UNIVERSITY OF INFORMATION

TECHNOLOGY & SCIENCES

Term Paper
On
Mobile Beauty Parlor

Course Title: Project Management
Course Code: HRM- 618
Semester Name: 4
th
semester, spring2011

Submitted To:
Anupam Das Gupta
Lecturer
Co-supervisor
Term Paper & industrial tour report
Department of Finance and Banking
University of Chittagong

Submitted By:
Tazin Islam, Id: 10335069
Program: RMBA
Batch: 40
th


Date of submission: 15-04-2011
UNIVERSITY OF INFORMATION TECHNOLOGY & SCINCES
Letter of Submission
15
th
April, 2011

To
The Course Project Management
Anupam Das Gupta
Lecturer
Term Paper & industrial tour report
Department of Finance and Banking
University of Chittagong
Subject: Submission of Term Paper on Women Entrepreneurship

Dear Sir,
This is the most excellent time when I have the overwhelming experience of
submitting the term paper on Women Entrepreneurship as a requirement of
RMBA Program. This report has been attempted to focus on the above mentioned
topic exclusively which will give full fledged idea concerning the same. I have
tried my best to gather relevant information for constructing a complete term paper
as outlined. The preparation of this term paper enables me to a great extent to
complement out the theoretical knowledge with practical analysis. I have tried to
prepare this term paper with best of my skill to make it as sound to go through the
accompanying term paper & evaluate it how far I have been successful in the
endeavor.

I would like to express my profound gratitude for your kind and conscious
guidance in preparing my term paper in the given time. I sincerely believe that you
will find this Study very interesting, informative and enlightening.
Thank you very much for your kind co-operation.
Sincerely,
Tazin Islam, Masuda Islam, Shabnam Sultana, Ruma Akter



Acknowledgments

A Term Paper of this nature calls for intellectual and professional help of
many people. Behind every single act, there are unforgettable
memories, efforts, guidance and blessings of those, without whom,
this study could have been gone even for a small distance.

I am very thankful to Anupam Das Gupta for granting us the permission to carry
out our project. I am also thankful to all staff members for their support. I can
never forget to express our gratefulness to our parents and friends who have always
been a great source of inspiration and encouragement to me. Finally I also pay my
sincere thanks to all those who helped directly and indirectly in preparation of my
project.

I the student of UITS deeply owe to Md.Sahidul Islam, MBA
head, who has helped me throughout the duration of my project
and guided me thoroughly and patiently solving our queries which
made my project see the light of the day.









Mobile Beauty parlor

Bringing beauty at ease



Executive Summery

It is truly said that a journey of million miles begins with a single step!
TAZINs mobile beauty care is one of the new idea to provide such kind of
door to door beauty service on behalf of TAZINs Beauty care during
RAMADAN. We are also continuously looking for ways to improve our standards
and be more helpful to our customers. For the convenience of our clients, we will
locate at 5 locations, especially in five shopping mall in CTG, Bangladesh. We are
specialist in all type of Beauty Care Treatment for women and kids. We do Hair
Care service, Skin Care service, Facials, Manicure, Pedicure, Mehedi, party
Makeup, etc We are ready to serve our customers beauty needs. During
the consultation, a professional stylist will help customer to create
the best look and deliver just the right service to achieve it.
Be assured that our goal is to make your experience one that keeps
you coming back and gives you great value.
Come experience the comfortable elegance of our parlor; we look
forward to seeing you soon at TAZINs Mobile Beauty Parlor.
Were' always working to improve our standards and services to meet
today's beauty challenges and remain dedicated to our tradition of giving
the customer what they want.






Create an atmosphere where every woman feels
welcome to take beauty care while shopping



Be the best beauty world of Bangladesh



Is to make your experience one that keeps you coming back and gives
you great value.








