A STUDY ON BRAND PREFERENCE OF TALCUM

POWDER IN VELLORE

I General Information

1. Name

2. Address

3. Sex
a) Male ( ) b) Female ( )
4. Age
a) Less than 20 Years ( ) b) 21-30 years
( )
c) 31-40 years ( ) d) Above 40 years ( )

5. Educational Qualification
a) Illiterate ( ) b) Elementary
( )
c) High School ( ) d) Under Graduate ( )
e) Post Graduate ( ) f) Professional ( )
6. Occupation
a) Business men ( ) b) Government employee ( )
c) Private employee ( ) d) Professional ( )
e) House wife ( ) f) Student ( )

7. Total no of member in your family

a) Male ( ) b) Female ( )

8. Monthly Income
a) Below Rs 3000 ( ) b) Rs.3001-6000 ( )
c) Rs. 6001-9000 ( ) d) Rs.9001-12000 ( )
e) Above Rs.12000 ( )

II. Buying pattern of Talcum Powder

1. Are you a user of cosmetics?

a) Yes ( ) b) No ( )

2. If yes, mention
a) Regular ( ) b) Occasional ( )

3. who influences you in making purchasing decision?

a) Sales person ( ) b) Advertisement ( )
 c) Open door canvassing ( ) d) Brother & Sister ( )
e) Own choice ( ) f) Friends ( )

4. Do all the members of your family use Talcum Powder

a) Yes ( ) b) No ( )

5. If yes, how many members of your family use Talcum Powder?

a) Less than 2 members ( ) b) 2-3 members
( )
c) 3-4 members ( ) d) Above 4 members ( )

6. What is your quantum of purchase per month?

a) 20 gram ( ) b) 50 gram ( )
c) 100 gram ( ) d) 30 gram ( )
e) 500 gram ( )

7. Which time do you use talcum powder?

a) Morning only ( ) b) Evening only ( )
c) Morning and evening ( ) d) At any time ( )

8. Do you have clear idea about the offer announced by

manufacturers?
a) Yes ( ) b) No ( )

9. If yes, how do you come to know such offer?

a) Print media ( ) b) Broadcast media ( )
c) Electronic media ( ) d) Friends ( )
e) Shopkeeper ( ) f) TV Advertising ( )

10. How much do you spend on purchasing talcum powder in a

month?
a) Less than Rs.50 ( ) b) Rs.51-100 ( )
c) Reasonable ( ) d) Rs.151-200 ( )

11. Which advertising media included you to purchase the

particular brand?
a) Magazines ( ) b) Television ( )
c) Radio ( ) d) If any other specify ( )

12. How do you come to know your favorite brand?

a) Through friends ( ) b) Through relatives ( )
c) Through shopkeepers ( ) d) Any other specify ( )

13. Which factor other than advertising tempted you to purchase

the product?
a) High quality ( ) b) Feeling fresh ( )
c) Economy ( ) d) Compulsion of time ( )
III. Brand preference of buyer

1. Do you have knowledge about availability of different brand in

market?
a) Yes ( ) b) No ( )

2. If yes mention you most favored brand?

a) Ponds ( ) b) My sore Sandal ( )

c) Ponds dream flower ( ) d) Gokul Sandal ( )
e) Ponds magic ( ) f) Cinthol ( )
g) Emami Natural ( ) h) Yardly ( )
i) Jasmine ( ) j) Spinz ( )
k) Axe ( ) l) Cuticura ( )
m) Zee ( ) n) Any other specify( )

3. Mention the reason for preferring this brands?

a) Easy availability ( ) b) Economy ( )

c) Quality ( ) d) Feeling fresh ( )
e) Looking fair ( )

4. How long you have been using this brand?

a) Less than 1 year ( ) b) 1-2 years ( )
c) 2-3 years ( ) d) 3-4 years ( )

5. Have you changed your brand recently ?

a) Yes ( ) b) No ( )

6. If yes, what was your most old brand?

a) Ponds ( ) b) Mysore Sandal
( )
c) Ponds dream flower ( ) d) Gokul Sandal ( )
E) Ponds Magic ( ) f) Yardly ( )
g) Emami natural ( ) h) Jasmine ( )
i) spinz ( ) j) Spinz ( )
k) Axe ( ) l) Cuticura ( )
m) Zee ( ) n) Any other specify ( )

7. State the reason changing your brand?

a) Quality ( ) b) Economy( )
c) More attraction( ) d) Fee offer ( )
e) Fragrance ( )

8. Do you change your brand recently?

a) Yes ( ) b) No ( )
 9. If yes State the Reason
a) Intention to use new arrivals ( ) b) New Fragrance ( )
c) Attractive Package ( ) d) Gifts and offers
( )

10. If no, mention the reason

a) Fear and skin irritation( ) b) Existing brand is good
( )
c) Resistance towards brand shifting ( ) d) Economy (
)

11. what do you feel about the price?

a) Reasonable ( ) b) High ( )

12. Do you ever recommend your brand to others?

a) Yes ( ) b) No ( )

13. Yes, to whom

a) Family members ( ) b) Friends ( )
c) Relatives ( )

14. Do you aware of the deodorized talcum powder?

a) Yes ( ) b) No ( )

15. If yes, state the brand used by you

a) Ponds Magic ( ) b) Eva Fresh ( )
c) Eva Sweet ( ) d) Yardly gold ( )
e) If any others specity………

16. What do you expect in the deodorized talcum powders?

a) Availability ( ) b) Fair price ( )
c) Not Availabilty ( )

17. Whether this brand lives up to your expectation?

a) Yes ( ) b) No ( )

18. If, yes’ to what extent?

a) High Satisfaction ( ) b) Moderate Satisfaction ( )
c) Low Satisfaction ( )

19. If, No’ what change do expect?

a) Size ( ) b) Package ( )
c) Fragrance ( ) d) Price Charge ( )

IV. Problem faced by consumer

1. Do you face any problem while purchasing your favorite

brand?
a) Yes ( ) b) No ( )
 2. If, Yes,’ What are the problem faced by you?
a) High price ( ) b) Low quality ( )
c) Duplicate ( ) d) Misleading
advertisement ( )
e) Non Availability ( ) f) Any other
specify……………….

3. Do you have the habit of seeing the price printed on the

package of the product?
a) Yes ( ) b) No ( )

4. Do you find any defect in using talcum powder?

a) Yes ( ) b) No ( )

5. If yes, what defect you have found in it?

a) Bad smell ( ) b) More use of chemical ( )
c) Any other specify…………

6. Have you complained about the defect of talcum powder?

a) Yes ( ) b) No ( )

7. If, Yes to whom you have complained?

a) Producer ( ) b) Retailer ( )
c) Agent ( ) d) Sales representative ( )

8. Have you received any proper response for your complaints?

a) Yes ( ) b) No ( )

9. Give your suggestions for improving the quality of the present

brands.