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Chapter-1
Profile of the Company
V S ENTERPRISES
Plot no.-372, Sector-5, Pocket E, Bawana Industrial Area, New Delhi -110039
Phone:09818854765
Land line:01127791028
Email-vsent_1983@yahoo.co.in
1.1 Introduction
V.S. Enterprises took shape in 1985, in a modest way under the leadership Of Sh.
Surendran.N, a first generation entrepreneur and today it has established itself as a
leader in the manufacture of Precision Auto Wire Terminals, Tags, Eyelets, Eyeleted
Tags, & Earthing Tags etc. It has a consistently growing base of clientele all across
the country. Right from beginning, the enterprise is committed to maintaining quality,
carrying out innovations for product betterment and keeping pace with growing
technology needs and changes. We believe that quality is the life line of every
business.
These auditors make use of quality equipment to guarantee that the products provide
high performance to the users. We package our products in quality material in order to
ensure that these arrive at the clients doorstep in pristine and damage-free condition

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1.11 Team
Backed by a sincere and highly skilled team of professionals we are readily involved
in offering our clients a superior quality range of products. Our immensely dynamic
labor force consists of employees who present high levels of sincerity and
commitment in their work. These professionals show extraordinary devotion in
providing a supreme array of products to our prestigious clients. All these team
members work in close coordination and in tandem with each other to ensure a speedy
delivery of all the consignments assigned to them.
1.12 Team includes:
a. Skilled work force
b. Engineers
c. Technicians
d. Quality controllers
e. R&D experts
f. Packaging and warehousing experts
1.13 Why us?
Being one of the well recognized manufacturers of the industry, we are engaged in
providing a qualitative assortment of products to our clients. Our offered range of
products are manufactured making use of finest quality raw material sourced from
reliable and trustworthy suppliers of the industry to maintain high quality of our
offered products, In addition to this, we are manufacturing these products using highly
advanced and modern machines and afterwards check all these products on different
parameters to ensure their quality. Moreover, our ethical business dealings,
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transparent business strategies and highly economical prices make us one of the ideal
choices for our customers. Some key attributes of our firm are:
a. International quality standard
b. Quality assured products
c. Quality tested assortment
d. Flawless delivery
e. Expert team of professionals
f. Wide array of products(varied dimensions and models)
g. Reasonable prices
1.2 Type of the company
Production company which manufacturing auto terminal parts .Today it has
established itself as a leader in the manufacture of Precision Auto Wire Terminals,
Tags, Eyelets, Eyeleted Tags, & Earthing Tags etc. It has a consistently growing base
of clientele all across the country. Right from beginning, the enterprise is committed
to maintaining quality, carrying out innovations for product betterment and keeping
pace with growing technology needs and changes.
Company is a auto part industry which is consistently deliverying good quality
product since from the birth of the organisation at a reasonable price by satisfying
customer with their product. The company is a fastest growing company which likes
to emerge and overtake new market and market share in the market and try to
accelerate their growth by adopting every opportunities .

