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Chapter
Introduction
In the present real life consumer is more conscious of there responsibilities and trying to much
responsible for decision making regarding the purchase the goods and services. The discipline of
cosumer research is a root of marketing research. Over time, stagnating markets and increasing
competition made the markets more on consumer needs.Consumer buying behavior of the people
is not predictable. Consumer buying behavior is based on degree of buyer involvement and the
degree of differences, he perceives amount brands. In this era the consumer is a king that why
firm earlier strategies adopted take more behavior of consumer towards the product.
Muslim world:- Arabs ,for served and built on the body of knowledge of the Greco roman
East India:- India located between china and west underwent a similar process in the
development of its medicine.Ayurvedic medicine emerged during the use of the philosophers
China and japan:- the earliest written endemic of the medicinal use of herbal in china consists of
1.2 Limitation:-
health care product are totally outside the preview of the study .
• The Study focus on only two products Live- 52 and Nim Face Wash have been
• However the study is restricted to only user of Himalaya Ayurvedic products and
does not include non-users . It also does not cover patients taking prescribed.
• Research is completed within the available resources , finance ,time and manpower.
Research Methodology
Reseach Design:- The research can be called as descriptive research, since the factors
influencing the consumer behavior of Live 52 and Nim Face wash ,herbal products in nanded
Data Collection:-
Secondary Data:-The study completed by referring to the reports and published data collected
includes the annual report, magazines , newspapers journals , research paper etc as published by
the universities journals , public and private hospitals and also the relevant bodies.
Pimary Data:- Primary data was collected through survey method for 100 respondents by
Sampling Design:-
A)Sample population:- The present study covers Nnanded , consisting of 50 chemist shops
dispensing either purely Ayurvedic or Ayurvedic and allopathic product.The area of the study
b)Sample Unit :- consumers of Live 52and Nim Face wash herbal products.
c)Sampling list :- It consists of 50 random visitors to chemist shops Live 52 and Nim Face
Sample plan :- Sample random sampling plan was used both for selection of chemist shop also
the respondents.
Data Collection Method:- Collected data is analyzed with the of tables , statistical tools like
consumer behavior has changed dramatically past few decadest today consumer’s can order
online many customized product ranging from sneakers to computers. Input many have
replaced their daily new papers with customized, online editions and are also increasingly
receiving information from online source. TV viewers can now avoid advertising
As consumers all of us play a vital role in heath of the economy local regional, national and
international the purchase decision we take affects the basic demand for raw materials,
Studies dealing with consumerism in India, scope and need of the hour.
terms , means that “consumer is taken for granted he has no choice of goods he has no
• Murthy :- 1971
In his article on “consumer behavior in India” put the fact that only of few studies
have been carried out in India , both in estimating the complete set of demand elastics and
• B.M.Mahajan :- 1970
features which may in no small measure, lead to perception region to region variation.
In their article suggest that a purpose put research program as the object of preparing
• Kalkundrikar :- 1990
In his paper on “comsumerism” argued” consumers in India are not properly organized
very few consumers are aware of their rights, consumer in India have remained
unprotected due to ignorance, price consciousness mare laws are not sufficient to protect
the consumers. The consumers must build strong associations and exert their rights.
branch of study is best described as applied behavioral science; other similar fields
• Katonas :-
view was that consumer psychology are not interested in the behavior pattern of a
observe in their book ,”consumer demand of a goal and services is depend upon
whether the consumers will to buy the same at varying price is there or not we shall
see that consumer demand can be derived from the fore going theory of consumer
behavior.
• Shekar et al 1989:-
In their article “zeroing in on the buyer” analyzed the user profile buying marketing store
loyalty, brand loyalty and the key decisions to be taken in the purchase.
In this book “Marketing modes” has presented the Indian scenario covering several
India Indian markets, and marketing marvels consumer in India ,sales promotion, and
SSI marketing.
In her doctoral the is started that “much of the research in marketing involves the study
of choice behavior.
