Result : Hence the Frequency , Descriptive and explore statistics was found out using SPSS.
PARAMETRIC TEST CHI SQUARE USING SPSS
Use chi square to test the relationship between sources of information of a product A and Experience of the respondents in his work life using product. Give your inference.
Source Experience Friends/ relatives Agent Advt Exhibition Total Up to 5 years 8 4 23 9 44 6 to 10 years 18 4 12 12 46 11 to 15 years 3 3 24 12 42 16 to 20 years 2 3 6 4 15 21 to 25 years 8 3 6 14 31 Above 25 years 1 1 6 14 22 Total 40 18 77 65 200
PARAMETRIC TEST Ex.no : 2 CHI SQUARE USING SPSS
AIM: To conduct the chi-square test to test the following hypothesis using SPSS H0: There is no significant relationship between sources of information of a product and experience of the respondents H1: There is a significant relationship between sources of information of a product and experience of the respondents
Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Click Data then Weight Cases 4. Transfer data to Frequency Variable box. Click Ok 5. Click on analyze then descriptive statistics then click on cross tabs 6. In the rows select the independent variable (Experience) and in the column select the dependent variable (Sources of Information). 7. Then click on statistics in the same window and select chi-square 8. Then click on continue 9. Finally click OK
OUTPUT Chi-square Test
Chi-Square Tests
Value df Asymp. Sig. (2-sided) Pearson Chi-Square 40.604 a 15 .000 Likelihood Ratio 39.723 15 .000 Linear-by-Linear Association 7.663 1 .006 N of Valid Cases 200
a. 9 cells (37.5%) have expected count less than 5. The minimum expected count is 1.35.
Inference: Chi-square value = 40.604 Since P<0.05, we reject the null hypothesis. Therefore there is a significant relationship between sources of information of a product and experience of the respondents.
Result: Thus the chi-square test was conducted to test the given hypothesis using SPSS.
PARAMETRIC TEST ONE WAY ANOVA USING SPSS
To determine whether different income groups have different purchasing habits concerning a certain brand, a marketing researcher asked four income groups: Do you always purchase the brand, never purchase it or sometimes purchase it? The results of the survey were: Income Group/ Frequency Rs.2,000
Rs.2,000 to 2,999
Rs.3,000 to 3,999
Rs.4,000+
Total
Always 25 40 46 45 156 Never 68 40 75 38 251 Sometimes 37 30 19 37 123 TOTAL 130 120 140 140 530
Is there any association between income level and purchasing habits?
Ex.no: 3 PARAMETRIC TEST ONE WAY ANOVA USING SPSS
AIM: To conduct the one way ANOVA, using SPSS to test the given hypothesis.
H0: There is no association between income level of the respondents and their purchasing habits. H1: There is association between income level of the respondents and their purchasing habits.
Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor 4. Click Data then Weight Cases 5. Transfer data to Frequency Variable box. Click Ok 6. Click Analyze, then Compare Means, then One Way Anova. One way Anova Dialogue Box appears. 7. Transfer the dependent variable (Frequency) into the Dependent List Box and the Independent variable (Income Group) in to the Factor Box. 8. Open Contrast and select Polynomial Option. 9. Open Options Button and select descriptive, Homogeneity of Variance Test and Welch and Continue 10. Finally click OK
Sum of Squares df Mean Square F Sig. Between Groups (Combined) 5.579 3 1.860 3.401 .018 Linear Term Unweighted 2.088 1 2.088 3.819 .051 Weighted 2.372 1 2.372 4.337 .038 Deviation 3.208 2 1.604 2.933 .054 Within Groups 271.243 496 .547
Total 276.822 499
Robust Tests of Equality of Means Frequency
Statistic a df1 df2 Sig. Welch 4.061 3 266.932 .008 a. Asymptotically F distributed.
Homogeneous Subsets
Frequency
Income N Subset for alpha = 0.05 1 2 TukeyHSD a Rs 3000 - 3999 140 1.81
Means for groups in homogeneous subsets are displayed. a. Uses Harmonic Mean Sample Size = 123.995.
