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CHAPTER I

EXECUTIVE SUMMARY

The main goal of this marketing plan is to generate more revenue and claim
more market share in the liniment industry. This marketing plan summarizes the
companys situation, different strategies and how to sell it to the customers.
OLEIA is under the company of Nutriwell International Corporation.
OLEAI comes from the old Greek word which means smooth . Everyone can use
this product (children, teenagers and senior citizen) because according to the
research it is safe and natural. Thats why we can use it without any misgiving. We
confirm it by the through reading blogs, website and other sources and most from the
costumer who try and experience OLEIA and it is manufactured in the United States
following with strict quality assurance standards of the USFDA and in compliance
with the Good Manufacturing Practices (GMP) quality control guidelines.
OLEIA Cetylated Oil is among the best because it contains natural fast-acting
anti-inflammatory nutrients that readily penetrate the skin, providing anti-
inflammatory that help the blood vessels, joints and vital organs of the body.
OLEIA Cetylated Oil is recommended for people who has joint and muscle
pain, hypertension, asthma, sports injury (sprain, strain, pulled muscles),
tennis/golfers elbow, skin disorders, psoriasis as well as in all its (inflammatory)
conditions such as arthritis, prostatitis, sinusitis, gastritis, bronchitis, tendonitis,
bursitis, tonsillitis, rhinitis, etc.
OLEIA also have different scents that you can enjoy and feels relaxing because
it enhance the aroma therapeutic principles of essential oils such as lavender,
chamomile and tangerine-grapefruit scents.




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INGREDIENTS

OLEIA Topical Oil contains cetylatedmyristoleic acid, moringa oil and olive oil.

FAST-ACTING ANTI-INFLAMMATORY EFFECT

OLEIA Topical Oil contains cetylated myristoleic acid. Cetylation is an
etherification process that makes the oil easily absorbable and more bio-available.


IS OLEIA SAFE?

All ingredients of OLEIA Oil are made from natural sources. They are
manufactured with strict quality assurance standards and in compliance with Good
Manufacturing Practice. OLEIA Topical Oil for topical use does not contain methyl
salicylate, camphor and mineral oil.


ORGANICALLY SCENTED

OLEIA Topical Oil's anti-inflammatory action is well enhanced with the aroma
therapeutic principles of essential oils such as lavender, chamomile and tangerine-
grapefruit.









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CHAPTER II

CONCEPT AND HISTORY OF THE
COMPANY

Nutriwell International Corporation was established in 2007, to address
the growing need to find an alternative to topical pain management, without methyl
salicylate, mineral oil and camphor. In the year 2010, it has expanded to non-
traditional earning opportunities through benefit of sharing and honing of
entrepreneurial skills without the costly overhead expenses. The prime thrust and
mission is to provide people everywhere financial and time freedom to lift and
enhance their living standards through direct selling and multilevel marketing and to
help Filipino families to adopt and maintain a healthy and active lifestyle by
providing them with health management education and wealth-creating
opportunities.
The VISION of the company is to become a top-rate nutraceutical company
and providing preferred brands of Filipino nutritional and wellness products to the
world and offering them in fair and competitive prices.
Although the company has only been in operation for two years, it has already
expanded its business operations in key cities and provinces in the country. True to
its slogan, "Nutriwell to the World", its aim is to give a touch of OLEAI in every
home. Nutriwell is opening branches everywhere both local and international. Just
recently, OLEAI has been awarded the Most Outstanding Anti-Inflammatory
Nutrient by the prestigious Star Brand Philippines. The fast growth is
attributed to its dynamism and commitment of its independent distributors.
The prime persons behind the company are Chairman and CEO, Mr. Mar
Masilang.



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Nutriwell International Corp. is the sister company of Nutrition and
Wellness Laboratories, Inc., the Bea Oleia Franchise Corp. and of Mt.
Banahaw Sariaya Farms (Nutrition Farming).
Backed by years of experience in sales and marketing, entrepreneurial
expertise, and dedication to excellence, Nutriwell International Corporation is a
proud member of the prestigious Chamber of Herbal Industries of the Philippines,
Inc. (CHIPI), an institution of engaged in the manufacture, development, research,
distribution and trading of herbal products.











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CHAPTER III

ENVIRONMENTAL ANALYSIS


This product user friendly it contains natural fast-acting anti-inflammatory
nutrients that readily penetrate the skin, providing anti-inflammatory that helps
blood vessels, joints, and vital organs of the body. This OLEIA ointment is like
feeding your body with necessary nutrients not through the mouth but through your
skin. Anti-inflammatory helps blood vessels, joints and vital organs of the body .This
ointment cures joint pain and muscle pain, hypertension, asthma, sports injury, skin
disorders, psoriasis, as well as arthritis, prostatitis, sinusitis, gastritis, bronchitis,
bursitis, tonsillitis, rhinitis, and other skin inside problems .