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1.21 Overview of the automotive industry:
Automotive industry is one of the fastest growing industries of the world. Of the
major markets, China, Russia, Brazil and India saw the most rapid growth. In 2009,
13.8 million motor vehicles were manufactured in China, surpassing Japan as the
largest automobile maker. Moreover, with total sales of 13.6 million, China became
the largest automobile market in the world for the full year 2009, overtaking Unites
States. India has the fourth largest car market in the world. The South Korean
automobile industry is today the fifth largest in the world in terms of production
volume and the sixth largest in terms of export volume. Today India is the largest
three wheeler market in the world and is expected to take over China as the second
largest automobile market, in the coming years. Total turnover of the Indian
automobile industry is expected to grow from USD 34 Billion in 2006 to USD 122
Billion in 2016. There is huge amount of business opportunities available in
Automobile industry as large number of projects float for automobile industry
projects, automotive industry project and global automobile projects worldwide.
The Automotive industry is the key driver of any growing economy. A sound
transportation system plays a pivotal role in a countrys rapid economic and industrial
development. The well-developed Indian automotive industry ably fulfils this
catalytic role by producing a wide variety of vehicles. The automobile industry
comprises automobile and auto component sectors. It includes passenger cars; light,
medium and heavy commercial vehicles; multi-utility vehicles such as jeeps, scooters,
motorcycles, three-wheelers and tractors; and auto components like engine parts,
drive and transmission parts, suspension and braking parts, and electrical, body and
chassis parts.
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1.22 Indian Automotive Industry: An overview
Indias automotive industry is now worth $34 billion and expected to grow
$145billion in another ten years. The Indian automotive industry is growing at a very
high rate with sales of more than one million passenger vehicles per annum. The
overall growth rate is 10-15 per cent annually. India is the worlds second largest
manufacturer of two-wheelers, fifth largest manufacturers of commercial vehicles as
well as largest manufacturer of tractors. It is the fourth largest passenger car market in
Asia and home to the largest motorcycle manufacturer. Major players in this sector
include Tata, Mahindra, Daewoo Motor India, Hyundai Motors India and General
Motors India, Maruti, Ashok Leyland, Bajaj, Hero Honda, Ford, Fiat and few other
players.
The Indian auto components industry is worth $10 billion. Indigenous firms like
Bharat Forge, Sundaram Fasteners, Minda Industries and Gabrial India Ltd. are in the
limelight. There is a boom in the auto components segment because of strong demand
and robust economy. Also, the industry has strong forward and backward linkages
with almost every other engineering segment. The component production range
includes engine parts 31%, drive transmission and steering parts 19%, suspension and
braking parts 12%, electrical parts 10%, equipments 12%, body and chassis 9% and
others 7%. Indian companies are very optimistic. The Auto Components
Manufacturers Association (ACMA) along with McKinsey has pegged domestic
demand for components at $20-25 billion in 2015 from $1.4 billion in 2004-05. This
would take the overall industry size to $40-45 billion by 2015 in India.
a. The Indian automotive industry has made rapid strides since de licensing
witnessing the entry of several new manufacturers with state-of-the-art technology.
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The Indian Automotive Industry after de-licensing in July, 1991 has grown at a
spectacular rate of 17% on an average for last few years. The industry has now
attained a turn over of Rs. 1,65,000 crores (34 billion USD) and an investment of Rs.
50,000crores. Over of Rs. 35,000 crores of investment is in pipeline. The industry is
providing direct and indirect employment to 1.31 crore people. It is also making a
contribution of17% to the kitty of indirect taxes. The export in automotive sector has
grown on an average CAGR of 30% per year for the last five years and has reached a
turnover of 8billion USD The export earnings from this sector are 3.5 billion US $ out
of which the share of auto component sector 1.8 billion US$.
b. Even with this rapid growth, the Indian Automotive Industrys contribution
inglobal terms is very low. This is evident from the fact that the passenger car
segment hascrossed the production figure of 1 million in the year 2005-06. Indias
share is about 1.6%of world production as the total number of passenger car being
manufactured in the world is 60 million against the installed capacity of 90 million.
Similarly, export constitutes approximately 0.3% of global trade.
c. It is a well accepted fact that the automotive industry is a volume driven industry
and a certain critical mass is a pre-requisite for attracting the much needed investment
in Research and Development and New Product Design and Development. R&D
investment is needed for innovations which is the life line for achieving and retaining
the competitiveness in the industry. This competitiveness in turn depends on the
capacity and the speed of the industry to innovate and upgrade. No nation on its own
can make its industries competitive but it is the companies which make the industry
competitive. The most important indices of competitiveness is the productivity both of
labour and capital.
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d. The concept of attaining competitiveness on the basis of cheap and abundant
labour, favorable exchange rates, low interest rates and concessional duty structure is
becoming outdated and not sustainable. In the light of above, it is felt that a greater
emphasis is required on the development of the factors which can ensure
competitiveness on a long term basis. The automotive sector with its deep backward
(metals- steel, aluminum, copper etc. plastics, paint, glass, electronics, capital
equipments, trucking warehousing and logistics) and forward (dealership retails ,
credit and financing, logistics, advertising, repair and maintenance, petroleum
products, gas stations, insurance, service parts) linkages has been recognized and
identified at different foras ( Development Council of Automobile and Allied
Industries, Planning Commission, National Manufacturing Competitiveness Council
and Investment Commission) as a sector with a very high potential to increase the
share of manufacturing in GDP , exports and employment. The sector is also seen as a
multiplier of industrial growth. It helps in attaining two critical goals of the common
minimum programme , that of increasing manufacturing output and of providing
employment. Although indirectly but it alsofacilitates the third objective of increasing
agricultural productivity through farm mechanization and the needs of agri produce
transportation.
e. The country with its rapidly growing middle class (450 million in 2007, NCAER
report), market oriented stable economy, availability of trained manpower at
competitive cost, fairly well developed credit and financing facilities and local
availability of almost all the raw materials at a competitive cost has offered itself as
one of the favourite destination for investment to the auto makers. These advantages
need to be exploited in a manner to attain the twin objective of ensuring availability of
best quality product at lowest cost to the consumers on the one hand and developing
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and assimilating the latest technology in the industry on the other hand. The
Government recognizes its role as a catalyst and facilitator to encourage the
companies to move to higher level of competitive performance. The Government
wants to create a policy environment to help companies gain competitive advantage.
The government policies target to encourage growth, promote domestic competition
and stimulate innovation.
f. It is also felt that a general improvement in availability of trained manpower and
good infrastructure is required for the sustainable growth of the industry. But these
generalized efforts in development of the factors of production rarely produce
competitive advantage. Only an advanced, specialized and industry specific initiatives
can lead to competitive advantage. Keeping in view the above factors, the
Government has launched a unique initiative of NATRIP to provide a specialized
facility for Testing, Certification and Homologation to the industry. A similar
initiative is required for creating a specialized institution in automotive sector for
education, training and development, market analysis and formulation and
dissemination of courses in automotive sector through ITIs and ATIs .
g. The issues relating to fiscal incentives to the industry for R & D is under study of
Mashelkar Committee and the issues pertaining to duty structures is being examined
by the Hoda Committee. The concerns of the industry will be suitably presented in the
above fora. It has been noticed that the Auto Industry has grown in clusters of inter-
connected companies which are linked by commonalities and complementarities. The
major clusters are in and around Manesar in North, Pune in West, Chennai in South ,
Jamshedpur-Kolkata in East and Indore in Central India. The Department is
envisaging in the Eleventh Five Year Plan period to create a National Level
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Specialized Education and Training Institute for Automotive Sector and to enhance
the transportation, communication and export infrastructure facilities through
concerned Ministries in and around these clusters. The Government will make
attempts to eliminate all the barriers to local competition and organize the relevant
Government Department and Educational and Research Institution in and around the
clusters.
h. The Government is confident that with the above interventions, the Industry will
achieve the target of 75.3 billion US$ in turnover and 8.97 billion US$ of exports by
the end of the Eleventh Plan period. Automotive Industry, globally, as well in India, is
one of the key sectors of the economy. Due to its deep forward and backward linkages
with several key segments of the economy, automotive industry has a strong
multiplier effect and acts as one of the drivers of economic growth. The well-
developed Indian automotive industry produces a wide variety of vehicles: passenger
cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as
jeeps, scooters, motor-cycles, mopeds, three wheelers, tractors and other agricultural
equipments etc. The sector has tremendous potential of providing employment which
will increase the present figure of employment in manufacturing sector which is quite
low at 12% as compared to the countries like Malaysia (50%); Korea (62%) and
China (31%). Installed capacity : The automobile industry especially over a period of
time and particularly after liberalization, has installed a robust capacity



