(Draft)

SCHEME OF SYLLABUS FOR GRAPHIC DESIGN

CLASSES XI AND XII
INTRODUCTION
Graphic design is the creative planning and execution of visual communication. One learns to
create a combination of shapes and forms, words and images, in order to reproduce them in
some flat medium (two dimensional - paper, cardboard, cloth, plastic, video, computer, or
projection screen, on poster, billboard, or other signage) or in a three-dimensional form
(fabricated or manufactured) in order to convey information to a targeted audience. ll
graphic design has a purpose or function. !sually its purpose is commercial to explain
aesthetically something -- to express, inform, and influence the thoughts and actions of its
audience.
"his subject introduces the student to art intended to communicate information and
advertising. "he focus is on studying and using layout and design concepts used in the
graphic design field. "he students will employ both analog media (drawing with pencil and
paper, etc.) and digital media -- using up-to-date computer tools (graphics hardware and
software - for drawing, painting, layout, typography, scanning, and photography).
#. Creating Art $tudents %now and apply the arts, disciplines, techni&ues and processes to
communicate in original or interpretive wor%.
'. Art in C!nte"t $tudents demonstrate how elements of time and place influence the visual
characteristics, content, purpose and message of wor%s of art.
(. Art a# In$%ir& $tudents demonstrate how the arts reveal universal concepts and themes.
$tudents reflect upon and assess the characteristics and merits of their wor% and the wor% of
others.
Graphic )esign at senior secondary stage is an elective subject. lthough there are no
prere&uisite &ualifications for the subject the students should demonstrate basic s%ill and
interest in the fields of art and design to opt this subject.
RATIONALE
)esign is the process of selection where visual elements such as point, line, shape, volume,
tone, texture, color, form, format, space, and structure are used by students to express their
ideas. *isual sensitivity and wor%ing %nowledge of design elements would be developed by
solving a series of problems and employing a variety of media and materials. "he curricular
area aims at enabling the students to develop their mental faculties of observation,
imagination, and creation and develop s%ills and sensitivity towards the use of visual
elements for an effective visual communication.
)esign is an activity of problem solving for the well being of society and individuals. "oday,
in the world of information and communication every one has to communicate and get
communicated by different groups of people through a wide variety of communication
systems.
Graphic designs course have great potential in providing creative solutions to communication
of complex phenomena of print media such as boo%s, maga+ines and newspaper, %nown as
pictographic depictions or concept visuali+ation. ,t can be traditionally applied in typography,
cartooning (social, political and educational), and designing poster, boo%-covers, letter heads,
news papers, brochure, logo, textile prints, or even jewelries. $ince the advent of personal
computers and design software, graphic design is being utili+ed in electronic media-often
referred to as interactive design which has unlimited applications in advertisements. "he
students can later become graphic designers wor%ing in print production (newsletters,
posters, brochures, etc). Graphic designers combine text and images to communicate a
message- sell a product or service, inform, or entertain.
"he Graphic )esign curriculum focuses on creating intelligent and powerful visual
communication. $tudents build a strong foundation for a graphic design career by learning
design techni&ues, visual thin%ing, concept development, colour, composition, and
typography, through case studies and hands-on exercises. )uring the study, assignments will
incorporate problem solving projects that relate to visual communication. "he course
includes introduction to computer as a tool to create, modify and present the visual messages.
.y opting Graphic )esign as one of the /lective subjects at $enior $econdary level, the
students will have various options to pursue their advanced studies in Graphic )esign or the
%nowledge may be integrated with related curricular0professional areas for their career.


COURSE OB'ECTI(ES
.y studying Graphic )esign students will have a wider hori+on in the field of art and will
)emonstrate artistic growth by executing a variety of images0 text as images, traditional
and contemporary techni&ues that solve complex design problems using creative thin%ing
and analytical s%ills.
)evelop and demonstrate their understanding and s%illful use of the elements and
principles of visual design (1. conceptual element, 2. visual element, 3. relational element
& 4. practical or functional element.)
Gain s%ill to use the digital tools as a powerful means of communication for creation,
modification 1 presentation.
$tudy the wor%s of contemporary artists, designers as well as the masters in the field and
discuss and enrich their vocabulary of design.
'
2earn ways to apply aesthetic sensibilities into their wor%s and explore ways to balance
between formal theories with practical applications.
CORE CONTENT GOALS FOR GRAPHIC DESIGN
"he students will learn-
"he history of graphic design.
3hat a layout is and how to create an effective one.
bout lettering0fonts and their implications.
3hat a logo is and how to create one.
"he basics of two dimensional design including the elements and principles of art.
bout color theory and its implications in Graphic )esign.
4ow to use art criticism effectively.
bout Graphic )esign as a career.