Table of content
Importance of Project
Related Project in Bangladesh or in the world
Project Profile
Project Organizational Structure
Feasibility Analysis
Management Analysis
Cost Benefit Analysis
Income Statement
Balance Sheet
Social Benefit for the Project
Environmental Impact
Value Engineering
Application of 4p
Product Market/Ansoff Matrix
SWOT Analysis
STP
Market demand & Potentially
Wanted service, Demand for our mobile beauty
service
Competitor Analysis
References



Importance of Project:
The world of fashion changes ever so rapidly with every season. In the developed
world the preoccupation with the body and with the beauty is intensifying and the
beauty industry, despite nearly thirty years of feminism, is a multi-billion dollar a
year business

Our mobile services are perfect for special occasions! Why rush around on special
day we can come to customer. It is always busier during Eid, everyone want to
look better. And for this we are going to provide Mobile beauty care service on
behalf of TAZINs.
Our mobile beauty care offer a variety of services which include hair styling,
massages, facial, manicure, and pedicure per-formed by trained beauticians and
hair dressers. We must take care of customer needs. Every specific need is
responded with correspondingly proper equipment. These mobile services stop
waiting line or queuing system of customer. For the early who may not be able to
pamper themselves any more , mobile beauty care services help them feel cared for
and attractive again.
This mobile beauty care services also reduces transportation cost of our customers
& save their time.






Related project in Bangladesh or in the world:
It is a pioneering concept in our country. In Bangladesh there are no mobile beauty
care services. But in the world we can see some beauty parlor who delivers their
beauty care services at the door of customers.
Home beauty care in South Africa
Sass beauty salon & mobile hair by Donna in London

Project Profile:
In keeping with the tradition of service with a difference TAZINs beauty care
Mobile service offering a range of beauty service offered to you in the comfortable
places where you can run your desired shopping during Eid festival.
Using portable equipment this beauty care provides hair cutting, manicure,
pedicure; facial massages etc During Ramadan existing beauty parlors are
overcrowded. Clients need to wait hour after hour just to get a haircut or something
else. For that most of the teen girls dont get beauty service according to their
convenient time. Specially, most of the teenage girls are on their toes for shopping
and getting the beauty treatment. If someone had made the appointment, she would
have spent ages wasting time in the traffic, finding a parking space etc. Thats the
beauty of mobile Parlor services girl doesnt have to worry any of that.

Our Mobile parlor services bring the parlor to you. Our bus arrives in front of the
renowned shopping mall where you feel like to shopping, with its equipment &
beautician to provide you with similar services to those offered in the parlor &
make you feel beautiful on EID day.
If we look at the cost of travelling to the parlor, parking fees and the time we waste
in getting there, we will find the mobile parlor convenience and comfortable.
Project Organization Structure:
TAZINs Mobile Beauty Care is a partnership project on behalf of TAZINs
Beauty Care. Because of completing the project during Ramadan a project
organization will be established in which 5 project managers will be assigned in
individual project function.



















Project
Manager
Financial Manager Marketing Manager Manager Operations Personnel Manager
Cashier &
Receptionist
Beautician
Asst. Beautician
Cleaner
Driver


Feasibility Analysis:
1.Technical Analysis:
A) Materials or Beatification Accessories:

The materials or beautification accessories of our mobile beauty care are make-up
kits, towels, apron, soap, henna etc. And this beauty kits are available from local
sources. Most of the beauty kits are collected weekly basis. Our suppliers are
highly dependable because of our brand image.
In addition to these beauty kits our mobile beauty salon are very conscious about
the availability of power, water, fuel etc. For availability of electric power we use
extra large battery from Rahim Afrooz, fuel from convenient CNG station.

B) Manufacturing Process:
It is a service oriented unit and different service like facials, hair style, make-ups,
threading, etc are entirely delivered by the skill beauticians.

C) Location & Style:
Mainly we offer mobile beauty service that means its provide service at the
different places in the different time. We choose 5 shopping malls of different
location to deliver our beauty service in the time of Ramadan. In this time women
& girls are going to the shopping mall 10 times more than normal time.

D) Machinery & Equipment:
In order to the TAZINs Mobile Beauty Care to begin operations, there are many
items will need to be purchased. Follows is a list of items necessary to begin
project:-
AC Cara van
Battery(Rahim Afrooz)
Beauty parlor chair
Scissors
Facial steamer
Hair steamer
Sprayer
Hair dryer
Movable basin
Mirror


E) Structure & civil works:
We provide our beauty care service in the AC Caravan which is well furnished
& decorated. Customer can get beauty care service comfortably before or after
shopping.

