A REPORT

ON

FEASIBILITY STUDY OF MARKETING

RESEARCH ON INVESTMENT PRODUCT

BY

ABHISHEK NARAYAN
08BS0000133

MAHINDRA & MAHINDRA FINANCIAL

SERVICES LTD

Page | 1
 A REPORT

ON

FEASIBILITY STUDY OF MARKETING

RESEARCH ON INVESTMENT PRODUCT
AREA OF PROJECT: MUTUAL FUNDS
AND FIXED DEPOSITS

BY

ABHISHEK NARAYAN
08BS0000133

Page | 2
MAHINDRA & MAHINDRA FINANCIAL
SERVICES LTD
Date of Submission: 18th March, 2009

Page | 3
 DECLARATION

I hereby declare that all the information that have been collected, analyzed and
known for the project is entirely authentic possession of mine.

I would like to category mention that the work here is not purchased nor acquired by
any other unfair means. The data and information existing in this report are accurate and
update to the current data, to the best of my knowledge.

However for the purpose of the project, information already compiled in many
sources has been referred.

Abhishek narayan

08BS0000133

Page | 4
 ACKNOWLEDGEMENT

I was inducted as a summer trainee at Mahindra and Mahindra

Financial Services Ltd.(MMFSL), Mumbai on 24nd February, 2009.
In the persuasion of my project as a part of my MBA programme, I
have put in substantial efforts and found pleasure in doing that. I
would like to take this opportunity to pay my sincere gratitude to Ms.
Ujjwala, State Head of Mutual Funds and to my company guide
Ms. Deepali Parkar, Relationship Manager , MMFSL (Mumbai)
for extending their help and support at every step during the course of
my internship.

I am also grateful and would like to show my deep gratitude to my

faculty guide, Prof. Jamshed Modi, Faculty, IBS-Mumbai for his
valuable guidance and support rendered throughout the course of my
project.

At last I would also like to express my thanks to Mr. Ameya Kane

(Branch Head ,Birla Sunlife AMC) , Mr. Yashodeep Deshpande(asst.
manager- HDFC operations) and Mr. Abhishek nim(HDFC STANDARD
LIFE),Raktim saha ( Deutsche bank AMC –relationship manager) who
have directly or indirectly guided me and provided me with their moral
support for the completion of my project.

Page | 5
 Abhishek
Narayan

08BS
0000133

Page | 6
 TABLE OF CONTENTS
1. Abstract…………………………………………………………………3
2. Introduction……………………………………………………….........5
3. Objectives and scope of Project………………………………………..8
4. Profile Of the Company………………………………………………..9
5. Introduction Of Mutual Fund…………………………………………12
6. Introduction Of fixed Deposit………………………………………….22
7. Snapshot of Work done in Internship………………………………...23
8. Analysis & interpretations
Introduction…………………………………………………...........26
Methodology……………………………………………….............27
Objectives Of survey……………………………………….............28
Analysis…………………………………………………….............29
Limitations………………………………………………….............43
Findings……………………………………………………..............44
Recommendations……………………………………………..........45
Conclusion……………………………………………………..........46

9. Annexure
Questionnaire………………………………………………………..48
Glossary……………………………………………………………...52

10. References…………………………………………………………...........56

Page | 7
 LIST OF ILLUSTRATIONS
No. Title Page No
1 Mutual Fund Investments 29
2 Reason for Investments 30
3 Choice for Investments 31
4 Motive for Investments 32
5 Sources of Investments 33
6 Status of Investments 35
7 Schemes of Investments 36
8 Investment Pattern 37
9 factors for Investments 38
10 Return Expected 40
11 Investment Horizon 41
12 Fund Houses 42

