Understanding The Frozen, Ready-toCook & Ready-to-Eat Poultry Based

Foods Category

Managerial Policy Term Report

Instructor: KamilShabazkar

Submitted by:
Ayesha Waseem
Alifya Noman
Zeeshan Memon
Date of submission: 26th September 2014

Table of Contents
A Global Perspective to Frozen Poultry Industry ...................................................................................... 3
Tyson Foods: ............................................................................................................................................. 5
JBS S.A: ...................................................................................................................................................... 5
Saguna Foods Limited: .............................................................................................................................. 6
A Local Perspective to Frozen Poultry Industry ........................................................................................ 7
Major Local Players: .................................................................................................................................. 8
1) K&Ns Foods (Pvt) Ltd. .......................................................................................................................... 9
2) MENU [Seasons Foods (Pvt) Ltd.] ....................................................................................................... 10
3) Mon Salwa [Quick Food Industries (Pvt) Ltd.] .................................................................................... 12
4) PK Meat and Food Company (Pvt) Ltd. ............................................................................................... 13
Pakistan PLEST ........................................................................................................................................ 14
Global PLEST............................................................................................................................................ 18
Global External Factor Evaluation ........................................................................................................... 22
References:.............................................................................................................................................. 24

A Global Perspective to Frozen Poultry Industry

The whole world is moving towards lifestyles that demand faster-to-prepare foods and longer
lasting. Customers are leading a very fast-paced lifestyle and hence they want a convenient, costeffective, safe and healthy solution with variety to cater to their various food needs such as
informal occasions and meals especially for children, be it lunch, dinner or snacks. Since
preparing the items offered by the various brands from scratch at home requires immense hard
work and is time consuming, customers have begun to opt for ready to cook and ready to eat
frozen processed products.

There are four categories of frozen poultry products that are offered. These include
Frozen chicken parts (like boneless chicken cubes, minced chicken, liver etc.)
Chicken that has been cleaned but sold whole.
Ready-to-cook (RTC).
Ready-to-eat (RTE) chicken products.

In addition, strong demand from emerging economies is another factor contributing to the market
growth. The government intervention and regulations are major restraints for the market growth.
However, frozen food made with natural and organic ingredients provides huge market
opportunity for the manufactures.

According to Transparency Market Research, the global market for frozen food products was
dominated by frozen ready to eat meals due to the wide range of products and accounted for
more than 30% of the total market revenue in 2012 and expected to grow at a CAGR of 3.9%

from 2013 to 2019. The frozen poultry segment is experiencing a surge in demand due to
advancements in freezing technologies which allows the manufacturers to preserve the
nutritional value of the chicken products for a longer time period.

In 2012, Europe and North America had the largest share of 39.5% and 26.3% respectively in the
global frozen food market. This dominance is driven by increased preference towards
convenience foods, food safety concerns, and the busy lifestyle. Rest of the World market (RoW)
is estimated to be the fastest growing region over the next six years, due to emergence
of Brazil and Argentina as the new markets for frozen food. The RoW market is expected to
grow at a CAGR of 4.3% from 2013 to 2019. The Asia Pacificmarket is estimated to be another
attractive market for frozen food because of the healthy growth rate and increasing consumer
preference towards frozen food.

According to Markets and Markets, global frozen food market will be worth $261.50 billion by
2015.U.S. is expected to witness a moderate CAGR of 4% from 2010 to 2015. Germany is the
biggest consumer in Europe with a share of 17% with a consumption of 6.04 million tons of
frozen food. Asian frozen food market is expected to grow at an estimated CAGR of 3.4% from
2010 to 2015. Japan leads the Asian countries in terms of frozen food consumption with 7.82
million tons in 2010.

Major Players In The International Frozen Poultry Based Products:

Regional Analysis:

North America: Countries such as U.S., Canada and Mexico have the largest market
share.

Europe: Germany, UK and France have the largest market share.

Asia Pacific: Japan, China and India have the largest market share.

Rest of the World: Brazil has the largest market share.

Tyson Foods:
Tyson Foods Inc. is an American company. It is one of the worlds largest producers of poultry
and frozen processed poultry products. Its fiscal 2013 sales amounted to $34.4 billion, and it
produces 41, 000, 000 chickens per week on average. Not only does it sell frozen whole and cut
chicken, such as Tyson Boneless Skinless Chicken Breast Strips, it also sells cured products
such as sausages and salamis, and breaded items such as Tyson Batter Dipped Chicken Breast
Tenders, and Tyson Breast Nuggets.