Inference: F= 3.401, since p<0.05 the null hypothesis is rejected and hence there is an association between income level of the respondents and their purchasing habits. We do not have homogeneity of variances of the dependent variable (Frequency of Purchase) across group since the sig value is less 0.05. Since the value of sig < 0.005 in Welch Test, we conclude that there is statistically significant difference between the groups.
Result: Thus the one way ANOVA was conducted using SPSS to test the given hypothesis.
PARAMETRIC TEST TWO WAY ANOVA USING SPSS
Consider the following two factor experiment based on a social psychologist interested in the effect of a type of crime with 3 levels. A1= Brake and enter. A2= Sexual Assault. A3= Mans laughter. Age: B1 = 20 years. B2 = 21 to 30 years. B3 = 31 to 40 years. B4 = Above 40 years. Crime Age Sentence Break and enter 19 49 Break and enter 20 39 Break and enter 23 50 Break and enter 24 55 Break and enter 33 43 Break and enter 36 38 Break and enter 42 53 Break and enter 44 48 Sexual Assault 20 55 Sexual Assault 20 60 Break and enter 23 46 Break and enter 32 30 Mans laughter 41 74 Mans laughter 26 72 Sexual Assault 44 62 Sexual Assault 19 60 Mans laughter 23 64 Mans laughter 19 70 Mans laughter 24 61 Break and enter 42 42
Ex.no: 4 PARAMETRIC TEST TWO WAY ANOVA USING SPSS
AIM: To conduct the Two Way ANOVA Test, using SPSS to test the given hypothesis.
H0: There is no association between age and social psychologist interested in the effect of a type of crime with 3 levels. H1: There is an association between age and social psychologist interested in the effect of a type of crime with 3 levels.
Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor 4. Click Data then Weight Cases 5. Transfer data to Frequency Variable box. Click Ok 6. Click on Analyze, then General Linear Model, then Univariate 7. Transfer the Dependent Variable (Sentence ) to the Dependent Variable Box 8. Transfer both Independent Variables( Age and crime) in to the Fixed Factor box. 9. Click on the Plots button, the Univariate Profile Plots Dialogue box opens. 10. Transfer the Independent Variable (Age) from the Factors Box into the Horizontal Axis Box and transfer the Variable (Crime) in to the Separate Lines box. Click the Add Button and Click Continue.
OUTPUT
TWO WAY ANOVA
Inference: From Levenes Test of Equality of Error Variances, we can see that we do not have homogeneity of variances of the dependent variable across group since the sig value is less 0.05. Since F = 6.609 and p<0.05, there is an association between income level of the respondents and frequency of visit to the bank. Since F = 2.405 and p>0.05, there is no association between Gender of the respondents and frequency of visit to the bank. Since F = 10.632 and p<0.05, there is no association between income level and gender of the respondents and frequency of visit to the bank.
Result: Thus the two way ANOVA was conducted using SPSS to test the given hypothesis.
NON - PARAMETRIC TEST
KOLMOGOROV-SMIRNOV TEST USING SPSS
Use Kolmogorov-Smirnov Test to study the relationship between rank and factors influencing the purchase of machinery among the respondents.
Ex.no: 5 NON - PARAMETRIC TEST KOLMOGOROV-SMIRNOV TEST USING SPSS
Aim: To conduct Kolmogorov-Smirnov Test Using SPSS to test the following Hypothesis.
Ho: There is no normality relationship between brand and factors influencing the purchase of machinery among the respondents. H1: There is a normality relationship between brand and factors influencing the purchase of machinery among the respondents.