Page | 8
 ABSTRACT
The title of the project under taken is “Feasibility study of marketing research on
investment product”.
Area of the project is mutual funds and fixed deposits.
The main purpose of doing this project is to know about mutual funds and its
functioning. This project helps in getting details about mutual fund industry right
from its inception stage, growth and future prospects.
In this project I also observed the investment habits of various retail investors and
then provide them with appropriate investment plans available with Mahindra
Finance in sync with their financial goals in their future life. We are also tracking
the performance of various funds in terms of the return earned by their schemes
with respect to predetermined benchmark and comparison of similar schemes of
different funds, and also track the performance of the fund managers in terms of
return, their products are earning and the kind of risk they take.
The later part of the project deals with the marketing activities undertaken by the
fund houses in promoting their funds and also the marketing done by me in
convincing prospective customers to invest in the funds suitable to them through
Mahindra and Mahindra Finance.
Mutual funds now represent perhaps the most appropriate investment opportunity
for most small investors as financial markets become more sophisticated and
complex, investors need financial intermediary who provides the required
knowledge and professional expertise on successful investing. This is where
Mahindra & Mahindra Financial Services Ltd. comes in to picture as they financial
advice for financial planning.

Page | 9
A Mutual Fund is a trust that pools the savings of a number of investors who share
a common financial goal. The money thus collected is then invested in capital
market instruments such as share, debentures and other securities. The income
earned through these investments and the capital appreciations realized are shared
by its unit holders in proportion to the number of units owned by them.

Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost. Wide variety of Mutual Fund Schemes exist to
cater to the needs such as financial position, risk tolerance and return expectations
etc. mutual funds can be classified under various categories like open ended
schemes, close ended schemes, interval schemes, growth, income, balanced,
money market, tax saving, special schemes. Advantages of investing in mutual
funds include professional management, diversification, return potential, low cost,
transparency, liquidity, choice of schemes and tax benefits.

This project also sees the study of regulatory framework of mutual funds and the
process of that. It will also provide information to investor about how to invest in
mutual funds and to give some knowledge of financial planning with suggesting
appropriate funds to them. It will also helpful to gain knowledge in mechanism of
how asset management companies work and their investment plans or objectives.
This project also deal in fixed deposit analysis and its importance in investment
market with its advantages and limitations.
This project also later followed by a survey of around 200 persons of various
classes on to study various factors considered by investor while going for
investment in mutual fund. There perception about their savings and how they see
mutual funds in their portfolio and their benefits in their financial planning.

Page | 10
Page | 11
 INTRODUCTION:

This project basically deals in mutual funds and fixed deposits as a potential
investment options for different investors with their distinctive advantages and
disadvantages. It will be also helpful to know that investors perception towards
both investment options and their portfolio allocation of same.
This project try to explain the benefits of both the investment avenues and how
these are going to be the suitable for different persons portfolio and how much
response should be of both in any person portfolio as for financial planning
perspective.
Project also deals with portfolio analysis of existing clients of Mahindra and give
the suggestions for same as about their future strategy with the investment as
whether they should continue that or not and to properly justified the analysis.
This project also deals in a detailed client feedback survey of existing clients of
Mahindra. This survey is done purely for knowing the investors approach towards
their investments and their satisfaction level of Mahindra service that is provided
to them and their status of benefit from Mahindra finance and the asset
management company services that are like time to time updates and portfolio
sheet. This analysis gives an opportunity to suggest some important solutions to
Mahindra to retain the clients and to know loopholes exist in some investment
services as satisfying the client.
In this project we also got some idea of promotion of investment product like tax
savings, fund of funds and equity diversified fund of mutual funds with promotion
of exchange traded fund also that gives a wonderful opportunity to enhance any
person skills for presentation interact with prospective investors. The promotion
kind of activities also helps the intern students to interact with the acquaintance
and to pursue them with the facilities of that fund and it help in do some financial

