and State Governments. Small Scale Industries and Financial Allocation and Utilization
under Five Year Plans – a Critical Appraisal.
Suggested Readings:
1. Bhalla, V.K. Financial Management and Policy 2nd ed. New Delhi, Anmol 1998.
2. Bhattacharya C D. Public Sector Enterprises in India. Allahabad, Kitab Mahal, 1990.
3. Desai, Vasant. Small Scale Industries and Entrepreneurship. Bombay, Himalaya, 1995.
4. Pickle, Hal B and Abrahamjon, Royee L. Small Business Management. 5th ed. New York,
John Wiley, 1990.
5. Schumacher, E F. Small is Beautiful, New Delhi, Rupa, 1990.
6. Staley, E and Morsay, R. Small Scale Industries in the Developing Countries. New York,
McGraw Hill.
7. Vepa, Ram N. How to Success in Small Industry. New Delhi, Vikas, 1984.

The list of cases and specific references including recent articles will be announced in the class at
the time of launching of course.

OSB – 304AT MBA (FULL TIME) SEMESTER III


OSB – 504 AT MBA (EVENING) SEMESTER V

New Enterprise Management


Objectives:
The objective of this course is to expose the students to the managerial aspects of new enterprise
and to help them to understand the working of these enterprises and to measure and evaluate their
performance and efficiency.
Course Contents:
Entrepreneurship and its role in economic development. Problems of industrialization in
underdeveloped countries with special reference to India. Industrial policy, Regulation and
control of Industries in India; Mechanics of setting of new enterprises-size and location, optimum
units-its meaning and determinants; size of industrial units in India. Theory of industrial location
factors determining the industrial location. Regional distribution of industrial activity in India;
Recent trends in the localisation of industrial activity in India: Regional planning of industrial
activity in India; Feasibility studies: technical, marketing and financial; Managerial problems of
new enterprises; production purchasing, Financing labour and marketing problems Facilities
provided by different Institutions and Agencies in India, financing facilities for new enterprises,
marketing and other facilities.
Suggested Readings:
1. Caticts A Dalley: Entrepreneurial Management Going All out for Results (McGraw Hill,
1971).
2. Clelland, D.C. and D.G. Winer: Motivating Economic Achievement (New York 1969).
3. Srucker, Peter. Innovation and Entrepreneurship. East – West Press (P) Ltd., 1992.
4. F.M. Harbison: Entrepreneurial Organizations a factor in Economic Development,
Quarterly journal in Economics August, 1952.
5. Gupta, C B and Srinivasan. Entrepreneurial Development in India. New Delhi, Sultan
Chand, 1997.
6. Hisrich, Robert D and Petors, Micheal P. Entrepreneurship: Starting, Developing and
Managing a New Enterprise. 3rd ed. Chicago, Irwin, 1995.
7. Holt, David H. Entrepreneurship – New Venture Creation. Englewood Cliffs, New
Jersey, Prentice Hall Inc., 1992
The list of cases and specific references including recent articles will be announced in the class at
the time of launching of course.

OSB – 305 AT MBA (FULL TIME) SEMESTER III


OSB – 505 AT MBA (EVENING) SEMESTER V

Entrepreneurial Development
Objectives:
The objective of this course is to expose the students to the growth of entrepreneurship in
developing countries with special references to India.
Course Contents:
Entrepreneurial traits, types and significance; Definitions, characteristics of Entrepreneurial types,
Qualities and functions of entrepreneurs, Role and importance of entrepreneur in economic
growth. Competing theories of entrepreneurship; Entrepreneurial Development Programme in
India. – History, Support, Objectives, stages of performances; Planning and EDP – objectives.
Target group, selection of centre, pre-training work; Govt. Policy towards SSI’s; Entrepreneurial
Input; Entrepreneurial Behaviours and entrepreneurial motivation. N-Achievement and
management success, Entrepreneurial success in rural area. Innovation and entrepreneur;
Establishing Entrepreneurs System. Search for business idea, sources of ideas, idea processing,
input requirements: Sources and criteria of financing, fixed and working capital assessment;
Technical assistance, marketing assistance, sickness of units and remedial assistance; Preparation
of feasibility reports and legal formalities and documentation.
Suggested Readings:
1. Cliffton, Davis S and Fyfie, David E. “Project Feasibility Analysis”. 1977 John Wiley,
New York.
2. Desai, A. N. “Entrepreneur & Environment “. 1990. Ashish, New Delhi.
3. Drucker, Peter, “Innovation and Entrepreneurship”. 1985. Heinemann, London.
4. Jain Rajiv. “Planning a Small Scale Industry. A Guide to Entrepreneurs” . 1984. S.S.
Books, Delhi.
5. Kumar, S A. “Entrepreneurship in Small Industry”. 1990. Discovery, New Delhi.
6. McClelland, D C and Winter, W G. “Motivating Economic Achievement”. 1969. Free
Press, New York.
7. Pareek, Udai and Venkateswara Rao, T. “Developing Entrepreneurship – A Handbook
on Learning Systems”. 1978. Learning Systems, Delhi.

