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THE MOST DYNAMIC

AUTOMOTIVE CLUSTER IN MEXICO -2014
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STRATEGIC LOCATION & LOGISTIC
INFRASTRUCTURE
NASCO(Central Mexico)
Withina400kilometersRadius
80%ofMexicanMarket
70%ofIndustrial Establishments
70%oftheMexicanAutomotiveIndustry
70%oftheForeigntrade
60%oftheMexicanTotal Population
NorthernBorder(Laredo): 1daytrucking
PacificOcean(Manzanillo): 1daytrucking
GulfofMexico(Tampico): 1daytrucking
MainFederal Highways
Guanajuato is strategically located in the middle of the three largest markets in Mexico
Export Platform
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STRATEGIC LOCATION & LOGISTIC
INFRASTRUCTURE
Guanajuato is accessible and
well connected state to be
locatedincenterofthecountry.
Its road network and rail
systemallowquick mobility to
themajor cities inthecountry
and its northern and southern
borders, in addition to major
seaports, which can reduce
costs andstreamline the entry
and exit of merchandise into
thecountry.
Road Connectivity
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STRATEGIC LOCATION & LOGISTIC
INFRASTRUCTURE
510 km
512 km
747 km
584 km
Many of the companies that have
come to Guanajuato inrecent years,
intheirevaluationcriteria, foundthat
thestateof Guanajuatoisanewarea
of opportunity for the development
of their investment projects for the
excellent strategic and geographic
location, andconnectivitywithmajor
seaports Pacific Ocean and the
Atlantic.
Today, the state government
developing an important rail
infrastructure project intermodal
station in the city of Celaya, where
thetwomainlinescross(FMX/ KCS)
will strengthen the transfer of the
production and supply chain in the
centerofthecountry.
Main Seaports /Rail roads
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STRATEGIC LOCATION & LOGISTIC
INFRASTRUCTURE
ToLaredo
ToManzanillo
ToJuarezCity
To LazaroCardenas
To MexicoCity
FEDERAL HIGHWAYs
TRANVERSAL
CONNECTIVITY
Theconnectivitywithinthestate
of Guanajuato, enables the
workforcetocommuteeasilyon
their Highways to the different
companies located inside and
outsidetheindustrial corridor.
This has allowed the
development of a strongsupply
chain outside the industrial
corridor and installed in
municipalities that are oriented
tothecreationof newindustries
and generation of high value-
addedjobs.
Road Connectivity in the State
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Guanajuato has a diversified
and competitive economy in
several areasof generationof
goodsandservices.
MediumCitiesNetwork
Our statehasauniqueset of
medium-sizedcitieswithover
100 thousand inhabitants,
whichallows to maintainthe
quality of life for themselves
and decentralization and
balance.
STRATEGIC LOCATION & LOGISTIC
INFRASTRUCTURE
Neighbor mid size cities
Michoacn
Guanajuato
Quertaro
San Luis Potos
Jalisco
Bajo 15km
Morelia 196km.
Quertaro 175km
INTERNATIONAL AIRPORTS
Silao/Bajo Dailyflights
Dallas/Fort Worth, Texas 4
Houston, Texas 5
Chicago, Illinois 1
Los Angeles, California 2
Oakland 1
Morelia
Houston 1
Los ngeles 1
Dallas 1
Quertaro
Houston 2
BJX isthebusiestairportin theBajioRegion, offeringnon-stop daily
flightstothemainUS hubs, nearmainIndustrial parks.