Page | 12
planning .it also helps in getting the knowledge of various products and the
investor attitude towards that. Promotion of investment tools helps in
understanding the all aspects of mutual funds because of to interact with investors
needed an upgrade knowledge of that .promotion also help in canvassing what we
have studied in first year of management studies of general management in
marketing. it also help in try to sort out the problems asked by the investors and
their doubts for selling the investment product. This task also helps in knowing the
investor knowledge about products and their existence level as some person are
completely unaware of mutual funds..
This project also provides the training in mutual funds and fixed deposits by the
industry persons like ICICI AMC, SUNDARAM BNP Paribas AMC, and SBI
AMC. These training helped in getting all knowledge of mutual funds and its
mechanism with economic scenario of investments. This also helps in clearing any
doubts and if investors asked any issues that are also getting cleared. Training is an
essential part of any project as it also gives direction in project with helps in
exploring all functions of subject. Training here in Mahindra finance was
satisfying and it helps in gaining substantial knowledge of product. Training also
helps in providing knowledge to how to use these techniques in market and about
the technical part of mutual funds with provides the knowledge of tax calculation
and dividend planning with how to measure funds performance. It also helped in
fundamental parts of market with stock market knowledge and the portfolio
analysis with the knowledge on fixed deposits and its advantages.
Finally the project also compose of survey of 1000 person and their view about
investment in this current economic scenario and the knowledge testing with view
about the investment ability.
Project will seek the corporate tie ups training for fixed deposits as their promotion
tool and about other investments objectives.
Finally the project will end with a survey of the about 200 people with getting the
knowledge of the investments objective of people and factors are considered by
them before investments and it will be helpful to know the factors which are
Page | 13
considered as important by investors for investment and whether it is going
through their targeted objective or not. This survey will also gives an opportunity
to seek the Mahindra to know the investors perception for investments and their
needs according to their income and age with their nature for investments.
Project also covers a complete study of various investments options available
under Indian financial system and its advantages to various sections of person and
penetration level of the same investment options in Indian financial market. The
project will also focus on gaining some knowledge from the industry persons who
are well established and have substantial knowledge about the market of mutual
funds and other investment options.
This project after completion will help Mahindra to know the investors perception
about investments and what sort of facilities they are looking for investments and
where they are keenly interested in doing investment. It will also helpful in the
perspective of the client feedback survey response that will provide them the
response of their investors who had done their investments in past with Mahindra
and their response for the same. It will also help them to do some necessary
changes in services so that investing will be satisfied by their services.

Page | 14
 Objective of the project:
• To study investment objective in mutual fund.
• To get the knowledge of different types of schemes available
• Training aims to make some efforts in financial planning of people
with the help of portfolio analysis and to know their investment
objectives.
• To get a look of corporate tie ups
• Study various aspects to analyze the performance of products.
• To study the marketing of various investment products strategy.

SCOPE OF THE STUDY

The title of the project under taken is “Feasibility study of marketing research on investment
product”.

Area of the project is mutual funds and fixed deposits.

The study here has been limited to mutual funds and fixed deposits. It is also includes
mechanism of both investment option and what are the facilities provided by the both investment

Page | 15
option. This project is also focuses on other wealth management scenario which also includes
portfolio analysis, client feedback survey and presentations with promotion of products that is
important aspect of mutual funds projects.

Apart from that there is a survey also included in this project to know the investors attitude on
various factors considered by them before investing. It is restricted to factors taken as consider
only to know the what sort of factors investors or prospective investors look for investment like
risk ,asset management profile ,return ,dividend etc and how he made his decision.

This project also focuses on fixed deposit and show how this is the safest option for investments
and how it is useful to every investors so to keep in their portfolio for investment.

MAIN TEXT

PROFILE OF THE COMPANY

Mahindra & Mahindra Financial Services Ltd. (MMFSL)

Vision:
The Vision of Mahindra Finance is to be a leading rural finance company and
continue to retain the leadership for Mahindra Products
Mission:
✔ To be recognized as the premier provider of financial services on the basis
of its contribution to sale of Mahindra range of vehicles, tractors, services &
help M&M protect its sale through availability of finance.

Page | 16
 ✔ To specialize in financing products based on applications and build on the
competence developed in its focus area.
✔ To help M&M develop better products by providing first hand information
from the target market.

