1890s 1920 RISE OF HAUTE

COUTURE

This fashion movement was mostly to introduce the

look of sillhouette and furthering the womens
gown. Although in the example to the right there is
a 10 year timescale, you can see quite clearly the
adaptations made to womens clothing. It went from
overly accentuated to more of a noble and
sophisticated look.

1920s ROARING TWENTIES

I feel that this is the period when Valentino

Garavani would have been most heavily influenced
throughout his career, as the dresses are natually
really quite beautiful and good for showing form.
Although this period wasnt massively significant at
the time for fashion, but a lot of clothing from the
period have made a re-appearance in todays
culture.

1930s 1940s THE GREAT

DEPRESSION AND WORLD WAR 1

This movement was a huge stepping stone for womens fashion, as it started to
introduce prominently male clothing into womens fashion. Although trousers still
hadnt made an appearance into womens wardrobes, it was definitely a key
advancement into a new style for women, breaking away from the typical dress/skirt
look.

1950s THE POSTWAR ERA

Although not directly visible in this picture, this time

period is where floral patterns started to make a slight
appearance into dress designs. The shoes are also a key
component for this period, as a lot of what was worn were
one toned shoes with a wooden/black heel, not typically
conforming to the dress patterns.

1960s FLOWER POWER

The real introduction of floral is something that definitely

influenced Valentino and the clothes he designed. It must
have been a huge push for his clothes to conform to the
trends, as prior to this patterns werent so heavily used.
Valentino had to change his mind-set completely to
adjust to this change.

1970s SATURDAY NIGHT FEVER

The trousers were introduced to women for the first time in fashion in this era. I feel
as if this must have influenced Valentinos career as most of what he had done up
until this point were dresses. It might have even caused a fluctuation in the sales of
his previous products, because women wanted to fit into the new trends.

1980s MATERIAL GIRLS

Arguably the weirdest trend in the 1900s until now,

the 1980s introduced freedom to women in a way
theyve not previously been allocated.
Having looked at Valentinos dresses
from this era (right), it is quite evident
he struggled to conform to these
trends, as it broke away from his
feelings of wanting to make women
look beautiful, and he must have seen

this as anti-beauty.

1990s MINIMALISM
Again, although this wasnt a massively influential movement
in fashion at the time, the minimalistic appearance of
clothing have made a re-appearance in todays culture, with
playsuits and maxi dresses for example.

2000s BACK TO THE FUTURE

This movement is where I feel Valentino was in his
prime with his fashion. It primarily allowed him to
really express himself in the way he dresses his

models, not only with the clothing, but also make-up and hair. It was also a huge
change for the shoes made for women as they started to become massively abstract.
I also learned that he waited to sell some of his less successful pieces of clothing
from the past around this era, as it was able to sell better due to the spontaneous
nature.

BIBLIOGRAPHY
http://www.tufts.edu/~mlee21/1900s.html

http://www.thedandy.org/home/flappers-and-the-roaring-20-s

http://www.uvm.edu/landscape/dating/clothing_and_hair/1930s_clothing_women.ph
p

http://www.tufts.edu/~mlee21/1950s.html

http://www.mintagevintage.com/fashion/1960s/how-date-vintage-clothing1960s/

http://fashionthroughthedecades.blogspot.co.uk/2012/04/70s-glamour.html

http://www.dezeen.com/2013/07/08/club-to-catwalk-fashion-exhibition-atthe-va-museum/

http://www.pinterest.com/missc65/designer-valentino/

http://www.wgsn.com/blogs/travel/catwalk-to-cover-a-front-row-seat
http://www.dailymail.co.uk/femail/article-1250371/Alexander-McQueen-Alife-fashion.html