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Method: I began with the supplier list for the Levi Strauss Company. It details their suppliers
from over 15 countries, including the local addresses and regions. China and India were by far
their biggest suppliers of cotton. I then looked at country profiles for each of these countries and
found that India, in just the past few years, had surpassed China as the number one cotton
producer. I chose Karnataka, India as the region from which to examine the cotton industry
based on these details and cross referencing against the supplier list. My own Levis brand jeans,
as well as those of a number of friends I checked with, were manufactured in Bangladesh. This
became the backdrop for the second stop on the journey, where the jeans are actually made.
I do not consider Wikipedia to be a reliable source of information, and though the Levi Strauss
Company publishes information on its sustainability practices and labour ethic, I consider this to
be biased information. I therefore have only used these sources where they might point to an
interesting component of this portfolio. Having worked with documents from the United Nations
and the BBC, I know these to be credible sources and have substantiated my findings against
information from BBC country profiles and the United Nations Development Program
documents, for example. I discovered IndexMundi as an excellent resource for providing current
country profiles, glimpses at lifestyles and landscape, decent maps, graphs and charts:
Our mission is to turn raw data from all over the world into useful information for a global
audience. We capture statistics that are scattered or otherwise hidden and present them via user-
friendly maps, charts, and tables which allow visitors to understand complex information at a
glance. (from Index Mundi: http://www.indexmundi.com/about.html)
And so, with reliable information secured and with a well-mapped method of inquiry, Ive
divided this portfolio into three component sections, The Cotton Industry: A J ourney to India,
Bangladesh: the Textile Powerhouse, and Back to Canada: the Halifax Shopping Centre.
Each of these sections has video resources, supporting links, and articles to bring students to a
number of geographical themes that include natural and human resources, climate, culture, and
environmental impacts related to the production of their jeans.
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low-caste society does the menial cotton farming work as the upper caste peoples are the
consumers of the final product.
Video: Introduction to the series A Story of India (4:06min)
http://www.youtube.com/watch?v=azFaBTxbPsk
Video: The Indian Caste System An Introduction (4:21min)
http://www.youtube.com/watch?v=Oh_xvKLhZHg BBC
Video: The sights and sounds of India by National Geographic (4:45min)
http://www.youtube.com/watch?v=B_SXNcqugcI
Video: Geography and Climate of India (4:48min)
http://www.youtube.com/watch?v=cRyH9VtoBEs
India Summary:
India was under British governance until its Independence in 1949. It has a central
parliamentary government much like Britain and Canada has. It is about a third of the size of the
United States, with marked differences in landscape from region to region. There are mountain
ranges and coastline and desert and rich fertile areas depending where you are in India. There are
also over 20 official languages, extremes of wealth and poverty, and a population of 1.2 billion
people. The central government grants more policy control to the states than we have here in
Canada, partly to better manage the diverse challenges faced by different regions. India also has
the second largest growing middle class after China. The demand for consumer goods has
skyrocketed since the 1980s, and the manufacturing sector has grown to meet the demand.
Much like China, this boom puts tremendous stress on the worlds oil supply and energy
consumption in general.
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creature comforts can be a godsend to the weary traveller who's done the hard yards. (from
Lonely Planet: http://www.lonelyplanet.com/india/bengaluru-bangalore)
In the countryside, cotton has been farmed for thousands of years. As part of the five-year
plan, beginning in the late 1960s, the federal government wanted to provide more agricultural
opportunities to farmers in areas that did not have suitable land for farming. They implemented
what was known as the Green Revolution. This was a huge effort to not only supply irrigation
systems to otherwise arid land, but also to investigate options for genetically modifying seeds
that could be used in poor conditions. The groundwork had been laid, even then, for growing
genetically modified food as well as other livestock grain and cotton. In the 1980s and 1990s in
particular, the government and private sector were in collaboration to push these new
technologies on farming operations country wide. Karnataka is no exception.
The following video describes what one man perceives as a great advancement in the
cotton production industry. We later come to learn that it was a horrible mistake. The same video
is a great introduction to the activities on the cotton farm itself, showing people at work and what
the plant and its cultivation look like.
