DATA ANALYSIS

SAMPLE SIZE

TOTAL NUMBER OF QUESTIONNAIRE FILLED= 50


= KALYAN EAST
= KALYAN WEST
= AMBERNATH

NUMBER OF QUETIONNAIRE FILLED IN SOUTHDELHI, EAST DELHI &
NCR.
= KALYAN EAST 10
= KALYAN WEST-18
= AMBERNATH - 22.






Q1. OCCUPATION
SERVICE
BUSINESS
STUDENT
OTHERS





















Q2. WHICH TYPES OF ACCOUNT DO YOU HAVE?
SAVING
0
2
4
6
8
10
12
14
16
SERVICE BUSINESS STUDENT OTHERS
KALYAN EAST
KALYAN WEST
AMBERNATH
ZERO-BALANCE
RECURRING DEPOSIT
CURRENT








Q3. APPROX. MONTHLY INCOME?
0
5
10
15
20
25
SAVING CURRENT ZERO BALANCE RECURRING
DEPOSIT
KALYAN EAST
KALYAN WEST
AMBERNATH
BELOW 10,000
10,000-20,000
ABOVE 20,000







Q4. DO YOU HAVE SAVING ACCOUNT IN ANY FOLLOWING BANKS?
0
2
4
6
8
10
12
14
16
18
BELOW 10000 10000-20000 ABOVE 20000
KALYAN EAST
KALYAN WEST
AMBERNATH

STANDARD CHARTERED
AXIS BANK
HDFC


Q5. REASONS, IF ANY, FOR PREFERENCE FOR OPERATING THE ACCOUNT IN THE ABOVE BANKS?

ATM
0
1
2
3
4
5
6
7
8
9
10
STANDARD
CHARTERED
AXIS HDFC
KALYAN EAST
KALYAN WEST
AMBERNATH
SATISFACTION
365 DAYS BANKING
ANY OTHER




0
1
2
3
4
5
6
7
8
9
ATM SERVICE
SATISFACTION
365 DAYS ANY OTHER
KALYAN EAST
KALYAN WEST
AMBERNATH
Q6. WOULD YOU LIKE TO OPEN A NEW ACCOUNT IN SOME OTHER BANK OR CHANGE FROM CURRENT
BANK?

YES NO





0
2
4
6
8
10
12
14
16
18
20
KALYAN EAST KALYAN WEST AMBERNATH
YES
NO
Column1
CONCLUSION
With years of banking experience, Standard Chartered is undoubtedly in a strong position to
help growing business sail through the complexities they may face .Standard Chartered Bank
offers one of the widest range of banking products and services in the market today. Managing
a growing business demands most of your time and energy. That is why working with the right
bank can help ones business sail more smoothly and Standard Chartered Bank helps in doing
that as it understands todays business requirements. The bank provides the right kind of
services and accounts at the right time and according to the need of market. The expertise of
Standard Chartered with over 150 years experience, global network of 500 offices in 56
countries making it one of the leading providers of treasury financial services. As the largest
independent distributor of third party funds, Standard Chartered gives investors choice,
unbiased evaluation of funds and a portfolio management account that matches your risk
profile and investment goals
Not only this, the bank provides the widest range of foreign currencies for your investment
needs plus other products such as housing loan, insurance and unit trusts. Standard Chartered
Bank well developed remote channels for your banking convenience through our 24-hour
phone banking and internet banking. Foreign banks in India are subject to the same regulations
as scheduled banks. Currently about 25 foreign banks are licensed to operate in India. Foreign
bank branches in India finance trade through their global networks .All commercial banks
including Standard Chartered face stiff restriction on the use of both their assets and liabilities.
Forty percent of loan must be directed to priority sectors and the high liquidity ratio and cash
reserve requirements severely limit the availability of deposits for lending. Since July 1993,
foreign banks like Standard Chartered have been require to make 32 percent of their loans to
the priority sector. Within the target of 32 percent, two sub targets for loans to the small scale
sectors(minimum of 10 percent) and exports (minimum of 12 percent)have been fixed. Foreign
banks, however, are not require to open branches in rural areas, or to make loans to the
agricultural sector.






RECOMMENDATIONS

1.STRONG NEEDS OF BRAND BUILDING
The bank needs to make a lot of marketing efforts. The level of recognition that may be desired
by any brand has not been achieved by Standard Chartered Bank. A lot of noise is made
whenever a child is born and as long as that noise is not made the doctors is not sure about life of
that child. Same is the case in marketing. Whenever a new branch comes into existence it is
necessary that they announce their birth. Here comes the pre-launch exercises, and in similar in
the case after the birth, the name has to be taken again. Boast about yourself, about the strong
points that you have over and above your competitors. Pull the customers towards you. As said
earlier it is a relationship of trust and this trust can be generated through the better and better
performance of the bank. Now as working with the bank for some time the fact have come out
that they believe in low costing and want to keep low profile. So better way of marketing can
beseech which are low of cost. These are discussed further.