JBS S.A:
JBS S.A. is a Brazilian company that is the largest (by sales) food processing company in the
world, producing factory processed beef, chicken and pork, and also selling by-products from the
processing of these meats. It is headquartered in So Paulo. It was founded in 1953 in Anapolis,
Goias. The company has 150 industrial plants around the world.

It has many brands under the umbrella brand that sell individually frozen, fully cooked and ready
to cook processed poultry products, such as those shown below:

Saguna Foods Limited:

Suguna is well known for its wide range of innovative products among its customers and
partners. With a turnover of Rs. 4000 crores, Suguna is the No. 1 broiler production company in
India. Currently, Suguna has an exceptional track record of exporting frozen chicken to countries
like Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.

With a network of over 20,000 farmers and an ultra-modern state-of-the-art facility in

Udumalpet, Tamil Nadu, Suguna enjoys complete control right from selection of the breed,
hatching, rearing to processing of the final product. With a current monthly production of 1500
metric tons, Suguna is all set to launch additional processing plants to cater to the growing
demands. This assures its export customers continuous service availability along with cost and
product quality benefits.

Sugunas high quality frozen chicken product range includes:

Whole chicken skin on with giblets

Whole chicken skin on without
giblets
Whole chicken skinless
Curry cut skin on & skin less
Boneless breast
Whole leg skin on & skinless
Whole leg skin less
Drumstick skin on & skinless

Wings
Minced meat
Liver, Gizzard, Heart and Neck
Janatha chicken
Chicken cocktail sausage
Chicken salami
Marinated lollipop
Marinated curry cut (Chilly chicken
style)

A Local Perspective to Frozen Poultry Industry

Pakistan's frozen and processed poultry industry has seen many ups and downs. It was officially
started after 1965 when the President launched a grow more food and focused on chickens,
eggs and fish in order to reduce the consumption of mutton, beef and wheat. At that time chicken
was considered a special occasion item. Since then the journey has been turbulent with the tax
cuts many of the participants in the industry have exited.

It's only recently after 2008 that some stability has been seen with key players still participating
like K&Ns, Mon Salwa, Menu, and PK. K&Ns has been in the poultry industry since 1964 and
was one of the first to introduce processed chicken products in 2001. It has been the most stable
and one of the top most consumed brands in Pakistan. Their most recent addition was of the
Deline which includes cold cuts, sausages and smoked meats. Similarly, Mon Salwa entered the
frozen food sector in 1997.

Pakistani customers are leading a very fast-paced lifestyle hence want a convenient, costeffective, safe and healthy solution with variety to cater to their various food needs such as
informal occasions and meals especially for children, be it lunch, dinner or snacks. Since
preparing the items offered by the various brands like K&Ns, Menu, PK etc. from scratch at

home requires immense hard work and is time consuming, customers have begun to opt for RTC
and RTE frozen processed products.

The size of the current chicken based, ready to eat/ready to fry market for all brands, is around
Rs 300 million. The following table highlights the current main players with their overall
national market shares (as of the year 2012) for the frozen processed poultry segment based on
three types of raw material: meat, vegetables and wheat.

Year of

Company

Brand name

Geographic

Number of

current

name

and market

coverage

freezers in the

owners

share

market

Nationally
1999

K&N's Foods

K&N's 75%

National

+8000

1997

Quick Foods

Mon Salwa

Regional

+450

Menu 10%

Regional

+800

5%
2009

Seasons
Foods

2010

Dawn Foods

Dawn 5%

Regional

+1000

2011

PK Foods

PK 1%

Regional

+150

1989

Icepac Ltd.

Icepac 4%

Regional

+150

Others

5%

Local

+150

Major Local Players:

For the purpose of exploring this category, it is essential to consider the 4 major players. Hence,
an introduction to the brands with their respective companies is as follows:

1) K&Ns Foods (Pvt) Ltd.

There was no commercial poultry production in Pakistan before 1963. All
chickens were backyard poultry known as 'Desi', grown mainly by
families, in small numbers of 4-10 chickens around their own homes, in the villages. No cash
outlay was required and the chickens scavenged on crop residue and kitchen waste. These Desi
chickens were expensive and the production in 1959 was around 8270 tons.

Mr. Khalil Sattar, as a college student, established a small broiler farm of 1,000 chicks in 1964
and called it K&N's Poultry Farm. He initiated his venture of poultry attaining a distinct piece of
land for setting up his plant. His business started by selling fresh chicken meat to 5 star hotels
situated locally and to a few foreign consulates.
By 1970, commercial production of broiler chicken increased to 3099 tons chicken. The
consumers preferred Desi chicken over processed poultry meat as it was an inbuilt negative
association with processed meat as being unhealthy. This perception wasnt easy to change.

