Press release

October 2014
Product Launch Analytics Innovation of the Week:
Make yourself a frarance desiner !ith this ne! innovation
Packaed frarances are reat" but at the end of the day" you#ll end u$ s%ellin
like everybody else that !ears that $articular frarance& 'his can be avoided !ith
the ne! Inlot (reedo% )yste% (rarance& 'his *syste%+ offers five $erfu%e
o$tions" and the consu%er can %i," %atch or layer the frarances as desired&
-e! in the ./ech 0e$ublic" this $roduct is the 1ata%onitor .onsu%er Product
Launch Analytics innovation of the !eek&
Why should celebrities have all
of the fun with fragrances?
With the new Inglot Freedom
System Fragrance, you create
your own scent to match your
mood, wardrobe or desire by
mixing, matching and layering
five different fruity and creamy
perfume options. This solid fragrance comes in five colorful fragrance options !olden
Wood, !reen Fruit, "urple #as$, #andarin %rush, and &right 'mber (pictured). *ach is
housed in a white metal case that is magnetic and stac$able. The fragrances
themselves are said to be subtle and delicate, and are also vegan and alcohol+free.
Tom ,ierhile, Innovation Insights -irector for -atamonitor %onsumer adds .Inglot is a
great idea for anyone that ever wanted to get a little creative and change their fragrance
to suit the time of day, mood or prepare for an outing./ 0e adds that .research finds that
customi1ation increases the perceived value of personal care products. 'ccording to
-atamonitor %onsumer2s 3456 consumer survey, 657 of global consumers had a more
favorable perception of customi1ed or personali1ed products./

2-1)
-otes for editors

For more information about Inglot Freedom System Fragrance, contact
#anufacturer I8!9:T %osmetics
-istributor Seventeen %osmetics ;etail s.r.o.
-istributor2s address Tyrsova 5<=3>?, 534 44 "raha 3, %1ech ;epublic
#anufacturer2s website www.inglotcosmetics.c1
"ac$age type and price 3.=4 gram metal tub @ 344 %AB
"roduct 9aunch 'nalytics from -atamonitor %onsumer (datamonitorconsumer.com) is
the most comprehensive and detailed source of information for newly launched
consumer pac$aged goods from around the world. -atamonitor %onsumer is part of
Informa plc.
Tom ,ierhile, Innovation Insights -irector for -atamonitor %onsumer, is available for
comment. To arrange an interview with Tom ,ierhile, please contact Birstin Stoc$er in
-atamonitor %onsumer2s press office at C66 (4) 56<= <3DEE6 or e+mail Birstin at
$irstin.stoc$erFinforma.com.
For more information on "roduct 9aunch 'nalytics, please contact %lient Services at
customerservicesFdatamonitor.com or C66 34 ?DD5 G345.
A3O4' 1A'AMO-I'O0
"art of Informa plc., the -atamonitor !roup (www.datamonitor.com) is a world+leading
provider of premium global business information, delivering independent data, analysis
and opinion across the 'utomotive, %onsumer #ar$ets, *nergy H Itilities, Financial
Services, "harmaceutical H 0ealthcare, and ;etail industries. %ombining our industry
$nowledge and experience, we assist more than E,444 of the world2s leading companies
in ma$ing better strategic and operational decisions.