VISCERAL GAMESEA GAMES COMPAny

Visceral Games (formerly EA Redwood Shores[1]) is an American video game development studio
internally owned by Electronic Arts. They are perhaps best known for the critically acclaimed Dead Space
series.

TRIP HAWKINS FOUNDER OF EA GAMES
Hawkins designed his own major at Harvard University in Strategy and Applied Game Theory.[1]

Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found
Electronic Arts (EA), a video game publisher. Electronic Arts had a successful run for many years under
Hawkins' leadership.

Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video
game console company. 3DO was formed in partnership with several other companies including EA.
Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also
expensive, costing US$599,[2] compared to other major systems retailing for under $200. Sales were
poor due to its exorbitant price and weak games that relied excessively on full motion video sequences
(which were state-of-the-art for the time) at the expense of gameplay. Hopes for the system were
further damaged in 1994 with the arrival of the Sony PlayStation, which beat the 3DO in price.

In 1996 3DO stopped developing the system and transitioned into a video game developer, making
games for the PlayStation, PC and other consoles. Hawkins decided to make branding a focus and 69-
month production timetables for games. As a result, quality suffered as did sales. Hawkins had used cash
reserves to bail out the failing company before, but declined to do so a final time. Due to poor sales of
its titles, it went bankrupt in May 2003. 3DO is now out of business. The defunct company sold most of
its intellectual property to publisher Ubisoft.

In late 2003, Hawkins launched a new video game development company called Digital Chocolate. The
company focuses on developing games for handheld devices. He stepped down from the CEO position at
Digital Chocolate in May, 2012.[3]

In 2012, Hawkins joined the board of directors of Israeli technology company, Extreme Reality, which is
working on developing motion control software that can read a person's movement in 3D, but which
only requires a 2D camera.[4]

On March 20, 2013, NativeX, a mobile ad technology platform for games, announced Trip Hawkins as a
senior advisor to their board of directors.[5][6]

His new startup, If You Can, aims to foster social and emotional development (SEL) in children, teaching
compassion and anti-bullying lessons. Their first game, "IF...", uses a free-to-play model and is meant for
teachers and students in an educational environment.[7]
ENTREPRENEUR
Entrepreneurship is the process of starting a business or other organization. The entrepreneur
chooses/develops a business model, acquires the human and other required resources and is
fully responsible for its success or failure.

Academy of Interactive Arts & Sciences

The Academy of Interactive Arts & Sciences (AIAS) is a non-profit organization of industry
professionals and presents a series of annual Interactive Achievement Awards.