Algorithm: Test for Normality: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor 4. Click Data then Weight Cases 5. Transfer data to Frequency Variable box. Click Ok 6. Click Analyze , then Descriptive Statistics, then Explore 7. Transfer the Rank that needs to be tested for normality into the "Dependent List" box 8. Transfer the independent variable(Factors influencing Purchase) to the "Factor List" box 9. Click the statistics button, then descriptive and continue 10. Click the plot button, then normality plot with test and continue 11. Click ok
Kolmogorov-Smirnov Test
Descriptives Factors Statistic Std. Error Rank Price Mean 2.4931 .05641 95% Confidence Interval for Mean Lower Bound 2.3823
Upper Bound 2.6038
5% Trimmed Mean 2.3812
Median 2.0000
Variance 2.297
Std. Deviation 1.51574
Minimum 1.00
Maximum 6.00
Range 5.00
Interquartile Range 3.00
Skewness .763 .091 Kurtosis -.521 .182 Quality Mean 2.6880 .05875 95% Confidence Interval for Mean Lower Bound 2.5726
Upper Bound 2.8033
5% Trimmed Mean 2.5977
Median 3.0000
Variance 2.378
Std. Deviation 1.54200
Case Processing Summary Factors Cases Valid Missing Total N Percent N Percent N Percent Rank Price 722 100.0% 0 .0% 722 100.0% Quality 689 100.0% 0 .0% 689 100.0% Brand Name 695 100.0% 0 .0% 695 100.0% Warranty 720 100.0% 0 .0% 720 100.0% Minimum 1.00
Maximum 6.00
Range 5.00
Interquartile Range 3.00
Skewness .489 .093 Kurtosis -.842 .186 Brand Name Mean 2.7597 .05454 95% Confidence Interval for Mean Lower Bound 2.6526
Upper Bound 2.8668
5% Trimmed Mean 2.6930
Median 3.0000
Variance 2.068
Std. Deviation 1.43789
Minimum 1.00
Maximum 6.00
Range 5.00
Interquartile Range 2.00
Skewness .467 .093 Kurtosis -.735 .185 Warranty Mean 2.6611 .05371 95% Confidence Interval for Mean Lower Bound 2.5557
Upper Bound 2.7666
5% Trimmed Mean 2.5849
Median 2.0000
Variance 2.077
Std. Deviation 1.44116
Minimum 1.00
Maximum 6.00
Range 5.00
Interquartile Range 3.00
Skewness .529 .091 Kurtosis -.754 .182
Tests of Normality Factors Kolmogorov-Smirnov a Shapiro-Wilk Statistic df Sig. Statistic df Sig. Rank Price .240 722 .000 .847 722 .000 Quality .194 689 .000 .878 689 .000 Brand Name .173 695 .000 .902 695 .000 Warranty .214 720 .000 .889 720 .000 a. Lilliefors Significance Correction
Normal Q-Q Plots
Normal Q-Q Plots
Detrended Normal Q-Q Plots
Inference: If the Sig. value of the Shapiro-Wilk Test is less than 0.05 then the data significantly deviate from a normal distribution.
Result: Thus the normality was checked with Kolmogorov-Smirnov Test Using SPSS to test the following Hypothesis.
NON - PARAMETRIC TEST
KRUSKAL WALLIS TEST A study compared the effects of four 1 month point of purchase promotions on sales. The unit sales for five stores using all four promotions in different months follows. Sales promotion
Types
Store 1 2 3 4 5 Free sample 78 87 81 89 85 One pack gift 94 91 87 90 88 Cents off 73 78 69 83 76 Refund by Mail 79 83 78 69 81
Use the kruskal wallis test to determine whether all five stores data are come from different populations. ( = 0.01)
Ex.no: 6 NON - PARAMETRIC TEST KRUSKAL WALLIS TEST USING SPSS
Aim: To conduct Kruskal Wallis test using SPSS to test the following hypothesis. H0: All 5 stores data do not come from different population. H1: All 5 stores data come from different population.
Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor 4. Click Data then Weight Cases 5. Transfer data to Frequency Variable box. Click Ok 6. Click Analyze, then Non Parametric Test then K Independent Samples 7. Transfer the Dependent Variable (Sales) into the Test Variable List Box and Stores into the Grouping Variable Box. Click Kruskal Wallis Test. 8. Click Define Range and type 1 into the minimum box and 5 into the maximum box. 9. Click Options then select Descriptive. 10. Click Continue, the finally OK
Kruskal-Wallis Test
Descriptive Statistics
N Mean Std. Deviation Minimum Maximum Sales promotion types 1639 2.45 1.112 1 4 Stores 1639 3.0024 1.41637 1.00 5.00
Ranks
Stores N Mean Rank Sales promotion types 1 324 828.99 2 339 824.86 3 315 822.29 4 331 799.03 5 330 825.03 Total 1639
Test Statistics a,b
Sales promotion types Chi-Square .904 df 4 Asymp. Sig. .924 a. Kruskal Wallis Test b. Grouping Variable: Stores
Inference: H (2) = 0.904, since p > 0.05, All 5 stores data came from different population with the mean Rank of Store1= 828.99, store2= 824.86, store3 = 822.29, store4 = 799.03 and store 5 = 825.03.