The list of cases and specific references including recent articles will be announced in the class at
the time of launching of course.

OSB – 401 AT MBA (FULL TIME) SEMESTER IV


OSB – 401 AT MBA (EVENING) SEMESTER IV

Technology Acquisition & Diffusion


Objectives:
This course will highlight at the indicators of Technology and Market survey for Technology with
a point of view of Diffusion, also the parameters on which Technology is assessed and evaluated
and the key works for the success of an effective diffusion will be discussed.
Course Contents:
Technological Indicators; Make vs. Buy Decisions; Technomarket Survey; Assessment &
Evaluation of Technology (TA &TE); Methodology of TA; TA Imperatives; Organization &
Management of TA; TE Parameters: Financing the Technology: Government Funding: CSIR,
IDBI, ICICI CII and UNDP etc.; Venture Capital; Identification of Core Competence;
Technology Absorption Efforts-Case Studies DRDO; Management of Technology Absorption;
Benefits of Technology Absorption; Future Thrust for Technology Absorption; Importance of
Diffusion; Diffusion Strategies; Case Studies-Indian Experiences; Technology Marketing Issues,
Strategies – Internal transfers, export etc.
Suggested Readings:
1. Coates, VT: A handbook of technology assessment. U.S. Department of Energy,
Washington D.C. 1978.
2. Hawthorne, Edward P: Management of technology London, McGraw – Hill, 1978.
3. Fransman, Matrin & Kenneth King Technological Capabilities in the third world,
Macmillan, 1984.
4. Jain, Ashok, S. Pruthi, K.C. Garg, S. Anabi: Indicatiors of Indian Science & Technology,
Segment Books Pubi. 1996.
5. Twiss, Brain & Goodridge, Managing Technology for competitive advantage, Pitman,
1989.
6. Wad A, Radnor M, Technology Assessment: Review & Implications for developing
countries, UNESCO Science Policy Studies No. 16, 1984.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.

OSB – 402 AT MBA (FULL TIME) SEMESTER IV


OSB – 402 AT MBA (EVENING) SEMESTER IV

Technology Transfer & Absorption


Objectives:
To share awareness and experiences in the field of Transfer of Technology through mutual
interaction by sharing views and experiences of some Professionals in the field of Technology
Transfer, and to provide field purchase solution to these issues through better managerial
techniques and organization changes.
Course contents:
Aim and Objectives of Technology Transfer; Models of Technology Transfer, Technology
Transfer Modes; Technology Search Strategy; Dimensions of Technology Transfer; Features of
Technology package; Routes of Technology Transfer; Technology Absorption capabilities of
recipient enterprise; Competence of know – how supplier; Pricing of technology; Technology
Transfer Agreements; Code of conduct for Technology Transfer; Government initiative and
Technology Transfer; Indian Experiences and case studies.
Suggested Readings:
1. Mann, TS, Transfer of technology, Bombay, Himalaya Pub. House, 1982.
2. Menon, KSV, Technology transfer: Concept modalities and case studies, Delhi, Gold
Line, 1990.
3. Mogavexco, L.N. and R.S. Shane, 1982, Technology Transfer and Innovation, Marcel
Dekker, New York.
4. Nath, NCB and Misra, L (ed): Transfer of technology in Industry. Case studies on
utilisation indigenous R & D. Delhi, Indus Pub. Co. 1994.
5. Singer, Hans: Hatti, Neelamber; Tandon, Rameshwar (ed): Technology transfer by multi-
nationals. Delhi, Ashish pub. House, 1988.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.
OSB – 403 AT MBA (FULL TIME) SEMESTER IV
OSB – 601 AT MBA (EVENING) SEMESTER VI

