1

Enrollment Management & Retention: Case Study

Leveille 2
Table of Contents
Executive Summary.........................................................................................................................3
Institutional ro!ile..........................................................................................................................3
Mission Statement..........................................................................................................................."
#emogra$%ics o! Student o$ulation..............................................................................................&
Enrollment........................................................................................................................................'
Retention #ata.................................................................................................................................'
(raduation Rates..............................................................................................................................)
C%allenges *ni+ue to Institution.....................................................................................................)
#escri$tion o! Enrollment Management & Retention lanning E!!orts & Results.........................)
Conclusion.......................................................................................................................................,
Re!erences.......................................................................................................................................-
3
Executive Summary
.ccording to /ossler0 1enrollment management deals 2it% %o2 students c%oose a
college0 %o2 t%ey ma3e t%e transition to %ig%er education0 2%at leads t%em to stay or dro$ out0
and 2%at in!luences %o2 2ell t%ey do 2%ile enrolled 4255"0 $g 26.7
Leveille "
Institutional Profile
8%e Case Study Institution0 re!erred to as CSI !or t%e remainder o! t%is $ro$osal0 is a
!our9year $rivate li:eral arts institution. 8%is institution is located in a large to2n in a su:ur:an
setting and is $rimarily a residential cam$us. 8%e cam$us is consists o! 23& acres 2%ic% include
&1 :uildings and 2) residence %alls on a scenic ocean!ront 41S$ecial ;eatures70 25136. CSI o!!ers
certi!icate0 associate0 :ac%elors0 masters and doctoral degrees. It %as an undergraduate enrollment
o! 20)'2 students and a graduate enrollment o! 10-3'< adding u$ to a total enrollment o! "0'-,
students. 8%e :ac%elor=s $rograms range in $o$ularity0 35> :usiness?mar3eting0 11> $ar3s and
recreation0 15> visual and $er!orming arts0 -> communications?@ournalism0 ,> %ealt%
$ro!essions0 ,> $syc%ology0 and '> education 41CSI 9 ro!ile70 25136.
8%ere are a num:er o! s$ecial !eatures at CSI t%at sets it a$art !rom ot%er institutions
including interns%i$ $rogram0 cam$us li!e0 student li!e0 study a:road and tec%nology. CSI
re+uires all students to $artici$ate in t%ree interns%i$s t%roug%out t%e course o! t%eir education
including t2o 125 %our interns%i$s and one semester long interns%i$. .s !or cam$us li!e0 ,&> o!
CSI students live on cam$us in a variety o! residential %alls including mansions0 traditional
residence %alls0 to2n%ouses and a$artments. Student li!e encom$asses over )5 clu:s and
organiAations as 2ell as o$$ortunities to $artici$ate in service activities0 music0 cultural and
social a2areness $rogram0 leaders%i$ organiAations and $u:lications. CSI $artners 2it% a num:er
o! !oreign institutions to ena:le students to $artici$ate in a mont% or semester long international
$rogram. CSI $rovides e!!icient and relia:le net2or3 services to its student and sta!! including
2ireless access t%roug% t%e entire cam$us and video ca$a:ilities 41S$ecial ;eatures70 25136
Mission Statement
&
CSI=s mission statement ex$lains t%e im$ortance o! a$$lied learning and develo$ment o!
individuals 2it%in t%e institutions community.
The mission of CSI is to instill in students an understanding of and an appreciation for
professional and liberal studies. Deeply woven within this philosophy is the concept of
applied learning, which has been the hallmark of CSI. inking classroom and off!campus
work e"perience through re#uired internships remains the most distinguishing feature of
the College.
CSI has a vision for the total development of the individual within a community that
fosters an appreciation of diversity, international awareness, community service, and
moral and ethical values. CSI is an innovative and vibrant, student!centered institution
that supports undergraduate and graduate students in their pursuit of knowledge.
Common threads run through the fabric of the CSI e"perience$ increased self!confidence,
stronger professional skills and technological competencies, and perhaps the most values
of all, lives open to change 41Mission Statement70 255'6.7
Demographics of Student Population
8%e demogra$%ics !or CSI in regards to gender and race are listed :elo2. CSI is )5>
2omen and 35> men 4Collegestats0 25136. B%en revie2ing CSI=s diversity in regards to race
and et%nicity0 t%e institution is $rimarily B%ite 4,2>60 2%ile ,> Et%nicity un3no2n0 3>
/is$anic?Latino0 2> Clac3 or .!rican .merican0 2> t2o or more races0 and 2> non9resident
alien 41CSI 9 ro!ile70 25136. .s !or demogra$%ics o! traditional undergraduates !rom t%e *nited
States0 ",> come !rom Massac%usetts0 "1> ot%er De2 England states0 11> outside De2
England0 2it% a total o! 2, states re$resented. International students account !or 3> o! t%e
student $o$ulation0 re$resenting a total o! 2" countries. 8%e to$ countries 2%ic% international
students come !rom are Mexico0 S$ain0 Cermuda and Italy. 8%e average age o! t%e traditional
undergraduates is 1-.' 41;act & ;igures70 25126.
Enrollment
CSI %as an overall admittance rate o! &->0 2it% &"> men admitted and 3-> 2omen
admitted. 8%e total num:er o! a$$licants t%at a$$lied is 30)110 t%at 2ere admitted 201-50 and t%at
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enrolled is '1) 4Ca$$ex0 25136. CSI %ad -' trans!er a$$licants t%at enrolled and 2"> o! all ne2
students 2ere trans!ers 418rans!er In!ormation70 25136.