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1.3 Companys vision & mission
1.31 Vision
To emerge as the destination of choice in the world for design and manufacture of
auto components to satisfies the user need and wants.
1.32 Mission
To provide the finest product and services by upgrading human capital and infusing
advanced technology, thereby achieving total customer satisfaction; and being ranked
as the Best in the Industry on all efficiency parameters. We are committed to being
a highly profitable, socially responsible, and leading manufacturer of high value for
money, environmentally friendly, lifetime personal transportation products, for
customers predominantly in markets and to provide fulfilment and prosperity for
employees, dealers and suppliers.
1.33 Our Values
We consider being a values-driven organization to be one of the core strengths of our
Company. By adhering to these core values at all times, Avis Budget Group
employees strive every day to achieve our Vision to be a leader in the vehicle rental
industry.
a. Commitment: We are committed to providing value to our corporate clients
and individual customers and to those colleagues who rely on us for leadership
or support. We are knowledgeable and passionate about what makes each of
our brands unique and powerful, and we are committed to finding innovative
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ways to fuel their growth. We create value for all segments of the rental car
market by faithfully focusing on service excellence and quality.
b. Integrity: We display integrity at all times in the business decisions we make
and the manner in which we conduct our professional relationships. We
support that sense of doing whats right through a culture of open
communications and a spirit of teamwork. We also value the role that diversity
among our employees, suppliers and partners plays in our success.
c. Responsibility: We take seriously our responsibilities as a corporate citizen,
always aware of how our actions can benefit the community and sensitive to
the needs of the environment. We make decisions at all times understanding
our responsibility for enhancing profitability and serving the interests of our
shareholders. As a service company whose success is rooted in the satisfaction
and performance of our people, we take responsibility for furthering the
professional development of our employees at every level of the organization.
1.4 Product range of the company.
1.41 Terminals
a. Bullet Terminals
b. Earth, Fork & Lugs Terminals
c. Two Way, 8.2 Flag , 6.4 flag & Counter Terminal
d. Button, Combi & Pin Terminal
e. Fuse Terminals
f. Bulb Holder Terminals

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1.42 Eyelates
1.43 Tags
1.44 Progressive tools
1.5 Size (in terms of manpower & turnover) of organisation.
In vs enterprises more than 35 persons are working and having 4-5 Crores turnover
annually. The company has highly expertise workers available who are designing the
working process and also having variety of knowledge about the same product since
5+ years thats why company manage to reduce the cost of production as compared to
its competitors, although company is not having large amount of work force available
with them thats why they consistently providing variety of jobs in the economy . The
company is having 4-5 Crores annually according to their capacity and serving the
economy .
1.6 organisational structure-
1.SURENDRAN.N (Chairman)
2. SUJITH.S (C.E.O)




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1.7 Market share of vs enterprises:

Fig no-1.1market share of vs enterprises
The Vs enterprises is having major market share that is -20% as due to their consistent
quality and satisfied customers many more competitors are there in the market but Vs
enterprises manage to retain their market share in the market . Modvak engineering
india private limited is having second largest market share in the market by occupying
17% market share in the market. The company is using various cost reduction
technologies also so as to reduce their cost of production and to gain competitive
advantage over their competitors. Other companies are like Bhatia electricls, samhita
technologies private limited a along with apolo industrial corporation are covering the
rest of the portion in the market.
V s enterprises
20%
G. R. Industries
14%
Apolo Industrial
Corporation
13%
Bhatia Electricals
Pvt. Ltd.
14%
Bhauka Auto
Industries
9%
Samhita
Technologies
Private Limited
13%
Modvak
Engineering India
Private Limited
17%
Market Share
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So Vs enterprises uses various promotional activities to retain their share in the
market as competition is increasing day by day, company is also using latest
technologies so as minimize the risk of duplicacy.
1.8 Present leadership & people interacted during the summer
training.
Mentor & project guide -:Mr. SUJITH SURENDRAN
Present leader -:Mr. SURENDRAN.N (PROP)
Other People Interacted -:Mr. KAMAL GARG (MGR-SALES)
1.81 List of customers
a. Major customers(original equipment manufacturer)
i. Fiem industries ltd.
ii. Lumax industries
iii. Minda industries
iv. Tvs motors
v. Neolite industries
b. Minor cutomers (original equipment manufacturer)
i. Progressive wiring systems
ii. Eloctromags automotive product pvt. Ltd.
iii. Hella india lingting ltd.
iv. Rotork controls(india) pvt. Ltd.
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v. Technocrat connectivity system pvt. Ltd.
vi. Ultrawiring connectivity systems pvt. Ltd.
vii. Swiss auto pvt. Ltd.
viii. Technocraft connectivity systems pvt. Ltd.
c. List of suppliers:
i. Aggrawal metal works pvt. Ltd.
ii. Gupta metal sheets pvt. Ltd.
d. List of competitors:
i. G. R. Industries
ii. Apolo Industrial Corporation
iii. Bhatia Electricals Pvt. Ltd.
iv. Bhauka Auto Industries
v. Anjali Auto Engineering Works
vi. Samhita Technologies Private Limited
vii. Modvak Engineering India Private Limited
1.9 Source of data collection:
Most of the data is primary data & has being collected through questionnaire and
observation. some of the data is collected through internet and books. The data is also
collected through companies website that is vsautoterminal.in.