R & D Management
Objectives:
To develop middle level scientists in the modern concepts of R & D management with a view to
make them effective project managers and to enhance their human and behaviour skills to make
them effective member of a large multi-disciplinary projects.
Course Contents:
Survey of Emerging Technologies; Environment Analysis; Project Proposals; R & D
Management: Management of Knowledge workers, R & D environment; Management of High
value Instruments Test Facilities, workshops etc; Identification of partners/contractors for R & D
Projects; R & D Budget; Technology Scanning; Procurement Procedure; Material Management
Policy; Discard Policies and Procedure; Contract Management; Vendor Development;
Procurement and Utilisation of Capital Equipment; Test Facilities; Sharing of resources with
other Institution – Sponsored Resources; Development Tools; Design Methodologies; CAD /
CAM / CIM; Design for Manufacturing; Design for Maintenance.
Suggested Readings:
1. Cetron, Marvin J and Goldhar, Joel D (ed): The science of managing organised
technology. N.Y., Gordon & Research, Science Pub., 1970
2. Jain, RK and Triandis, HC: Management of research and development organizations;
managing the unmanageable, N.Y. Wiley, 1990.
3. McLeod, Tom: The management of research, development and design in industry.
England, Gower, 1988.
4. Meredith, jack R and Mantel, Samuel, J: Project management: a managerial approach.
N.Y. Wiley, 1985.
5. NTIS: The management of Government R & D Projects; the effects of the contractual
requirement to see specific management techniques. Texas, University of Texas at
Austin, 1972.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.

OSB – 404 AT MBA (FULL TIME) SEMESTER IV


OSB – 602 AT MBA (EVENING) SEMESTER VI

Programme Management
Objectives:
To train the scientist and managers in the practical application and modern tools and techniques
of planning, scheduling; monitoring and control of multiple projects.
Course Contents:
Project Feasibility Study: Programme Management Concepts-Society Model ADA, IGMDP
Model. Deemed University Model. MOUs etc. PMBOK ISO standards; Project Appraisal; Project
Selection; Networks Models and their applications-PERT, CPM, GERT, Precedence Network;
Resource Allocation and Scheduling; Project Costing-Zero base Budgeting, Budgetary Control,
CAG Report; Project Monitoring and Control – CASM (DRDL Model); Time and Cost Over run;
Concurrent Engineering; Project Closure-Cube Model; IEEE Models; Project Management
Software; Major Projects in DRDO / DAE / CSIR / HAL etc. SARVATRA; IGMDP; MBT;
FALCON; SAMYUKTA; INSAS; LCA.
Suggested Readings:
1. Choudhury, Sadhan: Project scheduling and monitoring in practice. Delhi, south Asian
Pub., 1986.
2. Harrison, FL: Advanced project management. London, Gower, 1985.
3. Lockyer, KG: An introduction to critical path analysis. London, Pitman Books, 1982.
4. Martino, RL: Project management and control; finding the critical path; Applied
operational planning; Allocating and scheduling resources; N.Y. , American Management
Association, 1965.
5. Meredith, Jack R and Mantel, Samuel J: Project management; a managerial approach
N.Y. Wiley, 1985.
6. Srinath, LS: PERT and CPM; principles and applications. Delhi, East-West Press, 1975.
7. United Nations Industrial Development Organization: Guide to practical project
appraisal; social benefit – cost analysis in developing countries. Delhi, Oxford and IBH
PUB. Co., 1978.

The list of cases and specific references including recent articles and reports will be announced in
the class at the time of launching of the course.