SWOT ANALYSIS

The name says it: Strength, Weakness, Opportunity, and Threat. A SWOT
analysis guides you to identify the positives and negatives inside your organization
(S-W) and outside of it, in the external environment (O-T). Developing a full
awareness of your situation can help with both strategic planning and decision-
making.
The SWOT method (which is sometimes called TOWS) was originally
developed for business and industry, but it is equally useful in the work of
community health and development, education, and even personal growth.
SWOT is not the only assessment technique you can use, but is one with a long
track record of effectiveness. The strengths of this method are its simplicity and
application to a variety of levels of operation.

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STRENGTH

Good pricing
Affordable
Effectiveness
The ability to scale rapidly for
the mail order side of the
business

WEAKNESSES

Lack of awareness among the
growers.
Lack of Marketing infrastructure
which leads to distress selling

OPPORTUNITIES

revival and renewal of interest in
traditional medicine
demand for herbal product is
increasing
Herbal Drug Industry

THREATS

Fluctuating market prices
Unexpected climatic
fluctuations
Marketing and fluctuation of
prices in markets and patent

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CHAPTER IV

MARKET SEGMENTATION

A. CONSUMER
Consumer needs an Anti-Inflammatory Nutrients

B. DEMOGRAPHIC SEGMENTATION
1.1 AGE: All age
1.2 GENDER: Unisex
1.3 CIVIL STATUS: Single and married
1.4 INCOME: Class A, B & C
1.5 EDUCATIONAL LEVEL: High school & College
1.6 PROFESSION: Student, Employees& athletes
1.7 LOCATION: Watson
1.8 NATIONALITY: Filipino

C. PSYCHOGRAPHICS SEGMENTATION
1.1 Health Conscious
1.2 needs to ease pain

D. BEHAVIORAL SEGMENTATION
1.1 For cramps, body pain, toothache, joint pain and muscle pain,
hypertension, asthma, sports injury, skin disorders.





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CHAPTER V

MARKETING OBJECTIVES

Increase the average number of items
purchased per sales.
Increase the number of new customers by 80%
per month.
Increase visibility and availability of brand
identity according to customer surveys.
Increase new customers from referral and
word of mouth to be 20% of overall new
customers per month
SPECEFIC
The market share is 60%, will set a target of
80% market share,so we need to have an
increase by 20% per month.
MEASURABLE
Set a specific sales percentage as yardstick for
monthly sales.
ATTAINABLE
Your workforce should be efficient and reliable,
they should know their task,duties and
responsibilities.
RELIABLE
OLEIA TOPICAL OIL must establish the
target per month.
TIMELY

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Marketing mix
Products or services
Must meet customer requirements whatever these might be. One of an
important aspect is function - products should do what they say they can do and
what they are expected to do. Appearance is also important. This is why for
example, consumers are prepared to pay premium prices for some of
___________
Place
Roughly one fifth of the cost of a product is spent getting it to
consumers. Of course, the actual figure varies widely from product to product
but generally distribution is a very important element in the marketing mix.
Different organizations use different approaches to reaching their customers.
For example, some business uses a franchising system enabling it to operate in
a wide variety of geographical locations, and distributes through Independent
Business Owners worldwide.
Promotion
Is the process of communicating with customers. For marketing
purposes, communication of products and services contributes to the
persuasion process to encourage consumers to avail themselves of whatever is
on offer.

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The processes involved in promotion, include:
branding - creating a distinctive image and character to an organization
and/or its products and services
advertising - to inform and persuade the public
packaging - presenting the product in a desirable and appropriate way
public relations activities and other forms of publicity
sponsorship
Special promotions - e.g. buy one get one free.
Price
Needs to be relevant to the product/service and the market. A firm's pricing
decision is often aimed at attracting a particular market segment. For example, if it
wants to sell at the top end of the market it will charge a high price, at the bottom a
low price, and so on.

The 4 Ps - Product, Price, Place and Promotion make up the marketing
mix. Each of these elements should be designed to meet customer needs and
requirements.









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CHAPTER VI

CONTINUOUSLY SATISFYING
CUSTOMER STRATEGIES

Strategy 1: Monitor Your Inventory

Which items are best seller and purchased frequently at all time, or only in
occasionally? Do you have enough stock those most popular items? Are there other
products, supplies, or equipment that you should have in stock?

Strategy 2: Develop a "Preferred Customer" List

Athletes, Children, young adults, adults and senior citizens

Strategy 3: Develop a Newsletter

Promote your firm by involving in community activities and supporting
special programs, attending seminars, or advertising and store demonstrations. In
that way you can simple attract customers by developing a positive image as an
educated, responsible, and concerned to member your community.

Strategy 4: Create a Positive Work Environment in workplace

Give your employees financial assistance, bonus and even health insurance for
doing their jobs well, because theyre the most important resources. By this practices
your employee become highly motivated, active that result to become more
productive.