• Warren:- 1970
Recorded in this book “ Behavior scientists are interest in all patterns of human behavior
INDUSTRY PROFILE
2.1 Introduction
Ayurvedic medicines are produced by several thousand companies in India, but most of them are
quite small, including numerous neighborhood pharmacies that compound ingredients to make
It is estimated that the total value of products from the entire Ayurvedic production in India is on
the order of one billion dollars (U.S.). The industry has been dominated by less than a dozen
major companies for decades, joined recently by a few others that have followed their lead, so
that there are today 30 companies doing a million dollars or more per year in business to meet the
growing demand for Ayurvedic medicine. The products of these companies are included within
the broad category of "fast moving consumer goods" (FMCG; which mainly involves foods,
beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers provide
materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries
The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which together have about
85% of India's domestic market. These and a handful of other companies are mentioned
repeatedly by various writers about the Ayurvedic business in India; a brief description is
Dabur Inda Ltd. is India's largest Ayurvedic medicine supplier and the fourth largest producer of
FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650
million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Last
year, about 15% of sales volume was pharmaceuticals, the remaining 85% were mostly non-
medicine items such as foods and cosmetics. Dabur's Ayurvedic Specialities Division has over
260 medicines for treating a range of ailments and body conditions-from common cold to chronic
paralysis. These materials constitute only 7% of Dabur's total revenue (thus, less than 50 million
dollars). Dabur Chyawanprash (herbal honey) has a market share of 70% and chewable Hajmola
Digestive Tablets has an 88% share. Other major products are Dabur Amla Hair Oil, Vatika
Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta,
and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector
with cosmetic and hair care products; one of its international products is Shikakai (soap pod)
sales are in the cosmetic range. The company reports having over 700 Ayurvedic products, made
at 10 manufacturing centers, with 1,600 employees. Included items are herbal teas, patent
Zandu Pharmaceutical Works was incorporated in Bombay in 1919, named after an 18th-century
Ayurvedic. The company focuses primarily on Ayurvedic products (in 1930, pharmaceuticals
were added, but the pharmaceutical division was separated off about 30 years later). However,
today Zandu has a chemicals division and cosmetics division. Its total sales volume is about 45
The Himalaya Drug Company was established in 1934 in Bangalore. It currently has a business
level of about 500 million dollars and has a U.S. distribution division (Himalaya USA). It is
known in the U.S. for the product Liv-52, marketed as a liver protector and therapy for liver
diseases like viral hepatitis; the product was first marketed in India in 1955.
The Emami Group, founded in 1974, provides a diverse range of products, doing 110 million
dollars of business annually, though only a portion is involved with Ayurvedic products, through
its Himani line; the company is mainly involved with toiletries and cosmetics, but also provides
Chyawanprash and other health productsAimil Pharmaceuticals Ltd., incorporated in 1984 and
engaged in manufacturing and sale of both generic and proprietary Ayurvedic medicines, with a
business level of about 20 million dollars annually. Its wide range of Ayurvedic herbal
formulations, covering most therapeutic segments, was honored by the Indian government's
National Award for a dopamine drug from a plant extract, applying for new drug status in the
U.S
tablets, and veterinary supplies. It has gained a large advantage with its new product Evanova, a
preparation containing 33 herbs and minerals and non-hormonal active ingredients used as a
menopause treatment alternative to HRT. Soya is one of the main ingredients in this product. The
roduct also contains Ayurvedic herbs that act like selective estrogen receptor modulators as was
asparagus root (shatavari), which reduces the frequency and intensity of hot flashes.
Vicco Laboratories was established in 1958. It mainly produces topical therapies based on
Ayurveda and is best known internationally for its toothpaste product, Vajradanti, which has
Two of the largest companies involved with providing traditional medicine products, such as the
above, are Himalaya Drug Company and Universal Medicaments (in Nagpur). Universal
Medicaments has a joint venture for research and manufacturing of herbal products with Cipla
Ltd. and Lupin Ltd, two leading pharmaceutical companies of India. Universal is engaged in
medicines.
Exports of Ayurvedic medicines have reached a value of 100 million dollars a year (about 10%
the value of the entire Ayurvedic industry in India). About 60% of this is crude herbs (to be
manufactured into products outside India), about 30% is finished product shipped abroad for
direct sales to consumers, and the remaining 10% is partially prepared products to be finished in
the foreign countries (see Appendix 1 for examples of Ayurvedic distribution from India with
The Indian government and non-government organizations have been collecting statistics on the
Ayurvedic system in India and these data about the manpower and institutional aspects of
addition to the nearly 400,000 Ayurvedic practitioners, there are over 170,000 homeopathic
physicians; India has about 500,000 medical doctors (similar to the number in the U.S., but
serving nearly 4 times as many people). Reliance on Ayurvedic medicine is heavy in certain
regions of India, such as Kerala in the Southwest. Many Ayurvedic practitioners in small villages
are not registered. One of the famous clinics of India is described in Appendix 2 and a new clinic
The SAARC (South Asia Association for Regional Cooperation) was formed in 1985; its
member countries are India, Pakistan, Nepal, Bangladesh, Bhutan, Maldives, and Sri Lanka.