Human Resource Management &Organizational Development Group

OHR 301 at MBA (FT) Semester-III


OHR 501 at MBA(Evening)Semester-V

Manpower Development & Technological Change


Objectives:
Recent years have witnessed rapid technological changes affecting industry and business
in different ways. This course aims to discuss the major aspects of technological change and the
kind of human resource management strategies and stops which may equip the organization and
its human resources to adequately cope with such changes.
Course Contents:
Manpower Management in the 21st Century; Environmental Context of Human Resource
Management; The Emerging Profile of Human Resources; Special Features of New Technology;
Concept and Process of Technological Innovation; Organizational Implications of Technological
Change; Human Resource Implications of Technological Change; Performance/Potential
Evaluation in the Context of New Technology; Technology Transfer with Human Face; New
issues in Manpower Training and Career Development.
Suggested Readings:
1. Clark, Jon. Managing Innovation and Change. University of Southampton,1995.
2. Clark, Jon. Human Resource Management and Technolo
3. Compbell, A and Warmer, M.New Technology, Skills and
Management.London,Routledge,1992.
4. Rastogi, P N. Management of Technology and innovation. New Delhi,Sage,1995.
5. Warmer,M.New Technology and Manufacturing Management.London,Wiley,1990.
6. Womack, J P . etc. The Machine That Changed the World. New York,Maxwell
Macmillan, 1990.
7. Whittaker, D H Managing Innovation. Cambridge, Cambridge University Press,1990.

OHR 302 at MBA(FT) Semester-III


OHR 502 at MBA(Evening) Semester-V

Management Training & Development


Objectives:
The purpose of this paper is to provide an in-depth understanding of the role of Training
in the HRD, and to enable the course participants to manage the Training systems and process.
Course Contents:
Training Process - an Overview; Role, Responsibilities and Challenges to Training
Managers; Organization and Management of Training Function; Training Needs Assessment and
Action Research; Instructional Objectives and Lesson Planning; Learning Process; Training
Climate and Pedagogy; Developing Training Modules; Training Methods and Techniques;
Facilities Planning and Training Aids; Training Communication; Training Evaluation; Training
and Development in India.
Suggested Readings:
1. Beunet, Roger ed. Improving Training Effectiveness.Aldershot,Gower,1988.
2. Bucklely R&Caple,Jim.The Theory & Practice of Training.London,Kogan & Page,1995.
3. Lynton,R Pareek,U.Training for Development.2nd ed.New Delhi,Vistaar,1990
4. Pepper,Allan D.Managing the Training and Development
Function.Aldershot,Gower,1984.
5. Rae,L.How to Measure Training Effectiveness, Aldershot, Gower,1986.
6. Reid,M A etc.Training Interventions:Managing Employee Development.3rd ed.
London.IPM,1992.
7. Senge,P.The Fifth Discipline:The Art and Practice of the Learning Organisation.London,
Century, 1992
OHR 303 at MBA(FT) Semester-III
OHR 503 at MBA(Evening) Semester-V

Managing Interpersonal & Group Processes


Objectives:
The purpose of this course is to advance understanding regarding interpersonal and
group processes and help the participants to examine and develop process facilitation skills
mainly through laboratory and other experience based methods of learning.
Course Contents:
Group as a Medium of Learning; Developing and Change; Group Cohesiveness;
Influence Processes; Interpersonal Communication; Interpersonal Awareness and Feedback
Process; Interpersonal Trust; Group Decision Making; Group Synergy; Team Building.
Suggested Readings:
1. Bennis,W G. Essay in Interpersonal Dynamics.U.S.A.Dorsey Press,1979
2. Kolb. D.etc.Organizational Behaviour: An Experiential Approach.5th ed.Englewood
Clitts,
3. New Jersey,Prentice Hall Inc.,1991.
4. Kolb.D.etc.Organizational Behaviour: Practical Readings for Management.5th
ed.Englewood
5. Cliffs,New Jersey, Prentice Hall of India,1991.
6. Mainiero, L A & Tromley C L. Developing Managerial Skills in OB,New Delhi, Prentice
Hall of India, 1985.
7. Moore, M D etc. Inside Organisations: understanding the Human
Dimensions.London,Sage,1988.