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Chapter-2
SWOT Analysis of the Company
This chapter is to include the following aspects (Students may use any suitable model
to carry out competitive analysis of the organisation):
SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
It involves specifying the objective of the business venture or project and identifying
the internal and external factors that are favourable and unfavourable to achieve that
objective.
2.1 Strengths & Weaknesses of the company.
2.11 Strengths
a. Domestic Market is large
b. Government provides monetary assistance for manufacturing units
c. Availabity of Labour at a reduced cost
d.Large pool of engineers
2.12 Weaknesses
a. Infrastructural setbacks
b. Low productivity
c. Too many taxes levied by government increase the cost of production
d. Low investments in Research and Development
e. Production cost is generally higher than some other asian countries.


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2.13 Opportunities
a.Reduction in Excise duty
b. Rural demand is rising
c. Better car technology is demanded
d. Growing population in the country
e. Women workers have increased
2.14 Threats
a. Increasing rates of interest
b. Too much competition
c. Rising cost of raw materials
d. Less skilled labour
e. Increase in the import tariff and technology cost
f. Lack of technologies for Indian companies

2.2 Future Technological Demands
Now from Today, there are some future technological demands which should be fulfil
in future, those demands are listed below:
a. Fuel Efficiency
b. Emission Reduction
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c. Safety and Durability
d. Cost Effectiveness
e. Innovative Features
Some of the innovative features are Key Less Entry, Electrically controlled
mechanisms, enhanced driving control, Composites, Long life Components, Soft feel
interiors.

2.21 Various Challenges
In Indian Automotive Market, there are some challenges by virtue of which
automobile industry faces lot of problems. These challenges should be overcome and
the challenges are listed below:
a. Growth in input costs
b. Fuel price volatility
c. Slowdown in demand
d. Slowdown in USA
e. Production cuts
f. Growing competition
g. Changing consumer preferences
h. Chinese competition
i. Environmental issues
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2.3 USPs(unique selling proposition)
USP under marketing - : our work is our profile
USP under Finance -: leading automotive manufacturer with high turnover"
USP under H.R -: Home to employee
USP under I.T -: leading manufacturer of auto terminal wires terminals
2.4 Variations/Deviations
Difficulty in understanding the new job or task as it involves high knowledge of
different manufacturing units and also to meet different new clients and to understand
the product at the initial stage of joining .
In class room we read about product ,its types,how the product is been manufactured
and the process of manufacturing the product through smart work but at the
internship I came to know that using the heavy machinery and their parts are very
difficult to use and we need to be cautious every time while giving demo also to the
customers , and also to manufacture the product require time and skilledfull labour
with required knowledge of information technology and it is a long process &
involves my complications.
In class room we had a detailed overview of different companies through which they
are dealing with as whether they are suppliers, customers or competitors but in the
company, I came to know more about it e.g., practical aspect of different ways of
tackling the situation and also how reduced the wastage and cost of production
without affecting the quality of the product.
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Chapter-3
Data Collection & Presentation
3.1 MARKETING
3.11 Product Planning Process
a. Products lines of the company:
i.progresive tools
ii.tags
iii.eyelates
iv.terminals
b. Popular markets/ geographical regions where product is sold:
The Company operates and sell their product all over the India but the major
geographical business area are Mumbai, Delhi , Harayan.
c. Major competitors:
i.G. R. Industries
ii.Apolo Industrial Corporation
iii.Bhatia Electricals Pvt. Ltd.
iv.Bhauka Auto Industries
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v.Anjali Auto Engineering Works
vi.Samhita Technologies Private Limited
vii.Modvak Engineering India Private Limited
d. USP of brands-
i.Customized designs to match your need.
ii.Value for money with quality products.
e. Pricing policies and strategies