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ECONOMIC OVERVIEW
Basic Indicators
5.7 million
inhabitants
5.7 million
inhabitants
GDP =$44.7
billion Usd
GDP =$44.7
billion Usd
+900 Companies
exports $16.6
Billion Usd
+900 Companies
exports $16.6
Billion Usd
Labor Force:
2.5 million
Labor Force:
2.5 million
New job seekers
yearly 60,000
New job seekers
yearly 60,000
Business Oriented
Unions in
Guanajuato
Business Oriented
Unions in
Guanajuato
6
th
most 6
th
most
populated
7
th
economy
in Mexico
Increase 226%
in 10 years
24 years 24 years
old average
5.7 million
inhabitants
GDP =$44.7
billion Usd
+900 Companies
exports $16.6
Billion Usd
Labor Force:
2.5 million
New job seekers
yearly 60,000
Business Oriented
Unions in
Guanajuato
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WORK FORCE & EDUCATIONAL SYSTEM
From 2005 to 2010, the youth
populationinGuanajuato(15to29
years) hasincreasedbymorethan
182, 000people, whichputsin2nd
placeastheStatewiththefastest
growth rate for youngpopulation,
surpassed only by the State of
Mexico.
An Industry-drive education
system
Enrollment at thehighschool level
in the state technical programs is
greaterthan88000students.
2
Place in Mexico
withthefastest
growthratefor
youngpopulation
nd
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WORK FORCE & EDUCATIONAL SYSTEM
Some specialized careers
offered in Guanajuato:
Automotive System Engineer
Electro mechanic Engineer
Manufacturing Process
Engineer
Mechanical Engineer
Industrial Engineer
Mechatronic Engineer
Engineer in Robotics
25 New Universities Campuses
Engineering enrollment
greater than 36,000
students.
Annual Offer over 5000
engineers.
GTO State University
Politechnical
Universties
Technical Colleges
Technological
Programs
Virtual University
UNAM
UG
UP
UT
T
UV
UN
IPN PN
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INDUSTRIAL INFRASTRUCTURE &
INDUSTRIAL PARKS
32 industrial zonesin theState.
9industrial parks
3 industrial cities
13 industrial Areas
7 New Industrial Parks Underdevelopment
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GTO IMPROVING ECONOMIC CONDITIONS
Guanajuato is a regional leader in attracting investment
285investment
(2006-2013) 13 different Business sectors
91,317Newjobs
Total: $ 11,114 MDD
Accumulated
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AUTOMOTIVE HIGHLIGHTS
Jobs and Investment
20 German companies
Established in the state of
Guanajuato
2,003MDD Investment
10,699New jobs
Total
66 Japanese companies
Established in the state of
Guanajuato
3, 910MDD Investment
25,544 New jobs
Total
149 Investments
$ 8 billion079 MDD
(73% of Total)
52 thousand 976
new direct jobs
(58% of Total)
Investments in the last 7
years in the Automotive
andAutoPartsSector
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SOME INTERNATIONAL PARTNERS IN GTO
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GERMAN STRONG PRESENCE IN GTO
Main German partners
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JAPAN STRONG PRESENCE IN GTO
Main Japanese partners
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: 254 hectares
Investment: $ 770 million usd
Direct jobs: 4,600
Plant capacity: 230,000 vehicles and Engines / year
Product: Mazda 2 and Mazda 3
Market: Mexico and Latin America
Start of Construction : September / 2011
Start of operations: 4th. quarter 2013
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Mazda FacilitySalamanca
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Toyotawill produce50,000vehiclesper year inthe
MazdafacilitylocatedinSalamanca.
Withthisnewproductionline, thisfacilitywill have
a production capacity of 190,000 cars annually,
considering that Mazda production will count for
150,000of theseunits.
Mazdasproductionwill start bythefourthquarter
of 2013. Toyota production will gradually increase
upto thequotedfigureof 50,000carsper year, by
mid2014.
Toyotasproductionwill befor Domesticmarket, as
well asfor exportstotheU.S., andother countries.
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: 566 hectares
Investment: $ 1,270 million usd
Direct jobs: 4,700
Plant capacity: 200,000 vehicles / year
Product: Honda Fit Auto
Market: Mexico and Latin America
Start of Construction : November / 2011
Start of operations: 1st. quarter 2014
HONDA FIT HONDA FIT
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Honda Facility Celaya
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: 60 hectares
Investment: 400 million usd(in two phases)
Jobs: 1,400 (in two phases)
Project: First factory in Mexico to replace its production plant in Brazil
Plant Capacity: 400,000 units by the end of 2012 and 5.5 million in 2017
when it is fully operational.
