S T E P H E N P. R O B B I N S S T E P H E N P. R O B B I N S E L E V E N T H E D I T I O N E L E V E N T H E D I T I O N W W W. P R E N H A L L . C O M / R O B B I N S W W W. P R E N H A L L . C O M / R O B B I N S 2005 Prenti ce Hall Inc. Al l rights reserved. 2005 Prenti ce Hall Inc. Al l rights reserved. PowerPoi nt Presentati on by Charlie Cook PowerPoi nt Presentati on by Charlie Cook Foundations of Individual Behavior Chapter 2 2005 Prenti ce Hall Inc. Al l rights reserved. 22 Biographical Characteristics Biographical Characteristics Biographical Characteristics Personal characteristicssuch as age, gender, and marital statusthat are objective and easily obtained from personnel records. 2005 Prenti ce Hall Inc. Al l rights reserved. 23 Ability, Intellect, and Intelligence Ability, Intellect, and Intelligence Ability An individuals capacity to perform the various tasks in a job. Intellectual Ability The capacity to do mental activities. Multiple Intelligences Intelligence contains four subparts: cognitive, social, emotional, and cultural. 2005 Prenti ce Hall Inc. Al l rights reserved. 24 Physical Abilities Physical Abilities Physical Abilities The capacity to do tasks demanding stamina, dexterity, strength, and similar characteristics. 2005 Prenti ce Hall Inc. Al l rights reserved. 25 Learning Learning Learning Invol ves change Is relati vel y permanent Is acquired through experience Learning Invol ves change Is relati vel y permanent Is acquired through experience Learning Any relatively permanent change in behavior that occurs as a result of experience. 2005 Prenti ce Hall Inc. Al l rights reserved. 26 Theories of Learning Theories of Learning Key Concepts Unconditioned stimulus Unconditioned response Conditioned stimulus Conditioned response Key Concepts Unconditioned stimulus Unconditioned response Conditioned stimulus Conditioned response Classical Conditioning A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response. 2 2005 Prenti ce Hall Inc. Al l rights reserved. 27 Theories of Learning (contd) Theories of Learning (contd) Key Concepts Reflexi ve (unlearned) behavior Conditioned (learned) behavior Reinforcement Key Concepts Reflexi ve (unlearned) behavior Conditioned (learned) behavior Reinforcement Operant Conditioning A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment. 2005 Prenti ce Hall Inc. Al l rights reserved. 28 Theories of Learning (contd) Theories of Learning (contd) Key Concepts Attentional processes Retention processes Motor reproduction processes Reinforcement processes Key Concepts Attentional processes Retention processes Motor reproduction processes Reinforcement processes Social-Learning Theory People can learn through observation and direct experience. 2005 Prenti ce Hall Inc. Al l rights reserved. 29 Theories of Learning (contd) Theories of Learning (contd) Key Concepts Reinforcement is required to change behavior. Some rewards are more effecti ve than others. The timing of reinforcement affects learning speed and permanence. Key Concepts Reinforcement is required to change behavior. Some rewards are more effecti ve than others. The timing of reinforcement affects learning speed and permanence. Shaping Behavior Systematically reinforcing each successive step that moves an individual closer to the desired response. 2005 Prenti ce Hall Inc. Al l rights reserved. 210 Types of Reinforcement Types of Reinforcement Positi ve reinforcement Providing a reward for a desired behavior. Negati ve reinforcement Removing an unpleasant consequence when the desired behavior occurs. Punishment Applying an undesirable condition to eliminate an undesirable behavior. Extinction Withholding reinforcement of a behavior to cause its cessation. 2005 Prenti ce Hall Inc. Al l rights reserved. 211 Schedules of Reinforcement Schedules of Reinforcement Continuous Reinforcement A desired behavior is reinforced each time it is demonstrated. Intermittent Reinforcement A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated. 2005 Prenti ce Hall Inc. Al l rights reserved. 212 Schedules of Reinforcement (contd) Schedules of Reinforcement (contd) Fixed-Interval Schedule Rewards are spaced at uniform time intervals. Variable-Interval Schedule Rewards are initiated after a fixed or constant number of responses. 3 2005 Prenti ce Hall Inc. Al l rights reserved. 213 Behavior Modification Behavior Modification Fi ve Step Problem-Sol ving Model 1. Identify critical behaviors 2. Develop baseline data 3. Identify behavioral consequences 4. Develop and apply intervention 5. Evaluate performance improvement Fi ve Step Problem-Sol ving Model 1. Identify critical behaviors 2. Develop baseline data 3. Identify behavioral consequences 4. Develop and apply intervention 5. Evaluate performance improvement OB Mod The application of reinforcement concepts to individuals in the work setting. 2005 Prenti ce Hall Inc. Al l rights reserved. 214 OB MOD Organizational Applications OB MOD Organizational Applications Well Pay versus Sick Pay Reduces absenteeism by rewarding attendance, not absence. Employee Discipline The use of punishment can be counter-productive. Developing Training Programs OB MOD methods improve training effectiveness. Self-management Reduces the need for external management control.