Name that Cookie

Part 1 Name that Cookie: decide on an original new name for your
cookie and write it in the space below.
The name of our cookie is: Creamy-yo-Crunch.
Product description: Creamy-yo-Crunch is basically a macaron-cookie. By this,
we mean our cookie will look like a larger ersion of the faorite macarons, but it
is obiously a cookie, not a macaron.
!ur macaron-cookies will hae " crispy #shells$ with a
light, and creamy %lling in the middle. The %lling in the
middle is cookies and cream &aour, and the cookie
#shells$ come in " di'erent &aours, they come in a
twist of chocolate or cheescake. !ur cookies are also
(uite soft, so they are easy to eat, while they gie a
nice satisfying #crunch$ at the same time. This e)plains
where we receied our group name *Creamy-yo-
Crunch+ from.
Part 2 Target arket: de!ne your target market. "dentify a niche
market that would purchase your cookie and e#plain why this group
would be interested in your product.
!ur target market is mainly adults. By the term *adults+, we refer to people
between ,- and ./. This is because we classify anyone who is ,- and below as
kids, and ./ and older to be the older people of our society.
0e decided we would aim to sell our products to
adults because they are the group of people who
make the income within households and
communities. They can also choose how they would
like to spend their own money, unlike kids. Therefore,
this is why we didn$t choose kids as our target
market. 1lso, adults like our parents are the ones who
usually go shopping for groceries, and etcetera, while the older people of the
society tend to isit the shops, and go out and about less often. This is why we
didn$t choose the elders, leaing us with the %nal choice of adults.
0e beliee adults will be interested in our product because our cookies are great
for snacks, and they can be great gifts to send to others too. This is made
possible, due to our high-(uality packaging, attracting attention to our product.
1lso, we beliee that adults will be interested in our product, because research
shows that chocolate and cheescake &aours are
amongst the all-time faourites of 2ust about anyone, so
most people would de%nitely want to gie our product a
try. 3astly, we think that adults will be interested in our
product, because of how they$re macaron look-a-likes.
4acarons hae proen to be really popular lately,
causing the most popular 4c5onalds 4cCaf6 to produce and sell them, so we
know *going-with-the-trend+, is a non-price-strategy to get adults interested in
our product.
Part $ %logan: de&elop a slogan for your cookie. 'our slogan should
tell the consumer something positi&e about your product.
Creamy-yo-Crunch is just too great,
try them before its too late!
Part ( )ingle: create an original *ingle for your cookie.
You can munch through a bunch,
but youll never fnd anything as good as Creamy-yo-Crunch!
Part + Product Price: determine a price for your product and e#plain
why you chose this pricing strategy.
Price: 7".88
,#planation: 0e chose a price around 79, because we beliee it$s a reasonable
price which challenges other competitors on the market producing similar
products, while helping us make a reasonably big pro%t. 0e sureyed others, and
89: of people said they were highly-likely to buy our product if it was priced 79
or lower, for a pack of - cookies. Therefore, our %nal decision was 7".88, for our
packet of - cookies, as it$s fairly priced to satisfy our customers. ;t is also proen
that more people will buy our product at 7".88, than 79.<< as the %rst digit
makes a large di'erence to the buyers, although it$s only small costs to us = the
product producers, and pro%t gainers.
Part - Product Promotion: de&elop an ad&ertising campaign for your
cookie.
.a/Create a Promotional de&ice for your cookie either a price or non0
price strategy such as a coupon1 gi&e0a0way or competition.
!ur group has chosen the non-price strategy: gie-a-ways.
!ur idea is, that buyers hae a , in ,< chance of receiing a gie-a-
way oucher that allows you to en2oy the ne)t packet of cookies for
>?@@A To redeem your ne)t free bo) of cookies, simply keep the gie-
a-way oucher and present it to the checkout operator ne)t time
you$re in the supermarket.
0e chose gie-a-aways because it allows eeryone to get inoled in
the promotional non-price strategy for our product, unlike the typical
competitions and ouchers. By this we mean, it$s ery di'erent for all our
customers to participate in competitions, as there is too much hassle to either
sign up online, or meet up in one place to compete and so on. 0e did not choose
ouchers as well, because they$re a hassle to to keep them in ne place, and they
always seem to get lostA This is why we chose our strategic gie-a-ways idea.
.b/'our group must create two of the following acti&ities for your
product.
0e hae chosen to do BiC and BiiC, a package and poster, listed below:
BiC1 package: !ur cookies come in packs of -. 0e hae plastic trays for the
cookies to sit in, which is (uite similar to the e)ample shown to the bottom left,
as our high-(uality cookies are (uite delicate, so we took the precautions to
preent them from being damanged on the super-market sheles, as that is
where we will be selling them from. The packaging is also resealable and easy to
open and access, so there is no hassle inoled the like class
non-resealable cookie packets, which are a pain to take our and
put back in againA This nice rectangular shape also allows them
to be stacked up on top of each other neatly, unlike circular
packages.
BiiC1 poster = this could be used as a billboard or a magaDine adertisement:
0e hae chosen creamy colours yellow, light blue and green, for our poster
which re&ect our cookie name *Creamy-yo-Crunch+. ;t$s (uite an informatie
poster, which includes the price, our 2ingle and other useful information, so
customers know e)actly what they are buying and for how much. These colours
are nice, subtle and creamy while they do grab the attention of people who pass
by.