Video Biotech Cotton in India: http://www.youtube.com/watch?v=DRrAbEvOcz4 (2:00min)
The actual case is that Karnataka has suffered major hits to cotton yield in the last ten
years. This is in part due to weak monsoon rains that are the primary source of water for the
cotton industry. It is also believed to be due to the genetically modified cotton, known as Bt.
Cotton or BioTech Cotton. Private interests from huge Indian owned companies such as Mahyco
have made it difficult for government to provide adequate direction to the farmers until just
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recently. It is interesting to note that Monsanto, the American based GMO giant is part owner of
this company and has tremendous pull internationally. Even so, the state government of
Karnataka has tremendous powers over the agriculture industry there and has banned Bt Cotton
entirely, with a plan to phase out use of these strains which currently comprise more than 90% of
all cotton grown in the area. The following article documents the process:
Article: http://www.downtoearth.org.in/content/karnataka-bans-mahyco-s-bt-cotton-seeds-
following-large-scale-crop-failures
With actual supply of indigenous cotton dwindling to near extinction, a farmer in North
Karnataka living in Makari Village started a seed bank and managed to collect natural non-GMO
cotton seeds and has saved a number of varieties. This brings about a huge environmental
concern and one that would be interesting for students to study that is the impact of investing in
GMO products over the lack of preserves natural or organic species of food and other plants. I
found the notion of reliance on the Bt. Cotton at the expense of real or actual cotton to be no less
than shocking and appalling! This farmers story can be found in the following link:
Article: http://timesofindia.indiatimes.com/india/Karnataka-farmer-develops-non-Bt-cotton-
seed-bank/articleshow/21853172.cms
Another intriguing element, perhaps a disturbing one as well, is the amount of water that
goes into the production of a pair of jeans. From the point of irrigation of the crops to the
manufacturing process to the number of times they are washed during the course of wear, a pair
of jeans costs over 3500 litres of water. Cotton needs water in greater volumes over any other
singe plant used in the clothing industry. Details can be found in the following New York Times
article:
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Article: http://www.nytimes.com/2011/11/02/science/earth/levi-strauss-tries-to-minimize-water-
use.html?_r=3&
Despite years of planning and investment, agriculture in India continues to depend
heavily on monsoon. The monsoon arrived late this year, and is progressing slowly, running up a
deficit of 23 per cent till last week. Maharashtra has managed to irrigate barely 0.1 per cent of
land in the last decade despite spending nearly Rs 70,000 crore. Any change in the monsoon
pattern adversely affects farm output, leading to a spike in food prices and hitting rural incomes.
(from http://www.ndtv.com/video/player/news/india-insight-monsoons-cotton-farming-and-
more/239434) This would be a good topic to expand on in my portfolio, following the science
and climate aspects of geography as they relate to global warming and the dependence on the
seasonal monsoon in India for a great percentage of water, both for agriculture and as drinking
water.
Other resources for this section include farmers demands after poor cotton crops, child
labour in the cotton fields, dependence on the monsoons for strength of crops, and changes in
drinking water levels in the area. If climate and terrain were to be emphasized, for example, the
article related to monsoons would be used as a starting point and this would be in conjunction
with maps and climate change information to build a lesson on rain-fed agriculture in the
country. Subsequently, effects on drinking water could be studied using the report below.
Students could look at water-use for the cotton supply for jeans against and falling levels of
available drinking water, and do a human cost analysis of their jeans.
