Press release

October 2014
Product Launch Analytics Innovation of the Week:
A new drinkable custard that kicks the soon to the curb
!ustard is a "reat su##erti#e refresher$ but it is not well suited to eatin" on the
"o as it re%uires the use of the soon& 'ot with new (anone (anet )bbtela
'atillas ara *eber +(rinkable !ustard,& -his drinkable custard for the su##er is
sold in a coffee cu.like ack that #ay be stored at roo# te#erature$ thou"h it is
best consu#ed /very chilled&0 'ew in 1ain$ this roduct is the (ata#onitor
!onsu#er Product Launch Analytics innovation of the week&
Custard is one of the joys of summer, but it is also not
exactly conducive for multi-tasking. Custard is typically
consumed with a spoon, which means that it requires
two hands to eat. But new anone anet !bbtela
"atillas para Beber #rinkable Custard$ requires no
spoon, and can be drunk out of a disposable cup that
looks like it belongs in a coffee shop. %vailable in
&anilla and Chocolate flavors, anet goes places that
normal custard cannot and can be enjoyed almost
anywhere, including on-the-go. 'his gluten-free drink is
sold in the non-refrigerated #ambient$ food section, and
should be chilled and shaken before enjoying.
'om &ierhile, (nnovation (nsights irector for atamonitor Consumer notes) *a growing
trend in packaged foods is to create new +utensil-less, versions of products that are
typically consumed with a fork or spoon so they can be enjoyed anywhere and anytime,
which is the case here.- .e adds) *anone,s on-the-go innovation with anet may
resonate with younger consumers the company is telegraphing with its on-pack !bbtela
hash tag that is intended to jump start social media chatter about the introduction.-
2'(1
'otes for editors

/or more information about anone anet !bbtela "atillas para Beber #rinkable
Custard$, contact)
0anufacturer) anone 1.%.
0anufacturer,s address) Buenos %ires, 2, Barcelona, 1pain
0anufacturer,s website) www.danone.es
3ackage type and price) 245ml plastic cup 6 4.27 89:
3roduct ;aunch %nalytics from atamonitor Consumer #datamonitorconsumer.com$ is
the most comprehensive and detailed source of information for newly launched
consumer packaged goods from around the world. atamonitor Consumer is part of
(nforma plc.
'om &ierhile, (nnovation (nsights irector for atamonitor Consumer, is available for
comment. 'o arrange an interview with 'om &ierhile, please contact <irstin 1tocker in
atamonitor Consumer,s press office at =>> #5$ 4>?@ ?27AA> or e-mail <irstin at
kirstin.stockerBinforma.com.
/or more information on 3roduct ;aunch %nalytics, please contact Client 1ervices at
customerservicesBdatamonitor.com or =>> 25 C774 D254.
A*O3- (A-A4O'I-O5
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