Result: Thus Kruskal Wallis test was conducted using SPSS
MANN WHITNEY U TEST
To increase sales during heavy shopping days, a chain of stores selling cheese in shopping malls gives away samples at the stores entrance. The chains management defines the heavy shopping days and randomly selects the days for sampling. From a sample of days that were considered heavy shopping days the following data give one stores sales on days when cheese sampling was done and on days when it was not done. (Sales in hundreds) Promotion days: 18 21 23 15 19 26 17 18 22 20 Regular days: 22 17 15 23 25 20 26 24 16 17
Promotion days: 18 21 27 Regular days: 23 21
Ex.no : 7 MANN WHITNEY U TEST
Aim: To compare the difference between two independent groups. Ho : There is no significance difference between the mean sales of promotion day and regular day. H1: There is significance difference between the mean sales of promotion day and regular day.
Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor. 4. Click Analyze -> Non- Parametric test -> Two independent samples. Two independent samples test box appears. 5. Click the variable Sales into Test variable list box. 6. Click the variable Days into Grouping variable box. 7. Click the Define groups button and type 1 in the group 1 box and 2 in group 2 box. Click Continue. 8. Click Option button and select descriptive and Quartiles. Click continue. 9. Select Mann Whitney U test. Click ok. 10. The result appears.
OUTPUT:
Descriptive Statistics
N Mean Std. Deviation Minimum Maximum Percentiles 25th 50th (Median) 75th Sales 25 20.5600 3.52467 15.00 27.00 17.5000 21.0000 23.0000 Base 25 1.4800 .50990 1.00 2.00 1.0000 1.0000 2.0000
Ranks
Base N Mean Rank Sum of Ranks Sales Promtion base 13 12.62 164.00 Regular base 12 13.42 161.00 Total 25
Test Statistics
Sales Mann-Whitney U 73.000 Wilcoxon W 164.000 Z -.273 Asymp. Sig. (2-tailed) .785 Exact Sig. [2*(1-tailed Sig.)] .810 a
a. Not corrected for ties. b. Grouping Variable: Base
Inference: From table it was inferred that u= 73. R1= 164, R2=161, P= 0.805/2 = 0.4025. Since P>0.05 we reject H1 and accept H0. Therefore there is significance between the mean sales of promotion day and regular day.
Result Hence Mann Whitney u test was conducted using SPSS.
SPEARMAN RANK CORRLATION CO-EFFICIENT
The following data are random sample of consumers Income and expenditures on certain luxury items. Compute the spearman rank correlation coefficient and test for the existences of a population correlation. Income ($1000s/year): 23 17 34 56 49 31 28 80 65 Luxury Item spending: 10 50 120 225 90 60 55 340 170 ($/month) Income ($1000s/year): 49 26 Luxury Item spending: 25 80 ($/month)
Ex.no: 8 SPEARMAN RANK CORRLATION CO-EFFICIENT Aim To conduct the test of correlation by computing spearman rank correlation. Algorithm 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor. 4. Click Analyze-> correlate->bivarite. Bivariate correlation appears. Click two variables, Income and Luxury item spending into variable box. 5. Select Spearman in correlation coefficient. 6. Click two tailed in test of significance. 7. Click option button, select Exclude cases pair wise in missing value -> Click continue -> Ok. 8. The result appears.
OUTPUT
Correlations
Income Luxury item spending Spearman's rho Income Correlation Coefficient 1.000 .770 **
Sig. (2-tailed) . .006 N 11 11 Luxury item spending Correlation Coefficient .770 ** 1.000 Sig. (2-tailed) .006 . N 11 11 **. Correlation is significant at the 0.01 level (2-tailed).