Video news clip: farmers demands http://ibnlive.in.com/news/cotton-farmers-up-in-arms-
demand-msp-of-rs-6000/202975-61.html (2:02min)
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Article: Cotton planting dropping from weak monsoons and rising prices:
http://www.bloomberg.com/news/2013-04-08/cotton-planting-in-india-to-fall-as-water-shortage-
worsens-2-.html
Video interview: Bt Cotton is Killing Sheep in India(3:32min)
http://www.youtube.com/watch?v=dOxSvfUo5PY
PDF Resource:DRINKING WATER SUPPLY: Environmental Problems, Causes, Impacts
and Remedies Experiences from Karnataka by Puttaswamaiah S.
http://www.isec.ac.in/Drinking%20Water%20Supply.PDF
PDF Resource: CHILD LABOUR IN HYBRID COTTONSEED PRODUCTION IN
GUJ ARAT AND KARNATAKA By Dr. Davuluri Venkateswarlu
http://germanwatch.org/tw/bay-stug.pdf
The document directly above has some disturbing finds about child labour. Though much of the
process has been mechanized, some of the pollination process remains up to traditional hands on
pruning of the plant and can be painstaking and intensive work. This is left up to underpaid
children in many instances. From the publication: The estimates of child labourers are
calculated on the basis of total area under cotton seed production, per acre average requirement
of labour and proportion of child labour to total work force. The sample survey data indicates
that an average of 6.7 children are employed in one acre cottonseed farm. During the 2003-04
crop season, the total estimated area under cottonseed production was 4000 acres. Based on this
assumption the total number of child labourers (7-14 years) employed in cottonseed farms
in Karnataka for 2003-04 is estimated at 26,800, out of which nearly 88% are girls.
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The information above was gathered from the following sources and can be expanded to
accommodate various themes on Bangladesh.
United Nations Development Program (Bangladesh):
http://www.bd.undp.org/content/bangladesh/en/home.html
Bangladesh country profile BBC http://www.bbc.com/news/world-south-asia-12650940
UN data https://data.un.org/CountryProfile.aspx?crName=Bangladesh
Content-rich resource: index mundi http://www.indexmundi.com/bangladesh/
Bangladesh is not only flood-prone, but has had a number of catastrophes that have
needed attention at an international level of support. One of the programs that are in operation in
the country is the World Food Program. Details are as follows:
Info: World Food Program in disaster prone Bangladesh
http://www.wfp.org/countries/bangladesh
Into the Manufacturing of Jeans:
This video is a very brief glimpse at how cotton goes from raw material into the making
of currency and textiles. It hints at the process: (from Google learning)
Video: Cotton Production (2:12min)
http://www.youtube.com/watch?v=svvNNpp4CDs
The truth is much of the labour conditions in Bangladesh are dismal. There are unsafe
working conditions in backyard factories, and in Rana Plaza just last year, a 7 story textiles
factory collapsed killing 1000 people. The Fifth Estate, a reputable news magazine with the CBC
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did a documentary on the story. Depending on where I wanted to focus with particular lesson
plans, I have this available to show in whole or in part:
Video: Made in Bangladesh video by the Fifth Estate: http://www.cbc.ca/fifth/episodes/2013-
2014/made-in-bangladesh (45:11min)
(EPISODE SYNOPSIS: A lot of our clothes bear the label Made in Bangladesh. But before the
deadly collapse of a garment factory there last April, most of us never thought about the people
who make them. After clothes bound for Canada were found in the rubble of Rana Plaza,
Canadian companies reacted with surprise - how could such a tragedy happen?
the fifth estates Mark Kelley went to Bangladesh and tracked down workers who say they are
still forced to make clothes for Canada in dangerous conditions. And Kelley goes behind bars for
an exclusive interview with the jailed owner of one of the biggest factories inside Rana Plaza,
who details his long-standing, multi-million dollar connections to Canada.)
Further evidence of human rights violations could be explored with my class and are
included in the following links:
Info: United Nations Human Rights Bangladesh:
http://www.ohchr.org/en/countries/asiaregion/pages/bdindex.aspx
Article: Labour Issues in Bangladesh http://news.bbc.co.uk/2/hi/south_asia/4118969.stm
This following alternative video is a documentary recap of child labour in Bangladesh
factories that exist in peoples apartments and backyards with little supervision or safety
standards. The investigating team found ruined finishing houses and matched barcodes found
there to product sold at Wal-Mart and other chains in the US. At just five minutes it is easy to
include in a lesson plan without the time expense of the Fifth Estate video.