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Strategy 5: Charge the Right Price


Price is controlled by the factors of supply and demand. As market forces,
increase in demand may increase the price. Products and services can be divided into
two categories: price sensitive and price insensitive. Customer will buy for a low price
on price-sensitive items. As prices decrease, the rate of purchase product increase.
Customer decisions on price-insensitive are based on quality, uniqueness,
appearance and price.


Strategy 6: Develop a new set of scent and packaging


To attract more customers, continues innovation of scent for a wide range of
choices of customer.
In packaging not just beautiful but also they need to secure the product. A
simple and detailed package and can simply understand by customer can attract
more buyers.













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CHAPTER VII

SALES FORCE PERFORMANCE
STRATEGY

The key to success in business is good relations between management and
employees. Individual effort is result to the team achievement. The same holds true
for a business, sometimes managers forget that employees has the larger and big
contribution to the team, which affect employees behavior that can lead to the
bankruptcy of business. Interact with your employees and communicate them
regularly may help managers to become often to each other. Educate them about
financial aspects of the business, including the value of their service to customers.
Give your employees financial assistance, bonus, and health insurance, it will help
them to comply with the jobs that you assign to them. Always remember that your
employees are the most important resources in your business, by giving them a good
incentives offer can help to motivate and align the goal of the employee and business



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CHAPTER VIII

BETTER THAN OTHER STRATEGY
Uniqueness:

OLEIA Cetylated Oil contains cetylated myristoleic acid, moringa oil and
olive oil.

Cetylated myristoleic acid

As a fatty acid ester, myristoleic acid, from the Omega-5 series has the same
characteristics as Omega-3. These fatty acids are referred to as "essential fatty acids"
because the human body cannot make them and we must ingest them in our diets.
They are essential to normal cell structure and body function and function as
components of nerve cells, cell membranes, and hormone-like substances known as
prostaglandins. The use of EFAs over an extended period of time has been shown to
decrease pain and inflammation.

Moringa Oil

Moringa seed oil is clear and odorless. Thanks to the numerous antioxidants
in it, the oil does not become rancid for several years after it is produced. This makes
Moringa oil sought after for a number of health and beauty applications.
Moringa oil is among the most desired oils in the formulation of skin care products
and cosmetics, chosen for its many antioxidants and documented skin-rejuvenating
properties. These antioxidants do wonders for aging and nutrient-depleted skin.
With an impressive oleic acid content of 72%, Moringa oil penetrates deeply into the
skin, delivering vital nutrients and also helping the skin and hair retain moisture.
Moringa oils benefits include skin care and rejuvenation, stronger and healthier

15



hair, wrinkle reduction and skin blemish removal. Moringa oil has been used in skin
preparations and ointments since Egyptian times.

Olive Oil

The beneficial health effects of olive oil are due to both its high content of
monounsaturated fatty acids and its high content of anti oxidative substances.
Studies have shown that olive oil offers protection against heart disease by
controlling LDL ("bad") cholesterol levels while raising HDL (the "good" cholesterol)
levels. (1-3) No other naturally produced oil has as large an amount of
monounsaturated as olive oil -mainly oleic acid.




















16


ADVERTISEMENTS

Billboard Advertisement

The billboard design should be comprise of the brand logos, product line
offered and emphasis of the brand positioning.
Locality of the area where to post the billboard should be also be noted and
considered to effectively address the consumers within the area scope of the
billboard.

Sample Design




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Print Advertisement

That is place to a news paper organ or in a magazine that will be filled with
customers curiosity.


Sample










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Online Advertisement


https://twitter.com/mynutriwell


https://www.facebook.com/pages/Oleia/197287903647462

WEBSITE
http://www.oleia.net/contact_us.php#


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CHAPTER IX

MARKETING EXECUTION AND
CONTROL


NUTRIWELL INTERNATIONAL CORP.

Head Office
202 Center point Building
Garnet Road corner J. Vargas. Avenue
Ortigas Center, Pasig City 1605
Philippines

Telephone Nos. : (632) 914-7064

: (632) 914-9045

Mobile Nos. : (63922) 88-OLEIA(65342)

: (63922) 399-3934

: (63908) 412-8808

Fax No. : (632) 914-9045

Email : info@oleia.net

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REFERENCE

http://www.organix-ph.com/products/oleia
http://www.organix-ph.com/about-us
http://www.organix-ph.com/products
http://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if
your.html
http://thepowerofoleia.weebly.com/
http://toolkit.smallbiz.nsw.gov.au/part/1/1/3
http://oleia.weebly.com/apply-for-distributor.html
http://ph.88db.com/philippines/NCR/Business-Services/Franchising/ad-191026/
http://oleianutriwell.blogspot.com/p/shop.html
http://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-
your.html
http://helphealth.weebly.com/oleia.html
http://www.oleiatopical.blogspot.com/
http://edis.ifas.ufl.edu/fe709
http://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.php
http://businesscasestudies.co.uk/business-theory/marketing/the-marketing-
mix.html#ixzz2vOjMRHDO