Introduction to Lodha Group

Established in 1980, the Lodha Group is Mumbai's premier real estate developer. The Group
is currently developing in excess of 35 million sq. of prime real estate, with over 30 projects
in and around Mumbai, from Napean Sea Road to Dombivali. The Group has further
extended its promise of luxury living with successful projects In Hyderabad and Pune.
The Lodha Group has several landmark developments to its credit, including World One - the
world's tallest residential tower, Lodha Bellissimo - the only Indian residential development
to feature amongst the top 1000 landscapes in the world, and Palava India's most livable
city, spread over 4000 acres and located close to the upcoming Navi Mumbai international
airport.
The Group has also made history by recording the biggest land deal in India till date, buying
a plot in Wadala for `4,053 crore, from the Mumbai Metropolitan Region Development
Authority (MMRDA).
Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the midincome consumer luxury homes within easy reach. The Group also introduced the concept of
branded office spaces, with offerings at every level, from world-class corporate offices to
large-scale office campuses to signature boutique offices for growing businesses.
The Group's tremendous success has been marked by financial investments from the finest
global investors, including JP Morgan, Deutsche Bank, HDFC Ventures and ICICI Ventures and
State Bank of India.
The Group currently employs over 3100 associates and provides site-based employment to
over 25,000 workers. And going beyond its role as a premier real estate developer, the Lodha
Group has been a socially responsible corporate, focusing on education as the best medium
to enrich society

COMPLETED PROJECTS

LODHA COSTIERA, NAPEAN S EA ROAD

LODHA 'S CHATEAU PARADIS, WORLI SEAFACE
LODHA ARIA, EAST P AREL
LODHA GRANDEUR, PRABHADEVI
LODHA P ALAZZO, JVPD SCHEME , JUHU
LODHA P ARADISE , THANE
LODHA GOLDCREST, LONAVALA
LODHA IMPERIA, BHANDUP
LODHA ONE, JVPD SCHEME , JUHU
LODHA AURUM, KANJURMARG
LODHA LUXURIA, THANE
CASA BELLA, PALAVA
CASA UNIVIS, THANE
CASA ULTIMA, THANE
CASA ESSENZA, DAHISAR
CASA ROYALE, THANE
LODHA E XCELUS
IT HINK T HANE

IT HINK KANJUR

ONGOING PROJECTS

LODHA BELLISSIMO , MAHALAXMI

LODHA PRIMERO , MAHALAXMI
WORLD ONE, UPPER WORLI
WORLD CREST, UPPER WORLI
LODHA AURUM GRANDE , KANJURMARG
LODHA ARISTO, THANE
LODHA AQUA, DAHISAR
LODHA GOLFLINKS, PALAVA
LODHA BELLEZZA , HYDERABAD
CASA BELLA GOLD, PALAVA
CASA RIO, PALAVA
CASA RIO GOLD, PALAVA
CASA PARADISO , HYDERABAD

UPCOMING PROJECTS

Apartments at Walkeshwar, Prabhadevi, Andheri, Powai and Thane

Bungalows at Palava and Pune

USP of the Company

Luxury residential and commercial spaces in the financial capital of India, Mumbai

STRENGTH
1.Mumbais premier real estate developer
2. Decades of experience in the field along with
excellent operational efficiency
3. Unique branding strategy and marketing exercises
4. Location of the projects and head quartered at
Mumbai adds value

WEAKNESS
1.Limited national presence
2.Govt intervention in construction projects causes
operational inefficiencies
3.Less fund availability and shortage of skilled
professionals

