Questionnaires on Branding

Brand Perception Questionnaire Sample:

Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Describe what does brand mean to !ou"
____________________________________________________________
Q#. Do !ou bu! onl! branded products"
a$ %es alwa!s
b$ Ne&er
c$ 'nl! when (ualit! is important
d$ )arel!
Q*. Are !ou a lo!al customer +or the products !ou bu!"
a$ %es alwa!s. , stic- to the same products.
b$ Ne&er. , -eep e.perimentin/ with new products.
c$ 'nl! +or (ualit! products. 0here it is a commodit!1 , choose the least2priced product.
Q3. Are !ou a price sensiti&e consumer"
a$ %es
b$ No
Q4. 0ill !ou stic- to the same product i+ their price is increased 5and !ou are a lo!al customer to the
product$"
a$ 6p to a certain limit in price increase
b$ %es1 irrespecti&e o+ the price increase
c$ No. , ma! loo- +or di++erent products
Q7. 0hich o+ the +ollowin/1 accordin/ to !ou1 help build a /ood brand ima/e"
a$ Qualit!
b$ 8ommunication strate/ies
c$ 8ompetiti&e pricin/
d$ 9ood &alue added ser&ices
e$ :ree trails and discounts
+$ 'thers
,+ 'thers1 please speci+! ________________________________________________
Q;. Are popular celebrities /ood brand ambassadors and is in&estin/ in them a /ood strate/!"
a$ Sometimes1 <a! be
b$ No1 No
c$ %es1 %es
d$ )arel!1 Not sure
Q=. Do !ou use products because the! are most a&ailable"
a$ %es
b$ No
c$ <ostl!
Questionnaires on Branding
Brand Pre+erence Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Does countr! o+ ori/in a++ect !our product purchase decision"
a$ %es
b$ No
Q#. Does association o+ product with a particular /roup o+ compan! lead to pre+erence +or such products"
a$ Sometimes
b$ Alwa!s
c$ Ne&er
Q*. 0hat is !our attitude towards calls +rom sales persons"
a$ , do not entertain calls +rom sales persons
b$ , /et irritated and scold them
c$ , listen to them but calml! sa! No
d$ , loo- +orward to such calls
Q3. 0hich o+ the +ollowin/ do !ou pre+er"
a$ Products +rom bi//er companies with wider distribution
b$ Products +rom companies with /ood warrant! and a+ter sales ser&ice
c$ Products +rom local companies with better price and sli/htl! lesser (ualit!
d$ Products belon/in/ to companies with /ood brand ima/e
e$ 'thers
,+ 'thers1 please speci+! _________________________________________________
Q4. Do !ou belie&e in products that are endorsed b! !our +a&ourite celebrities"
a$ %es
b$ No
Q7. Do !ou thin- compan! sponsorships help them build a stron/er brand"
a$ %es
b$ No
Q;. 0hat do !ou thin- about ran-in/s o+ products"
a$ >he! are biased and in+luenced
b$ >he! are +air and /i&e a true picture
c$ >he! are not +ull! reliable
d$ 8ant sa!
Brand ,ma/e Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. ?ow much do !ou care about usin/ brands"
a$ Sli/htl!
b$ Stron/l!
c$ Not much
d$ Ne&er
Questionnaires on Branding
Q#. @ist down a +ew brands o+ the product
____________________________________________________
Q*. 0hat is the ima/e o+ our product in !our mind"
Q3. Do !ou -now our compan! &ision"
Q4. 8an !ou identi+! our lo/o"
Q7. ?ow do !ou di++erentiate our products +rom our competitors"
Q;. Do !ou trust in our products"
a$ %es
b$ No
c$ 8ant sa!
Q=. Do !ou thin- our products /et /ood word o+ mouth publicit!"
a$ %es
b$ No
c$ Dont -now
QA. Do our products ali/n with the &alues and belie+s o+ people"
a$ %es
b$ No
c$ 8ant sa!
Q1B. ,+ no1 then describe which products /o a/ainst !our &alues
Q11. Do our products pro&ide a sense o+ sel+2esteem to !ou"
a$ %es
b$ No
c$ <a! be
d$ 8ant sa!
Q1#. Apart +rom the direct bene+it o+ the product1 what else do !ou loo- +or in the product"
a$ ,ma/e o+ the product
b$ ,denti+ication with other users o+ the brand
c$ 'ther ________________________________________________
Brand @o!alt! Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. 0hat is the proportion o+ branded to unbranded products in !our house"
a$ #B : =B
b$ 4B : 4B
c$ 7B : 3B
d$ 'ther _______________________
Q#. Do !ou e.periment with di++erent brands"
a$ %es
Questionnaires on Branding
b$ No
c$ Sometimes
Q*. %ou trust our brand
a$ Stron/l! disa/ree
b$ Disa/ree
c$ Neither a/ree not disa/ree
d$ A/ree
e$ Stron/l! A/ree
Q3. >he price o+ our brand
a$ ,s as per !our e.pectations
b$ ,s more than !our e.pectations
c$ ,s less than !our e.pectations
d$ 8ant sa!
Q4. 0hat is the (uantit! o+ the product !ou use in a month"
Q7. 0hat are the sources o+ our product brand in+ormation"
a$ :amil! members
b$ Peers
c$ >C ads
d$ Point o+ sales
e$ 0ebsite
+$ 'ther _______________________________________________________
Q;. >o what e.tent has the product been success+ul to meet !our needs"
a$ >o the +ullest e.tent
b$ <ore than =BD
c$ 4BD E =BD
d$ @ess than 4BD
e$ 8ant sa!
Q=. )an- the pac-a/in/ and product in+ormation o+ the product with 1 bein/ the least and 4 bein/ the
hi/hest
a$ 1
b$ #
c$ *
d$ 3
e$ 4
QA. )an- the a+ter sales ser&ice o+ the product1 1F least and 4 F hi/hest
a$ 1
b$ #
c$ *
d$ 3
e$ 4
Q1B. 8an !ou list some areas o+ impro&ement o+ the product"