Inference: From the output it is inferred that, Spearman Rank correlation co efficient ( r s ) for Luxury item spending = 0.770. P = 0.006, Since P 0.05, we reject null hypothesis and accept alternate hypothesis.
Result: Hence, we conclude that there is significance between the income and the luxury items spending of the sample. SIGN TEST Use the sign test to see if there is a difference between the number of days until collections of amount receivables before and after collection policy. Use 0.05 significance level. Before: 30 28 34 35 40 42 33 38 34 45 28 After: 34 29 33 32 47 43 40 42 37 44 27
Before: 27 25 41 36 After: 33 30 38 36
Ex.no : 9 SIGN TEST Aim To conduct the sign test between two paired data using SPSS. H0 : There is no difference between the number of days until collection of an amount receivable before and after a collection policy. H1: There is difference between the number of days until collection of an amount receivable before and after a collection policy. Algorithm 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor. 4. Click Analyze - > Non parametric test -> Two related samples. Two related sample test box appears. 5. Click before into variable 1 and after to variable 2. 6. Select Sign in the test type. 7. Click Options and select Descriptive and quartiles in statistics. Click continue. Click ok 8. The result appears.
OUTPUT:
Descriptive Statistics
N Mean Std. Deviation Minimum Maximum Percentiles 25th 50th (Median) 75th Before 15 34.4000 6.02139 25.00 45.00 28.0000 34.0000 40.0000 After 15 36.3333 5.93617 27.00 47.00 32.0000 36.0000 42.0000
Frequencies
N After - Before Negative Differences a 5 Positive Differences b 9 Ties c 1 Total 15 a. After < Before
b. After > Before
c. After = Before
Test Statistics
After - Before Exact Sig. (2-tailed) .424 a
a. Binomial distribution used. b. Sign Test
Inference Number of positive difference = 9 Number of negative difference = 5 Ties = 1 P = 0.424. Since P 0.05 , we accept null hypothesis.
Result Hence the sign test was conducted using SPSS.
CORRELATION & REGRESSION The heights (in cms) and weight (Kilograms) of 10 basketball players on a team as follows: Height (x) : 186 189 190 192 193 193 198 201 203 205 Weight (y): 85 85 86 90 87 91 93 103 100 101 Conduct correlation and regression analysis and the lines of regression and coefficient of correlation using SPSS.
Ex.no : 10 CORRELATION & REGRESSION Aim To conduct the correlation and regression analysis for the two given variables using SPSS. Algorithm: 1. Open SPSS new document 2. Enter the data in SPSS Data Editor 3. Name the Variables, Values and Labels on the data editor. 4. To conduct correlation analysis (i) Click Analyze - > Correlate -> Bivariate. Bivariate correlation box appears. (ii) Send the two variables height and weight into variable box. (iii) Click Pearson in Correlation coefficient. (iv) Click Two tailed in test of significance. (v) Tick the box Flag significance correlations. (vi) Click Ok (vii) The out put appears. 5. To conduct regression analysis (i) Select regression -> Linear. (ii) Send the variable Height into dependent box and the variable Weight into independent box. (iii) Click statistics button and select estimates, model fit and case wise diagnostic. Clicks continue. Click ok. (iv) The output appears.
Minimum Maximum Mean Std. Deviation N Predicted Value 188.8046 204.5113 1.9500E2 6.03779 10 Residual -3.51126 2.45022 .00000 2.10569 10 Std. Predicted Value -1.026 1.575 .000 1.000 10 Std. Residual -1.572 1.097 .000 .943 10 a. Dependent Variable: Height
Inference: (i) Correlation: Correlation co- efficient = 0.944 P = 0.000, Since P<0.05 we conclude that there is a significance correlation between the height and weight of the basketball players.
(ii) Regression: From the output we infer that R= r = 0.944. r2 = 0.892. Hence there is a weak correlation between two variables height and weight.
From Anova table F = 4.667, P = 0.036, since P<0.05 we conclude that the regression equation explain a statistical significant coefficient of the variability between the two variables height and weight.
From the coefficient table we derive the regression equation. Therefore height = 0.873 * Weight + 114.634.
Result: Thus the correlation and regression analysis was performed using SPSS.