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New Era University

College of Business Administration


No. 9 central Avenue New Era, Quezon City





Tivona Organic Soap


A Business Plan Presented to the Faculty of the
College of Business Administration


In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Banking and Finance



By:


Arvin Acua
Manilyn Eulogio
Angelie Hernandez
Ann Camille Joaquin
Mary Josel Ordan
Claudine Quizon
Eymard Siojo


October 2014


INTRODUCTION
Commercial advertisements are included in our daily consumption. A lot of
people, not only in the Philippines, are victims of these catchy slogans, emotional clips,
high impact music, and well-thought our wordings. If we dont fall prey on this
advertisements, most of the commercialized products of today will go extinct. The skin
care industry uses this same method. Big companies are here to make the most profit
and people often think that they are really getting those promised natural product for a
cheap price. The truth is, the skin care industry is not protected from lies.
The truth is that the term soap is heavily regulated by the US Food and Drug
Administration. Big companies in the US are not allowed to use the word Soap unless
it is truly a real handcrafted bar of soap (Us Regulation: 21 CFR 701.20.). If you are
familiar with commercial products that is heavily advertised in your local TV which is in
the skin care industry, they often use the term beauty bars, dry skin cleaners, and
anti-aging moisturizing bars. Unfortunately, we just rip the whole bar term and let it be
known as regular Soap, but in fact, it is basically a Detergent.
We are fully aware that the majority of the soaps that are advertised and sold in
stores contain plenty of chemicals that most of the people didnt know. The Filipinos are
becoming more health conscious. People of all ages are now tending to prefer organic
products.
By using organic soaps as an alternative or replacement of your detergent bars,
Filipinos can avoid, or at least reduce the risk of having skin problems. Organic soap
contains ingredients that have been produced without the use of herbicides, chemical
fertilizers, and pesticides.
This business plan aims to enter the market as a promoter of health and wellness
by pursuing the patronization of the usage of organic and herbal soaps.




Business Name
Tivona Organic Soap
The proponents chose the name Tivona Organic Soap as their business name.
It is well creatively researched to represent a brand in the skin care industry. Tivona
came from a Hebrew word meaning Loves Nature. It directly reflects the proponents
intention in providing 100% organic soaps.

Slogan
Fresh from nature!
The slogan supports the proponents objectives. It clearly states the products of
Tivona Organic Soap came from nature.

Business Logo

The logo includes a human who seems hugging the leaf to symbolize love of
nature. It is simple yet attractive and will leave an impact to the consumers of our
organic soap.


Business Address
The proponents will have a small factory and a store located at #220 Partida,
Norzagaray, Bulacan. The majority of the raw materials are organic, thus the ingredients
should be fresh and free from any kind of toxins and Bulacan is a good place because
of its unpolluted environment, inexpensive production materials and labor.



Name of the Principals
Arvin Acua
Manilyn Eulogio
Angelie Hernandez
Ann Camille Joaquin
Jocel Ordan
Claudine Quizon
Eymard Siojo

Nature of Business
The nature of business is under DG Manufacture Chemicals, Prods and Man-
Made that falls in the category of Manufacture soap and detergents, polishes etc. It is
also under Retail sale via stalls and markets.

Statement of Financing Need
It is purely financed by the sole proprietor. The capital will be used for the rental
of the place, advertisements, machineries and equipment, and other overhead
expenses.









INDUSTRY ANALYSIS

Future Outlook and Trend
Organic soaps are of high demand in the country. People are looking for
alternatives in the commercialized products in the market. Some doesnt know, but
some of these products contain toxins which can cause skin diseases and irritation.
Large-scale commercial soap companies remove glycerin molecules to make a harder
bar and make room for other chemical additives. Thats why some soap makes skin dry.
The proponents determined their competitor as GREEN MAGIC ORGANIC SOAP,
SOAP SCENTRAL, ZENUTRIENTS, and MILEA. The company will be based on
organic soap products. They mainly want to focus on organic bar soaps. It is a sole
proprietorship business. Initially, they prepared their business plan for five years. In the
next five years, the target that the company will capture is 5% of the total market share.
The proponents will have five initial products to produce and to market.

Analysis of Competitors
The proponents listed five companies that offer high quality organic soaps in the
Philippines. Companies are chosen based on community interviews on social media
sites.




Name Green Magic Organic Soap Soap Scentral Zenutrients Milea
Location
Manila Bank Corp. Bldg., in
Ayala Avenue Makati City
Philippines
Unit 2B La Rychean
Bldg 176 Tunasan Natl
rd, 1770 Muntinlupa,
Rizal, Philippines
57 East Capitol
Drive Bario
Kapitolyo, Pasig
City 1603
Makati
Form of Business Sole Propriertorship Sole Propriertorship Sole Propriertorship
Sole
Propriertorship
Contact Info 0916 839 1871 9175199830 2345565 917888439
Products
Guava Soap, Tomao Soap,
Papaya Soap, Banana
Soap, Choco Scrub Soap,
etc.Blemish Balm
Tea Tree soap, Lemon
and Poppy Seed,
Cinnamon, Milk,Carrot,
etc
Cucumber, Papaya,
Sweet Pea, Milk,
Green Tea,
Oatmeal, Pepermint,
etc
Calamansi,
Charcoal, Milk,
Guava, etc
Avg. Product's Price Php 65.00 Php 58.00 Php 130.00 Php 75.00
Market Segmentation
The company segmented their market according to the demographic
segmentation. In these segmentation criteria, it is segmented the customer according
to: Age, Sex, Income, and Occupation.


