SMU Assignments Fall 2014 All BBA

Fall 2014
BBA Semester 1

BBA 101: COMMUNICATION SKILLS

Q1. Communication is complete only when the intended information reached the receiver. What are the
various barriers to communication? How can you overcome them?

Barriers to Communication

Communication defined as the process of meaningful interaction among human beings. More specifically, it is the
process by which meanings are perceived and understanding is reached among human beings. But there may be
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Q2. Discuss different types of communication network practiced in an organization.

Communication Network is divided into four different types, which help individuals to work as a team and
accomplish the task successfully. The four types are explained

Q4. What groundwork does one need to do to make an effective presentation? How do verbal, vocal and
visual components of communication impact a presentation?

Steps in Preparing a Presentation

There are four basic steps of making a presentation:

Planning and Research
Structure
Preparation
Presentation

Research and Planning

Once you have identified the purpose, gathered information about your perspective audience, and the locale or

Q5. Different purposes of reading require different methods of reading. Describe the various ways of reading.
What are the techniques that you can use to improve your reading?

The types or ways of reading can be broadly classified into the following five categories:

Scanning: It is the fastest type of reading. We use this method when we wish to find some specific information
about something in a hurry. We quickly glance through the text, move our eyes quickly over the pages to look for

Q6. Why is employment communication a necessary weapon for employer? What should an applicant look
for before he submits a resume to his prospective employer?

Employment communication involves a complex process that includes employment letters, job applications and
resumes. In todays global competitive world where there is cut-throat competition among the job seekers, it has
Fall 2014

BBA Semester 1

BBA102: ORGANIZATION BEHAVIOUR

Q1. Define the term Organisational Behaviour. Explain the importance of Organizational Behaviour.

Organizational Behavior is the study and application of knowledge about how people, individually and groups
behave as individuals as well as in groups in the organizations. Its main purpose is to build better relationships by

Q2. Explain the following:
a) Span of Control
b) Centralisation and Decentralisation

a) Span of Control

This is also known as the span of management/supervision. Span of control refers to the maximum number of
employees that can be supervised efficiently and effectively by a senior there are two types of spans narrow span

Q3. Define the term Learning. Explain any three theories of learning.

Learning is defined as a relatively permanent change in behaviour (Akin 1987). In the context of organisation, one
of the managerial challenges is to instill productive work behaviours in his employees.

Theories of Learning

Classical Conditioning: This approach explains the learning of reflex behaviour. An example of a reflex behaviour
is- when stuck with a pin we flinch without thinking. Pavlov a Russian scientist conducted a remarkable

Q4. Define the term motivation. Explain Maslows need Hierarchy theory.

The term motivation has its origin in the Latin word mover which means to move. Thus, motivation stands for
movement. One can move people by incentives or threats which can have a limited effect. These work for a while

Q5. What is meant by conflict? Describe the sources of conflict?

Conflict can be defined as a process in which one party perceives that another party has negatively affected, or is
about to negatively affects, something that the first party cares about.


Q6. Write short notes on the following:
a) Organization Culture
b) Conflict management

a) Organization Culture

Organization culture is the set of shared values and norms that controls organizational members interactions with
each other and with people outside the organization. It is referred to as the common perception held by the members
Fall 2014
BBA Semester 1

BBA 103: BUSINESS ENVIRONMENT

Q1. Economic policies refer to the monetary and fiscal policies that affect the growth rate of the economy.
Discuss in detail these policies.

Economic Policies: This refers to the monetary and fiscal policies that affect the growth rate of the economy and the
attained price stability in the economy. Economic policies can be expansionary or contractionary. Monetary policy
works through the effect on the money supply, whereas fiscal policy works through Government expenditure and the

Q2. Differentiate between capitalist and socialist economies.

Capitalist Economy

The ideology of capitalism was expressed in Adam Smiths Wealth of Nations(1776) and
Smiths free-market theories were widely accepted in the 19th century. It is prevalent in a large number of countries,
viz, the USA, UK, France, Japan, Australia and most of the countries in Western Europe. The following are the

Q3. Discuss the Industrial laws applicable in India.

Legal environment plays a crucial role in the economy of a nation. Legal environment consists of the policy
framework, the laws and regulations pertaining to all aspects of business, commerce and trade; and the broader

Q4. What is disinvestment? What is the difference between privatization and disinvestment? What are the
objectives of disinvestment?

Disinvestment means selling of public investment to private entrepreneurs. The policy of disinvestment refers to
selling of governments equity in public sector units in the market. It simply means that the ownership and

Q5. Describe the corporate social responsibility of business houses towards human resources with an example
of an Indian Company.