After 1964, K&N's Foods expanded its production operations. Mr. Sattar developed his own feed
mill production for K&N's operations at Karachi in 1971. In 1974, Mr. Sattar moved into
breeding. During that time, K&N's was selling broiler chicks to farmers.

In 2001, K&N's come back to grill developing with a bigger scale, with controlled-environment
offices that established the framework for this kind of generation in Pakistan. Presently K&N's
has six grill developing offices, each with a limit for 250,000 to 300,000 winged animals with
back-up generators, as force breakdowns happen normally, enduring six to eight hours now and

again. In 2008, K&N's arrived at a consent to turn into a Cobb grandparent establishment,
handling Cobb 500 guardian stock for their own particular rearing program and supplying other
reproducing organizations to help reconstruct the business.
Examples of frozen RTC products offered by K&Ns consist of Chicken Nuggets, HarayBharay
Nuggets, Croquettes, ChapliKabab, ShamiKabab, Hot Tenders, Buffalo Style Wings, Tender
Pops, Fun Nuggets, Burger Patties, Kofta and Chicken Tempura. Fully cooked products include
SeekhKabab, KaftaKabab, Mughlai Tikka and Chicken Tikka Chunks.

The products produced by their processing unit today include:

2) MENU [Seasons Foods (Pvt) Ltd.]

Seasons Foods Pvt. Ltd was initiated in 2006 as a pilot business. It is
another venture of National Group of Companies (NGC). NGC has
assumed a spearheading part in the poultry business throughout the previous 22 years, turning

into the biggest makers of poultry in Pakistan, having three assembling offices in the nation
(National Feeds, Punjnad Feeds & Supreme Feeds). Other poultry organizations of this cluster
incorporate reproducer and oven ranches & incubation facilities (Supreme Farms). The group
additionally claims two units preparing flour (National Flour Mills & Supreme Flour Mills)
under the brand name of Punjab Atta and two units transforming consumable oil (Wali Oil Mills)
under the brand name of Seasons.
Examples of Menus ready-to-cook offerings include interesting chicken offerings such as
popcorn chicken, chicken tulip, and chicken samosa. There is also the usual kofta, shamikabab
etc.

Seasons Foods own their own transportation facility that supplies to the retail outlets. These
independently owned retailers are important for the consumer, as the consumer wants
convenience and reach. The manufacturers need to have a strong relationship with the retailers as
they play an important part in channeling distribution of their products.

Subsequently, Seasons Foods places freezers in several grocery outlets. Seasons foods bare the
maintenance of these freezers as they are owned by them. Their new special freezer has the
capability to sustain temperature, even without electricity. They have a diverse network of
distribution throughout the country in all the major cities. They spend a substantial amount of
funds on their advertising and marketing campaigns.

The products produced by their processing unit today include:

3) Mon Salwa [Quick Food Industries (Pvt) Ltd.]

Quick Food Industries (Private) Limited is an entity of Sanaullah Group of
Companies, an old established business group of Pakistan. Sanaullah Group
is primarily engaged in an extensive range of textile businesses. This
includes processing, weaving, ready-to-wear and retailing.
In 1997 the group expanded and diversified its business activities to include the frozen food
sector by launching the company Quick Food Industries with its brand MonSalwa.
Mon Salwa distributes its product range in 15 towns/cities of Pakistan. The company covers
major cities such as Karachi, Lahore, Islamabad, Rawalpindi, Peshawar and Quetta as well as
towns in interior Sind province. They hire a third party for inter-city transport from Karachi
factory to Lahore and Islamabad but also own 20 vehicles for city to city transport. Their store
coverage spans across 350 outlets. In these outlets they have around 450 freezers, often
placing 2- 6 freezers per store in number of stores to carry their product range. These are
specifically branded with Mon Salwas logos and thus are called gondolas.
For places where these gondolas are absent, retail outlets stock the products in their own
freezers and in return ask for a commission, which varies from 12-20% on purchase price. They
also provide merchandising support to retail outlets. Any advertising on television, radio etc.

has been minimalistic for Mon Salwa. They export frozen RTC and RTE products to 9 countries
including UK. In U.K. an importer distributes the products to the ethnic market under the Mon
Salwa Brand and Frodoz Brand.
The products produced by their processing unit today include:

4) PK Meat and Food Company (Pvt) Ltd.