Fig-3.1 pricing policies
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i.Strategy serves as the guiding principles and clear vision behind a companys price
positioning of products, services, and software in the market, discount structures, and
profitability management
ii.Planning supports the pricing strategy across go-to-market, account management,
and new / existing business models (e.g. geography, competitor, customer segment,
etc.)
iii.Optimization is achieved as modeling technology and price scenarios are assessed
to identify the optimal solution for product, service, software pricing across
competitive information, globalization, tax and regulation business rules, and
profitability goals
iv.Execution and governance happens within end-to-end processes, policies and
procedures for a company to deliver its optimized prices to the marketplace. Cross-
functional partnership to manage performance is required to ensure that cultural
factors that shape pricing behavior such as organization structure, sales and marketing
effectiveness, training and talent management are addressed
v.Analytics are used to understand profitability and past transactions such as
expenses, costs, discounts, and adjustments are critical to drive better decision-
making and sales negotiations



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3.12 Promotion
a. Components of promotion mix
i).Advertising
Company majorly focuses print media through various banners newspaper
advertisements ,etc.
ii.Internet Marketing
Company is using internet to promote the product.Co. has its own website i.e. simply
to navigate.Co. uses various social marketing sites like Facebook, YouTube etc to
connect with the Consumer.It helps to reach to those consumers who cannot afford to
spend time on T.V. and are always online in which they have 15000.
iii.Outdoor Advertising
Company is very conscious about Billboards and hoardings in which company spend
approx.50,000 rupees.
3.13 Channel Management
a. Distribution system
Company is using manufacturer to agent to cutomer distribution system so as to
reduce the cost of product .the company is providing 60% of the product to
manufacturing unit directly and rest 40% is distributed to wholesalers, retailers,etc.

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3.14 Customer relationship management
a. CRM policies:
i.Solving Customer problems within the time.
ii.Providing timely incentives for their performance.
iii.Ensuring variety is available with different pack size.
iv.Master trust believes CRM is a Two way Communication Process.
v.It calls it as a Personal Relationship.
vi. It maintains its relations with Customers by various ways:
b. Benefits of CRM attained by organization
Relationship Management, Online Assistance, Customer Information, Redressal of
Complaints and Grievances.
i.Higher customer retention
ii.Improved sales productivity
iii. Improved efficiency between different departments
iv.Shorter sales cycles
v.Increased profitability
vi.Lower marketing costs
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vii.Increased customer service response times
3.2 HR Planning, Recruitment, Selection and Induction
3.21 Various HR polices
a. Recruitment policy
The company is recruiting the employees on a probabtion period for 6 months and
after the completyion of 6 months the employee will get permanent job in the
organization.
b. Compensation
Compensation to employees are done according to their skills and the performance
done by the employee.
c. Traning
Time to time traning is being given to the employees which enhances their skill and
incresead productivity the traning is given every month and according to the latest
technology adaption.
d. Leave policy
Employee is entitled for 30 days leave in a year for sales staff & for non sales staff it
is 24 days ,employee need to fill leave form before going on a leave .
e. Mobile Phone Policy
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With the growth in business, expansion of companys activities & the increased need
for effective communication, following guidelines have been formulated to increase
effectiveness of employees through providing the facility of official Mobile Phone
expenses reimbursement.
3.22 About empoyees
a. Total no of employees -more than 50 persons.
b. Total no of permanent employees-more than35 persons.
c. Total no of temporary employees- more than15 persons.
d. Frequency of HR Planning
It is a process that identifies current and future human resources needs for an
organization to achieve its goals. Human resources planning should serve as a link
between human resources management and the overall strategic plan of an
organization. It can be done annually and biannually. Co frequency for HR Planning
is done annually.
e.Average rate of retirements/ resignations in an year- Every company is having
their own retirement age but in vs enterprise it is around 62.
f.Internal sources of recruitment-Through the people which are working and
incentives are being given to existing employee if new employee is join the
organization.
g.External sources of recruitment-Through newspaper advertisement , banners,
phamplets, agents.
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h. Steps in Selection process
i. Preliminary Interview- A preliminary interview is an interview done to shortlist
potential candidates, in order to cut selection costs, by allowing only eligible
candidates to go through to the further stages in the selection process.
ii. Final Interview-This is the most important step in the process. This helps to select
the suitable candidate for the job. The Interviewer match the information obtained
about the Candidate through various means to the Job requirement and to the
information obtained through his own observation during interview.
iii. Physical Examination-It is important for the Co. to select employee that remains
fit and healthy in the Organisation and prove to be the asset of the Co. It is done to
test the health level of the candidate to the physically sound or not.
iv. Employee Referral: Reference plays major role in selecting a candidate. It is done
to test the reference of the employee which is given by him.
v.Final Approval: Final test to join the job.
vi.Joining: Candidate joins the job.
I.Probation period for various levels of employees-6 months for all employees
j. Duration of training for managerial employees-2 months
k. Duration of training for non-managerial employees- 1 months
l.Refresher training for new joiners-4 months

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3.23 Performance Appraisal and Recognition Systems
a.Type of performance appraisal - Annual Confidential report is being maintained
for performance appraisal of employee.
b. Frequency of Performance Appraisal Process annually report
3.24 Career Development
a.Career development opportunities for managerial employees