Promotional strategies
Press publicity:
Paper inserts
Advertisements in newspaper (local and national)
Interest cards distribution
Mailers/personal invitations to selective section of society
Leaflets

Outdoor publicity
Banners in commercial areas and prime sites
Air balloons at shopping complexes
Bus stand shelters
Off site ATM for developing business
Advertisements on dividers and railings Media
Local channel advertisements (cable TV scrolls)
Advertisements in news and business channels.

Face to face
Through personal interaction of marketing executives.
Meeting
Detailing about schemes and updating them from time to time
Events sponsoring in local clubs and social gathering
Road shows
Contacting senior citizens in parks in morning and evening
Contacting office goers in the morning and evening at stop lights by distribution of interest
cards advertisements strategies segmented according to the target customer.

Senior citizens, house wives, students, service class
Personal mailers
Contacting at parks during morning and evening walk
Contacting at stop lights
Road shows at market side
Cable TV advertisements during prime time
Stick on the newspaper
Leaflet on the wiper of the vehicles in the parking slots



Educational bodies
Sponsoring events in schools and colleges
Meeting the top management for opening salary account and fee payment system of the
students

Local clubs like young clubs, laughter club, senior citizen club, ladies club, etc.
Event sponsoring
Temporary banners
Advertisements in club magazines
Opening of extension counters (in case of large clubs) Commercial places and market
establishment
Cold calling
Personal visits of the executives

2. NEED A CHANGE IN MARKETING FOCUS
The marketing team of the branch has until now focused on selling of their most competitive
product, which are there fixed deposits. The rates of interest, which they provide on fixed
deposits, are really competitive and highest in the market. But this strategy could not be held for
a longer period of time as in the long run it would become liability to the bank to pay such high
rate of interest and it would lower the revenues of the branch. Even the survey conducted proved
that the fastest selling product is savings account amongst the consumer. With a network that is
good enough this bank can make efforts to increase the market share in the area where the
competition is so tough. This needs a brain storming from the top management in the branch as
to how about fixing the targets in each category of accounts.

Solid network required to develop the business further
If we see the results of the survey, it is evident that people prefer strong network system to make
their banking life as comfortable and reachable as possible.
For Standard Chartered bank to enjoy a good customer base they should make efforts towards
developing more and more ATM in the cities and extension counters to facilitate better and fast
service. Updating of technology from time to time is very necessary. Standard Chartered bank
was the very first bank to start few of the very good services like internet banking, bringing
about new services to attract more and more consumers should carry on this tradition further.

Corrective positioning of Standard Chartered bank
Standard Chartered bank is known for its corporate operations. Very big names in the corporate
world have their account with the bank. For the past so many years it has been catering to these
clients only and has generated an image of being a corporate bank. The product extension into
the retail segment need separate focus and separate positioning in the market. The bank cannot
carry on its old image for both segment of market. For this a distinctive advertising campaign has
to be developed (refer to the promotional activities stated earlier) to reposition the brand in
potential consumers mind. It should be noted that both the type of clients differ from each other
in their true nature. One is a very low profile relationship, which talks
About masses. This type of client requires assurance, trust, information and support. This is retail
banking. While on the other hand the second type of relationship is stronger, which is the
corporate client that requires different setup all together?

MAKE THE BRANCH SELF-INFORMATIVE
The branch should be decorated in the manner, which would provide maximum information to
the customer without any difficulty. All the schemes and product, all the service charges, days
and time of transaction should be printed in a beautiful manner and hanged on the walls of the
branch where customer can see with ease. This was one of the things, which was found to be
absent in this branch. By doing so customers would feel more attached and it will be converted in
higher number of accounts.
SERVICE LIKE PHONE BANKING AND ATM SHOULDBE ENCOURAGED






WIBLIOGRAPHY

http://www.banknetindia.com
http://www.rbi.org.in
http://www.economictimes.indiatimes.com
http://www.indianfoline.com
http://www.finance.indiamart.com/investment_in_india/banks
http://www.standard.chartered.broacher.and.mannuals
http://www.finance.indiamart.com/investment_in_india/banks.html
http://www.indianfoline.com/nevi/bank.html
http://www.finanace.indiamart.com/investment_in_india/standard _chartered_bank.html
http://www.abn_amrobank.com
http://www.hdfc.comwww.icicibank.com
http://www.standardchartered.com
http://www.standardchartered.com/in