Course Materials (required) Shane, Scott. 2009, Technology Strategy for Managers and Entrepreneurs, Englewood Cliffs, NJ : Prentice Hall, ISBN-10: 0131879324
Course Description Management of small business startups is renowned for its uniqueness from the general issues of management. Managing technology-oriented start-ups is also different from other start-ups because of the fast paced, ever evolving nature of the sector. This course is designed to provide a focused understanding of what is actually happening at the intersection of the concepts of small business start-ups and the unique characteristics of technology management. We will review those managerial issues faced by entrepreneurs in real world business relations focusing on innovation strategies. The textbook will be used as a basis for discussion of the principles and strategies of technology businesses. Each student will actively participate as a member of team in examining a real business of their selection. Students will also conduct and present observation labs. Local entrepreneurs will contribute as guest lecturers. Finally, upon completion of this course, it is the intent that students will be able to manage an innovative start-up.
Course Objectives The general goal of this course is to teach concepts, frameworks and skills to run firms pursuing profit creation from technology innovation. To meet the goal, this course is designed to achieve following learning objectives.
1. To acquaint students with the unique characteristics of managing a technology business, we will explore the diverse aspects of technology businesses, (1) innovation strategies (2) marketing strategies, and (3) and strategies to capture value from innovation
a. Lectures b. Discussion Page 1 of 4
University of Florida Center for Entrepreneurship and Innovation ENT 4934 Section 4727 Mod 4 Spring 2013 2. To provide perspective, students will meet local entrepreneur and conduct interviews. a. Guest speakers b. Observation labs c. Current events
Course Deliverables
1. Midterm/ Final exam (Individual effort) In class, closed book
2. Observation Lab (Team-based effort) Meet and talk to local technology entrepreneurs, and observe their businesses In Sakai, post a 2 page pre-meeting plan prior to the meeting Presentation their meeting in class A 13-15 page written report
3. Current Events (Individual effort) Choose 1 news coverage, blog posts, or any public writings relevant to class topic, a week. Brief coverage posted in Google Plus Links to original website, or any reference Engage on-line discussion by posting questions or your own view Source: TechCrunch, Cnet, or etc.
Grading
Current Events 10% Observation lab 30% Midterm exam 30% Final exam 30%
*Class participation +/- *Late submission: Accepted / 10% reduction per day
You will be given a maximum of 1 unexcused absence for the module and if exceeded there will be a 10% deduction from the final grade. Any excused absences must be directed toward Professor J ang.
Prior notice or penalty With excusable reasons: make up assignment from 2 nd excused absence Examples of inexcusable reasons: tight schedule/ exam prep/ missed transportation Page 2 of 4
University of Florida Center for Entrepreneurship and Innovation ENT 4934 Section 4727 Mod 4 Spring 2013 No excuse for presentation
Rules Pertaining to Exams, Essays and Grading Grade breakdowns are as follows: a. A =94% b. A- =90% c. B+ =87% d. B =84% e. B- =80% f. C+ =77% g. C =74% h. C- =70% i. Etc.
University of Florida grading policy is specified on the following Web site: https://catalog.ufl.edu/ugrad/current/Pages/home.aspx The following website provides detailed explanation about plagiarism with examples. http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml
Class Etiquette
1. Respect each other. 2. Instructor must be notified by email should a student be unable to attend a class. 3. Laptops, PDAs, cell phones and similar electronic devices are generally turned off during the class meeting.
Resources for Entrepreneurial Study
SBA Business Plan Basics http://www.sba.gov/smallbusinessplanner/index.html Score Business Plan Templates http://www.score.org/template_gallery.html J J Hill Financial Calculators http://www.hillsource.org/java/ Kauffman Business Plan Guide http://fasttrac.org/ Garage.com Resource Center http://www.garage.com/resources/index.shtml
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University of Florida Center for Entrepreneurship and Innovation ENT 4934 Section 4727 Mod 4 Spring 2013 ADA STATEMENT The University of Florida provides high-quality services to students with disabilities, and we encourage you to take advantage of them. Students with disabilities needing academic accommodations should 1) Register with and provide documentation to Disability Resources (http://www.dso.ufl.edu/drp/), and 2) Bring a letter to the instructor from this office indicating that you need academic accommodations. Please do this within the first week of class.
ACADEMIC HONOR SYSTEM: The Honor Code: We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity. Pledge: On all work submitted for credit by students of the University of Florida, the following pledge is either required or implied: "On my honor, I have neither given nor received unauthorized aid in doing this assignment."
Please note that violations of this Academic Honor System will not be tolerated. Specifically, I will rigorously pursue incidents of academic dishonesty of any type. Before submitting any work for this class, please read the policies about academic honesty at http://www.dso.ufl.edu/sccr/honorcodes/conductcode.php , and ask me to clarify any of its expectations that you do not understand.