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MANAGING DIRECTORS:
HAMID ZAMAN
Schooling at Saint Anthonys High School, Lahore and matriculation in 1969.
Graduation (B.Com) from Hailey College of Commerce Lahore in 1974.
MBA from Utah State University, USA in 1977.
Started working in family business, Hamedi Embroidery Mills (Pvt) Ltd with my father since
1972.
Set-up my own company, Sefam(Pvt) Ltd in 1984.
Started retailing operations in 1985. Sefam(Pvt) Ltd has been a pioneer company in the concept
of chain store marketing in textiles and has been a spectacular success and now owns some of
the best Pakistani brand names such as Bareeze, Liesure Club, Minnie Minors,
Chinyere, Home Expression and Kayseria. These brands are now sold through
franchises from UAE, India and UK, having gained international recognition.
Set up Dubai based company Sehas LLC in 1995 to run retailing operations in Dubai,
Sharjah and Abu Dhabi as well as rest of the Gulf area.
Established Sarena Industries & Embroidery Mills (Pvt) Ltd, a fabric processing plant in 2001.
Sarena has become one of the leading processing unit of Pakistan with a capacity nearing 4.00
million meters a month and supplying fabric to Europe, America, Middle East and Far East.
Taught Management at the Punjab University, Department of Business Administration for 01
year.
BOARD MEMBERSHIPS:
1. Managing Director,
2. Executive Director,
3. (EX)Director,
4. Director,
5. (EX) Director,
6. Trustee
.
Brands
Urban Culture
Bareeze
Home Expression
Bareeze man
Leisure Club
Shahnameh
Chinyere
Kayseria
Minnie Minors
Rang Jaa
Super Squad
Fabric Store
Outfits are inspired by seasonal trends, but (thankfully) there are always ways to create your
own distinct style. The goal is to build a closet of pieces that you love, instead of a packed closet
of pieces that are not quite you. If youre looking for ideas on how to stylize your Bareez print,
youre in luck. Read on for tips that encourage you to represent your beautiful self.
1. Stitching:
Enjoy limitless creativity by stitching your suit exactly as you want. The in-trend cuts are: A line
or boxed kurtas and straight shirts with cigarette pants, the never ending lengths are slowly
being replaced by knee lengths and straighter cuts. When styling your outfit, give preference to
what suits you rather than trends, and to do so keep three factors in mind: your age, your
occupation and your lifestyle. Bareez prints are intricately elegant, thus can be styled to fit any
age but can only be fashionable if youre comfortable and chose the right one. Browse the
spring/summer collection 2014 online for the complete range and a variety of classic styles.
2. Embellishments:
Whatever your budget, its easy to add embellishments. Keep it simple and pick from a range of
studs, buttons, jewels and laces. Bareezes prints have ample embroidery, thus they dont need to
be over embellished. The easiest way to make a print stand out is to accentuate the base color
with buttons and simple laces at the bottom and sleeves. Aim to make the print the hero of your
outfit and the embellishments as the colorful supporting cast.
3. Trousers:
Presently straight trousers with a slit or a few buttons at the bottom are in trend, but the
churidar has not left the building, its doing what it does best, adding a formal touch to simpler
shirts. Bareez prints dont need fancy trousers, its best to stick to the base color and let the print
shine. Some prints in the catalog, for example Color Splash have beautiful multi colored
trousers as the shirt is white, these are lovely if stitched in an eastern cut, like churidars
4. Necklines and complimentary hairstyles:
If you feel that by wearing your newly stitched/ironed Bareez outfit your job is done, youre
wrong. How you style yourself can make or break the outfit. Choosing the perfect hairstyle is
hard, and it gets more difficult when you throw different necklines into the mix, so take your
dress neckline into account before choosing a hairstyle (Complicated much?). Curls, side
braids, and loose hair suit broader necklines and round necks, for high necks, a completely
pulled up, tied together high bun or ponytail allows your neckline to show and highlights the
outfit
5. Perfect pairing: footwear
Dress for the occasion in mind and select a pair that allows you to be trendy and comfortable. It
helps to decide if you want to match your dress and shoes or live it up by contrasting. The
current range of Bareez prints are summer lawns or lightweight cottons, which you can pair
with colorful chappals, khussas, wedges, mules and a personal favorite, strappy sandals. A
useful tip for Bareezes prints is to find shoes that match the outfits embroidery.
Tips are helpful but dont forget a simple fact: Your clothes speak even before you do thus
make sure your personality shines through.
Highlight your pastel piece by keeping the rest of your color palette simple
With pastels, maintain one solid color. Thus Bareez makes sure that their range has the same
color duppata and salwar. They enhance it by adding floral motifs in neutral colors like white,
an example would be Cosmos from their Classical White range, which is a pastel peach
ensemble with intricate white embroidered motifs, giving it a classy look. So dont be afraid to
mix pastel colors with neutral ones like beige and white, which will help you balance the girly
nature of pastels.
A pastel kurta looks perfect with simplistic embellishments, like laces, chiffon borders and
buttons. Many women give preference to lace details whether its a kurta or longer shirt, laces
make them appear more delicate and feminine both for casual and formal wear. Buttons are also
an upcoming trend, for example Bareezs pistachio green Eternal Spring from the Floral
Border range is a swiss lawn outfit embellished with around 30 buttons BUT in the same color
as the print, giving it the perfect balance.
PRODUCTS:
WOMEN
CASUALS
FORMALS
PRINTS
ANOKHEE
ABBAYAS
ACCESSORIES
MEN
CASUALS
FORMALS