F) Work Schedule:
We run our project at least 12 hours per day. We go selected shopping mall in
one day per week. We started our project from 1
st
Ramadan to 30
th
Ramadan/
We serve beauty care service from 10 am to 10 pm.
2 Marketing &Demand Analysis:
A) Market Demand analysis:
With changing socio-economic environment large number of women is taking
the help of beauty parlor for better upkeep of their looks. During Ramadan the
demand for services of beauty parlor have increased to a great extent. Overall
this activity involves good profits.

B) Marketing Program:
i. Product: Beauty care service
ii. Price: Same as TAZINs main branch
iii. Place: Shopping mall
iv. Promotion: Leaflets with newspaper,banner,air by FM-
Radio station,postering
v.
C) Marketing Coverage:
We select Intensive market coverage.

3 Management Analysis
Hierarchy of the organization:
TAZINs Mobile Beauty Care is a partnership project on behalf of TAZINs
Beauty Care. Because of completing the project during Ramadan a project
organization will be established in which 5 project managers will be assigned in
individual project function.

Project
Manager
Financial Manager Marketing Manager Manager Operations Personnel Manager
Cashier &
Receptionist
Beautician
Asst. Beautician
Cleaner
Cost Benefit Analysis:
From our selected shopping mall approximately 110 women visit TAZINs
Head office for beauty service a day. So, The authority is considering introducing a
new project i.e. TAZINs mobile beauty care .It is estimated that after
introducing TAZINs mobile beauty care TAZINs can serve 180 women a day.
And each will take 250tk (app) service a day. Because of mobility TAZINs is
getting new customer. The Mobile beauty parlor is expected to cost tk. 90,396
initially for establishment & its daily maintenance cost would be tk.45, 500

Cost Benefit
Establishment cost is 90396 Excess customer=180-110
=70
Maintenance cost 45500 total customer=70*30
=2100
1,35,896 tk. income=(2100* 250)
5,25,000tk.

Instead of introducing a new branch TAZINs is considering
opening a Mobile beauty parlor which is unique in feature & which will cost the
Authority less




TAZINS MOBILE BEAUTY CARE
Income Statement
For the month ended October 31,2011
DESCRIPTION Taka Taka
Revenues from given services:
1.Haircuting
2.Brow pluck
3.Facial
4.Make-up
5.Pedicure/Menicure
6.Nose & Ear piercing
7.Mehedi
8.Oil massage
9.Sale of salvage
Total income---
Less:
Transportation cost of purchase
Rent of certain Parking place
(7% of total income-9,22,200Tk)
Rent of A.C. caravan (10,00030)

Gross profit----
Less:
Operating expanses:
Advertising expenses
(Gum, poster, leaflet, banner, sticker, hawkers bill
& radio foorti)
Call charge(300*30)
Sprayer(100*2)

Administrative Expenses:
Salary:
Project manager
Marketing manager
Finance manager
Personnel manager
Beautician
Assistant beautician
Cashier & receptionist
Cleaner
Driver

Utilities Expenses:
CNG gas
Other Expenses:

3,70,000
93,000
1,90,000
18,000
1,80,000
3,200
52,000
6,000
10,000
----------------

500
64,554
3,00,000
----------------




36,300


9,000
200
----------------


12,000
10,000
10,000
10,000
30,000
8,000
8,000
1,500
7,000
----------------













9,22,200





3,65,054
5,57,146







45,500











96,500

6,000

Interest on loan
(15% on 5,00,000/12)
Net income



6,250
---------------
4,02,896


TAZINS MOBILE BEAUTY CARE
Balance Sheet
On October 31, 2011

Description Tk. Tk.
Assets:
Cash
Bank deposit
Intangible assets
(Goodwill)
Movable basin
Face steam machine
Seats/Chairs
Hair steam machine
Hair dryer
Scissors(200*5)
Make-up kit

Decoration
(Mirror,lighting,sheets
Mobile set(2000*2)
Preliminary
Expenses



Liabilities:

Bank loan
Provision for
contingencies
Capital
5,00.000
Add : Net income
6,93,396


500000
484000
600000

5000
7000
15000
8000
1500
1000
40000

4446

4000
4450

-----------------------------



500000
1000



402896
___________________
















1403896
___________________
1403896










1403896
___________________
1403896
-----------------------------
Social Benefit for the Project:
TAZINs Mobile Beauty Care may have some social benefits. It may be-
Mobile beauty care services will save customers time as they will not have
to go to the head office
It is more convenient and more comfortable.
Beauty conscious women will not have to bother for waiting.
Our mobility offers twoin-one facility because of our locations i.e women
can shopping in a relax mood and get beauty care.


Environmental Impact:
At the Beauty Parlor, we believe in beauty with a conscience. We have created a
parlor that offers the highest quality beauty services in a setting that is healthier for
the environment, our guests and our staff. .We are committed to providing healthy
beauty care with a low impact on the environment.
We have selected CNG bus for providing our services.. The use of Compressed
Natural Gas (CNG) provides certain advantages
CNG bus engines produce less noise than diesel engines.
Energy consumption of CNG buses is significantly lower than that of diesel
buses in a range of 20% to 30% consumption penalty.
We are highly prefer to using CFL bulb which saves power energy
We have trained our staff about how to reduce consumption of energy and waste



Value Engineering:
We will use mobile network to inform our clients to take the service in mean
time without standing in the queue or sitting in the waiting room . When a
clients serial will come our one mobile call let them inform its your turn
Mam and eliminate the necessity of waiting room and on that space we can
add 2 more seats with a new capacity for 6 clients in 1 hour. i.e 2160 clients
a month
3 seat 5 seat
In 1 hour we could serve In 1 hour we could serve
serve 9 clients 15 clients
Income: 51,119 Income:85,333

Mobile call charge300tk.per day
Mobile set(2000 *2) 4000 tk.
So, the extra income = (5 seats 3 seats)
=34,214tk.
-Mobile call charge = 300tk.
33,914tk


Application of 4P:
1 Product
A) Hair cutting:
i. Layer

ii. Step layer
iii. Shaggy
iv. Bangs
v. U
V

B) Facial:
ALL
SKIN CARE TREATMENTS ARE CUSTOM DESIGNED TO MEET
YOUR INDIVIDUAL NEEDS

Diamond Facial:

The Diamond Facial, a powerful age-control treatment, is the latest in Shahnaz
Husains repertoire of salon procedures. Centuries of practical applications have
shown that the diamond influences the tissues of the human body in a way which
facilitates decongestion and promotes the removal of toxins. This helps to
oxygenate and purify the skin. The most potent effect of the diamond is its
exfoliating and gentle dermabrasing action, which helps to diminish fine lines and
wrinkles. It awakens dormant cells and boosts the skin's metabolic functions. The
cellular life of the skin and the regeneration of healthy new cells are enhanced.
Based on Ayurveda, the diamond facial is like an elixir of youth for timeless
eternal beauty.



Gold Facial:

The Gold Facial, based on Ayurveda, is a powerful anti-ageing treatment, with
revitalizing and rejuvenating effects. Gold is one of the softest metals and is easily
absorbed by the skin. It helps lymphatic drainage and facilitates the removal of
toxins and wastes. It also stimulates blood circulation and improves skin elasticity,
accelerating cell renewal and reversing oxidation damage.


Gem Facial:

The Gem Facial not only restores and maintains the ideal balances, but also
counteracts harmful environmental effects and mental stress. These precious
ingredients also act as moisture traps, rehydrating the skin and aiding moisture
retention. Their active hydrating function helps the skin to preserve its youthful
qualities, delaying the manifestation of ageing signs. Gems actually strengthen the
physiology of the skin, stimulating blood circulation and removing toxins, thus
rejuvenating the skin and enhancing its beauty. The skin appears soft, resilient,
glowing and radiant


C)Threading:




Threading has been used to remove unwanted facial hair and shape eyebrows since
ancient times in Asia. The procedure utilizes a length of cotton thread, which is
twisted back and forth along the hairs, which are to be removed. The hair is
trapped and removed from the follicle. The method is more effective and less
painful than waxing, twesszing and razor.