Fig3.2-carrer development
3.25 Reward or Compensation Management
a.Ex gratia benefits for managerial and non managerial employees- yes
b. Mode of payment of wage/ salary-cash and bank .
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c. Deductions from wage/salary- employee provident fund, employee state insurance
for non managerial , medical insurance for managerial, income tax.
d. Bonus provisions-incentives for better performance
e. Benefits :insurance, medical benefits, retirement benefits, paid leave, other
benefits-assistance for housing.- yes
3.26 Welfare
a.Working environment of the Organization- very good and hygienic working
environment proper facilities for every one .
b.Working hours of the Organization- 9am-6pm
c.Various allowances to the employees- Duty & Travel Allowances
d.Overtime allowance offered by the organization-yes
e.Leave policy of the organization-yes
f.Canteen services by the organization-yes
g.Transportation facilities by the organization-no transportation facilities
h. Safety facilities by the organization yes proper arrangement for safety features
i. Employee education programmes.-no employee education programme.
j.Pension scheme in the organization- no pension scheme
k. Yoga, meditation stress reliving activities- no
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3.27 Grievance Handling
a. Major reasons of grievances- no
b. Procedure of redressing and settling employee grievances- Direct interact with
the employee or employees to solve the problem, and verbal or written warning.
c. Members of grievance redressal committee- manager
d.Functions of grievance redressal committee:
a.solve the grievance
b.situation handling
c.provide better working environment
d.Protect employees interests
3.28 Safety Policies & Practices
a.Accidents reported- no
b. Any hazardous related work-handling of machinery
c.Availability of firefighting equipment, and other safety equipment- proper
saftety equipment for production department.


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3.3 Production & Operation
3.31 Production and procurement planning
a.For management of manpower requirement and provisioning-Every end of the
month the attendance register has to be checked and need to calculate manpower.
[Formula- Total of hours works/ no. of days]
b.For management materials requirement and provisioning-Company designed
website is allotted to the HR Department and Cafeteria In-change should coordinate
and update every day inventory and provisions for the availability of raw materials in
hand.
c.For inventory management-Store Manager should have a detailed stock of
inventory dispatched and procured by the outsiders and manufactures and is updated
in the system in daily basis for valuation.
3.32 Supply Chain Management by Vs enterprises-
a. Supply chain entities and management of their interrelationship- the supply
of inventories and services are in a fixed terms and conditions developed by the
heads of the department. As the company procures products directly from the
manufactures the incurred cost for the products will much less as compared to the
retailers. The company advertises its requirements in the newspapers in the
financial year beginning to get the tenders & quotations. The Purchase committee
reviews the quotations and based on their recommendations the venders being
finalized and orders are given.
b. Inbound and outbound logistics-
32

In this the company basically coordinate with three major objective as Cost,
Quality & Delivery (CQD)
c. Organization of supply chain functions in the company-
The supply chain department follows F.S.W Analysis method, there goods are
classified on the basis of fast moving, slow moving and non-moving materials
within the organization. They also follow A.B.C Analysis system for inventory
control. Proper storage of goods is very essential for effective production
materials when received are to be properly examined and kept in proper place
known as store room. Proper storing material needs suitable classification and
systematic arrangements if it is under the charge of an expert storekeeper.
3.33 Quality management system in Vs enterprises-
a. System developed by the company for QA (Quality Assurance) and QC
(Quality Control):ORACLE software is developed and maintained by the
company for maintaining the QA & QC; which uses an r-eleven application.
b. Implementation of standard methods such as Statistical Quality Control
(SQC), TQM, ISO certification etc. by the company-Yes





33

3.4 Functional Area- Finance
3.41 Operating Cost-
a.Major components of operating cost-
i.Electricity waste- 210,270
ii.Repairing cost-8,000
iii.Labour cost-122,950
iv.Material cost-15,640,080
b.Methods of cost accounting-
i.Job order costing
ii.Contract costing
iii.Batch costing
iv.Operation costing
c.Types of cost-
a. Fixed cost
b. Variable cost
c. Marginal cost
d. Opportunity cost

34

4.1 Profits-
a. Methods of estimating Budget profit-
i. Market situation
ii. Competitors comparsion
4.2 Financing-
a. Internal and external source of financing deployed by the company:Yes
4.3 Working capital-
a. Components of working capital-
i. Cash to tangible
ii. Cash to current asset
iii. Quick ratio
iv. Liquidity ratio
b. Factors influencing the companys working capital requirement-Market
Situations and Advertisement
c. Operating Cycle-Here the company uses Cash Conversation Cycle
4.4 Cash and cash receivables-
a. List of debtors and their types- Hella india lingting ltd.
b. Rotork controls(india) pvt. Ltd.
c. Discounts offered to the debtors- 10% discount .
d. Status of Bad Debts- Below 50000
35

4.5 Inventory-
a. Components of inventory-
i.Sales-4,521,700
ii.Production cost-71,996
iii.Factory overheads-28,090
iv.Inventory budget
a. Method of inventory management followed by the company-FIFO (First in
First Out)
b. Method of inventory valuation followed by the company-Weighted
Average Method.
c. Difficulties in effective management of inventories- Reorder level storage
problems because of limited storage capacity.
d. Problem of shortage of inventory / surplus inventory- Availability of labor
force.
4.6 Source of Finance-
a. Cost associated with rising of the funds- Travelling Cost.
4.7 Credit policy-
a.List of Creditors: Aggrawal metal works pvt. Ltd.
Gupta metal sheets pvt. Ltd.
36

a. Relationship of creditors with the company- Good
b. Terms of payment-30 days credit period
4.8 Investment-
a. Criteria for making an investment by the company: Share distribution.
b. Methods of capital budgeting used by the company: Share Basis.
4.11 Taxation (how the company handling implementation of Tax regime?)
a. Criteria and various services for calculating Service Tax: Reverse
Changing Mechanism and Joint Changing Mechanism.
b. Criteria for calculating Excise duty: Based on Production basis.