Company Profile:
Mahindra & Mahindra Financial Services Limited (MMFSL) is a non banking
finance company from the House of Mahindra’s established with a view to provide
finance to the prospective buyers of Mahindra range of utility vehicles and tractors.
MMFSL is a leading rural finance company in the organized private sector.
MMFSL was incorporated in Jan 1991 with participation mainly from Mahindra &
Mahindra Ltd. (M&M), Kotak Mahindra and Mahindra Dealers. MMFSL is a
subsidiary with M&M holding 97%.MMFSL has a wide network of 305 branches
spread in 25 states and 2 union territories across the country covering almost 80%
of the districts in India.
MMFSL extends finance through hire purchase / loan and lease modes. The
company designs tailor made scheme suitable for each product and each location.
The company has a client base of over 4 lacks as on date. The company also
extends finances for purchase of non-competing products like cars of reputed
manufacturers like Maruti, Hyundai, Tata Motors, MMFSL also finances pre-used
vehicles.
The company has a subsidiary called Mahindra Insurance Brokers Ltd to undertake
insurance broking business. This license has been issued by the Insurance
Regulatory & Development Authority (IRDA) to undertake direct broking
activities for both, life and general insurance businesses in May 2004. MMFSL
accepts fixed deposits from major locations viz. Mumbai, Pune , Chennai, Kolkata,
Ahmadabad and jaipur.
Services Offered By Mahindra Finance

Page | 17
Finance For:
✔ Tractor
✔ Mahindra Utility Vehicles
✔ Mahindra Light Commercial Vehicles
✔ Cars
✔ Three Wheelers
✔ Used Vehicles
Other Services
➢ Investment Advisory Services

Mahindra Finance believes in making assets easily available, and also

catering to those who want to create wealth from these assets. Investment
Advisory Services of MMFSL act as an avenue to help create and multiply
wealth.

➢ Mutual Fund Distribution (FINSMART)

It started recently with the permission from Reserve Bank of India (RBI), to
start the distribution of Mutual Fund products through our network. Unit of
MMFSL involved in Mutual Fund Distribution is FINSMART.

Page | 18
 Mutual Funds
Inception
The concept of mutual funds was introduced in India with the formation of Unit
Trust of India in 1963. The first scheme launched by UTI was the now infamous
Unit Scheme 64 in 1964. UTI continued to be the sole mutual fund until 1987,
when some public sector banks and Life Insurance Corporation of India and
General Insurance Corporation of India set up mutual funds. It was only in 1993

Page | 19
that private players were allowed to open shops in the country. Today, 32 mutual
funds collectively manage Rs 6713575.19 cr under hundreds of schemes.
Definition
A Mutual Fund is a trust that pools together the savings of a number of investors
who share a common financial goal. The fund manager invests this pool of money
in securities ranging from shares and debentures to money market instruments or in
a mixture of equity and debt, depending upon the objectives of the scheme.
Short history
The government of India set up Unit Trust of India in 1963 by an act on
parliament. UTI functioned under the regulatory and administrative control of the
Reserve Bank of India till 1978. The Industrial Development Bank of India took
over the regulatory and administrative control that year. The first scheme launched
by UTI was Unit Scheme 1964 or the infamous Unit 64. The second phase of the
mutual fund industry began with the public sector banks and Life Insurance
Corporation of India and General Insurance Corporation of India setting up their
own mutual funds in 1987. Finally, in 1993 Kothari Pioneer (now merged with
Franklin Templeton) became the first private sector mutual fund to start operations
in the country. A host of private sector as well as foreign funds set up shop after
that. In 1996, a comprehensive and revised Mutual Fund regulation was put in
place. The industry now functions under SEBI (Mutual Fund) regulations,1996.

The industry faced its toughest challenge when the US 64 fiasco shattered the
confidence of investors. However, in 2003, the government bifurcated the
erstwhile UTI. One entity manages the assets of US 64 and some assured return
schemes. The other is a regular mutual fund working under the SEBI regulations.
Thanks to the boom in the stock market, UTI managed to clean up its act and
continue to enjoy the confidence of several investors. The whole industry also
came out of the controversy without any major setbacks.

Page | 20
Conception and performance in India
The industry has steadily grown over the decade. For example, before the public
sector mutual fund’s entry, UTI was managing around Rs 6,700 crore on its own.
Public sector mutual funds also helped accelerate the growth of assets under
management. UTI and its public sector counterparts were managing around Rs
47,000 crore when Kothari Pioneer, the first private sector mutual fund, set up
shop in 1993. Before the US 64 fiasco, there were 33 mutual funds with total assets
of Rs 1,21,805 crore as on January 2003. The UTI was way ahead of other mutual
funds with Rs 44,541 crore assets under management. The industry overall has
performed well over the years. Of course, there were a few funds houses, which
disappointed investors. However, overall performance has been good. However,
lack of awareness still impedes the growth of the mutual fund industry. Unlike
developed countries, most of the household savings still go to bank deposits in
India.
Working of mutual funds
A mutual fund is set up by a sponsor. However, the sponsor cannot run the fund
directly. He has to set up two arms: a trust and Asset Management Company. The
trust is expected to assure fair business practice, while the AMC manages the
money. All mutual funds except UTI functions under SEBI (Mutual Fund)
regulations.