Benefits:
Results are known to last longer
Precise shape
No Chemicals
Less Painful than waxing and tweezing
Less Redness and Irritation
Does not produce more hairs
Hair does not grow back as fast

D) Brow Pluck
E) Pedicure
F) Manicure
G) Waxing

H) Henna:
To decorate the parts of body, the art of heena or mehandi has been a long-standing
tradition stemming from many ancient cultures dating back as far as about 5,000
years, but is most known today for its history in India. Today, it is still used in
religious and ritualistic ceremonies in India, but has also gained appreciation in
other countries as a beautiful art to be appreciated at any time.




Mehndi is a temporary art done on the body with henna. Henna powder is derived
from a plant (actually a bush), Lawsonia inermis, commonly found in the Middle
East and other areas where the climate is hot and dry. The bush is harvested, dried,
and then crushed to make henna powder. Henna itself is used for many things such
as hair treatment, heat rash relief, and skin conditioner to name a few. Henna
powder itself is green in color, but the stain it leaves behind is usually an orange-
red color.

As the skin absorbs and reacts with the henna paste, it is actually stained for a
period of up to four weeks, because henna is a natural stain, it can't be rubbed off
or removed with soap and water.

Aside from the tattooing side of henna, it is also very often used as a hair dye.
Henna hair dye is a safe and natural way to change your hair color as opposed to
the typical chemical hair dyes that so many people use. Henna hair dye is safe and
gentle on your skin and hair making it a wonderful alternative to the very abusive
chemical hair dyes you will use at a salon or buy from your local hair products
retailer.
I) Oil Message
J) Make-up

1.2 Price:
A)Hair Cutting Price
Layer 250
Step layer 280
Shaggy 280
Bangs 50
U 280
V 280
B)Facial
Whitening 500
Gold 1000
Pearl 500
Herbal 600
Aroma 800
C)Pedicure 450
D) Manicure 350
E) Henna 200
F) Oil Message 200
G)Make-Up 1000-1500


1.3Place:
We will go with our beauty service in front of some renowned shopping mall. We
will contact market authority to book their parking place in exchange of 5%-7%
commission from our profit.
FRI- In Friday we will go Mimi Super Market which cover the area of Prabartak
Moor, Ctg Medical, Golpahar Moor, Mehedibag. In this area various renowned
boutiques (Deshi Dosh, Pinon, Abkara, Pindhon) & agora are established. So we
get our target customers (Women, Child) whose are coming for shopping in this
place.
SAT- Akhteruzzaman Center. In this day we cover the whole Agrabad area, where
Lucky Plaza, Singapor Bangkok Market, Ctg Commerce College &residential area
are situated. It is renowned for banking area. So its our extra benefit for us to
capturing the customer.
SUN- Sanmar Ocean City in GEC. This area is very much rush & renowned for
high class residential area. It covers Central Plaza,Yunusco Tower,Wellfood etc.
MON- Khulshi Mart in Foys Lake. This area is renowned for high class residential
area. It covers Ispahani Public School & College, women college, various markets,
USTC etc.
TUE- Akhteruzzaman Center.
WED- Sanmar Ocean City in GEC.
THU- Arong in Sholoshahar. In this day we cover the whole area of Sholoshahar
& Muradpur.

1.4 Promotion:
We plan to promote our brand name TAZINs Mobile Beauty Care by creating
long lasting relationship and networks with the existing customer. As beauty care
service is a fashion product it is effective to go for the consumers directly i.e. paper
ads, leaflets, banner etc for the promotion of our TAZINs Mobile Beauty Care
brand. And this will help us grab the attention of the consumers. We plan to be
flexible in promotion mix strategies for the promotion of our brand.
We provide leaflets with paper mentioning the available date where we
provide our service.
Our own parlor office will provide leaflets as well to the customers.
Banner will be shown in front of our selected market every time.
We cover full metropolitan area by posturing.
We will air our message by FM-Radio station(Radio Foorti)


Product Market/Ansoff Matrix:
The Ansoff Growth matrix is a tool that helps businesses decides their product and
market growth strategy.
Ansoffs product/market growth matrix suggests that a business attempts to grow
depend on whether it markets new or existing products in new or existing
markets.