These countries all have been influenced by Ayurvedic medicine. Trade in Ayurvedic medicines
within the SAARC is mostly limited to raw materials that grow in one region (e.g., high
mountains, northern climate) and are then exported to other regions (e.g., lowland southern
areas). Because of the large number of very small factories that try to service the local
communities, with products labeled with the local language, there is little opportunity for
suppliers in one SAARC country to send finished products to another SAARC or even abroad.
Entrepreneurs in these countries (mainly in India) seeking to break into the market for natural
products have determined, rightly, that the demand for traditional style Ayurvedic medicines
both inside and outside the region is limited, despite growth trends as high as 20% annually
research into promising herbs and formulas that are based on Ayurveda but not necessarily
active ingredients, and this has led to the development of isolates from plants that are sold as
"nutriceuticals" (substances not registered as drugs, but used like nutritional and dietary
supplements, sold over the counter in various formulations with specific health benefits
portrayed for them). For these, there is a growing worldwide demand. The main suppliers of
nutriceuticals are Japan, China, and the U.S., but India stands to become a significant contributor.
company with affiliates in India that represents the Indian tradition, though it also takes on
similar projects involving herbs from other sources. The company was founded by Dr.
Muhammed Majeed. He was born in Kerala, India; after graduating in Pharmacy from Kerala
University, Majeed emigrated to the U.S. in 1974, where he continued his graduate studies and
then worked at pharmaceutical companies for 15 years. Then, in 1988, he founded Sabinsa
Corporation. Soon after, in 1991, Majeed set up a research and development group at Bangalore,
India called Sami Labs Ltd. That facility now has over 500 employees.
Sabinsa produces extracts and special powders such as the following (uses are typical
applications sought by product manufacturers and may not reflect traditional Ayurvedic uses):
This trend towards nutriceutical development has not been adopted by all. Some are still
interested in promoting the ancient tradition and sell the well-known prescriptions or make up
new proprietary formulas. An example of a company that sells complex Ayurvedic compounds is
Surya Herbal in New Delhi. They are the manufacturers and exporters of a wide range of
provides 15 formulations, which match, for the most part, the categories of natural therapeutics
in demand worldwide. The products include: Memory-Loss Capsules/Syrup; Mental Stress and
Fatigue Relieving Capsules; General Weakness Tonic for Men & Women; Liver Disorder
Curative Tablets/Syrup; Piles & Varicose Veins Tablets; Throat & Other Minor Infections
Group. The company is best recognized for its formulations Karnim (Anti-diabetic supplement),
Gyanetone, and Unicough Syrup. All together, the company has about 15 main proprietary
products. Key elements in both these companies is a gradual move away from traditional
Ayurvedic products to the new formulations ("research-based") and new dosage forms (e.g.,
capsules and syrups to replace, as examples, teas and ghee preparations) that suit the current
demands. The direction today is to deal with broad issues, such as lowering cholesterol and
lipids, lowering blood sugar (in diabetes), and improving cardiovascular health overall. Products
in high demand also include menopause formulas, sexual stimulants, treatments for liver disease,
The biggest supplier of Ayurvedic herb products for the U.S. and other Western countries is
Maharishi Ayurveda Products International, Inc., currently located in Colorado. Despite its
dominance in the field, which came about because of the popularity of Maharishi Mahesh Yogi
in his teaching of transcendental meditation, the company still has only a limited market presence
been vocal proponents of the products, which is the reason for their continued use. There are
In America, Europe, and other countries, it has long been recognized that it is difficult to
promote traditional medicine systems because of their complexity, so individual herbs become
the focus of attention. The main herb of interest from India is ashwaganda. It is not promoted as
much based on its role in Ayurveda, rather, it has been compared, with considerable hyperbole,
to ginseng, which was for many years the biggest selling medicinal herb on the international
market. So, it is called "Indian ginseng" by some (though to do so now in the U.S. is illegal) and
promoted as an "adaptogen," as a sexual tonic, and as an immune enhancer, but usually without
mostly with non-Ayurvedic ingredients. Previously, the best promoted herb from Ayurveda was
Centella asiatica, one type of Brahmi. This herb became popular almost entirely on the basis of
one product (which contained two other non-Ayurvedic herbs), that was heavily promoted.