37

B. Data Presentation ( Based on the Primary or Secondary Data)

Net sales
Years Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Net Sales 452.17 395.87 364 237.8 216.36


Table no.-3.1 Net sales


Figure no.-3.3 Net sales
0
50
100
150
200
250
300
350
400
450
500
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Net Sales
Net Sales
38

Total income
Years Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Total Income 452.11 398.02 360.02 258.22 225.47
Table no.3.2 Total income


Figure no.-3.4 Total income


0
50
100
150
200
250
300
350
400
450
500
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Total Income
Total Income
39

Net worth
Year Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Networth 120.12 109.22 104.3 94.08 CCC
Table no-3.3 Net worth

Figure no.-3.5 Net worth



0
20
40
60
80
100
120
140
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Networth
Networth
40

Net profit
Year
Mar
'13
Mar
'12
Mar
'11
Mar
'10
Mar
'09
Net Profit 13.75 7.16 12.96 8.24 12.85
Table no.-3.4 Net profit


Figure no.-3.6 Net profit

0
2
4
6
8
10
12
14
16
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Net Profit
Net Profit
41

Operating profit

Year Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Operating Profit(in lacs) 51.15 46.11 40.58 28.82 25.67
Table no.-3.5 Operating profit

Figure no.-3.7 Operating profit


0
10
20
30
40
50
60
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Operating Profit(in lacs)
Operating Profit(in lacs)
42

Debtors turnover ratio
Year Mar '13 Mar '12 Mar '11 Mar '10
Debtors Turnover Ratio 5.97 5.91 6.69 6.83
Table no.-3.6 Debtors turnover ratio


Figure no.3.8 Debtors turnover ratio


5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
Mar '13 Mar '12 Mar '11 Mar '10
Debtors Turnover Ratio
Debtors Turnover Ratio
43


Current ratio
Year Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Current Ratio 0.64 1.34 0.63 0.81
Table no.-3.7 Current ratio


Figure no.-3.9 Current ratio


0
0.2
0.4
0.6
0.8
1
1.2
1.4
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
Current Ratio
Current Ratio
44

Chapter-4
Functional Analysis of the Company
4.1 Finance
In financial department, there are analysis of balance sheet, profit and loss account
and cash flow statement. Key ratio is finding out by the help of balance sheet. For
analysis Vs enterprises . Various ratios are
a. Liquidity ratios measure a firm's ability to meet its current obligations.
b. Profitability ratios measure management's ability to control expenses and to
earn a return on the resources committed to the business.
c. Leverage ratios measure the degree of protection of suppliers of long-term
funds and can also aid in judging a firm's ability to raise additional debt and its
capacity to pay its liabilities on time.
d. Efficiency, activity or turnover ratios provide information about management's
ability to control expenses and to earn a return on the resources committed to
the business.

i. Current ratio- A liquidity ratio that measures a company's ability to pay short-term
obligations and debt of the company. The ideal Current ratio is 2.
Current Ratio = Current assets
Current liability
45

4.2 Marketing
The Marketing Department is one of the most important departments in every
concern. The effectiveness of this department is the most important factor in the
progress of the firm. The whole performance of the company depends on marketing
and without the knowledge of this department; the company cannot sell its goods. The
sales manager has the right to perform these functions. He has many functions like he
has to organize promotional activities and sales events like First Step. The
department has a Sales manager, Assistant sales manager, Sales executives and
trainees. The department gets databases from various sources but the main source for
leads is internet registration by the clients.
Vs enterprises Advertisement is not up to the level as compare to the other
comprtitors. Company should advertise through various medium. The company
should channelize their product & services to the wide reach of the people and make
sure to known by the customers. The company could not advertise to the boundaries
of the business channel but also emphasizes to the other channel and others means.
Vs enterprises cannot make the involvement of middle income group. They cannot
focus only to the business class or the customers. They should considered other
prospective customers and making involvement in the capital market.
Vs enterprises cannot provided the regular information of the market to their
customers which is important part of marketing. Vs enterprises do not focus on such
things so that the customers are not connected to them and not motivate them for
regular investment which is in directly a loss for the company.
46

Vs enterprises cannot build relation with youth or attract the new generation.
Company cannot positioning themselves to the educational institutes which lead to
lack of knowledge to the youngster which are the leader customers in the future.
Vs enterprises could not provide any assistance for the new customers in order to gain
his attention towards the vs enterprises and not provide any extra benefits in order to
get new customer. Due to lack of promotional activities company is not position in
right place.
4.3 HRM
In the whole appraisal system, often superiors assume the role judges. In contrast the
aim is to develop employees; managers need to be counselors, helpers and teachers.
Maximum employees in the organization were of the opinion that the performance
appraisal is a positive step taken by the organization to help them to improve their
own performance.
Employees were hopeful that after the performance appraisal is over they will be
properly rewarded for their work and that it was a way to ensure that their efforts
dont go unnoticed. The employees showed eagerness to learn from their mistakes
which they hoped to rectify and perform better. Although the employees believe that
performance appraisals are their betterment, in the beginning they had doubts in their
minds about issue of bias being a factor in the process of evaluation.
4.31 Performance Appraisal Process in Vs enterprises
The Performance Appraisal Process consists of six steps. Each step in the process is
crucial and is arranged logically. The process shown in the below figure is some what
47

idealized. Many organizations make every effort to approximate the ideal process,
resulting in the first-rate appraisal systems. Unfortunately, many others fail to
consider one or more of the steps and, therefore, have less - effective appraisal
system.
4.32 Performance Management Cycle


