GUDANG GARAM INTERSPORT Woro-woro activity

How to attract the masses

to go to the field?
Woro-Woro activity is an activity that used to attract the masses to go to event
GUDANG GARAM INTERSPORT NONTON BARENG BPL.

Background
Objective
Appeals to the masses as much as possible to come to the Event GGNB BPL
Provide exciting experience to the audience who came, more than
NONTON BARENG show

Who?
Target Consumer
Sex : Male
SES : B, C1
Age : 20-30 years old
Sex : Male
SES : B, C
Age : 31+
Primary
Secondary
Third
Sex : Female
SES : B, C
Age : 18-24 years old
Psikografi: They love their idol player and want to express their support to the player

17-Sep-11 MU vs Chelsea
15-Oct-11 Liverpool vs MU
22-Oct-11 MU vs M City
29-Oct-11 Chelsea vs Arsenal
19-Nov-11 Chelsea vs Liverpool
26-Nov-11 Liverpool vs M City
10-Dec-11 Chelsea vs M City
17-Dec-11 M City vs Liverpool
Where?
On 25 cities in Indonesia
When?
The supporters
Fanatic
Football Lovers
Player Lover
In addition to the team they love,
they also have
an icon player of the club
We took advantage of their unbelief, that their idol
will be playing on the ground around their homes

SHOCKED UNBELIEF CREATE CURIOUS FIND OUT
What Want to Say?
Your idol player of your favourite team closer to you

Main Poster
Make a poster with the main match is played
but not written Acara Nonton Bareng but
the logo of NONTON BARENG still attached.
Background design will be installed image
field venue for NONTON BARENG shows
Aimed at creating a sense of curiosity

Logo Nonton Bareng
Alt 1 Alt 2
Ayo!! rame-rame nonton
aksi Rooney LANGSUNG
di Lapangan Simprug, 17
September 2011
Sticker 1
Support Poster
Star players on the stickers change, according to the club that competed
sticker will be affixed in public places, which is used audience, such as public transport & Voucher Handphoneshop

Sticker 2
Created a master template poster, the star
& field will change according to the match to
be played
Foto bareng Rooney & John Terry
Support Poster 2
Support Poster 3
Experience Board
Yeahh!! photo with Wayne
Rooney
Star players from the board the experience
will be change, according to the team that
competed

Provides a special place ( Such VVIP Place )
On front of the stage screen there is a special red carpet for the first 100 fans who came
Main Screen stage
Red Carpet
Campaign Match
Around town with a pickup truck filled with supporters of both teams.
they were yelling for their team defend.
Created a hubbub
BIG attention public
Create Fast Awareness about event

Cooperate with The Craftsmen
In collaboration with the craftsmen who make equipment fans, such as shirts & hats
to sell their products at cheap prices. In what way?
By providing half of the production capital


Mini Competition
Coloring face Contest
Participants will be challenged to paint their faces with a distinctive style of football fans
With an unusual way
Penalties Match
Before the broadcast begins, will be held Penalties match between these two teams fans.


Simple
Do not need much power (Can still enjoy the main game broadcast)
Create the atmosphere of tension (Important)


Face paint
PES 2011 competition
Competition will be held before the broadcast took place, where the team
would have contested the Barclays Classic teams from the Premier League.
Final competition will be broadcast on the main screen
before the main game starts.
Thank You