I draw memories to create what I have never seen.

Joana Santos Barbosa

Founder & Creative Director
ESSENCE


INSIDHERLAND is a Portuguese brand created by Architect Joana Santos Barbosa in 2012 dedicated to
design, production and sale of exclusive furniture. Drawn with the personal signature of the creator, the
pieces of elegant and surprising design result from the embrace between the perfection of high technology
and the expertise of traditional craft techniques of extreme value. Art creations that take shape in the
hands of Portuguese master craftsmen and jewelers who wisely sculpt them in noble materials, finalizing
every detail with elegance and perfection.

I draw memories to create what I have never seen. My mission is to tell stories through art pieces with
function. Like a painting or a sculpture, an INSIDHERLAND Furniture Piece gives shape to personal
memories and arouses emotions in those who experience them. Joana Santos Barbosa

INSIDHERLAND results from an assemblage of words that, involving a real personality, evokes a new Land to
explore. The Essence of the brand is closely linked to its creator and results from the compatibility between
real and imaginary, past and future, local and universal, functional and art. We return to our roots, to the
comfort and harmony, to the serenity and naturalness of things because we believe that the symbolic
essence of art results from devotion to the senses as well as the appreciation of figurative experience.

Our team is dedicated with love and enthusiasm into every creation to surprise a sensitive but demanding
public, giving the opportunity to surround with pieces that awaken the senses, thrill for their drama and
stand out in the most exquisite spaces and bold decorations.

Meet this Land where desirable creations passionately reveal the pages of the book of life of its creator, a
Land of mysteries and treasures that attracts nature lovers, travelers, adventurers and dreamers.

JOANA SANTOS BARBOSA


Born in Oporto, Joana Santos Barbosa graduates in Architecture at the Faculty of Architecture of the
University of Oporto in 2006, later deepening her knowledge in Interior Design at St. Martin's School of Arts
and Design in London. Alongside with Architecture, the passion for the Detail motivates her to create her
own exclusive furniture design.

From her training she takes the discipline and persistence in the pursuit of the unquestionable accuracy.
From the World she seizes cultures and contexts, dissects memories and rearranges concepts, taking them
as starting points for the creative liberation which questions the immediate nature of the perception of
reality.

Having a refined intuition and a particular way of feeling, Joana Santos Barbosa has a vein of attachment to
the Land, a connection to the emotional and a devotion to the senses and is very early deeply influenced by
the mysteries of the natural world, taking an interest in legends and organic forms and by many trips that
opened her eyes to inspiring cultures and traditions.

Result of various influences, Joana develops a personal determination in analyzing the world around her
own growth process and for that she creates characters, places and experiences that are often on the
border between lived experience and fluent imagination.

She is fascinated by the limits of emotions and the threshold of feeling. Her creative perseverance and
curiosity for experimentation proves to be somewhere between the sinuous elegance and the harsh
aggressiveness, the softness of a touch and the strictness of a line, the organic forms of nature and the
geometric accuracy, a smooth trace of a sketch and the precision of a detailed drawing.
Designed to stand out in exquisite spaces, the creations of Beyond Memory Collection evoke emotional
relations with the natural world, telling stories that give shape to memories that surprise a demanding
public which seeks exclusivity, innovation and elegance.

Each piece is made by craftsmen, using handcrafted techniques, whereby small differences between pieces
of the same model may occur which makes them particularly unique and exclusive.
When we look at reality through memory we create connections, eliminate
the unnecessary and add details that we wish to be true. Through the creative
eye of Joana Santos Barbosa, Beyond Memory Collection opens the gates of a
Land almost as real as imaginary and each creation reveals a personality trait
of its creator taking us to places where A tale never loses in the telling.
MEMORIES


Each creation is based in personal memories of the creator.
Discover the most incredible stories behind each creation at WWW.INSIDHERLAND.COM.

