9ASNL2-Dynamic Social Media Driven Recommendations

- Use Cas

Event Name: 9ASNL2-Dynamic Social Media Driven Recommendations - Use Cas (HQL335750)
Subject Name:
Presenters: Glenn C. Schuffenhauer (Glenn C. Schuffenhauer)
Matthias Frey (Matthias Frey)
Xyza Chloe Ceniza Vega (Xyza Chloe Ceniza Vega)
Start Time: 11/25/13 9:30 pm
End Time: 11/25/13 10:30 pm
Table of Contents
Cover Page
Table of Contents
Centra Body Language Make your mark on the session!
BAO UC TnT DynamicRecommendations_Webinar25Nov.ppt
Dynamic Social Media
Facilitator Instructions
Session Objectives
Contents
Dynamic Social Media Driven Recommendations (DSMR): Turning elusive visitors
into loyal customers and building brand advocay via value adding social media
dialogues
IBMs Dynamic Social Media Driven Recommendations (DSMR) solution provides
the option of gradually moving from marketing to selling focus while building
direct benefits on the back of indirect benefits
Contents
The Digital Challenge Consumers continue to increasingly use a variety of digital
channels as premier travel shopping and purchasing modes...
...which is reflected in increased social media usage too
The Big Data Challenge Travel & Transport CEOs acknowledge information
explosion as top factor impacting their organisations in the mid-future...
...however Travel CMOs feel massively underprepared to master data
explosion...
...which they should tackle, as mastery in accessing, analysing and actioning
data pays off economically big time
Contents
Smarter Traveler Engagement requires a distinct set of interwoven capabilities
which are increasingly impacted by information explosion & big data challenges
Independent research suggests firms increasingly understand that Big Data
technologies are relevant across a variety of data domains. IBM thinks using Big
Data technologies to generate insights from traditional and new sources can
game change customer interaction.
Contents
The Challenge: Making dynamic, highly relevant product recommendations in
The Challenge: Making dynamic, highly relevant product recommendations in
real-time to turn visitors into customers and customers into brand advocates
The Solution: Dynamic in-session product recommendations
How it Works: Utilising dynamic micro-segmentation and in-session click stream
analysis the solution provides visitor level recommendations in real time
The Challenge: Analysing millions and millions of daily social media contributions
to identify brand affine top prospects and reaching them in a relevant way
The Solution: Dynamic social media campaigns initiate a dialogue with top
prospects
How it works: The solution identifies tweeters who are most likely to have an
interest in following a brands specific twitter handle and suggests the ideal
message to engage them
How it works: Looking for chatter relevant to the brands offerings & products
and utilizing insights in a social media users sentiment, interests and product
preferences allow targeted contacts
How it works: By breaking down the hotword mentions by phases the solution
provides insights into the stages along the customer journey certain topics are
talked about mostly
How it works: A brand neutral view of travel related social media chatter assists
market analysis and advertising spend monitoring
Key differentiators of DSMBR enable unmatched targeting precision and high
potential social media user identification
Contents
The solution architecture utilises IBM standard SW products supplemented by
asset based solution components
The segmentation and recommendation components are available on a Java
asset basis whereas the travel related social media extratcors are part of
BigInsight SDA
Example SW Stack configuration pricing for monthly stream services with a
capacity of processing 30M tweets (SaaS)
To get started the solution can be evaluated based on a brand specific social
media analyis and twitter contact recommendations within 10 weeks (twitter
campaign functionality, UC2)
The option of evaluating the Twitter Campaign functionality for an attractive
entry price is based on a certain set of assumptions
The evaluation phase draws on a light staffing model
The solution presents an opportunity for a cloud based cross brand play
The solution presents an opportunity for a cloud based cross brand play
between GBS, GTS and SWG
Contents
Launch client project in progress to be updated in Q4
Key Takeaways
Where to find assets: IBM Solution Gateway
Speakers
BAO_Tube_Mini_Commercial_witho.ppt
BAO Tube
BAO Tube: Finding content
BAO Tube: Watching content
BAO Tube
Centra Body Language Make your mark on the session!
BAO UC TnT
DynamicRecommendations_Webinar25Nov.ppt
Dynamic Social Media
Facilitator Instructions
Session Objectives
Contents
Dynamic Social Media Driven Recommendations (DSMR):
Turning elusive visitors into loyal customers and building
brand advocay via value adding social media dialogues
IBMs Dynamic Social Media Driven Recommendations
(DSMR) solution provides the option of gradually moving
from marketing to selling focus while building direct
benefits on the back of indirect benefits
Contents
The Digital Challenge Consumers continue to increasingly
use a variety of digital channels as premier travel
shopping and purchasing modes...
...which is reflected in increased social media usage too
The Big Data Challenge Travel & Transport CEOs
acknowledge information explosion as top factor
impacting their organisations in the mid-future...
...however Travel CMOs feel massively underprepared to
master data explosion...
...which they should tackle, as mastery in accessing,
analysing and actioning data pays off economically big
time
Contents
Smarter Traveler Engagement requires a distinct set of
interwoven capabilities which are increasingly impacted
by information explosion & big data challenges
Independent research suggests firms increasingly
understand that Big Data technologies are relevant
across a variety of data domains. IBM thinks using Big
Data technologies to generate insights from traditional
and new sources can game change customer interaction.
Contents
The Challenge: Making dynamic, highly relevant product
recommendations in real-time to turn visitors into
customers and customers into brand advocates
The Solution: Dynamic in-session product
recommendations
How it Works: Utilising dynamic micro-segmentation and
in-session click stream analysis the solution provides
visitor level recommendations in real time
The Challenge: Analysing millions and millions of daily
social media contributions to identify brand affine top
prospects and reaching them in a relevant way
The Solution: Dynamic social media campaigns initiate a
dialogue with top prospects
How it works: The solution identifies tweeters who are
most likely to have an interest in following a brands
specific twitter handle and suggests the ideal message to
engage them
How it works: Looking for chatter relevant to the brands
offerings & products and utilizing insights in a social
media users sentiment, interests and product
preferences allow targeted contacts
How it works: By breaking down the hotword mentions
by phases the solution provides insights into the stages
along the customer journey certain topics are talked
about mostly
How it works: A brand neutral view of travel related
social media chatter assists market analysis and
advertising spend monitoring
Key differentiators of DSMBR enable unmatched
targeting precision and high potential social media user
identification
Contents
The solution architecture utilises IBM standard SW
products supplemented by asset based solution
components
The segmentation and recommendation components are
available on a Java asset basis whereas the travel related
social media extratcors are part of BigInsight SDA
Example SW Stack configuration pricing for monthly
stream services with a capacity of processing 30M
tweets (SaaS)
To get started the solution can be evaluated based on a
brand specific social media analyis and twitter contact
recommendations within 10 weeks (twitter campaign
functionality, UC2)
The option of evaluating the Twitter Campaign
functionality for an attractive entry price is based on a
certain set of assumptions
The evaluation phase draws on a light staffing model
The solution presents an opportunity for a cloud based
cross brand play between GBS, GTS and SWG
Contents
Launch client project in progress to be updated in Q4
Key Takeaways
Where to find assets: IBM Solution Gateway
Speakers
BAO_Tube_Mini_Commercial_witho.ppt
BAO Tube
BAO Tube: Finding content
BAO Tube: Watching content
BAO Tube