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giving attributes and understanding of nature based on the observers view point. It also inquires on context and
meaning, embarks on content analysis observation.
Quantitative Research is conducted to find answers to questions about relationships among measurable variables
with purpose of explaining, controlling, and predicting phenomena. It is knowing the outcome stated in numerical
data.
COMPARATIVE CHARACTERISTICS OF QUANTITATIVE AND QUALITATIVE RESEARCHES
FEATURE
QUANTITATIVE
QUALITATIVE
Purpose
Process
Data Collection
To test theory
To build theory
Focused
Holistic
Known variables
Unknown variables
Established guidelines
Flexible guidelines
Static design
Emergent design
Context-free
Context-bound
Detached view
Personal view
Representative
Large sample
Observations, interviews
Standardized instruments
Data Analysis
Deductive analysis
Inductive analysis
Report of findings
Numbers
Words
Narratives
Individual quotes
Personal voice
Library style.