Confusion over the source led to substitution of a Chinese herb in most products recently.
However, this Ayurvedic herb is still promoted as an energizer (in Ayurvedic medicine it is a
sedative), and as a tonic for the brain (which is consistent with some Ayurvedic indications for
it).
There are serious problems with traditional Ayurvedic medicine in the West. In a separate article
(Status of Ayurveda in the U.S.), I have described significant barriers that exist to development of
the field here, where Chinese medicine has done fairly well. Visitors to India bring back
Other issues influence the potential spread of Ayurvedic medicines. With the popularization of
herbal medicine in recent decades, along with the rapid growth in population, numerous species
used in making traditional formulas are becoming endangered. A good example is Nardostachys
(jatamansi), which is now permitted only in manufactured products and cannot be otherwise
exported; it is mainly obtained in Nepal. According to one estimate, 120 economically useful
Quality control issues have come to the fore, with worries about contamination of plant products
by heavy metals, pesticides, and other substances, yet few Ayurvedic factories are large enough
and affluent enough to invest in the necessary testing procedures to demonstrate the quality of
the finished materials. The ones mentioned above, Surya and Universal, do have the capabilities
and produce certificates of analysis for their batches of product that reveal test data on
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring
Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year
old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous
herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests
Seventy nine years ago, on a visit to Burma, Mr. Manal saw restless elephants being fed with a
root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by
the plant's effect on elephants, he had it scientifically evaluated. After extensive research,
The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has
pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting edge
that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the
Since its inception, the company has focused on developing safe, natural and innovative
remedies that will help people lead richer, healthier lives. Today, Himalaya products have been
endorsed by over 250,000 doctors around the globe and consumers in over 67 countries rely on
1.1930-Mr.M.Manalforms
The Himalaya Drug Company. His vision: Put Ayurveda on par with modern medicine.
2.1934 - Launch of Serpina, the world’s first anti- hypertensive drug, derived from Rauwolfia
serpentina.
3 . 1955 - Liv.52, a hepatoprotective, is launched and goes on to become one of the world’s
top-selling drugs.
Company Profile
Employee : 2,50000
Website : www.himalaya.com
Mission
Develop markets worldwide with an in-depth and long-term approach, maintaining at each step
Respect, collaborate with and utilize the talents of each member of the Himalaya family and the
local communities where Himalaya products are developed and/or consumed, to drive our seed-
to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we
Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the
expectations of the consumer, each time and every time. Nothing less is acceptable.
Brand Identity :- the promise of health, well-being and a prescription for good living
The Himalaya brand has much in common with the mountain range from which it draws its
name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock
Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the
source of many of the herbs that are used in our products, makes our brand name all the more
appropriate.
The Himalaya logo is a visual definition of its brand identity. The leaf that forms the crossbar of
the letter H evokes the company's focus on herbal healthcare. The teal green represents proximity
to nature, while the orange is evocative of warmth, vibrancy and commitment to caring. The
Himalaya brand carries with it the promise of good health and well-being.
Starting off operations in Dehradun way back in the 1930s, the company later spread its wings to
Mumbai and across the country. In 1975, the company set up an advanced manufacturing facility
in Makali, Bangalore, India, which today houses the Corporate headquarters. In 1991, the
largest tablet-coating unit in the country. Over one crore tablets are punched every day.
Research & Development . . . each Himalaya product undergoes years of primary research
It states that no investment is too much when it comes to scientifically creating safe drugs and
therapies.
Himalaya's history is one of innovation through research. The company believes that the ideal
healthcare system lies in the synergy between ayurveda and modern science. Himalaya's constant
endeavor is to create innovative products that satisfy the health and personal care requirements of
contemporary living.
emphasis on R&D that allows Himalaya to produce safe, efficacious and consistent remedies
All products are derived through rigorous research and produced in state-of-the art facilities. The
products represent commitment to continuous investment in the best people, practices and
technology. Himalaya does not support "Borrowed Science" or the practice of using published
literature to substantiate efficacy claims. Each Himalaya product undergoes years of primary
Products
Himalaya's products can broadly be categorized into three main ranges, viz:
• Pharmaceutical
• Personal Care
• Animal Health
Pharmaceutical Range . . . health maintenance, eye, cardiac and skin care, immune booster and
cough control
The medicinal range of products carry the Himalayan hallmark of researching ayurveda and
capturing its benefits in formulations. Using modern research methodology and manufacturing
practice, Himalaya has made available to people all over the world, an alternate method of
Children's Health
Men's Health
Women's Health
General Health
In 1972, continuing its tradition of introducing safe and natural remedies, Himalaya launched
Bonnisan, a natural pediatric digestive tonic. A formulation based on years of research and
clinical testing, the product found wide acceptance among doctors and mothers alike. The sweet
After extensive work on the formulations and related clinical research, Himalaya introduced
therapy for osteoporosis and Himplasia, a unique product for benign prostatic hyperplasia, a new
Some of the other well known products are Abana, Cystone, Gasex, Geriforte, Rumalaya,
Personal Care Products . . . Health Care, Oral Care, Hair Care, Skin Care and Baby Care.