Retention Data
8%e retention rate !or !res%men entering 2515 and returning 2511 2as ,,>. 8%is
is rat%er good com$ared to t%e national average t%is is< ,5> !or $rivate0 non9$ro!it0 !our9year
institutions0 )-> !or $u:lic0 !our9year institutions0 and &2> !or $rivate0 !or9$ro!it0 !our9year
institutions 41;act & ;igures70 25126.
Graduation Rates
8%e six9year graduation statistics are !rom t%e day division0 !all 255& admits. 8%e overall
'9year graduate rate is ')> 2%ic% account !or ''> graduate rate !or men and ',> graduation
rate !or !emales. 8%is rate is close to t%e national average 2%ic% is '&> !or $rivate0 non9$ro!it0
!our9year institutions0 &'> $u:lic0 !our9year institutions0 and 2,> !or $rivate0 !or9$ro!it0 !our
year institutions 41;act & ;igures70 25126.
Challenges Uniue to the Institution
.s s%o2n :y t%e student demogra$%ics a:ove0 CSI traditional undergraduate students do
not account !or many adult learners or students o! di!!erent minorities. Ene o! t%e c%allenges t%at
t%e institution !aces is t%e :eing a:le to recruit and 3ee$ t%is grou$ o! learners. .ccording to
ayne0 !irst9generation students ma3e u$ "5 $ercent o! t%e *.S. college $o$ulation 4255)6. Cy
not recruiting and reac%ing t%is grou$ o! students0 CSI is missing out on a large $ortion o!
students t%at 2ould only :ene!it t%e institution. Currently0 t%e institution does not ma3e itsel!
readily availa:le !or adult or returning learners as many o! t%e class sc%eduling is o!!ered during
t%e day time as 2ell as sta!! ty$ically are not $resent on cam$us during t%e evening %ours.CSI
di!!erentiates itsel! !rom many ot%er institutions !rom t%eir interns%i$ $rogram t%at t%ey o!!er
)
students. Currently t%ere are around "55 institutions t%at o!!er a co9o$?interns%i$ $rogram
4C%a$man0 255-6. Et%er institutions are also :eginning to understand t%e im$ortance o! a$$lied
learning and %ave :ecome to im$lement similar $rograms.
Description of Enrollment Management ! Retention Planning Efforts ! Results
CSI=s enrollment management and retention $lan o!!ers a variety o! events0 activities0 and
strategies in order to meet t%e needs o! students and $arents. CSI incor$orates a similar model to
t%e learning communities= model t%at addresses t%e !ive conditions to su$$ort retention<
ex$ectation0 advice0 su$$ort0 involvement0 and learning 48into0 255'6. CSI understands t%at
enrollment management encom$asses many de$artments 2it%in t%e institution suc% as
admissions0 student activities0 residential li!e0 at%letics and !aculty?sta!! and t%e im$ortance o!
t%ese se$arate de$artments 2or3ing toget%er to ac%ieve overall student %a$$iness and success.
8%e admission sta!! o!!ers cam$us visits0 grou$ visits0 o$en %ouses0 !ocus days0 and
acce$ted student day to allo2 !or students to learn more a:out t%e sc%ool. #uring t%e cam$us
visit0 students and $arents %ave an o$$ortunity to meet 2it% a mem:er o! admissions sta!! and
tour t%e cam$us 2it% a current student. 8%e admissions de$artment %as !ormed a $artners%i$ 2it%
at%letic teams0 so o!ten t%e students giving t%e tour are involved in t%e institutions at%letic
community and ot%er on cam$us activities. (rou$ visits and o$en %ouses are also %el$ on a
num:er o! Saturdays t%at include an in!ormation session t%at is an overvie2 o! t%e institution0
academic $rograms and student li!e. ;ocus days is an o$$ortunity !or a$$licants to %ear academic
$resentations :y #eans and !aculty mem:ers to give t%em a closer loo3 at t%e curriculum !or t%e
ma@or in 2%ic% t%ey are interested in. In addition to t%e $resentation students also %ave t%e
o$$ortunity to meet 2it% !inancial aid and student a!!airs. .cce$ted students day is a cele:ration
!or acce$t students and !amilies. 8%e event allo2s !or students to meet 2it% !aculty0 coac%es0 and
Leveille ,
student organiAations as 2ell as tours o! residential %alls 41.dmission70 25136. .ll o! t%ese
$rograms and events are availa:le to students and $arents to ensure t%at CSI is t%e a$$ro$riate !it
!or t%e a$$licant. .ccording to Corts & Stoner0 t%e t2o items t%at most in!luenced a student=s
decision to attend a college 2ere !inancial aid and career o$$ortunity 4255,6. CSI $rovides t%em
2it% all t%e necessary in!ormation and encourages t%em to s$ea3 2it% !inancial aid0 student
activities0 and academic de$artments t%at $rovide t%e :est overall in!ormation a:out 2%at to
ex$ect.
.s s%o2n in t%e data a:ove0 CSI retention and graduation rates are very close to t%e
national average. 8%e reason t%ese rates are close to national average is :ecause o! t%e retention
$rograms t%at t%e institution %as created to ensure student success. CSI understand t%e
im$ortance o! creating a community atmos$%ere !or t%e students :y creating co%esiveness
:et2een all institutional de$artments. CSI $rovides student orientation0 !res%men seminar0
trans!er student orientation?seminar0 academic advising0 !aculty engagement0 on cam$us
activities and events0 as 2ell as a 13eys to degree7 $rogram !ocused on single $arent learners.
Conclusion
References
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-
C%a$man0 M. 4255-6. Ene :ene!it o! co9o$ education: li3eli%ood o! a @o:. 8%e De2 Gor3 8imes.
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