Product: Tyres
Market: Mexico, Central America, Caribbean and sales opportunities to
the United States.
Start of Construction: 2011
Start of Operations: Summer 2012
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: 60 Hectares.
Investment: 840 Million usd
Jobs: 1,200
Project: Production of new generation engines for Volkswagen cars
Plant Capacity: 500,000 engines annually
Product: Auto Engine (High quality)
Market: USA 90%, Mexico 10%
Start of Construction: October 2010
Start of Operations: February 2013
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: 28hectares
Investment: $500millionusd
Directjobs: 1,200
Project: Car transmissions
PlantCapacity: 650,000 car transmissions
Product: Front wheel drivetransmissionsnewgenerationcompact carsStart of
transmissionassembly: secondsemester 2010
Operations: Manufactureof transmissions2013
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: American Axle-Fipasi: 50 Hectares
American AxleColinas: 10 Hectares
Investment: $ 830 Million usd
Direct jobs: 3,253
Project: Axles Manufacturing
Product: Axles
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FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
Automotive highlights
Area: Continental-Fipasi: 7 Hectares
Continental Colinas: 5 Hectares
Investment: $ 134 Million usd
Direct jobs: 1,200
Project: Electronics & Brake Systems
Product: Electronic suspension systems, anti-lock brakes, brake adjusters, brake
pump cylinders
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Production
Vehicles production:
Current: 280,000
Projected: 830,000
Engines production:
Current: 350,000
Projected: 1,600,000
Transmissions production:
Current: 750,000
Projected: 1,850,000
Tires production :
_
Projected: 2,500,000
FASTEST GROWING AUTOMOTIVE CLUSTER
IN MEXICO
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In Guanajuato, Mexico, foreign investment and local enrichment are cultivating a young,
upwardly mobile middle class.
IN MIDDLE OF MEXICO, A MIDDLE
CLASS RISES
Mr. ZamorasVWWorker--Theresjust alot moreopportunitytostudyandtosucceed
MauricioMartnez, 29, anengineer at theItaliantiremaker Pirelli, whichwasoneof thefirst companies to
takeupresidenceintheport, saidheandhiswife, Mariana, still sawtheir tripto Pragueafter histraining
inRomaniaasafairytale.
http://www.nytimes.com/2013/11/19/world/americas/in-the-middle-of-mexico-a-middle-class-is-
rising.html?pagewanted=2&_r=2&nl=todaysheadlines&emc=edit_th_20131119&pagewanted=all&
Testimony
- Mexico is finally attracting the higher-end industries that experts say could lead to
lasting prosperity
- The automotive industry has been Mexicos brightest spot so far. In many ways, central
Mexico has already surpassed Detroit. There are now more auto-industry jobs in Mexico
than in the entire American Midwest.
- Guanajuato also helps find candidates for companies to hire and, in some cases, gives
them free classes to help them pass standardized tests required for employment.
- Guanajuato even pays companies a small bonus for sending workers abroad for
training.
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QUALITY OF LIFE
Guanajuato provides expatriates and foreign
retirees, plus a unique cosmopolitan atmosphere, as
well as a warm climate.
Guanajuato has 2 cities that have been declared
world Heritage by UNESCO. Our State offers a good
number of international schools and a world class
lifestyle.
More than 21,000 permanent foreign residents who
have chosen the state to live and do business, are
evidence of the high standards of living of
Guanajuato.
Environment:min 50 F, max 77 F
International events:FIA World Rally, fairs and
conventions, International Balloon Festival,
Cervantes Festival
World class living standard:Residential Areas,
Sports Clubs and Restaurants, Hospitals and
medical services.
Convenience:Leisure parks, World class,
Shopping centers, Fine hotels, and restaurants,
world class hospitals, services andschools.
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THE MOST DYNAMIC
AUTOMOTIVE CLUSTER IN MEXICO