HOMELAND SIDEBOARD BETWEEN WAVES SOFA FOUR FOR LUCK CENTER TABLE
FOUR FOR LUCK CONSOLE
H.118 cm|46,46 W.129cm|50,79 D.45cm|17,72
H.75cm|29,53 W.186cm|73,23 D.92cm|36,22
H.48cm|18,90 W. 80cm|31,50 D.80cm|31,50
H.90cm|35,43 W.150cm|59,06 D.45cm|17,72
FALLEN LEAVES MIRROR 1 FALLEN LEAVES MIRROR 2
FALLEN LEAVES MIRROR 4 FALLEN LEAVES MIRROR 5 FALLEN LEAVES MIRROR 3
H.77cm|30,31 W.43cm|16,93 D.7cm|2,80 H.62cm|24,41 W.32cm|12,60 D.7cm|2,80
H.55cm|21,65 W.57cm|22,44 D. 5cm|2,00 H. 49cm|19,29 W.43cm|16,93 D.5cm|2,00 H.45cm|17,72 W. 36cm|14,17 D.5cm|2,00
THE SPECIAL TREE CABINET FALLEN LEAVES MIRROR SPECIAL EDITION
TREE BRANCHES SIDE TABLE ROCK STOOL
THREE ROCKS LOW TABLE
H.200cm|78,74 W.90cm|35,43 D.79cm|31,10
THE SPECIAL TREE SIDEBOARD
H.95cm|37,40 W.200cm|78,74 D.53cm|20,87 H.187cm|73,62 W.102cm|40,15 D.9cm|3,54
H.60cm|23,60 W.60cm|23,60 D.60cm|23,60
H.48cm|18,90 W.51cm|20,10 D.40cm|15,75
H.50cm|19,70 W.53cm|20,90 D.42cm|16,50
TREE BRANCHES MIRROR
H.100cm|39,37 W.100cm|39,37 D.2cm|0,78
H.45cm|17,70 W.85cm|33,45 D.75cm|29,50 H.37cm|14,57 W.112cm|44,10 D.75cm|29,50
THREE ROCKS MEDIUM TABLE THREE ROCKS HIGH TABLE
NA PALI ARMCHAIR NA PALI SOFA OSANI MIRROR
INSPIRING TREES WALL LAMP INSPIRING TREES TABLE LAMP
H.110cm|43,30 W.110cm|43,30 D.9cm|3,54 H.93cm|36,60 W.72cm|28,30 D.82cm|32,30 H.95cm|37,40 W.140cm|55,10 D.82cm|32,30
H.60cm|23,60 W.39cm|15,40 D.31cm|12,20 H.40cm|15,70 W.22cm|8,70 D.16cm|6,30
NA PALI LOW TABLE
H.60cm|23,62 W.42cm|16,54 D.42cm|16,54
INTO THE WOODS BOOKCASE
H.190cm|74,80 W.120cm|47,24 D.49cm| 19,29
NA PALI HIGH TABLE
H.40cm|15,75 W.90cm|35,43 D.90cm|35,43

NA PALI MEDIUM TABLE
H. 50 cm|19,68 W.50 cm|19,68 D.50cm|19,68
FINISHES
PALISANDER IRONWOOD ROSEWOOD EBONY WALNUT
WOOD VENEER
FINISHES AVAILABLE IN HIGH GLOSS VARNISH, HALF GLOSS OR MATT
CHERRY OLIVE TREE SATINWOOD BIRDS EYE MYRTLE ROOT
ELM ROOT OLIVE ASH BURL
GOLD LEAF SILVER LEAF COPPER LEAF GOLD LEAF DEGRADE SILVER LEAF DEGRADE
OTHER FINISHES
FINISHES AVAILABLE IN HIGH GLOSS VARNISH, HALF GLOSS OR MATT
AGED GOLD LEAF AGED SILVER LEAF AGED COPPER LEAF COPPER LEAF DEGRADE LACQUER IN ALL RAL COLORS
POLISHED BRASS POLISHED COPPER NIQUEL GOLDEN
METAL
TUBE
PLATE
AGED BRUSHED BRASS
AGED BRUSHED COPPER
AGED BRUSHED ST. STEEL
BRUSHED GOLDEN
PRICKED BRASS
PRICKED COPPER
PRICKED STAINLESS STEEL
PRICKED GOLDEN
HAMMERED BRASS
HAMMERED COPPER
HAMMERED STAINLESS STEEL
HAMMERED GOLDEN
POLISHED BRASS
POLISHED COPPER
POLISHED STAINLESS STEEL
GOLDEN
OXIDIZED BRUSHED BRASS
OXIDIZED BRUSHED ST. STEEL
?
OXIDIZED BRUSHED COPPER
MIRROR BRONZE MIRROR AGED MIRROR
MIRROR & GLASS
WHITE GLASS BLACK GLASS
TRANSLUCENT BRONZE
GLASS
FABRIC
EXCLUSIVE VELVET (BETWEEN WAVES SOFA)
ATLANTIC BLUE PACIFIC BLUE INDIAN GREEN
140CM - 55,1 | 100% COTTON | MARTINDALE 40.000
BRIGHT VELVET
IVORY CREAM SAND
140CM 55,1 | 100% POLYESTER | MARTINDALE 100.000
KAKI TAUPE BROWN ESPRESSO
ORANGE PINK RED BONSEAUX MAGNOLIA WINERED GREY
BLUE ANTRACITE LAVENDER PURPLE OLIVE GOLD ONYX
ARTIC WHITE
FABRIC
140CM - 55,1 | 95% POLYESTER 5% COTTON | MARTINDALE 60.000 SOFT VELVET
CAMOUFLAGE GREEN CIPRES OLIVE MINK AQUA ESMERALD
TURQUOISE SMOKE PRUSIA ROYAL ASH NEGRO MARILLO
CHOCOLATE WOOD MARRON NOUGAT CAMEL NUT IVORY
DUNE SEPIA CRUDO WHITE DARK PINK PURPLE LILE
GRANATE STRAWBERRY TERRACOTA PINK MANDARINE MUSTARD OCHRE
Please note that all wood, metal and fabric swatches are only a reference and may differ from reality.

WWW.INSIDHERLAND.COM | INFO@INSIDHERLAND.COM
T. +351914471689 | PORTO, PORTUGAL