TABLE OF CONTENTS

Your business plan is divided into the following sections:

Business Overview
Description of the business____
Major demographic, economic,
social and cultural factors_____2
Major players (suppliers,
distributors, clients__________
!ature of the industry________
"rends in the industry:________
#overnment regulations______
Mar$et segment ____________
%roducts & services_________
%ricing and distribution_______
Mar$et trends______________
'mplications or ris$ factors____
(ompetitors and type of
competition________________
(ompetitors) strengths
and wea$nesses____________
(ompetitive advantage
_________________________
Sales & Marketing Plan
(ustomers_________________
*uppliers__________________
+dvertising & promotion______
%ricing & distribution_________
(ustomer service policy
_________________________
Operating Plan
,usiness location & re-uirements . advantages . lease details_______/
0-uipment . technology . 1&D . environmental aspects____________/
Human Resur!es Plan
2ey employees______________3 %olicies & procedures________3
A!tin Plan
+ction plan & timetable________4
E"e!utive Summar#
+ brief description of the project, the financing re-uired, and
additional information that help e5plain the business plan__________
APPEN$%&' Finan!ial Plan
"he company6s financial performance, both historical and
projected7 'ncludes sales, cost of goods sold, e5penses,
income statement, balance sheet, cash flow budget, financial
re-uirements, performance indicators, and personal status7
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(heon *ong Yi (onsulting 9irm is a start-up consulting firm focused
on serving the comprehensive needs of businesses in the full
range of the business cycle. With a core staff of experienced
professionals and a team approach to most consulting projects,
(heon *ong Yi (onsulting 9irm will be able to offer a more balanced
quality service than many of its competitors.
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(heon *ong Yi (onsulting 9irm is a team of five business
consultants. Each consultant specializes in a particular
discipline, including finance, sales and mareting,
technology, management, operations, and human resources.
(heon *ong Yi (onsulting 9irm offers a list of services for business
owners to choose from, depending on their particular business
needs. !his includes" business and mareting plan preparation,
financial search and procurement, #! consulting services,
management development, human resources advising, and etc.
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(suppliers,
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$tart-up companies are the target maret of this firm. (heon
*ong Yi (onsulting 9irm intends to stay on the pulse of new
business activity within the local area. %dditionally, business
contacts, referrals from among the group, and #nternet
mareting efforts will be made in pursuit of new clients. $tart-
up companies are attractive because owners often lac the
broad range of nowledge and expertise required to launch a
new business. !here is a serious need in the maretplace, and
certainly a significant demand for, these types of start-up
consulting services
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(heon *ong Yi (onsulting 9irm will provide topC-uality professional
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development and coaching services7 "he principal officer of (heon *ong Yi
(onsulting 9irm believes that most small businesses and
entrepreneurs suffer two major problems7 "hey lac$ training or development
resources and the depth of $nowledge needed to focus on their businesses
from a true FownershipF perspective7 ,oth lead to lowered e5pectations, lac$
of business and personal growth and fre-uent owner burnout7 (oaching
(ompany believes that it can improve upon and e5ploit these wea$nesses to
gain local mar$et share
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(ompetitors range from major international nameCbrand consultants to tens
of thousands of individuals7 <ne of (heon *ong Yi (onsulting
9irm challenges will be establishing itself as a real professional
development company, positioned as a relatively ris$Cfree corporate
purchase7
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Hhen dealing with the small or entrepreneurial business mar$et, cost or
price will be one of the greatest obstacles (heon *ong Yi (onsulting 9irm
will face7 't will be up to (heon *ong Yi (onsulting 9irm to assist its clients
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development and establish (heon *ong Yi (onsulting 9irm as the most
effective solution to their challenges7
Hith time, reputation and referrals will allow for a steady stream of new
clients as well as regular price increases7 "his is not a business to build
brand as much as it is to build reliability7
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