Question 1

1. True or False? The industrial segmentation scheme similar to benefit segmentation in consumer
markets is the use of purchasing criteria.
True //224
False
1 points
Question 2
1. True or False? With a product differentiation strategy a company can either actually change the
product or just position it differently by advertising.
True
False//198
1 points
Question 3
1. A major advantage of the mass marketing strategy is:

A.
Every car that is produced is black

B.
The customers can be clustered into homogeneous groups that are similar

C.
It is the most cost efficient//196

D.
The channels can be tailored to each specific target group
1 points
Question 4
1. True or False? Lifestyle and class is a form of AIO segmentation.
True
False//205
1 points
Question 5
1. Grouping people together by a set of events that shape their values is referred to as:

A.
Cohort segmentation//215

B.
Usage segmentation

C.
Value segmentation

D.
Benefit segmentation
1 points
Question 6
1. With regard to health care, the Boomers compared to either the Post War cohort of the World
War II cohort have been found to:

A.
Act as do previous cohorts

B.
Be more willing to comply with the clinicians orders//218

C.
Feel less inclined to be constrained to their local care options

D.
Seek out additional information about their care and treatment
1 points
Question 7
1. In usage segmentation, it has been found that:

A.
A small percent of the market, often accounts for a disproportionate amount of a product's
sales//206

B.
The heavy half segment often suffers from the highest rates of obesity

C.
The most important market segment is the non-users in terms of market strategy

D.
Usage of a product is never easy to determine in any one group; but it always vary by
product type
1 points
Question 8
1. True or False? Companies that use similar products or services often have other characteristics in
common and thus, product use is a useful segmentation variable of industrial markets.
True//206
False
1 points
Question 9
1. The key difference between a generation and a cohort is the events that shape a cohort:

A.
Generations tend to be older

B.
Cohorts maintain their attitudes and values even as they age//215

C.
Stay with them even as they age

D.
Cohorts are more fluid than generations with have a defined time period
1 points
Question 10
1. True or False? Sociodemographic segmentation includes all of the following: gender, age,
ethnicity, race, geography.
True
False//200
1 points
Question 11
1. Assuming everyone in the market want the same product is the principle underlying the:

A.
Total market approach

B.
Full market approach

C.
Mass marketing approach//195

D.
Niche approach
1 points
Question 12
1. True or False? There are multiple criteria for a good segment a major criterion is that they must
be implementable.
True
False
1 points
Question 13
1. Targeting to just one segment of the market is referred to as a:

A.
Market minimization strategy

B.
Clustered strategy

C.
Minimization strategy

D.
Concentration strategy//197
1 points
Question 14
1. True or False? Appealing to the broadest group in the market is a mass market strategy.
True//195
False