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DEPARTMENT OF MANAGEMENT AND MARKETING

FACULTY OF ECONOMICS AND MANAGEMENT
UNIVERSITI PUTRA MALAYSIA
(First Semester 2014/201)

COURSE NAME : BUSINESS COMMUNICATION/BUSINESS AND
ADMINISTRATIVE COMMUNICATION
COURSE CODE : MGM 3111
CREDIT HOURS : 3 HOURS (2+1)



INSTRUCTOR OF RECORD
Dr. Lailawati Mohd Salleh
lailawati@upm.edu.my

COURSE OBJECTIVES
This course aims to develop effective business communication among students through promoting:
theories and principles of business communication
communication practices in the world of business
written and oral business communicaton practises

COURSE DELIVERY
The course will be conducted in the following manner:
Two hours of lecture per week. The third hour will be utilized as a tutorial session where students will present
speeches with the guidance from the tutor.

LECTURES AND TUTORIAL CLASSES
Lectures will be conducted by the instructor of record while tutorials will be handled by respective lecturers or
assigned tutors.

TUTORIALS
Each student must attend a tutorial class during the the semester. ATTENDANCE IS COMPULSORY.

TEXT

Guffey, M.E. & Du-Babcock, B. (2008). Essentials of business communication, Asian edition. Singapore,
Singapore: Thomson.

ADDITIONAL READINGS (optional)

Bovee, C. & Thill, J. (2012-waiting for the latest edition). Business Communicaion: A Skill-based Approach to
Vital Business English (5th edn)
Ober, S. (2009). Business communication (7th edn.). Boston, MA: South-Western, Cengage Learning.
Krizan, A. C., Merrier, P., Logan, J. & Williams, K. (2008). Business communication (7th ed.). Mason, OH:
Thomson South-Western.
McLaren, M.C. (2000). A guide to effective writing. Kuala Lumpur, Malaysia: Prentice Hall.

POLICIES AND PROCEDURES
Please refer to the university and faculty handbook.

Important:
Students are reminded that attendence (lectures and tutorials) is compulsory. Students with less than 80%
attendence are not allowed to sit for the final examination.
Plagiarism is prohibited.


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STUDENT EVALUATION

1. Test 10%
2. Assignments 10%
3. Final Examination 40%
4. Tutorial:
Individual presentation (informative) 10%
Proposal 10%
Group presentation (persuasive) 10%
Job application letter & resume 10%

40%
Total 100%


CLASS SCHEDULE (subject to change)


WEEK

CHAPTERS/ASSIGNMENTS
1 Chpt. 1 Understanding Business Communication in Todays Workplace
2 Chpt .2 Mastering Team Skills in Interpersonal Communication
3 Chpt. 12 Developing Oral and Online Presentations
4 Chpt. 3 Planning Business messages
5 Chpt. 4 Writing Business messages
6 Chpt. 5 Completing Business Messages
***Test - date and venue to be announced***
(chpt. 1 -4, 12)

7 Chpt. 10 Understanding and Planning Reports and Proposals
8 Chpt. 11 Writing and Completing Reports and Proposals
9 Chpt. 7 Writing routine and Positive Messages
10 Chpt. 8 Writing Negative Messages
11 Chpt. 9 Writing persuasive Messages
12 Chpt. 6 Crafting Messages for Electronic Media
13 Chpt. 13 Job Search, Resumes and Job Application letters
14 Chpt 14 Employment Interviewing and Follow-up Messages

15-17

FINAL EXAMINATION
(comprehensive)