The mutual fund collects money directly or through brokers from investors. The
money is invested in various instruments depending on the objective of the
scheme. The income generated by selling securities or capital appreciation of these
securities is passed on to the investors in proportion to their investment in the
scheme. The investments are divided into units and the value of the units will be
reflected in Net Asset Value or NAV of the unit. NAV is the market value of the
assets of the scheme minus its liabilities. The per unit NAV is the net asset value of
the scheme divided by the number of units outstanding on the valuation date.
Mutual fund companies provide daily net asset value of their schemes to their
investors. NAV is important, as it will determine the price at which you buy or

Page | 21
redeem the units of a scheme. Depending on the load structure of the scheme, you
have to pay entry or exit load.

Uses & Benefits of Mutual Funds

Mu
A Pac
Professional
Management
Investing in Mutual Funds offers several benefits:
➢ Professional expertise:
Fund managers are professionals who track the market on an on-going basis.

Page | 22
 With their mix of professional qualification and market knowledge, they are
better placed than the average investor to understand the markets.

➢ Diversification:
Since a Mutual Fund scheme invests in number of stocks and/or debentures,
the associated risks are greatly reduced due to high diversification.

➢ Relatively less expensive:

When compared to direct investments in the capital market, Mutual Funds
cost less. This is due to savings in brokerage costs, demat costs, depository
costs etc.

➢ Liquidity:
Investments in Mutual Funds are completely liquid and can be redeemed at
their Net Assets Value-related price on any working day.

➢ Transparency:
You will always have access to up-to-date information on the value of your
investment in addition to the complete portfolio of investments, the
proportion allocated to different assets and the fund manager’s investment
strategy.

➢ Flexibility:
Through features such as Systematic Investment Plans, Systematic
Withdrawal Plans and Dividend Investment Plans, you can systematically
invest or withdraw funds according to your needs and convenience.

➢ Periodic Withdrawals
If you want steady monthly income, many funds allow you to arrange for
monthly fixed checks to be sent to you, first by distributing some or all of
the income and then, if necessary, by dipping into your principal.

Page | 23
➢ SEBI regulated market:
All Mutual Funds are registered with SEBI and function within the
provisions and regulations that protect the interests of investors. AMFI is the
supervisory body of the Mutual Funds industry.

Page | 24
 Various Mutual Fund Schemes And Their Implications

There are a wide variety of Mutual Fund schemes that cater to your needs,
whatever your age, financial position, risk tolerance and return expectation.
Whether as the foundation of your investment program or as a supplement, Mutual
Fund schemes can help you meet your financial goals. Mutual fund schemes are
classified on the basis of its structure and investment objective.
By Structure
Open–Ended Funds: Investors can buy and sell units of open-ended funds at
NAV-related price every day. Open-end funds do not have a fixed maturity and it
is available for subscription every day of the year. Open-end funds also offer
liquidity to investments, as one can sell units whenever there is a need for money.
Close-Ended Funds: These funds have a stipulated maturity period, which may
vary from three to 15 years. They are open for subscription only during a specified