"o improve their design s%ills and techni&ues using a variety of tools.
,n this class, students will design and create a variety of projects, both by hand and by using
computer graphic design programs. "hey will maintain good studio organi+ation and use of
tools as expected by the teacher. "hey are expected to maintain facilities in an appropriate
wor%ing condition.
COURSE OF STUDY FOR SENIOR SECONDARY ()*)
A THEORY
St!r& !f De#ign
#. 3hat is )esign5
a. ,ntroduction to design
'. 6ole of )esign in $ociety
a. ,mpact0function of )esign
b. ,ndigenous )esign 7ractices
c. 8iner 9ommunication "echni&ues (Gutenberg to )igital: movable types to
digitally transferable posters0wor%s etc.)
d. 7rinting0publishing technology
e. 6ole of design in the changing social scenario.
(. 6ole and responsibility of )esigners.
B PRACTICAL
#. $%etching and )rawing
a. $%etching of natural and man made objects and environment.
b. 9onstruction )rawing.
c. 6epresentational )rawing
d. $implification )rawing
'. .asic )esign- )evelopment of aesthetic sensibility towards design
a. /lements of )esign- (2ine, $hape, 8orms, $pace, 9olours etc.)
(
b. 7rinciples of )esign- Unit&+ 4armony, .alance, 6hythm, 7erspective,
/mphasis, Orientation, 6epetition and 7roportion.
(. 9alligraphy and "ypography
;. $ociety and rticulation- )esign , <otifs, 7atterns etc. from society
=. ,ntroduction to 9omputer- 9reation, <odification and 7resentation.
C PRO'ECT ,OR- AND PORTFOLIO
Pr!.e/t ,!r0
#. 8ield *isits and 6eport writing0)ocumentation- 7ac%aging industries, 7aper <a%ing
wor%shops, 7rinting 7resses, <useums, <elas, 8estivals etc.
'. 7roject wor%- One project in a year where students will identify and pic% up a particular
design problem or something that they consider a design problem: wor% on that problem
and produce wor%s. $tudents should be encouraged to ta%e up problems from their own
environment li%e, nnual )ay, $ports <eet, 8unction08estivals, $chool building, $igns,
9ommunication in the school etc.
(. 3or% study- $tudy of wor%s of any great0%nown designer (national or international).
(Students will work individually on their assignments most of the time, but they will have
the opportunity at times to work together to solve problems if the situation arises. It is
essential that students should work on their projects during their designated class
periods. Students are expected to have a certain number of assignments done by
midterms or end of the quarter in order to receive grade/marks. Students are evaluated
according to how well they meet the criteria of creativity, accuracy, execution etc.)
P!rtf!1i!
>early submission of portfolio consisting of selected wor%s (min. no.'?) produced during
the year. "he wor%s should be rich in terms of material exploration and visual impact.
(Students will each develop a portfolio that reflects and intermediate to advanced level of
artistic perception, expression, historic and cultural understanding, aesthetic valuing,
and an ailit! to connect their artistic s"ills to man! art related careers, and develop
competencies in prolem solving, communication, time management and resources.
Students are expected to submit acceptable work at the end of academic year. If an
assignment is considered unacceptable, the students will be asked to complete and
resubmit their work.)
CLASS XI
A THEORY
St!r& !f De#ign
#. 3hat is Graphic )esign5
a. General ,ntroduction to )esign
b. General ,ntroduction to Graphic )esign
'. 6ole of )esign in $ociety
;
a. ,mpact0function of )esign
b. ,ndigenous )esign 7ractices
(. Graphic 9ommunication "echni&ues
a. <emori+ation to bloc% printing to )igital
B2 PRACTICAL
32 S0et/4ing an5 Dra6ing
a. S0et/4ing !f nat%ra1 an5 7an 7a5e !8.e/t# an5 en9ir!n7ent- "o enhance
observation and s%etching s%ills among students.
b. C!n#tr%/ti!n Dra6ing- !nderstand the structure of the object and construct drawing
based on the structure to be able to draw different orientations of the object.
c. Re:re#entati!na1 Dra6ing- 6epresentation drawing will help in understanding the
characteristics of the objects, its material and texture including color and form.
d. Si7:1ifi/ati!n Dra6ing- )rawing complete details to represent a particular object
but reduce0 simplify the complex character of the object to ma%e the perception
simpler.
*2 Ca11igra:4& ;T&:!gra:4&
Ca11igra:4& 7ractice of writing by hand on the basis of study of traditional way of
hand writings and scripts li%e ,ndian manuscripts, 7ersian, 9hinese, @apanese and
roman etc.
<2 S!/iet& an5 Arti/%1ati!n
$tudy, interact, observe and document the socio A cultural, prejudices and beliefs to
form clear understanding of the role of motif and place in communication system.