OHR 304 at MBA(FT) Semester-II


OHR 504 at MBA(Evening)Semester-V

Organizational Change & Intervention Strategies


Objectives:
The objective of this paper is to prepare students as organizational change facilitators
using the knowledge and techniques of behavioral science.
Course Contents:
Organization Change - an Overview; Approaches to Problem Diagnosis; Some Major
Techniques of Planned Change; Steps in OD, General OD Competencies, OD Skills, Designing
Interventions - Interpersonal, Team, Inter group and System; Evaluation of OD, Ethics of OD
Professional, Future of OD.
Suggested Readings:
1. Abad, Ahmad, etc. Developing Effective Organisation, New Delhi, Sri Ram
Centre for Industrial Relations 1980.
2. De Nitish.Alternative Designs of Human Organisation.London,Sage,1988.
3. French, W H and Bell, CH. Organization Development. New Delhi, Prentice Hall
of India, 1991.
4. French, W H , etc. Organization Development Theory, Practice and Research,3rd
ed. New Delhi,Universal Book Stall,1990.
5. Harvey, D F. and Brown.D R. An Experiential Approach to Organisation
Development, Englewood Cliffs, New Jersey, Prentice Hall Inc.,1990.
6. Huse, F E and Cummings, T G Organization,Development and Change,3rd
ed.New York, West,1985.
7. Sinha Dharani, P.etc. Consulting Styles. New Delhi,Vision,1982.

OHR 305 MBA(FT)Semester-III


OHR 505 MBA(Evening)Semester-V

Counseling Skills for Managers


Objectives:
To develop basic skills among students to independently handle a wide range of
employee counseling and performance counseling.
Course Contents:
Emergence and Growth of Counseling Services; Approaches to Counseling; Counseling
Process - Beginning, Developing and Terminating a Counseling Relationship and Follow up;
Counselor’s Attitude and Skills of Counseling; Assessing Client’s Problems; Selecting
Counseling Strategies and Interventions - Changing Behaviour through Counseling; Special
Problems in Counseling; Application of Counseling to Organizational Situations with a Focus on
Performance Counseling.
Suggested Readings:
1. Cormer, L S. and Hackney, H.The Professional Counselor’s Process Guide to Helping.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987.
2. Maclennan, Nigel, Councelling for Managers, Aldershot, Grover, 1996.
3. Moursund, J. The Process of Counsellingand Therapy. 2nd ed. Englewood Cliffs. New
4. Jersey, Prentice Hall Inc. 1990.
5. Munro, C A, etc. Counseling: A Skills Approch Methuen, 1980.
6. Reddy, Michael. Counseling at Work. British Psychological Society and Methuen,
London
7. and New York,1987.

OHR 401 MBA(FT) Semester-IV


OHR 401 MBA(Evening) Semester-IV
Cross Culture & Global Management
Objectives:
The objective of this course is to develop a diagnostic and conceptual understanding of
the cultural and related behavioural variables in the management of global organisations.
Course Contents:
Human and Cultural Variables in Global Organisations; Cross Cultural Differences and
Managerial Implications; Cross Cultural Research Methodologies and Hofstede’s Hermes Study;
Structural Evolution of Global Organisations; Cross Cultural Leadership and Decision Making;
Cross Cultural Communication and Negotiation; Human Resource Management in Global
Organisations; Selection, Source, Selection Criteria for International Assignment; Compensation
and Appraisal in Global Perspective, MNC and Compensation System.
Suggested Readings:
1. Adler, N J. International Dimensions of Organisational Behaviour. Boston, Kent
Publishing, 1991.
2. Bartlett, C and Ghoshal, S. Transnational Management: Text, Cases and Readings in
Cross Border Management, Inwin,1995.
3. Dowling. P J. etc. International Dimensions of Human Resource Management. 2nd
ed. California, Wadsworth, 1994.
4. Hofstende, G. Cultures Consequence: International Differences in Work Related
Values. London, Sage,1984.