Responsibility towards human resources

The social responsibility of an organization can be first known from its approach to the internal environment. An
organizations internal environment mainly consists of its human resources. A company which cares forits internal
environment may be able to care for its external environment- society also. A business organization must be willing

Q6. Explain the Indian economy with reference to the service sectors like Education and Health care.

Service Sector

The Services sector is the largest contributor to the country's GDP (more than half of Indias GDP). It has
maintained a steady growth since 96-97, except for a fall in 2000-2001 which was because of the global dot com
bubble bursting. India has the title of being the worlds second largest fastest growing economy, in the services

BBA Semester 1

BBA104: QUANTITATIVE TECHNIQUES IN BUSINESS

Q1. Statistics plays a vital role in almost every facet of human life. Discuss the characteristics of Statistics.
What is the importance of statistics in business and management?

Functions of Statistics

To facilitate comparison of data

Many times, the purpose of undertaking a statistical analysis is to compare various phenomena by computing one or
more measures like mean, variance, ratios, percentages and various types of coefficients because the absolute figures

Q2. a. Differentiate between primary and secondary data.
b. Explain the concept of correlation and regression.

a) Primary data
Primary data are those data, which are collected by the researcher himself for the purpose of a specific study. Such
data are original in character and are generated by surveys conducted by individuals or research institutions.


Q3. Describe the meaning of Index numbers. Explain the different methods of construction of index numbers.

Index numbers are a specialized type of average. It measures how much a variable changes over time. They are
designed to measure the relative change in the level of phenomenon with respect to time, geographical locations or
Fall 2014

BBA Semester 1

BBA105: COMPUTER FUNDAMENTALS

Q1. a. Determine the decimal equivalent of the given number (68.33)
8

b. determine the decimal equivalent of the given number (115)
16

a)

Octal Number 6 8 3 3
Weight of each digit 8
1
8
0
8
-1
8
-2

Weighted value 8
1
*6 8
0
*8 8
-1
*3 8
-2
*3
Product 48 8 .375 .046


Q2. Invite a set of friends for your wedding through email because you do not have enough of time to go and
personally invite. How do you invite them with one personal mail?

Using the mail merge wizard

The mail merge wizard provides the easiest method for creating a mail merge. It provides step by step instruction to
users.

To start mail merge wizard, Click on Mailings tab> Start mail Merge (subheading).
v

Q3. a. What is a Macro?
b. How do you create Macro?

a) If you perform a task repeatedly in Microsoft Word, you can automate the task by using a macro. A macro is a
series of Word and Excel commands and instructions that you group together as a single command to accomplish a
task automatically.


BBA 301-LEGAL AND REGULATORY FRAMEWORK

Q1. Explain the clause related to the acceptance of proposal and the mandatory conditions attached with it.

As per ICA: A person is said to have made the proposal when he signifies to another his willingness to do or to
abstain from doing anything with a view to obtaining the assent of that offer to such act or abstinence. The person

Q2. What are the different ways in which an agency may be formed?

An agency can be formed in the following ways:
a) Agency by express authority
An Agency by express authority is created when the Principal confers express authority on the agent in spoken or
written words. Express authority arises by mutual agreement between the Principal and Agent. The Agent agrees to
act on behalf of the agent and in doing so he binds the Principal to all the obligations and promises he makes with

Q3. A bill may be dishonoured by non-acceptance or by non-payment. Explain

A bill may be dishonored by non-acceptance or by non-payment. Promissory notes and cheques are dishonored by
non-payment only. When a negotiable instrument is dishonored, the holder must give notice of dishonor to all the

Q4. Decisions of the members at general meetings are expressed by way of resolutions. What do you
understand by the term resolution here? Explain it with its kinds.

Decisions of the members at general meetings are expressed by way of resolutions. At the meetings, a definite
proposal in the form of a motion is placed; it is discussed thoroughly and finally is put to vote. Once voted upon by
a majority of members, it becomes a resolution and is recorded by the company. Resolutions are used as tools for

Q5. FEMA clearly defines the acts that can be termed as offences under its purview. What are these
malpractices which are covered under FEMA act?

FEMA clearly defines the Acts that can be termed as offences under its purview. It is the duty of the Directorate of
Enforcement to investigate and prevent leakage of foreign exchange which generally occurs through the following

Q6. Write short notes on:
a) Copyright
b) Electronic Governance

a) Copyright: In simple words it means the right to copy. It is based on the notion that people who create or
produce creative work have the right to decide how the fruits of their talent, skill and labour should be displayed. It
is an exclusive right to reproduce an original work of authorship fixed in a tangible medium of expression, to
BBA302 HUMAN RESOURCE MANAGEMENT

Q1. Define Human Resource Management. Explain the functions of Human Resource Management.

Human Resource Management (HRM) is a process of bringing people and organisations together so that the goals of
each are met. It is the art of procuring, developing, and maintaining competent workforce to achieve the goals of the

Q2. What do you mean by Personnel Management? List and explain the differences between Personnel
Management and HRM.

Personnel Management is also known as Personnel Administration, Labour Management and Labour
Administration. According to the Institute of Personnel Management of India Personnel Management is that part of
management function which is primarily concerned with the human relationships within an organisation. Its

Q3. What do you mean by Recruitment? Explain the factors affecting Recruitment.

Once human resource plan is made and the job analysis is carried out, then the organisation looks for skilled and
qualified candidates who can fill up vacant positions in the organisation. This process is known as recruitment.

Q5. Discuss the objectives of Training. Explain the methods of On the Job Training.

Objectives of Training
Training improves the quality of work, changes and molds the employees skills, knowledge and attitude. It also
helps employees to increase their performance. Some of the objectives of training are:

Q6. Write short notes on the following:
a) Employee Counselling
b) Selection

a)Employee Counselling
Employee counselling is a process where a professional counsellor helps employees sort out problems by
themselves. . It is an enabling service. Counselling is required for employees who are stressed out of problems,

BBA303: QUALITY MANAGEMENT

Q1. Mention some of the definitions of quality. Explain the dimensions of quality. What is meant by quality
assurance?

The definitions of Quality:

Quality is customer satisfaction- is a short definition that is widely accepted.
According to ISO-8402, Quality is the totality of features and characteristics of a product or service
that bears on its ability to satisfy stated or implied need.
J. M. Juran defines quality as Fitness for purpose.
Phillip Crosby considers it as Conformance to requirements.

Dimensions of Quality
Research work has suggested that customers are heavily influenced by different dimensions in determining quality

Q2. Explain the following:
a) Kaizen
b) Benchmarking and its importance
a) Kaizen

Kaizen is a Japanese word meaning improvement or change for the better. It, refers to the beliefs or practices that
focus on the continuous improvement of various processes. The word Kai refers to change, and the word Zen
means good. Kaizen, also sometimes referred to as continuous improvement process, is defined as a guiding

Q3. (a) Describe the contribution of Edwards Deming to Quality management.
(b) Differentiate between Mission and Vision Statements.

a) Contribution of Edwards Deming to Quality management:
Perhaps Demings most well-known contribution to quality management was the Deming cycle. The Deming cycle

Q4. What is meant by Customer Focus? Describe in brief the concept of Customer satisfaction and Customer
delight.
Customer Focus

The Customer Focus category examines how well the organisation meets the customer requirements. It evaluates
existing customer relationship management policies of the organisation including how well the organization listens
to the voice of the customers. It also evaluates how effectively the organisation is using the voice of customers to

Q5. Write Short notes on the following:
a) Cost of Quality
b) Productivity

a) Cost of Quality

Traditionally, cost of quality is defined as the expenditure incurred by the producer to achieve a particular level of
quality. It has been modified, and today it is defined as the expenditure incurred by the producer, user, and
community to achieve a particular level of quality.


Q6. Define Quality Management System. Explain Quality Management Principles

Quality management system refers to vendor certification for quality standard. For example, many organisations
in various industries require that their suppliers be ISO certified. Certification serves as a core requirement in vendor
selection. Such certification ensures that the vendor does meet the stated quality requirements and goals as

BBA 304: Advertising and sales

Q1. Define advertising and discuss the various functions of advertising.

"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature
about products, services or ideas by identified sponsors through the various media to reach broad audiences
(Bovee, 1992, p. 7)

In simple terms, advertising is a persuasive communication to change or reinforce ones prior attitudes that are

Q2. Explain the consumer buying decision process.

Consumer buying decision process
Behind the visible act of making a purchase there lies a decision process that must be investigated.

The purchase decision process is the stages a buyer passes through in making choices about which products and

Q3. Observe any newspaper advertisement of any consumer durable company. What is the target audience
and what are benefits of choosing newspaper for advertisement.

Selection of appropriate advertisement:

Q4. What is media planning and what are the steps in media planning process?

Media planning is a very important component of the marketing strategy of an organisation. It refers to an analytical
method for making media decisions, and describes the process of taking the message across to the target audience of
the right time and place, and using the right media vehicle. In other words, media planning is the process of

Q5. What do you understand by Public relations? What is the difference between PR and advertising?

Public relations is used to build rapport with employees, customers, investors, voters or the general public. Public
Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between
a) Sales quota
b) sales force

a) Sales quota
Known as sales target, sales quota is an expression of sales value and sales volume expected from a salesperson to
be achieved in full from their defined territory over a given period of time i.e., weekly, monthly, quarterly or yearly.

FALL DRIVE 2014
BACHELOR OF BUSINESS ADMINISTRATION (BBA) SEMESTER IV

BBA401- E-COMMERCE

Q1. a. Amazon is the world's online marketplace for all the books, enabling trade on a local, national and
international basis. With a diverse and passionate community of individuals and small businesses, Amazon
offers an online platform where millions of items are traded each day. Mention and explain the various
opportunities offered by ecommerce for businesses.
b. What are the advantages and disadvantages of eCommerce?

E-Commerce Opportunities for Businesses: Many businesses need e-commerce software services to help take
advantage of e-commerce areas.


Q2. a. The TCP/IP reference model is the network model used in the current Internet architecture. This
model is derived from the OSI model and they are relatively same in nature. Explain the different
characteristics of Gateways in the TCP/IP reference model with a neat diagram
b. Write short note on Hyper Text Markup Language (HTML) with example

TCP/IP Reference Model: The builder of the TCP/IP protocol group created their own architectural model to help
describe its components and functions. This model goes by different names, including the TCP/IP model, the
DARPA model (after the agency that was largely responsible for developing TCP/IP) and the DOD model (after the

Q3. Hanson websites are built to work for your business and are built on the concept of intelligent website.
An intelligent website is more than just a brochure on the web. It allows you to edit the website yourself
through a Content Management System (CMS). What is the need for an intelligent website?

Need for an Intelligent Website: One cannot build an intelligent website that optimally has all sources of
information for an online company, overnight. Actually, it is a long process that requires significant investment in
technology, and an accumulation of knowledge that can come only with experimentation and trial and error.


Q4. When a data is sent across the network it is encrypted and arranged in a way that even if there is a
diversion in the flow of data should not leak the data. At the reception it is decrypted and actual data is
obtained. Explain the different methods of encryption technique.

Methods of Encryption
There are three types of cryptography or methods of encryption:
Secret key or private key or symmetric key cryptography
Public key or asymmetric key cryptography
Hash function

Secret key or symmetic key cryptography: In this scheme, both the sender and the recipient possess the same key
5Q. Explain the different categories of electronic payment system in detail

An Electronic Payment System (EPS) is an online business process used for fund transfer through an electronic
medium, like personal computers, mobile phones, servers and hand-held devices. Therefore, electronic payment
system can be defined as: The transfer of electronic money between financial institutions over a secure private
network.

Making payments on the Internet is essentially the electronic version of any traditional payment system. However,

Q6. We know that there are various internet services which help us to make the use of network efficiently.
Being a regular user of the various services without probably knowing the technical aspects explain those
services in details with an example.
Internet Services

World Wide Web: According to Wikipedia, the World Wide Web is a system of interlinked hypertext documents
accessed via the Internet. You can use a Web browser to view texts, images, videos and multimedia on web pages
and navigate between them using hyperlinks.


BBA402 & MANAGEMENT ACCOUNTING

Q1. Budgetary control is a strong business tool that helps companies maximizes profits. Explain the
characteristics and objectives of a budgetary control system.

The following are the characteristics of budgetary control:
Establishing budgets for each function and section of the organisation.
Q2. The success of a business enterprise depends to a great extent on how efficiently and effectively it can
control costs. Give the meaning of standard costing. Describe estimated cost and standard cost.

Answer:
Meaning of Standard Costing: Standard costing is a technique that establishes predetermined estimates of the cost
of products and services and compares these costs with the actual costs as they are incurred. Standard costing can be
considered as a yardstick to measure the efficiency in comparison to the actual cost incurred. Hence, standard

Q3. Marginal costing plays a major role in making certain decisions. It provides information to management
regarding the behavior of costs and the incidence of such costs on the profitability of an undertaking. Please
explain the advantages of marginal costing.

Advantages of Marginal Costing:
Cost Control: Practical cost control is greatly facilitated. By avoiding arbitrary allocation of fixed overhead,
efforts can be concentrated on maintaining a uniform and consistent marginal cost useful to the various
levels of management.

Q4. Variance analysis is a tool for measuring performance and depends on the principle of management by
exception. Explain the uses of variance.
From the following information, calculate sales margin price variance and sales margin volume variance.


Q5. Explain the determinants of working capital requirements.

Determinants of Working Capital Requirement

Nature of business The shorter the manufacturing process, the lower is the requirement for the working capital.
This is because, in such a case, inventories have to be maintained at a low level. The need of working capital is more
for longer manufacturing process and highly capital intensive industry. Similarly, a trading concern requires lower

Q6. From the following information prepare
(i) a statement of sources and uses of funds and
(ii) a schedule of changes in working capital for M/s. Eshwari & co. Balance sheets as on 31stMarch 2010
and 2011 are:

Balance Sheets as on 31 March2010 and 2011


FALL 2014
Bachelor of Business Administration- BBA SEMESTER 4

BBA403 - International marketing

Q1. Explain the meaning and benefits of international marketing. Compare it with domestic marketing.

According to Doole and Lowe, international marketing is "At its simplest level, international marketing involves
the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it
involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the

Q2. Discuss the indicators of economic condition of a country.

Economic condition is the order of economy in a country at a particular time. The condition can either be positive
which means that the economy is growing or it can be negative which means the economy is declining. The
economic condition can be measured with the help of some economic indicators. These are the variables designed to

Q3. Culture is an invisible barrier to international trade. Discuss.

Culture as barrier
Barriers to trade are broadly classified into two categories:

1. Tariff barrier
2. Non-tariff barrier.

Cultural barrier to international trade falls under the second category, i.e. non-tariff barrier.
In the last few decades world has made great strides in dismantling barriers. Trade barriers of any category constrain

Q4. Discuss the 4 Ps of global e marketing.

The 4 Ps of marketing can be applied in e-marketing too. The decisions taken in e-marketing are of course of
different nature.

1. Product
a. Features: What is the product supposed to do and what it is not supposed to do? Colour, taste, size, style is all
features of a product.
The product should offer those benefits which satisfy the needs of customers. The benefits of the product if they

Q5. What was the mode of entry adopted by Sony Ericsson? Discuss the various modes of entry in
international business.

Foreign market entry modes differ in degree of risk they present, the control and commitment of resources they
require and the return on investment they promise.

There are two major types of entry modes: equity and non-equity modes. The non-equity modes category includes

a) Advantages and disadvantages of exporting
b) International Advertising

a) Advantages of exporting
1. Exporting helps companies to increase overall sales volume, improve market share and generate profits margin
that are often more favourable than in domestic country.
2. It reduces dependence on domestic market.

BBA404-Small Business Management

Q1. Define small business and explain its characteristics. What are the common problems affecting small
businesses?

Small business is broadly classified into two types on the basis of the nature of activity manufacturing or
production, and services.

It is further classified based upon the amount invested in plant and machinery or equipment into micro, small or
medium enterprise. The Micro, Small and Medium Enterprise Development Act, 2006 (MSMEDA) classifies all

Q2. Explain the following
a) Porters five forces model.
b) SWOT analysis

a) Porter's Five Forces Model
Michael Porter provided a framework that models an industry as being influenced by five forces. These five forces
are those competitive forces that shape every single industry and market. These forces help us to analyse everything
from the intensity of competition to the profitability and attractiveness of an industry.


Q3. Explain various sources of Working Capital.

Working capital is defined as the capital required for the working or running of an organisation.

Sources of Working Capital: There are several ways to procure working capital. The main sources are:
Trade credit.

BBA405 Retail Management

Q1. Explain different types of Retail formats and types

Retail industry is continuously going through changes on account of liberalisation, globalisation and consumer
preferences. While multinational retail chains are looking for new markets, manufacturers are identifying, redefining
and evolving new retail formats. Retailers can be classified by retail store strategy mix, which is an integrated

Q2. Explain retail marketing mix.

(a) Retail Marketing mix: Marketing is strongly tied to the idea of branding and innovation. Marketing and
promotional campaign form an integral part of retailers strategies.

These are used to increase visibility, drive sales, advertise new products, popularise products and reach out to new
customers. The way you design your marketing mix affects your value proposition and the way customers perceive
Q3. What are the elements of store design? Explain each in detail.

Elements of store design

The store design tells a customer what the store is all about. It is very important for communicating and creating an
image of the store in the minds of the customer. It is the creation of this image that is the starting point of all
marketing efforts. This creation of image is possible only when the merchandise, sales personnel, and the location
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