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  • Indira Wadhawan MBA-4544/07

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    Shrinivas Prabhune
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    Amul is an Indian dairy cooperative founded in 1946 based in Anand, India. It has over 2 million milk producers and generates annual revenue of $1 billion. Amul has a wide range of dairy products in different business categories according to the BCG matrix - stars include butter and cheese, cash cows include pizza base and fresh milk, and dogs include infant milk. Amul faces strengths such as affordable prices and effective advertising campaigns but also weaknesses around transportation infrastructure and the need to diversify products. Opportunities exist in export markets, retail expansion, and new product categories while threats include population growth, adulteration, and competition.

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    Titolo originale

    Amul Marketing

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    Amul is an Indian dairy cooperative founded in 1946 based in Anand, India. It has over 2 million milk producers and generates annual revenue of $1 billion. Amul has a wide range of dairy products in different business categories according to the BCG matrix - stars include butter and cheese, cash cows include pizza base and fresh milk, and dogs include infant milk. Amul faces strengths such as affordable prices and effective advertising campaigns but also weaknesses around transportation infrastructure and the need to diversify products. Opportunities exist in export markets, retail expansion, and new product categories while threats include population growth, adulteration, and competition.

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    © All Rights Reserved
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    50 visualizzazioni10 pagine

    Indira Wadhawan MBA-4544/07

    Caricato da

    Shrinivas Prabhune
    Amul is an Indian dairy cooperative founded in 1946 based in Anand, India. It has over 2 million milk producers and generates annual revenue of $1 billion. Amul has a wide range of dairy products in different business categories according to the BCG matrix - stars include butter and cheese, cash cows include pizza base and fresh milk, and dogs include infant milk. Amul faces strengths such as affordable prices and effective advertising campaigns but also weaknesses around transportation infrastructure and the need to diversify products. Opportunities exist in export markets, retail expansion, and new product categories while threats include population growth, adulteration, and competition.

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    di 10

    INDIRA WADHAWAN

    MBA-4544/07
    AMUL
    Type Co-operative
    Founded in 1946
    Headquaters Anand, India
    Industry dairy
    Key people Chairman, GCMMF
    Products milk and related products
    Revenue US $1 billion
    Employee 2.41 million milk producer
    Slogan The Taste of India

    SBUs of AMUL
    BCG matrix for SBUs of AMUL

    STAR
    Amul butter
    Amul tazzaUTH
    Amulya dairy whitner
    ??????????????
    Amul chocolate
    Amul masti dahi
    Amul lassi
    Mithaimate

    CASH COW
    Mozarella cheese
    Amul pizza base
    Amul tazza fresh milk
    DOG
    Infant milk range
    Amul shakti
    Nutramul
    SWOT analysis of AMUL

    STRENGTHS
    WIDE RANGE OF PRODUCTS
    AFFORDABLE PRICE
    EFFECTIVE AD CAMPAIGN
    DISTRIBUTION NETWORK
    DIVERSIFICATION
    BRAND IMAGE
    WEAKNESS
    NEED TO FOCUS ON OTHER
    PRODUCTA AS WELL

    IMPROVE ON ROAD TRANSPORT
    INFRASTRUCTURE
    OPPORTUNI TY
    EXPORT SEGMENT GOOD
    MARKET
    ENTRY IN RETAILING
    PACKAGED SWEETS MARKET
    SPORTS DRINK NEW MARKET
    E-COMPETENCY FOR SCM
    THREATS
    INCREASING POPULATION
    INCREASING REQUIRMENT

    ADULTERATION
    DIFFICULT TO EXPAND
    POPULATION OF MILCH ANIMAL
    COMPETI TOR ANALYSI S (KSF MODEL)

    COMPETI
    TORS
    PRODUCT
    QUALITY
    CUSTOMER
    AWARENES
    S
    PRICING PRODUCT
    AVAILABILI
    TY
    ADVERTIS
    ING
    PRODUCT
    RANGE
    AMUL
    E
    E
    E E VG
    E
    NESTLE
    E E
    G
    VG E VG
    CADBURY
    VG
    G
    A
    G G A
    MOTHER
    DAIRY
    G VG
    VG VG
    A G
    BRITANNIA
    G
    G G A G G
    S. B
    VG G A VG VG P
    HUL
    VG A G A P A
    THE TASTE OF COMPI TI ON
    ICE CREAM-
    AMUL- Expanding reach
    Expanding market with Snowcap
    Launched Fundoo to combat HLL's Max
    HUL-Focusing on lower price points
    Building a national chain of ice cream parlours
    NIRULAs-Fortifying Delhi-centric presence with ice cream-
    only retail chain
    CHOCOLATE-
    AMUL-Launching a puffed-rice centred bar
    Launched milk/chocolate confectionery
    Planning to enter value-added segments
    CADBURY-Re-launched 5 Star and Gems. Launched
    Temptations




    NESTLE- Re-launched 5 Star and Gems. Launched
    Temptations.
    HUL-Extended Max brand to sugar confectionery
    PIZZA
    AMUL-Entering the ready-to-cook consumer segment through
    Utterly Delicious
    NIRULAS-Fortifying Delhi-centric presence, by launching
    frozen ready-to-cook pizza
    PIZZA HUT- increase outlets
    DOMINOS- Closing unprofitable outlets
    BUTTER
    AMUL-protect near-dominance in low-margin market with
    price
    BRITANNIA-Focusing on just top 30 cities
    NESTLE-outsourced product to complete dairy range








    CURD
    AMUL-Expanding reach by aligning with other milk co-
    operatives
    NESTLE-Means to complete its dairy range
    MOTHER DAIRY-Leveraging its liquid milk distribution
    network in Delhi
    DAIRY WHITNERS
    AMUL-dominate the market through Amulya
    BRITANNIA-Focusing on few geographical markets with
    Milkman
    MILK ADDITIVES
    AMUL-Not a core competency but part of the range
    CADBURY-Re-launched Bournvita recently in new flavours
    SMITHKLINE BEECHAM-Acquired Maltova & Viva to fortify its
    stable of Boost & Horlicks




    THANK YOU

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