OHR 402 to MBA(FT)Semester-IV


OHR 402 to MBA(EVE)Semester-IV

Management Development
Objectives:
The purpose of this course is to advance an understanding of concepts, methods, and
strategies underlying the development of executives.
Course Contents:
Field of HRD: Definition, Objectives and Functions of HRD Professionals; Open
Systems Theory Perspective for Training; Strategic Planning Approach; Organizational
Environment and Training; Principles of Learning; Learning and Behaviour, Teaching/Learning
Debate, Training and/or Development; Management Development - Perspectives, MD and
management education, pitfalls, continuing need, need for effective MD, MD Policy and
Committees; Planning the Strategies and Programme to reach MD objectives; Training
Methodology An overview of the training process; Management Effectiveness Audit and,
Management Inventory: Training needs Assessment and Training objectives; Designing training
for effective learning; Methods of MD including Training for Human Relations, leadership,
Team Work, Communication and creativity; conduction of MD Programme - Role of Programme
Co-ordinator, trainee, top management; Evaluation; Getting Management Training to Pay-Off.
Suggested Readings:
1. Bienvenu, B J. “New Priorities in Training”.1969. American Management Association.
2. Binsted, Don. “Developments in Interpersonal Skills Training”. 1986.Gower,London.
3. Brinkerhoff, Robert.”Achieving Results from Training How to evaluate HRD to
Strengthen Programs and Increase Impact”. 1987. Jossey Bass, San Francisco.
4. Craig, Robert L. “Training and Development Handbook”, 3rd ed. 1987. McGraw Hill,
New York.
5. Kinlaw, Dennis C.”Developing Superior Work Terms: Building Quality and the
Competitive Edge”.1991 University Associates, California.
6. Lynton, Rolf P and Pareek, Udai.”Training for Development”. Richard D.Irwin,
Homewood Illinois.
7. Singh, P N. “Training for Management Development”. 1984. Forum of Asian Managers,
Bombay.
OHR 403 to MBA(FT) Semester-IV
OHR 601 to MBA(Evening)Semester-VI

Legal Aspects of Labour Management


Objectives:
The objective of this course is to develop an understanding of various labour laws
necessary for effective management of labour force.
Course Contents:
The factories Act. The Trade Unions Act. The Industrial Disputes Act, The Payment of
Wages Act, The Minimum Wages Act, The Employee’s State Insurance Act, The Workman’s
Compensation Act, The Payment of Bonus Act, The Employees’ Provident Fund and
Miscellaneous Provisions Act, Payment of Gratuity Act, Industrial Employment (Standing
Orders) Act, The Employment Exchange, Compulsory Notification of Vacancies Act.
Suggested Readings:
a. R.C.Chawla & K.C. Garg : A text Book of Industries Law, Kalyani Publishers,
Ludhiana, 1979.
b. S.N.Mishra : Industrial Law, Allah bad Law Agency, Allah bad 1982.
c. P.L. Malik : Industrial Law, Eastern Book Company, Luck now, 1980.
d. V.N. Pandey :Text Book of Labor and Industrial Lays : Estern Book Company, Luck
now,1980.
e. N.D.Kapoor : Hand Book of Industrial Law : Sultanchand Sons, New Delhi,1980.

OHR 404 MBA(FT) Semester-IV


OHR 602 MBA(Evening) Semester-VI

Human Resource Planning & Development – Strategies and Systems


Objectives:
The purpose of this course is to facilitate an understanding of the concepts, methods and
strategies for HRD.
Course Contents:
Field of HRD - Concepts, Goals, Challenges; HRD Climate and Practices in India;
Staffing HRD Function; Developing HR Strategies; HRD System Design Princples; Design &
Administration of Select HRD Systems; HRD for Workers; HRD Intervention; HRD Approaches
for coping with Organisational Changes; Case Studies of HRD in Indian Organizations.
Suggested Readings:
1. Dayal, Ishwar. Successful Applications of HRD. New Delhi, New Concepts, 1996.
2. Dayal, Ishwar. Designing HRD Systems. New Delhi,Concept.1993.
3. Kohli, Uddesh & Sinha, Dhami P. HRD- Global Challenges & Strategies in 2000
A.D.New Delhi,ISTD,1995.
4. Maheshwari, B.L. & Sinha,Dhami P. Management of Change Through HRD.New Delhi,
Tata McGraw Hill,1991.
5. Pareek, U.etc. Managing Transitions: The HRD Response. New Delhi,Tata McGraw Hill,
1992
6. Rao, T V. etc. Alternative Approaches & Strategies of Human Resource
Development.Jaipur, Rawat,1988.
7. Silvera,D N . HRD: The Indian Experience Delhi, New India,1991.