Music magazine Target Audience Questionnaire

1. What is your age?

14-16 y.o.
16-18 y.o.
18-22 y.o.
22+

2. Gender
Male
Female

3. What type of EDM (Electronic Dance Music) do You like the most?
(You can choose more than one, but less than three)

House
Trance
Dubstep
Dance
Techno
Drum N Bass
Electro
Breakbeat
Hardcore

4. Which font from the following would You prefer for the music
magazine?
Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample

5. Do you currently read any music magazines?
(if YES, state below)
__________________________________

6. What colour would appeal to YOU for a Music Magazine?
(please choose 3 colours)
Black
White
Pink
Blue
Red
Orange
Purple
Yellow

7. How would you name a music magazine?
(Please fill in two ideas)
_________________
_________________

8. What editorial pillars would you want the most?
(please number them in scale 1 to 6; 1- least wanted/ 6- most wanted)
Interviews
Photo shoots/ Posters
Reviews/New Album releases
Gig/ festival guides
Gossips
Promotions for related products (appropriate software/ props)
Competitions/ Free stuff
Other ______________________

9. What is your occupation?
Student
Part-time job
Full-time job
None

10. Which from the following ways do you listen to music the most?
Radio
TV
iPod/mp3/phone
CDs
Internet
Other _____________________

11. What do you think is a fair price for a good quality magazine?
1
1-2
3-4
4+

12. How often would you buy a music magazine?
Once a year
Once in three months
Once a month
Once in two weeks

13. Do you prefer reading magazines online or buying them in store?
Online magazines
Normal/real magazines
Both

14. How many features would you like in a music magazine?
Not many just two or three
Six or seven but in depth
About ten, varied content
More than ten, lots of different things

15. What would attract you to the front music magazine cover?
(You can choose more than 1 statement)
Famous people on the cover
Front cover model making eye contact
Colours/Layout
Typography/wording
Quotes from articles
A different look to other magazines

16. What would you prefer on the front cover?...
One model
Two models or a group

Cover full of different cover lines (more than 5 story lines on
the cover)

Just a few cover lines (like 1 or 2)


Lots of different colours
Main 2-3 colours

17. What type of social media do You use?
Google+ (gmail.com etc)
Facebook
Instagram
YouTube
Twitter
Other __________________________

18. Do you want to get some articles not related to music?
(If yes, tick which ones)
Fashion
Health
Food
Sports
Gift Lists
Trends