=2 Intr!5%/ti!n t! C!7:%ter Creati!n> M!5ifi/ati!n an5 Pre#entati!n
a. /xpression of aesthetic and artistic s%ills using different suitable software for
producing simple digital images.
C2 PORTFOLIO
>ear end submission of portfolio consisting of selected wor%s (min. no.'?) produced during
the year. "he wor%s should be rich in terms of material exploration and visual impact.
CLASS XII
A THEORY
St!r& !f De#ign
#. 6ole of )esign in $ociety
a. 6ole of design in the changing social scenario.
'. 7rinting07ublishing "echnology
a. Gutenberg to )igital (<ovable types to digitally transferable 7osters0wor%s etc.
b. )evelopments in computer technology
(. 6ole and responsibility of )esigners.
=
B2 PRACTICAL
32 S0et/4ing an5 Dra6ing
a. S0et/4ing !f nat%ra1 an5 7an 7a5e !8.e/t# an5 en9ir!n7ent- "o enhance
observation and s%etching s%ills among students.
b. C!n#tr%/ti!n Dra6ing- !nderstand the structure of the object and construct drawing
based on the structure to be able to draw different orientations of the object.
c. Re:re#entati!na1 Dra6ing- 6epresentation drawing will help in understanding the
characteristics of the objects, its material and texture including color and form.
d. Si7:1ifi/ati!n Dra6ing- )rawing complete details to represent that particular object
but reduce0 simplify the complex character of the object to ma%e the perception
simpler.
*2 Ba#i/ De#ign
a. E1e7ent# !f De#ign !nderstanding of characteristics of different elements 1 their
inter-relationship with elements to elements and elements to the format.
b. C!1!%r $ensitivity towards the use of colors and color combination to enhance the
communication and to perceive things and differentiate elements from the
bac%ground.

c. Prin/i:1e# !nderstanding the most essential aspect of design, !nity, to achieve
through different principles li%e 4armony, 6hythm, and 7erspective etc. and create
different compositions.
<2 Ca11igra:4& ;T&:!gra:4&
T&:!gra:4& 9lassification of the different types with their names and character,
mode, weight, orientation, position 1 si+es.
=2 Intr!5%/ti!n t! C!7:%ter Creati!n> M!5ifi/ati!n an5 Pre#entati!n2
a. /xpression of artistic s%ills through different suitable software for producing digital
designs.
C2 PORTFOLIO
>ear end submission of portfolio consisting of selected wor%s (min. no.'?) produced during
the year. "he portfolio should also include ten selected wor%s done during class B, ('?C#?).
"he wor% done in preceding class should be excluded for evaluation in class B,,. "he wor%s
should be rich in terms of material exploration and visual impact.
E(ALUATION
nnual assessment
D
TIME ALLOCATION $pecific time allocation for each competency
T!:i/# C!ntent# Ti7e?
Peri!5#
# "heory $tory of )esign '=E
' .asic )esign-
)evelopment of
aesthetic sensibility
towards design
/lements of )esign- (line, shape, 8orms, space, colours
etc.)
7rinciples of )esign- Unit&+ 4armony, .alance, 6hythm,
7erspective, /mphasis, Orientation, 6adiation, 6epetition
and 7roportion.
#=E
( 9alligraphy and
"ypography
7ractice of writing by hand on the basis of study of
traditional way of hand writing and script li%e ,ndian
manuscripts, 7ersian, 9hinese, @apanese and roman etc.
9lassification of the different types with their names and
character, mode, weight, orientation, position 1 si+es.
#?E
; $ociety and
rticulation- )esign ,
<otifs, 7atterns, etc.
from society
$tudy, interact, observe and document the socio- cultural,
prejudices and beliefs to form the clear understanding of
the role motif place in communications system.
#=E
= ,ntroduction to
9omputer- 9reation,
<odification and
7resentation
/xpression of artistic s%ills through different suitable
software for producing digital images.
'?E
D $%etching and
drawing
$%etching of natural and man made object and
environment.
9onstruction drawing.
6epresentational drawing
$implification )rawing
#=E
INFRASTRUCTURE?RESOURCES
/ach school that offers Graphic design subject should have well furnished studio-cum-laboratory
where students can sit and wor%. $tudios must be e&uipped with sufficient number of computers
and accessories. complete bibliography with respect to boo%s, museums and institutions of
Graphic designs should be available for use of students and teachers. "he art-teachers need to be
oriented to act as Graphic design instructor. Fevertheless, they must be trained periodically with
G
"heory
7roject0$ubmission
2ab0studio0
9lass 3or%
respect to the latest development in the field of Graphic design. "he )esigners wor%ing in
various organi+ations should be invited to interact with students. $tudents should be exposed to
wor% situations and latest trends and developments in this area of communication.
H