COMMUNICATION STRATEGY WORKSHEET

NAME: SIDNEY YU ASSIGNMENT: COVER LETTER

Please type you espo!ses "! t#"s $olu%!&
It '"ll le!(t#e! as !ee)e)& Poo*ea) t#e *o% $ae*ully&
Pupose
What is the general purpose of your message?
W#at "s t#e spe$"*"$ pupose+

Inform Persuade Collaborate
Au)"e!$e Po*"le
Who is your primary audience?
Provide relevant details about the audience and
the audiences place of employment (if relevant).
List his or her professional position demographic
characteristics beliefs culture attitude
motivating forces and stressors. When !riting a
representative of a business or organi"ation
describe the mission mar#et and challenges of
the business$organi"ation particularly focusing
on the areas that are relevant to your purpose.
What current events significantly affect the
company or organi"ation?
Coca%Cola Company
&he audience is the company. &he 'enior 'ales (epresentative of
Coca%Cola Company )oseph *rellano. &he mission understands
clearly ho! the mar#et reacts to business ideas and proposals. In doing
so I can use my s#ills in order to successfully increase profits for the
Coca%Cola Company.
What is the audiences probable reaction to your
message?
What does the audience already #no! about the
sub+ect of your message?
Positive (eceptive ,egative
'#eptical (esistant
&he audience is a!are of the company and +ob position.
L"st t#e 'ays t#at a$$o%pl"s#"!( you pupose
'"ll ,e!e*"t t#e ta(ete) au)"e!$e&
&he targeted audience !ill be clear and receptive on !hat
Im trying to get across.
Style a!) To!e
What impression do you !ish to ma#e on the
audience?
What style of language !ill you use?
What tone !ill you use?
Professional Credible Polite
Plain -nglish (vigorous concise clear)
.ormal Conversational Informal
I!*o%at"o!
List the #ey points you must ma#e and the
evidence you must provide to accomplish your
purpose. /eep in mind ho! much information
your audience prefers to receive. (.or oral
presentations put 0'ee 1utline2 and provide the
outline.)
&he #ey points I must ma#e are !ho am I spea#ing !ith
!hat +ob am I trying to obtain !hat accomplishments I
have received that !ill help me !ith this +ob and
furthermore ho! !ill I sound successful doing this.
O(a!"-at"o!
Which approach is best3 direct or indirect?
What is the best !ay to organi"e the content for
this message?
4o! !ill you ma#e it easier for the audience to
grasp your main points? 5ou may choose more
than one.
6irect Indirect
Writing
'hort Paragraphs 4eadings 'ubheads
7ullets Lists Charts 8raphs
1ther (specify)
'pea#ing
1ral (oadmap 'ignpost &ransitions
9ini%summaries :isual *ids
1ther (specify)
Me)"u%
Which medium are you using? Why is it
appropriate for your purpose situation and
audience?

Written 1ral -lectronic

/no!ing !hich appropriate medium !ill help you be successful in
public spea#ing.
*fter you complete each draft of your !ritten message use t#e spell"!( a!) (a%%a $#e$. available on most !ord
processing programs. .ill in the ea)a,"l"ty "!*o%at"o! in the chart belo!. 6irections for Word and 9ac users are on the
ne;t page.
Measue you po(ess o! ea$# )a*t& You %ust $o%plete at least o!e $olu%! o* t#"s $#at& You %ay *"ll "t "! ,y #a!)
o type "t&
<
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draft
=
nd
draft >
rd
draft
?th
draft
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draft
A
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Passive sentences
.lesch%/incaid 8rade Level