The output from the Ansoff product/market matrix is a series of suggested growth
strategies that set the direction for the business strategy. In our TAZINs Mobile
Beauty Parlor it is a pioneering concept from the existing beauty parlor. Because of
establishing existing beauty service in new market we should make the strategy for
market development.








SWOT Analysis:



Strengths:
We are the pioneer
TAZINs already established
brand image.

Weaknesses:
Limited capacity to provide
service


Opportunities:
People are time conscious
People are more trendy than
before

Threats:
Possibility of new entrance
Surrounded by many parlor here
and there.

Treatment of weaknesses
As we have more transport to provide beauty service, the question of
large capital is light here.

Treatment of threats
Price differentiation checks the new entrance & existing competitors.





STP:
4.1 Segmenting:
As beauty service is a fashion & life style product, we intend to go for the
consumer market. We plan to segment our market on the basis of geography &
gender.

Geographical Segmentation
Dhaka Block
Chittagong Block
Rajshahi Block
Khulna and Barisal Block
Sylhet Block
Gender
Male (Adult, Children)
Female (Adult, Children)

4.2 Targeting:
We plan to enter Chittagong region primarily & serve the Female (Adult, Children)
customer. After five years of successful operation gradually, with the expansion of
our serving capacity, we will enter the other regions of Bangladesh.

4.2 Positioning:
We can position in the mind of our target customer as Save your time & let your
beauty talk

Product Characteristics:

Our main product is beauty care service. It provides facial, hair-cutting, brow
pluck, manicure, pedicure, henna and make-up.

Hair cutting create good look.
Facial stimulate the skin, relax the client, and energize the face.
Manicure provides a treatment for the hands incorporating the fingernails.
Pedicure provides a treatment for the feet, incorporating the toe nails and the
soften or removal of calluses.

Our beauty salon also offer treatments such as waxing and threading for hair
removal

Market demand & potentially:
We are a small parlor and work mostly on an appointment basis, sometimes our
hours can vary depending on demand. We have shown the demand for our mobile
beauty service below-
In case of Sanmer Ocean City approximately 35,000 customer visit to shopping
during Ramadan.

Among them,
Female customers are- 20,000
Beauty conscious female 12,000



Wanted quality beauty service:(who doesnt bother
about money)





Demand for our mobile beauty service:


Competitor Analysis
Competitor Analysis

Sanmar Ocean City 4000
Mimi Super market 2500
Akhteruzzaman Center 800
Aurong 350
Khulshimart 250
Sanmar Ocean City 800
Arong 230
Aktheruzzaman Center 350
Khulshimart 190


Competitor Analysis:
First of all TAZINs mobile beauty care has no competitor as its USP is
mobility. The competitors of TAZINs Mobile Beauty Care are existing beauty
parlors besides the shopping mall where we are going to provide our services.
But they follow pricing strategy to retain the customer. The main weakness of
those parlor is:
Customer can hardly relay on them. & customers feel doubt about their quality
service
Our main competitor is Lucy beauty parlor which occupies 50% beauty
conscious clients. Lucy is our main competitor at GEC circle.[Mentioning that
Lucy not only dominates the GEC circle but also whole Chittagong]
Lucy SWOT analysis.
Strength-
Established brand image
A big portion of customers are reluctant to leave Lucy
High staff supply
Weakness
Weak management
Indifferent to serve the customer
Service quality decreased during Ramadan because of unexpected clients.

Opportunity
Wide service line
Wide space

Threats
Some new parlors(New Look, Liana) of Chittagong
Their senior trained employee switch frequently


References:
Alvirus Beauty care :(women section)
Forum central (5
th
floor)787/863,
M.M Ali Road ,Gol Pahar Moor
Chittagong
Corporate office: House no.41,2
nd
floor
Road no 27 old-16 new
Dhanmondi R/A,
Dhaka- 1209

Kazi Shop : Aamtola, Riazzuddin Bazar