Jewellery Customer Preference Questionnaire

Name


Please select your age-
o 20-35
o 35-50
o Above 50

Gender
o Male
o Female

Please select your occupation
o Student
o Service
o Self - Employed
o Other:

Your net income per year (Rupees/Lakhs)
o Less than 5
o 5-10
o Above 10

Please chose the locality where u live

o Rural
o Urban

Expenditure on Jewellery in a month (in Rs) ?

o Less Than 10,000
o 10,000-25,000
o 25,000-40,000
o Above 40,000


What jewellery items/pieces do you generally prefer ?

o Ring
o Bracelet
o Earings
o Necklace
o Other:

Which Brand do you generally prefer?

o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

o For what purpose do you generally purchase jewellery?

o Personal
o Gifting
o Astrology
o Other:

Please rate the factors that you would consider while purchasing jewellery.

Very
Unimportant
Unimportant Neutral Important
Very Important

Price

Brand Name

Reliabality

Resale Value

Promotional Offers


Considering the price aspect which Brand would you prefer ?


o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

Considering the reliability aspect which Brand would you prefer ?

o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

Considering the brand name aspect which Brand would you prefer ?

o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

Considering the Promotional Offers aspect which Brand would you prefer ?

o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

Considering the resale value aspect which Brand would you prefer ?

o Tanishq
o Kalyan Jewellers
o M.B.Sons
o Indian Gems and Jewellers
o Malabar Jewellers
o Other:

Which source of finance would you prefer while purchasing jewellery

o Loan
o Cash
o Both
o Other:
o
Who is the decision maker for purchasing jewellery in your family.?

o Mother
o Father
o Self
o Other:

Kindly rate the showroom attributes that you would consider

Very
Unimportant
Unimportant Neutral Important
Very Important

Availability

Proximity

Reliabality

Brand

Knowledge of
Salesman

Does a Dealership close to you affect you choice ?

o Yes
o No



Kindly select the schemes that attract you the most while purchasing jewellery?

o Special Gift
o Cash Discount
o Anniversary Offer
o Exchange Offer
o Festive Offer
o Other: