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RESULTS OF THE STUDY WERE AS FOLLOWS

Do you shop online?

Yes 71 71%
No 29 29%












Survey on online buying

What are the main reasons for not shopping online?
















Not own a credit/debit card 6 6%
There is no comfort for touch & feel 13 13%
Do not trust online stores 10 10%
Other 0 0%



What are you most likely to buy, if you shop online?


















Books and stationery 11 11%
Electronics 5 5%
Apparels 7 7%
Bags 4 4%
Jewellery/Accessories 2 2%
Other 0 0%
2



Gender

Male 15 15% female 14 14%

1
3
4











Age
















Below 25 years 12 12%
25-35 years 10 10%
35 years and above 7 7%



Profession
















Student 12 12%
Full-time employee 10 10%
Part-time employee 2 2%
Businessman/Businesswoman 1 1%
Housewife 2 2%
Work from home 1 1%
Not employed 1 1%








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Survey on online buying of Accessories



How frequently do you shop online?
















at least once a month 18 18%
every three months 26 26%
Once in six months 18 18%
Once a year 9 9%



Books and stationery [Rank in the order of preference, categories
that you like to buy online.]
1 16 16%
2 11 11%
3 10 10%
4 13 13%
5 21 21%









Electronics [Rank in the order of preference, categories that you
like to buy online.]
1 13 13%
2 12 12%
3 21 21%
4 18 18%
5 7 7%









6


7


Apparels [Rank in the order of preference, categories that you
like to buy online.]

1 11 11%
2 7 7%
3 18 18%
4 16 16%
5 19 19%









Bags [Rank in the order of preference, categories that you
like to buy online.]
1 17 17%
2 14 14%
3 19 19%
4 12 12%
5 9 9%









Jewellery/Accessories [Rank in the order of preference, categories
that you like to buy online.]
1 23 23%
2 8 8%
3 15 15%
4 13 13%
5 12 12%









How many times have you purchased jewellery in the last six
months








8




9

















None 25 25%
Once or twice 24 24%
Three or four times 16 16%
More than five times 6 6%



When buying jewelry online, how much do you generally
spend in one occasion















0-500 22 22%
500-1500 12 12%
1500-5000 21 21%
More than 5000 16 16%



Price/Discounts [Rate in order of importance the factors that
influence you to purchase jewellery online?]

















10



h
11


1 7 7%
2 1 1%
3 4 4%
4 2 2%
5 1 1%
6 7 7%
7 9 9%
8 11 11%
9 10 10%
10
15 15%












Availability [Rate in order of importance the factors that
influence you to purchase jewellery online?]
1 6 6%
2 0 0%
3 6 6%
4 5 5%
5 2 2%
6 9 9%
7 11 11%
8 9 9%
9 13 13%
10 7
7%












Designs/Catalog [Rate in order of importance the factors that
influence you to purchase jewellery online?]






12







13


1 4 4%
2 3 3%
3 3 3%
4 3 3%
5 2 2%
6 10 10%
7 12 12%
8 11 11%
9 9 9%
10 9
9%












Occasions/ festivals [Rate in order of importance the factors that
influence you to purchase jewellery online?]
1 4 4%
2 4 4%
3 6 6%
4 4 4%
5 4 4%
6 7 7%
7 12 12%
8 16 16%
9 5 5%
10 6
6%












Return policy [Rate in order of importance the factors that
influence you to purchase jewellery online?]






14







15


1 4 4%
2 5 5%
3 5 5%
4 1 1%
5 7 7%
6 9 9%
7 8 8%
8 11
11%
9 11
11%
10
5 5%












Convenience [Rate in order of importance the factors that
influence you to purchase jewellery online?]
1 6 6%
2 1 1%
3 4 4%
4 0 0%
5 7 7%
6 9 9%
7 10
10%
8 8 8%
9 11
11%
10
10
10%












Gifting and delivery [Rate in order of importance the factors that
influence you to purchase jewellery online?]
16












h
17


1 8
8%
2 3
3%
3 2
2%
4 1
1%
5 5
5%
6 5
5%
7 7
7%
8 11
11%
9 10
10%
10
12
12%












Information available about the product [Rate in order of
importance the factors that influence you to purchase jewellery
online?]
1 5
5%
2 5
5%
3 2
2%
4 2
2%
5 7
7%
6 4
4%
7 6
6%
8 12
12%
9 18
18%
18
10
5
5%












Quality Assurance [Rate in order of importance the factors that
influence you to purchase jewellery online?]













19


1 2 2%
2 0 0%
3 6 6%
4 3 3%
5 2 2%
6 7 7%
7 10 10%
8 12 12%
9 10 10%
10 13 13%












Trust on brand/website [Rate in order of importance the
factors that influence you to purchase jewellery online?]
1 4 4%
2 1 1%
3 3 3%
4 3 3%
5 5 5%
6 4 4%
7 7 7%
8 10 10%
9 14 14%
10 15 15%












Were you satisfied with your last online purchase of jewellery?











20



21

















Strongly satisfied 17 17%
Somewhat satisfied 26 26%
Nor satisfied nor dissatisfied 19 19%
Somewhat dissatisfied 7 7%
Strongly dissatisfied 2 2%



How likely are you to make a repeat purchase from the same site/brand?
















Most likely 30 30%
Somewhat likely 15 15%
Can't say 19 19%
Somewhat unlikely 4 4%
Most unlikely 3 3%






h


Age









22








23

Below 25 years 27 27%
25-35 years 31 31%
35 years and above 13 13%



Gender

Male 35 35%

Femal e 32 32%













Profession




















Number of daily responses
Student 21 21%
Full-time employee 27 27%
Part-time employee 3 3%
Businessman/businesswoman 14 14%
Housewife 4 4%
Work from Home 1 1%
Not employed 1 1%

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