Industry Forecast
Organic and herbal soap is just an emerging market in the Philippines, known
brand are mostly concentrated with the commercial soap and whitening soap. It is very
timely to enter the healthy competition in the market.

DESCRIPTION OF VENTURE
Our business name is Tivona Organic Soap. We have different varieties of
soap. We are located in Norzagaray, Bulacan.

Why Organic Soap?
Tivona Organic Soap is made with
natural, organic substances that dont support
commercialized chemicals.
Organic soap products will leave your
skin feeling clean and moisturized and give you
mind knowing that your skin is safe from
harmful chemicals.


Demnographic
Demographically, the company's main
target is the people who lives in the
Philippines, the secondary market is the
global population.
Age 16 - 35
Sex Female
Income Middle Income Group
Occupation Any
Market Segmentation
Products
Malunggay Soap

Malunggay contains long list of vitamins and minerals. It has 7 times more
vitamin C than orange, 4 times more vitamin A than Carrots, 4 times more calcium and
2 times more protein than milk and 3 times more potassium than bananas. It is very
nutritious for the skin.

Green Tea Soap

Green tea can be regarded as storehouse of benefits for the skin. It contains
antioxidants which are against free radicals. It is also effective in safeguarding the skin
from sunburn and tan.
Coffee Soap

Coffee is proven to have skin benefits other than just waking you up. It contain
antioxidants, it protects your skin from UV rays, it makes your skin smooth and bright,
and it enhances blood circulation.

Tomato Soap

Tomato is a natural astringent that helps to clean your skin pores. Tomatoes are
also very rich in antioxidants that help your skin look young and fresh for long.



Carrot Soap

Carrots are high in beta carotene, an antioxidant that is converted to vitamin A
inside the body. It helps repair skin tissue and protects against suns harsh rays.

Size of business
This business will produce and provide consumer products and organize a small
size business.

Office Equipment
As a small business, we start our business with some necessary equipment. Our
main office in a 30 squares ft. space garage. We arranged Laptop, tables, chairs and
fans for the office operation including marketing the products online. While other basic
office supplies such as accounting books, ball pen and others are needed for inventory
and accounting purposes.

Personnel
For the new established business, there will be two or three workers that will
assist the proprietor in the soap making process.

Background of Entrepreneur
The proprietor attended soap making seminars from professionals.

PRODUCTION PLAN
Manufacturing of organic soap will be maintained by the proprietor and
personnel. All raw materials will be gathered and/or purchased from the local market.

Manufacturing Process
The basic discipline that the proprietor will use is the cold process soap making.
This method uses the saponification process.


Firstly, measure and weigh the ingredient as specified in the recipe.
Secondly, Mix the Lye powder with distilled water using a wooden spatula. The
container should be a plastic or glass container and the wooden spatula is a must. This
is to prevent the materials from melting. The lye powder is a strong agent that melts
metal. Mix the two until the white substance changed its color to colorless white. Set
aside.
Thirdly, prepare the coloring for the soap in a separate container. Dissolve the coloring
powder in a few drops of oil. Use separate stirrer for each color. Set aside.
Fourthly, Mix the lye solution and oil using the electric mixer until it becomes creamy.
Add the perfume essence, herbal oils, and dried additives. While mixing, add the
prepared coloring. Mix continuously until the color is evenly distributed.
Fifthly, transfer the mixture in the molds evenly.
Allow the soap to harden for 24 hours. When hardened, slice it using a piece of string or
cutter.
Store the soap in a clean dry place. I needs to be cured for 2 months before using.

Physical Plant
Production will be done only at a small warehouse/garage to prevent unlikely
toxic to penetrate the organic soaps.


Machinery and Equipment
Materials Cost
Stick Blender or Electric Mixer P2,200.00
Plastic Dipper and Plastic Cups 95.00
Plastic Pail 165.00
Weighing scale 770.00
Bamboo sticks or chopsticks as stirrer 22.00
Soap molds or clean containers without holes 963.00
Piece of string for slicing the soap into desired sizes 98.00
Names of Suppliers of Raw Materials
Soap Scentral

MARKETING PLAN

Pricing
Product costing (1kg for 1 liter formula)
Direct Cost
Particulars Cost
Raw Materials P433.00
Labor Cost/5kgs/day production
(P320/day) 64.00
Water and Electricity 50.00
Total Direct Cost P547.00
Indirect Cost
Particulars Cost
Transportation Cost P100.00

Production Cost
Particulars Cost
Total Direct Cost P547.00
Add: Total Indirect Cost 100.00
Estimated Production Cost P668.00

* Finished product will result in 10 bars of (100 grams/bar) One worker can
produce 5 kgs of soap/day (1kg for 1 liter formulation)

Distribution
The products of Tivona organic soap will be promoted though direct selling so the
business can be able to penetrate the existing market and encourage users to resell the
products aswell.

Promotion
Tivona organic soaps will be promoted through online marketing. The proprietor
will provide website and social media accounts to spread the product promotional
materials.

ORGANIZATIONAL PLAN
Form of Ownership
Sole Proprietorship
Management Team Background
The Sole Proprietor will be the one managing the business, at the same time he
will be hands on also to the business accounting and marketing aspect.

Roles and Responsibilities of Members or Organization
Since the Sole Proprietorship manages all of those essential parts of the
management, the subordinates are only soap making helpers.

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