PK Meat & Food Company started off in 1998 as a spin off from the
company, P.K. Livestock and Meat Co. (Pvt) Ltd, which was owned by
Mr. Tariq Mahmood Butt. It was originally perceived to be a livestock business, where the
operations were restricted to importing and exporting livestock and then selling processed chilled
meat to GCC (Gulf Cooperation Council) countries. PK is situated on the outskirts of Karachi,
Pakistan. PK is an ISO 22000 and HACCP certified company and sells only halal items.

PK is reported to selling chilled meat containers worth Rs. 750 to Rs. 850 million per year, as of
2012. Mr. Butt's partnership with an Omani based meat processing company in 1991 led him to

extend the business into frozen and value added products. He set up a separate processing plant
in Pakistan, which state-of-the-art processing and packaging units using hygienic and automated
methods and produces ready-to-cook and partially cooked Mutton, Beef & Chicken products.

The project of frozen and processed foods (PK Meat) was set up at an expense of Rs. 1,070
million.

PK's ready-to-cook and partially cooked products include burgers, chapli kebabs, shish kebabs,
meatballs, mincemeat, sausages as well as coated products such as chicken nuggets, chicken
popcorn, crispy chicken burger and chicken fillet. These products come in various variants (in
terms of flavors) and stock keeping units (SKUs).

In March of 2011, the PK frozen products were launched in the Karachi market, after which they
expanded gradually to other cities in Pakistan. They are currently in 7 towns of Pakistan. They
also own 15 trucks for delivery.

Pakistan PLEST
Political
The private sector has been involved in this industry, but not aggressively because of issues like
taxation, freight rates, energy crisis, etc. The industry needs modern and hygienic slaughter
houses that can meet international standards for export of chilled or frozen red meat to countries
where demand for halal meat is growing.
Constant political upheavals in the country have caused many industries to suffer. Frequent
strikes, volatile conditions have caused the industry to pause production for many days,

consequently lowering down the revenues. Heavily bureaucratic investment processes,

government inefficiency and corruption have also discouraged new players in the market.

Legal

Pakistan is ranked 19th in terms of meat production with an annual output of 2.2 million tons. In
the three-trillion-dollar halal product industry of the world, the meat segment is worth $600
billion. Pakistans share in it is only $115 million. Meat exporters believe that this figure can be
tripled with the right policies.

The Government of Pakistan offers income tax rebate for setting up of new agro/ poultry/meat
based industries. It is also in the framework of enacting a food safety and standard bill. The
government is in line with its current five year plan for the food industry proposes to give greater
thrust on infrastructure development. It envisages a hefty investment in the industry over the next
five years, mostly from private and financial institutions.
Economic

The growth is significant and is driven by two factors: first the necessary pressures which have
forced consumers to eat more at home, and second frozen foods brands offer more wholesome
and nutrient rich options.

The frozen food industry requires related developments and facilities for transporting, storing,
and marketing its products from the processing plant to consumer. Thus, a large amount of
capital investment is needed for these types of facilities. In developing countries, especially in
rural or semi-rural areas, the frozen food industry has therefore not developed significantly.

The growth of frozen food industry in Pakistani market seems to have closely mimicked that of
the global market. According to Data Monitor, the local frozen foods market grew at an annual
rate of 6.6 per cent between 2004 and 2009. However, it slowed down to roughly 3.4 per cent in
2010 and 2011. Frozen meat products specifically poultry account for 47 per cent of the market
(of which chicken burgers and nuggets account for a staggering 60 per cent of all consumer
purchases).
Part of the reason why frozen food wasnt on the shelves before the late 90s was because of the
common Pakistani perception (which exists in some circles to this day) that frozen food is not
fresh and therefore inherently unhealthy. In recent decades, however, awareness has been created
by different companies dealing with frozen food about the difference between domestic and
commercial freezing the latter uses the quick freeze process to freeze freshly prepared food
within 20 minutes of cooking, at a temperature of minus 20 degrees. In contrast, domestic
freezers have a minimum temperature of minus 13 degrees.

The production involves processes at par with international standards which is why production
costs are high.

Social
Pakistani customers are leading a very fast-paced lifestyle hence want a convenient, costeffective, safe and healthy solution with variety to cater to their various food needs such as
informal occasions and meals especially for children, be it lunch, dinner or snacks.