Page | 25
period. Investors have the option of investing in the scheme during initial public
offer period or buy or sell units of the scheme on the stock exchanges. Some close-
ended funds repurchase the units at NAV-related prices periodically to provide an
exit route to the investors.
Interval Funds: These funds combine the features of both open and close-ended
funds. They are open for sale and repurchase at a predetermined period.
By Investment Objective
Growth Funds: They normally invest most of their corpus in equities, as their
objective is to provide capital appreciation over the medium-to-long term. Growth
schemes are ideal for investors with risk appetite.
Income Funds: As the name suggests, the aim of these funds is to provide regular
and steady income to investors. They generally invest their corpus in fixed income
securities like bonds, corporate debentures, and government securities. Income
funds are ideal for those looking for capital stability and regular income.
Balanced Funds: The aim of balanced funds is to provide both growth and regular
income as such schemes invest both in equities and fixed income securities in the
proportion indicated in their offer documents. They generally invest 40-60% in
equity and debt instruments.
Money Market Funds: These funds strive to provide easy liquidity, preservation
of capital and modest income. MMFs generally invest the corpus in safer short-
term instruments like treasury bills, certificates of deposit, commercial paper and
inter-bank call money. Returns on these schemes hinges on the interest rates
prevailing in the market. MMFs are ideal for corporate and individual investors
looking to park funds for short periods.
Other Schemes
Tax Saving Schemes(ELSS): Mutual Fund schemes investing predominantly in
equity, and offering tax deduction to investors under section 80 C of the Income
Tax Act. Currently rebate u/s 80C can be availed up to a maximum investment of
Rs 1,00,000. A lock-in of 3 years is mandatory.

Page | 26
Special Schemes: These schemes invest only in the industries specified in the
offer document. Examples are InfoTech funds, FMCG funds, pharmacy funds, etc.
These schemes are meant for aggressive and well-informed investors.
Index Funds: Index Funds invest their corpus on the specified index such as BSE
Sensex, NSE index, etc. as mentioned in the offer document. They try to mimic the
composition of the index in their portfolio. Not only the shares, even their weight
age is replicated. Index funds are a passive investment strategy and the fund
manager has a limited role to play here. The NAVs of these funds move along with
the index they are trying to mimic save for a few points here and there. This
difference is called tracking error.
Sector Specific Schemes: A mutual fund scheme which focuses on investments in
the equity of companies across a limited number of sectors usually one to three.
Monthly Income Plan Scheme:
A mutual fund scheme which aims at providing regular income (not necessarily
monthly, don't get misled by the name) to the unit holder, usually by way of
dividend, with investments predominantly in debt securities (up to 95%) of
corporate and the government, to ensure regularity of returns, and having a smaller
component of equity investments (5% to 15%)to ensure higher return.
Floating-Rate Debt Fund
A fund comprising of bonds for which the interest rate is adjusted periodically
according to a predetermined formula, usually linked to an index.
Fund of Funds
A Fund of Funds (FoF) is a mutual fund scheme that invests in other mutual fund
schemes. Just as fund invests in stocks or bonds on your behalf, a FoF invests in
other mutual fund schemes.

Page | 27
 Snapshot of Mutual Fund Schemes

Mutual Who
Investment
Fund Objective Risk should Investment horizon
Portfolio
Type invest
Those who
Treasury
park their
Liquidity + Bills,
funds in
Moderate Certificate of
Money current
Income + Negligible Deposits, 2 days - 3 weeks
Market accounts or
Reservation Commercial
short-term
of Capital Papers, Call
bank
Money
deposits
Short- Call Money,
term Commercial
Funds Papers, Those with
(Floatin Liquidity + Little
Treasury surplus 3 weeks -
g- Moderate Interest
Bills, CDs, short-term 3 months
short- Income Rate
Short-term funds
term) Government
securities.

Bond Predominantl
Funds y
Credit Risk Debentures, Salaried &
(Floatin Regular More than 9 - 12
& Interest Government conservativ
g- Income months
Rate Risk securities, e investors
Long- Corporate
term) Bonds
Salaried &
Gilt Security & Interest Government
conservativ 12 months & more
Funds Income Rate Risk securities
e investors

Page | 28
 Aggressive
Long-term investors
Equity
Capital High Risk Stocks with long 3 years plus
Funds
Appreciation term
outlook.
To generate
returns that
NAV
are Portfolio
varies with
Index commensurat indices like Aggressive
index 3 years plus
Funds e with BSE, NIFTY investors.
performanc
returns of etc
e
respective
indices
Balanced
Capital ratio of
Growth & Market equity and Moderate
Balance
Regular Risk and debt funds to & 2 years plus
d Funds
Income Interest ensure higher Aggressive
Rate Risk returns at
lower risk