Video: J ournalists Find 12 year old Girls Making J eans in Bangladeshi Factory (5:01min)
http://www.youtube.com/watch?v=mn84EMtfTIA
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The following is a good exploration of a typical jeans factory in Bangladesh and serves
well to illustrate the process of manufacturing as well as bring up concerns about safety
standards and potential childrens rights violations. It is a news story produced by CBS and is in
the public domain:
Video: CBS Bangladesh factory video (4:40min)
http://www.cbsnews.com/news/cbs-news-goes-undercover-in-a-bangladesh-clothing-factory/
Though the conditions that weve explored are deplorable, Levis claims to be trying to
improve the situation. The following is their collaboration with a company called BSR to
monitor working standards in their factories.
Info: Levis trying to make things better: http://www.bsr.org/en/our-insights/case-study-
view/levi-strauss-company-improving-worker-well-being-in-the-workplace-and-commu
I believe that its important to try to represent multiple angkles of a story and help gudie kids to a
big picture perspective. Using the resources above, Id have half of the class form the
perspective of the company and half of the class take on the perspective of the workers, with
both sides being argued out in a debate format. The students would come together at the end in a
jigsaw style learning process, sharing what theyve learned from the readings and video from
both sides of the story. This is but one of many ways to use these resources.
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This is an online lot-sale for 1,500 pairs of Levis. I thought this would make a good
place of reference to study the water load for a single shipment of jeans. In this case, over 5
million litres of water was used to produce this quantity of shipment.
J eans for Sale:
Item Details: MENS BRANDED DENIM SLIM FIT PANT
Brand Name: LEVIS ( Original)
RN/CA/IAN No : Style 514-4010 ( Rigid)
Fabric Details: 100% Cotton, Ring Denim
Gsm/Weight/Ounce: 11 0zs
Quantity: 1,500 Pcs
Color : 04 ( Light & Dark blue wash)
Size Details: 28-40 inch
Breakdown: Dont have
Ratio: No Ratio
Export Market: Canada
Pack Type: 11 Poly, 60 Pcs/Blister Poly in Export CTN,
MOQ: Full Qty
Measurement: CA Standard.
Country of Origin: Bangladesh. (NOC not Possible)
REASON OF STOCK: Access Shipment Goods. Goods in Our warehouse.
Export Price: Fob Bangladesh -Fixed $6.99/piece by advance T/T Only.
ID: M57040001
(from: http://www.garment-stocklots.com/jeans/levis-mens-jeans/)
The next page (page 15) was retrieved from Intertek Bangladesh and explains the export process.
It would be used to introduce a class on International Trade and would be compared with
Canadas Import/Export Policies. Information on trade from Bangladesh can be found at the
following link:
PDF Resource:
http://www.intertek.com/uploadedFiles/Intertek/Divisions/Oil_Chemical_and_Agri/Media/pdfs/
About%20Intertek%20Bangladesh.pdf
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And with the following link, we have one persons personal view on buying Made in
Bangladesh.
Info: Observations on the Ethics of buying Made in Bangladesh:
https://www.flickr.com/photos/nikhiltri/8701467973/
Levi Strauss & Co.
www.levistrauss.com
Levis J eans at Halifax Shopping Centre
7001 Mumford Road
Halifax, NS
Boathouse (902) 455-2781
Envy (902) 454-5359
Pseudio (902) 454-5655
Where it started the Levi Strauss & Co. supplier list:
http://levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-Co-Factory-List-September-2014.pdf
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Iwasgoingtojustskimitbuthadtoreaditall,verywellputtogether.When
IhavemoretimeIwillwatchallthelinkstoo.VERYCOOL!
Thanks!
Graham
>OnOct20,2014,at7:46PM,KenPilkey<kenovaone@eastlink.ca>wrote:
>
>HiGraham...
>
>Here'stheportfolio,minusthetitlepageinWordformat.Ifyoucan'topen
>it,letmeknow.
>
>Cheers,
>
>Ken
><Portfolio.docx>
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