Since preparing the items offered by the various brands like K&Ns, Menu, PK etc. from scratch
at home requires immense hard work and is time consuming, customers have begun to opt for
RTC and RTE frozen processed products.
The market for frozen food products has grown because un-processed chicken cannot be stored
for long and with rapidly quickening lifestyles people demand food that can be stored and
consumed whenever needed
According to the industry leaders the hard part of breaking the misconceptions has been done
and now it remains to capitalize upon the opportunities by providing excellent customer service
and a product that speaks for itself when it comes to a question of quality.
With respect to changing lifestyles, Pakistan is enjoying a consumer boom. Housewives are
interested in readymade products because they do not want to cook. It takes a lot of time and
effort to prepare food and they have to be made in a minimum quantity at home. You cannot
make smaller quantities without fulfilling a minimum quantity requirement at home. Hence it
makes sense to buy labour intensive ready to fry/cook food. Moreover, there are some products
that you cannot even make at home, for example coal grilled items like Seekh Kababs and
Chicken Tikka. All these foods are needed for entertaining guests at home, in line with the local
culture.
Pakistani consumers are moving towards convenience, availability, hygiene and cost reduction. It
allows people to tailor their lifestyles according to the availability of the products. Frozen foods
will be a big part of our diet in future. The trend nowadays is to get done with things quickly and
spend as less time in the kitchen as possible so that that extra time may be devoted somewhere
else. There used to be a time when the women in the house and big families would spend hours

in the kitchen preparing meals for the men and children in the house. That trend is now changing.
Not only are the women too busy but neither do the men or children waste time in getting food.
Women are therefore on a strict schedule in preparing meals.
Technological
The Pakistani meat industry requires up to date technological advancements to meet the quality
standards. The sector has to invest heavily in the meat slaughtering and processing plants which
are set up by hired technicians from abroad. These companies also have to set up laboratories to
test the meat quality.
Some of the mechanical equipments required in the frozen meat industry are the machines for
cutting, grinding, mixing and tumbling, high grade freezing equipment and packaging facilities.
The freezing technique is developing to become more efficient and cost effective.
Prolonged power outages have forced manufacturers to invest huge amounts of money in their
cold chain, in better freezers for retailers, backup generators and improved packaging, all of
which have reduced profitability.

Global PLEST
The Political Environment

The global market for frozen food witnessed growth due to the growing demand for faster-toprepare foods and new product launches in the market. In addition, strong demand from
emerging economies is another factor contributing to the market growth. The government
intervention and regulations are major restraints for the market growth. However, frozen food
made with natural and organic ingredients provides huge market opportunity for the

manufactures. The global market for frozen food by products was dominated by frozen ready
meals due to its wide range of products which includes frozen pizza, desserts, snacks, entrees and
others and accounted for more than 30% of the total market revenue in 2012 and expected to
grow at a CAGR of 3.9% from 2013 to 2019.

In 2012, Europe and North America had the largest share of 39.5% and 26.3% respectively in the
global frozen food market. This dominance is driven by increased preference towards
convenience foods, food safety concerns, and the busy lifestyle.

There are several brands available in the market for frozen food; however, very few have a
significant market share. The market for frozen food is highly fragmented as the top six
companies have less than 20% of the market share in 2012, along with the presence of a number
of small and medium sized participants. Key market participants include Nestle, ConAgra, H.J.
Heinz, McCain and others.

The Social Factors

Social trends are one of the key factors affecting a business. Consumer buying patterns are
determined by trends. Just as the demand for some popular clothes are determined by fashion,
demand for food products is determined by eating patterns. Eating habits are always changing.

One of the fastest-growing categories is frozen hand-held food, such as breakfast sandwiches and
burritos. People who buy these products tend to be more interested in convenience and price than
in health benefits. The growth is significant and is driven by two factors: first the necessary
pressures which have forced consumers to eat more at home, and second frozen foods brands
offer more wholesome and nutrient rich options.

Brands will have to step up their healthy and flavor offerings to truly recapture interest in the
market and reverse the downhill slide. The research suggests that manufacturers will have to
focus on healthful products, innovate on convenience and speed and create more restaurant-style
appetizers to offer an alternative to eating out.

Many factors are working against growth in frozen food, according to market research firm
Packaged Facts. Those include the nation's slow economic recovery, changing eating habits,
shifting demographics, negative perceptions, sterile frozen food aisles and competition from
fresh food, in-store prepared food and quick-serve restaurants.