Page | 29
 FIXED DEPOSITS
Fixed deposits are loan arrangements where a specific amount of funds is placed
on deposit under the name of the account holder. The money placed on deposit
earns a fixed rate of interest, according to the terms and conditions that govern the
account. The actual amount of the fixed rate can be influenced by such factors at
the type of currency involved in the deposit, the duration set in place for the
deposit, and the location where the deposit is made.
The most unusual characteristic of a fixed deposit is that the funds cannot be
withdrawn for a specified period of time. In most cases, fixed deposits carry
duration of five years. During that time, the money remains in the account and
cannot be withdrawn for any reason. Individuals, corporate entities, and even non-
profit organizations that wish to set aside funds and limit their access to the funds
for a period of time often find that fixed deposits are a simple way to accomplish
this goal. As an added benefit, the monies in the account will earn a fixed rate of
interest regardless of any fluctuations in interest rates that apply to other types of
accounts.
However, both these benefits can also turn into disadvantages under certain
circumstances. Because the money cannot be withdrawn until the duration is
complete, the funds cannot be used even in emergency situations. Changes in the
going interest rate may also rise to a point above and beyond the interest rate
applied to existing deposits. This means account holders are actually earning less
interest with fixed deposits than with other types of loans and accounts.
While the interest rate on fixed deposits cannot be changed, there is sometimes a
way to work around the issue of obtaining use of funds in an emergency situation.
At times, the lending institution where the fixed deposit is placed may be willing to
extend a separate loan to the account holder, using the fixed account as collateral.
While not ideal, this can at least make it possible to deal with the current financial
crunch

Page | 30
SNAPSHOT OF WORK DONE IN INTERNSHIP:
It was a good experience in Mahindra & Mahindra financial services limited, as we
got an opportunity to enhance our skills in all general management concepts like in
marketing, human resources, finance. They basic work done in internship is:

I-Survey:
A survey of around 1000 persons is done with the view of their investment
approach in this current economic scenario and their view about various
investment financial tools performance in this economic downturn.

 The major findings of that survey is that majority of people are interested in
mutual funds and fixed deposits precisely.

II-Client feedback analysis:

This was done with the vision of knowing the client satisfaction level with
Mahindra finance. It will prove to be beneficial to company to handle grievances
of the existing clients.

III-Portfolio Analysis:
 It helps in study any portfolio in depth with reviewing it in both
fundamental as well as technical ways.

Page | 31
  Portfolio analysis provide knowledge about ALPHA, BETA and R- squared
,Sharpe ratio with certain aspect of quantitative methods of business like
mean , standard deviation.
An example of Analysis is:
Investor Name : Scheme Name [Folio Tran.Date Rate Units Amt.(Rs) Lat.NAV Lat.NAV Bal.Units
No.] Date

AJAY KUMAR
RELIANCE REGULAR SAVINGS FUND
- EQUITY - GROWTH
['40487850821']
17-Mar-
Purchase 6/17/2008 21.8709 22.861 500 09 12.2087 22.861

-returns for last year is negative but better than CAGR of fund is of -44.18 then of -54.18
- it is 5 star rated fund by valueresearchonline , so it is safer
- beta is although indicates that it is more riskier than its benchmark i.e BSE 100 is 1.08
- alpha and r squared is also good respectively 11.10 ,0.81
- risk is average here in fund as diversified
- fund rank is also good in its sector
- top companies are stable where the fund is investing like tcs , sbi , reliance
- the top two sectors are finance and energy
- Its fund style is with investment style is large cap with growth fund.
- by comparing it with it category of equity diversified in 1 mon return it is better with 2.10 to -0
Overall it is a good fund to investment.
IV-Corporate Tie-ups:
-The basic work in this is to present the financial tools to corporate investors.

Page | 32
-To help the employees there for investments.
-Syntel ,Barclays Capital , Kamex chemicals are the some corporate where we had
done some corporate tie-ups.