5. Many prominent national and international awards

and tie-ups with international architects

SWOT ANALYSIS

OPPURTUNITY

THREATS

1.Expansion in other parts of India

2.Tax incentives for real estate investment
3.Reduction in interest rates

1.Fluctuating interest rates

2.Economic downturn
3.Possibility of property bubble in Mumbai

COMPETITORS
1. DLF LIMITED
2.K RAHEJA CORPORATION
3.OBEROI REALTY

ANALYSIS

According to the company, it has always targeted the upper middle class and upper class living
customers. Lodha identified the demand for the luxury living in India, with the growing economy, as
the market for upper class citizens always goes on a medium pace.
Lodha group has not only taken the initiative of providing luxury style residential purpose houses, it
has even targeted the commercial buildings also. It concentrated on each and every minute details
regarding the construction from the switches till bathroom fittings, such as Italian marble, German
bath fittings it has never left any remark behind. Apart from providing luxuries it has even
concentrated on security issues by providing 24hr security monitoring, video calling for outsiders,
providing CCTV surveillance by which the residents can keep an eye on their children.
To attract the customers it has even provided swiping card system for personal elevators, by swiping
the card it directly whisks up the private lobby of the resident. This option is available for the
customers where only one flat is constructed on each floor.
Lodha group has also started the trend of providing a private office that lets the customer work out
of home, undisturbed. It provides amenities such a separate pool, sundeck. It also provide separate
access from service lobby.
One of the first Indian real estate companies to introduce a Customer Rewards Program. , it Formed
strategic partnerships across critical delivery areas [WIPRO, SAP implementation,
Johnson Controls ]. With the partnerships with such firms the company made automatic lights as
they are fitted with motion sensors, while entering the villa the electronic gates recognize the car,
air-conditioner and other electronics can be handled from the phone, Wi-Fi zones
Lodha group also provides amenities such as flood lit tennis court, golf putting green, jogging track,
senior citizens zone, yoga & meditation pavilion, gymnasiums, mini theatres, indoor games, gourmet
food store cum coffee shop, a concierge facility by which just making a call to fulfil any request right
from reservation in any hotel, movie tickets till diaper pins for your loved ones
With the world changing over to the green construction revolution, it was one the first company to
introduce LEED certification for commercial and residential project by providing eco-sensitive design,
water recycling, rain water harvesting pits, utilizing maximum of sunlight, utilizing solar power for all
necessary equipment and providing maximum free area.
Firstly it intervened completely into Mumbai and pune, with making a mark in construction field,
slowly it started to expand its venture in Hyderabad.

Lodha group has invested in a strong and professional strategy team that can help meet and
exceed our growth ambitions and build organizational capability on all fronts.
The team comprises of nearly 20 professionals from the best global business schools
including Stanford, London Business School, University of Chicago and Indian Institutes of
Management. These professionals have been drawn from the likes of McKinsey and BCG.

The team is structured as a consulting organization handling multiple projects

simultaneously. The projects vary in scope and dimension but can be broadly classified under
four buckets
* Portfolio assessments including demand/supply modelling & projections for key markets.
* Conduct feasibilities for our land holdings including predicting urbanization patterns,
demand projections and momentum strategies.
* M&A, alliance and Joint Venture search and transactions in the organization.
* Operational effectiveness projects, with select departments being chosen each year for
transformational activities.
After a series of successful projects Lodha group has brought up a new luxury sub brand
CASA LODHA to cater mid-income growth segment.
In the year 2011 the Lodha group has achieved more than 5000cr sales. It has also brought
ARMANI group designers for designing the interiors of world one (Mumbai). As these
designers are very much reputed worldwide, through this they can market easily as they
have designed the world famous Burj Khalifa (Dubai).
In the year 2012, it started entering into luxury resort type residential project (Pune). For the
year 2012-2013 it earned more than 9000cr through sales and reached direct employee
strength of more than 3000. Lodha group is not a listed entity and doesnt release financial
data
Until recently, real estate portals were used by home buyers to research on floor plans and
price of apartments but builders are taking this process to the next level: you can now buy a
home online
With growing internet penetration, builders have realised the potential of the online space in
selling homes and some have even tasted success. Mumbai-based Lodha group has
generated over 100 bookings through its online portal for its new township project Palava in
Navi Mumbai, for the same project it has also used the brand image by selling the first house
to Mr. Amitabh Bachan (Film Actor) and marketing using his face value. In another project
Lodha Park the company has signed in former Miss World and Indian Actress Aishwarya Rai
Among Lodhas other projects is the Blue Moon residential project on a 17.5-acre parcel in
central Mumbai that it acquired from DLF at Rs.23,000-25,000 per sq. ft. in January.
Apartments here were sold using what Lodha calls an initial public method. This means that
the price band is known only to potential customers and an automated algorithm system is
used to allot apartments to buyers.
In January 2014, Lodha sold two buildings in its Blue Moon project for Rs.4,000 crore. The
total number of flats sold (was) 800, the company said.

SOURCES

HTTP://WWW.LODHAGROUP.COM/HOME.PHP

HTTP://WWW.IIMJOBS.COM/J/LODHA-GROUP-STRATEGY-2-3-YRS-15548.HTML

HTTP://ECONOMICTIMES.INDIATIMES.COM/ARTICLESHOW/38640224.CMS?UTM_SOURCE=CONTENTOFINTE
REST&UTM_MEDIUM=TEXT&UTM_CAMPAIGN=CPPST