Technological Factor

Economic development-driven growth in disposable income is double that in emerging regions

as in developed countries but domestic fridge-freezer ownership is still relative low in many of
the key growth markets for frozen foods, which is the key driving factor for impulse take home
varieties.
Moreover, pre freezing treatments are usually necessary to obtain ready to use products and to
provide the best preservation conditions for which latest technology is constantly needed.
Grading, cleaning, sorting, removal of defective produce and inspecting and in some cases
peeling; shelling, trimming, chopping, and slicing are the main common operations for frozen
foods.

Freezing is by far the most satisfactory method currently available for long term preservation of
processed foods. The nutrient content is largely retained and the product resembles the fresh

material more closely than thermally processed foods. Developments have been made mainly on
systems that try to minimize thermal pretreatments, or even avoid it, in order to better retain the
original quality of food. Several patents for microwave blanching, both at atmospheric and
higher pressures exist.

Economic Factors

Globally, there is a huge opportunity being created by the economic factors like market demand, consumer
preference and buying patterns due to rise in the income of consumer e.g. as incomes go up people prefer to buy
what they see as superior varieties of a product type specifically with the ready prepared foods. After the rise in
incomes the cash rich and time poor would prefer to switch to ready meals and simple to prepare foodstuffs that
can be quickly heated in an oven than buying potatoes and making chips at home or taking time to go to fish and
chip shop. Now people became more responsible about their health. Companies have risen to this challenge by
creating a range of varieties of healthy and tasteful meals.

Legal Factors

Responsible businesses not only abide by the law, they seek to create standards above minimum requirements.
Companies like McCain are aware of a number of legal factors. The government's Food Standards Agency has
recommended that firms put traffic light labels on food to help people understand what they are buying and to help
them make the right choices:

Red represents high levels of ingredients such as fats and salts. Green represents low levels. McCain has put 'traffic
light' labels on its British products as a response to consumer concerns about healthy eating. All of McCain's potato
products are able to display the green label for saturated fat and none of its products show a red label. Also

featured on the labels are Guideline Daily Amounts (GDAs) which show how much fat, saturated
fat, sugar and salt each product contains. This helps the consumer to achieve a consistently balanced diet.

Global External Factor Evaluation

EXTERNAL FACTORS

The value added of the food industry is growing at a very fast pace.
Huge market demand, consumer preference and buying pattern.
The global market for frozen food by products was dominated by
frozen ready meals due to its wide range of products and accounts for
30% of market revenue and is expected to grow at a CAGR of 3.9%
from 2013 to 2019.

People buy these products because of their interest in convenience

and price than health benefits.
Fastest growing frozen hand held foods include breakfast sandwiches
and burritos.
Brands are focusing on healthier and flavorsome offerings to recapture
markets interest.
Research shows that consumers have become more aware than ever
of their growing waistlines and pockets, shifting their tastes towards
healthier products that offer value for money.
Consumers opt more for frozen foods than restaurant dining as it
saves money while being with family/friends.
Redefining of gender roles in households, with more women working
outside the home, has led to a decline in traditional cooking and less
time for food preparation.
Young consumers with disposable incomes, have nontraditional eating
habits, and eat out more often go for frozen foods.
Increasing value placed on work and leisure have made people
unwilling to spend time in kitchen.
On political factors, government of foreign countries have increased
the pressure on food suppliers to come up with healthier foods. The
government publicizes and supports healthy eating by creating
initiatives such as 'Healthy Schools'. This encourages pupils to think
about the choices they make when choosing what to eat.
Big brands are trying to support this initiative and in response,
companies are trying to provide nutritious food prepared in a healthy
and simple way.

1. Economic

2. Social

3. Cultural

4. Demographic

5. Political

6. Legal

Global Cold Chain Alliance, International Association of Refrigerated

Warehouses, National Chicken Council, and International Refrigerated
Transportation Association Inc., Food Standards Agency etc.
All these institutions are intended to focus on high quality product
manufacture, storage and distribution.


7. Technological

8. Competitive

Technology development increases efficiency and efficacy of raw

materials use, biotechnology enables production of functional food.
Pre-freezing and Freezing processes are most critical to this industry
for which latest technology is constantly needed.
Developments have been made on systems to minimize thermal
pretreatments to retail the originality of food.
Frozen foods market meets competition from fast food restaurants
and from supermarkets offering fresh ready to eat meals and
products.
In EU, the Food legislations have had a positive impact on the current
competitiveness and its potential to innovate.

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Global Frozen And Convenience Food Market Advanced Technologies And Global Market
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leads-industry-growth-in-pakistan
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(Paper) ISSN 2222-2839 (Online)
Vol.5, No.32, 2013
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The Wall Street Journal. 2012