a range of personal care products that cater to daily health needs. This range offers the goodness
The use of natural ingredients in personal care products has been practiced since time
immemorial, leading to increased use of herbs with a curative value. Modern research proves that
Launched in 1999, Himalaya Herbals is a range of natural herbal personal care products spanning
Health Care, Oral Care, Hair Care, Skin Care and Baby Care.
The range comprises of fairness cream, soap-free face washes, facial cleansers, face toners,
moisturizers, soap-free shampoos, conditioners, hair-loss control, weight control, pimple control,
foot care, multi-purpose creams, skin nutrients, dandruff control, anti-stress, digestive health,
pain relievers, cough & cold relievers, oral care and baby care products.
Pure Herbs, the pure and concentrated strength of a single herb in the right measure, stimulate &
Himalaya Pure Herbs is a range of individual herb extracts. Each Pure Herb is the result of strict
monitoring from the farm to the lab. At the lab, Himalaya's proprietary techniques are used to
extract the optimum value of each herb. This is followed by rigorous tests by R&D team for
state of health and metabolic functions. Everyone can benefit from the goodness of these herbs,
• Amalaki: Useful in treating cough, cold, sore throat and respiratory tract infections. It
protects cells from free radical damage and is an excellent anti oxidant.
• Arjuna: This herb improves blood circulation and is used as a tonic for the heart.
• Ashvagandha: Commonly known as Winter Cherry, this herb acts as an ant-stress agent
that imparts a sense of well-being and helps in coping with life's daily stresses.
carbohydrates.
• Neem: A popular herb, Neem has anti-bacterial, anti-fungal and blood purifying
properties. It is very useful in skin disorders and helps maintain a healthy, beautiful and
glowing skin.
• Shuddha Guggulu: It regulates fat metabolism and helps remove excess cholesterol
• Tagara: It has mild sedative properties, which are useful for insomnia and sleep
disorders.
tract infections like dry or wet cough, cold and sore throat.
modern science. Its natural ingredients are tested to ensure the highest levels of purity.
Honey: Pure unadulterated Himalaya Forest Honey is sourced from India's untouched forests.
Animal Health . . . bringing its expertise in health care to animal care . . . leveraging R&D
strengths in creating natural drugs and therapies . . . daily care for sensitive pets like cats & dogs
The Himalaya legacy extends to animal health also. The Company offers well-researched, safe,
animal health products, harnessed from nature's wealth to alleviate the suffering of animals, to
World-wide there is a growing concern about the presence of chemical contaminants in dairy,
meat and poultry products. Taking a cue, The Himalaya Drug Company has extended its
expertise to create Ayurvedic drugs and therapies for animal health care.
Concern for animal welfare prompted Himalaya to launch the Animal Health Range of products
for commercial livestock in July 1998. The products in this range alleviate the suffering of
animals and improve their health. This results in healthy livestock whose animal products are
Realizing the importance of companion animals in today's life, Himalaya launched the
Range Himfertin Vet, Himpyrin Vet, HimROP Vet, Inflamin Vet, Liv.52
Our identity
The Himalaya brand has much in common with the mountain range from which it draws its name.
For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's
secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of
the herbs that are used in our products, makes our brand name all the more appropriate.
Our logo is a visual definition of our brand identity. The leaf that forms the crossbar of the letter H
evokes our focus on herbal healthcare. The teal green of our logotype represents our proximity to
nature, while the orange is evocative of warmth, vibrancy and our commitment to caring.
Every thing that carries our logo is accompanied by the high quality that has always been the
Himalaya hallmark. The Himalaya brand carries with it the promise of good health and well-being. It
Prominent among Himalaya brands is Liv.52, a liver formulation, which is also the flagship
brand of the company. Every one-third of a second, one unit of Liv.52 is bought somewhere in
the world. It is ranked number one in the hepatoprotective - lipotropic segment and number four
among all pharmaceutical products in India. (ORG Marg, July 2003). Liv.52 celebrates fifty
years in 2005.