Figure no. 4.1 Performance Management Cycle
Performance is only judged on the basis of the targets which are given to the
employees. Target based evaluation is not a fair idea. These targets only check their
result or performance but not the potential of the employees. Judging only on that
basis is not good enough for employees.
48

Employees have the pressure of their targets for which they cannot work up to their
knowledge & skills and not give proper condition to grow their career in the future
prospects which they seen as hurdle in their growth.
There is no set rules for the promotion of the employees which demotivates the
employees. So the employees cannot work in proper hierarchy which leads to
overlapping of activities and wastage of time.
Company doesnt hire fresh talent from the pool of education institutes because they
want experienced employees which is not a good sign for prospective candidates who
want to make his future in the capital market.
The appraisal system of the vs enterprises is quiet low, they only give reward in
financial term but it is not applicable for all the employees.
4.4 IT
Customers. have control over their accounts can make their own decisions and dont
have to give reasons for their actions. Customer have a reason to participate in the
market and learn about it. It is interesting, cheap, easy, fast, and convenient. A lot of
information is online so they can keep up-to-date with what is happening in the world.
It is in the interest of the small customers because rates are available immediately
across the country execution will be immediately across the country. Customers will
now go to place, which have better trading conditions and also members to offer them
better facilities. Customer have access to numerous tools to invest, and can create
their own portfolio.
49

IT infrastructure is not good as the growth of the company. They cannot make enough
expenditure on the Research & Development for the enhancement of I.T infrastructure
of vs enterprises.
In the todays techno World, vs enterprises systems which are used are not up to the
standards or modernize. They use the old set up of the company
Vs enterprises do not hire I.T technicals who provide support to I.T systems which
helps in to tackle the continuous changing environment of the technology. They only
give focus on development of the online software.








50

Chapter-5
Summary & Conclusions
This Chapter should comprise the following-
5.1 Findings/ Results-
The study conducted at Vs enterprises has given me an approaching about the
motivation level of employees and factors which affect employees on their job
satisfaction.
In total the organization is a great place to work for an employee and their stronger
areas are as follows
a. Preference of employees in the factors of motivation is in the following: Wage
and salary, working environment, Duty shifts, rest time, leaves and mental
satisfaction, Job security and other benefits etc.
b. Employees in the organization get enough support and encouragement from
their team members and which motivates them.
c. Manager - Employee relationship is found satisfactory and the organizational
culture gives outstanding importance for the employees and their rights.
d. Training & Development activities are up to the standard and I found effective
and the employees are also motivated out of this.
e. Employees in the organization are getting merit credit and approval for their
employees.
f. Opinion of the employees are frequently asked for and listened to and they
feel a sense of belongingness towards the organization.
51

g. Lunch breaks, rest breaks and leaves are found suitable.
h. Organization provides required space and facilities to do the job for the
employees and not even a single person is found dissatisfied.
5.2 Lesson Learned:
a. The study on the motivation level of employees at Vs enterprises was a useful
one. The organization is an excellent place to work for employee. It is a place
where a high standard organizational culture is valued. The organization gives
much importance to employee motivation and they pay dedicated attention to
all aspects of HR with a strong Human Recourse Management.
b. From the study it was clear that the organization gives due importance to the
activities undertaken to motivate employees. Employee recognitions is a major
area of concern at Vs enterprises and they identify the effort of their
employees through award and programs on a monthly basis like employee of
the month award.
c. Overall effort from the part of management is found effective even though the
employees are a piece motivated of salary and duty schedule. Facilities
provided by the organization, job security and support from colleagues are the
greater strengths of the organization in the opinion of employees.
d. This study was very helpful for me to understand more about the various
factors that influence the motivation of employees such as wages and salary,
working environment, job security, organizational culture and support from
top management and colleagues, and recognition, duty shits and rest time,
training and development activities.

52

5.3 Suggestions
Yes , according to me doing internship is very much valueable for student as they get
real world experience from corporate world and how they will tackle different
situation.
I have face lot of difficulties during my internship as : it is hard for any fresher to
understand the different abbrevation which company uses and to understand new
word etc.
The organization should take into consideration the preference of the employees in
adoption of the motivational techniques.
Learning and development activities can be strengthened by taking the suggestions
from the employees.







53

BIBLIOGRAPHY

Books:-
a. Avadhani, V.S. (2006). Principles and Practices of Investing. S. Chand & Sons
b. Chandra,P. (2004). Principles and Practices of Finance, Gyan Books(p) ltd.
c. Khan, H. (2000).Financial Management, Bharti Publications: 6
th
edition
Web Sites
a. www.nseindia.com
b. www.bseindia.com
c. www.wikipedia.com
d. www.vsautoterminal.in
e. www.scribd.com
f. www.shriramindia.com

Newspapers:-
a. The Times of India
b. The Economic Times