After analyzing data with appropriate method, we can carries out final result. For example: for
question “do you use Neem face wash?” option is “Yes” or “No”. if we get the answer like out
of 50 questionnaire, 35 answer for yes and 15 for no, with the use of percentage method we can
say that 85 % persons use Himalaya Neem face Wash and 25 % don’t use Neem face wash.
Filed Survey
Field survey:-
This figure shows that the consumer more given preference towards Neem face wash
Chapter No 5
Suggestions
Companies marketing herbal aurvedic produc need to substantiale with proof of the
claim .
marketing plan.
Chapter 6.
From the survey conducted and interactions with respondents it is observed that there is
Consumers who are brand loyal to a particular ayurvedic product go to another shop if the
Before deciding a purchase criteria in herbal ayurvedic products consumer firstly look for
The Neem face wash are given natural skin protection for pimples. That’s way
Neem face wash also usful for kids skins and hair . Due to that cause Neem face wash are
Appendices
Questionnaire
Address___________________________________________________________
Phone No._________________________________________________________
e)>37 Years.
f) Professional.
Q. 10) How much money out of your total monthly husband expenditure is special on buying
Herbal ayurvadic products ?
Ans:- a) doctors b) advertisement on T.V or other media. C) Advice of family and relatives
d) Advice of friends and neighbours e)Retailers f) Self interest.
Ans:- a) company images b) brand name c)conventional packing d) free gifts or coupons e)
price f) Easy availability.
Q. 13) Do you thing Harbel Ayurvadic products are as effective as another forms or medicines ?
a) Yes b) No
1. Aker , David “ starategic Marketing Management” , John villey & sons. Inc, New York.
3. Narayan Sanjoy, “ the changing face of consumer ” the ECONOMIC times 5th march 1991 ,
pp1.
4. Naire, Rajaeshwari ,“ traching the cause of grate consumer boom.” the economic times,march
5th,1991,ppt.
WEBSITE:-
BIBLIOGRAPHY,
Bobzai,sandeep, 19999,” Marketers know target Bharat”, Business India, sep 6-17th .
Das Gupta, Surjeet & R. Menon,1990,” rural market, the call for consumerism, India today.
Bhandari, pawar & iyer Rajat, 1995,” Double take”, A & M 13th march, pp29-30
David robin,2000, “ MICA Market Rating could save Money product”, Times of India, Feb th.
Chakra
These are the energy centers in the body that are related to the nerve plexus center, which govern
Charaka
Charaka meaning the wanderer is believed to have spent many years between the wild animals in
dense jungles, which enabled him to coin his experiences in the book considered as the bible of
Charaka's encounter with nature and its beings for many years led to the writing of the great text
when mankind was unaware of the medicinal values of these substances and the various
Churna
Consciousness
It refers to the state of being hat is characterized by sensations, emotions, thoughts and awareness
within oneself.
Cure
According to the literal meaning the word cure refers to the any diseased person's state of being
remedied from his ailment. In ayurveda it is clearly stated that no physician since the beginning
of time has been able to cure even the simplest disease, also that all the therapeutic efforts only
expedite the processes of nature. It is believed that all diseases are created and since everything
that is created exists for sometime and then is destroyed even the disease has some seeds of
The thought conveyed could be phrased by this saying: A good musician can make melody with
a defective instrument, and a good doctor can create harmony from malady.
Deva
They are considered as the angles, celestial beings without physical body structure.
It refers to one's character, one's true self and about being a whole human being by the virtue of
righteousness, virtue, attribute, duty, nature of disposition and prescribed code of conduct.
Emetics
It is any substance that eliminates the impurity from the upper part of the body.
Etiology
It is the study of the causes of all diseases. In ayurveda the cause of most of the diseases is due to
Ghee
It is the clarified butter made by heating unsalted butter. The ghee may be stored without
refrigeration and can be used for most of the preparations that need oil or butter as the basic
ingredient..
Ghrta
Govinda
It is one of the most common name of the Hindu God, Lord Krishna, the rescuer of the earth.
Guna
rajjas and tamas. These are the attributes whose imbalance leads to creation.
Gandharva
Goksuru
Guduci
Takra
Tamaka svasa
A kind of asthma.
Tiksagni
Tiksna
Tri
Three.
Tridosa
Tridoshic
Triguna