Page | 33
Analysis and interpretations

INTRODUCTION:

This analysis is about the various factors considered by the investors for investing
in mutual funds. As the smart investors needs to select all the factors and to
analysis all the key factors that is relevant in doing any kind of investments.
Investments are critical issue as it consists of long term planning and it covers the
investor capital. Whether you invest in any financial instruments like insurance,
fixed deposit or mutual funds those who focuses on all factors of investments are
always succeed. This analysis focuses on all factors which are with basics and up
to the needs of financial planning. In the economic scenario investors are not only
looking for the stable returns but also looking for the other factors like fixed
performance, AMC reputation so that there should be sighing of relief.
This survey also gives an opportunity to interact with investors and to explore their
reason of financial planning. To know their investment patterns and how they
handle their investment objective, their need for doing planning and their view
about current economic scenario and its impact on their investments.
This survey also shows that investors in mutual fund try to give weight age to all
factors and also needs to analyze the critical factors that are being focused by
investors before the investments. This survey try to find out investors perception
about mutual funds and their future planning regarding that also, it gives an outline

Page | 34
that how critical is financial planning and how do they see mutual funds in their
portfolio and other financial instruments.

Page | 35
METHODOLOGY:

In this survey the samples are selected through stratified random sampling reason
for this is to get all classes of people in the survey so that all persons may get their
participation according to their ages, incomes and their corpuses sizes. So in this
process of grouping members of the population into relatively homogenous
subgroups before samplings, it should ensure that each element of population is
assigned a particular stratum only. The strata should also be collectively exhaustive
to ensure that no population is excluded. Here the ages have been deciding factors
in this survey. It has been decided as 20-30, 30-45, 45-60, 60 and above.
Descriptive (cross sectional) it is the deliberate manner to collect the information
and it describe the phenomena without establishing the association between the
factors. This is most commonly used when we want to know about the preferences
of the customer. The design is cross sectional because it is suited and the
respondents are interviewed once.
As per the scales are considered for the measurement these are ordinal scale and
nominal scale. The nominal scale is used to segregate data into categories that are
mutually exclusive and collectively exhaustive. Ordinal scale is used to arrange
objects according to some particular order. This helps in arranging variables in
ordinal scale to be ranked and easily accessed.
The questions are dichotomous and the simple random sampling is also used in this
survey. The sample size is 200 persons and the sample area is Mumbai with widely
survey is done in Dalal Street and Bandra- kurla complex area. The questions are
designed as per the needs of survey and are not tricky one. Questionnaire consists
close ended questions are there to know investors views on these issues only.

Page | 36
OBJECTIVES OF THE SURVEY:

• To study the characteristics of mutual fund that attracts the investors.

• To analyze the fund that investor considered as safe investment and feel
fetch better return.

• To study the working of mutual funds.

• What are the factors considered by investors before investments in mutual

funds?

• What is the investor perception about mutual funds and other financial
instruments?

• To know the investors view on current economic scenario and their

portfolio.

• Helpful to Mahindra finance in doing financial planning of some investors

as by keeping in mind about these factors.

Page | 37
 ANALYSIS:

1-First question of survey focuses on whether you have invested in mutual funds?
YES 160
80%-160
NO 40
20%-40
*numbers in table indicates respondents
NUMBER OF
RESPONDENTS

Interpretation:
About investments in mutual funds here in this survey
respondents had done substantial investments as it is easily can
be understandable by the pie- chart.
Almost 80% investors have invested in mutual funds. It is a
good indicator that investors are aware of the importance of mutual funds in their
portfolio

Page | 38
2-It focuses on those investors who are not investing in mutual funds and their
reasons for the same.
SAFETYPURPOSE 20
LACK OF KNOWLEDGE 05
NO NEED OF INVESTMENTS 01
BETTER RETURN ACCEPTANCE 14

Interpretation:
As in first question around 20% respondents are not happy with mutual funds as
financial investments .here we ask them about their purpose for the same and it
reveals that safety purpose is the major issue as mutual funds doesn’t give any
guarantee of principal amount also. While a major population seek a better return
as acceptance as it indicates of equity lovers or persons who are attracted towards
stock markets. Lack of knowledge is also emerged as a major issue as in other part
of India. It is more than Mumbai because of less investor education programes.

Page | 39
3-We ask in next question about their possible choice (persons who are not
invested in mutual funds) of investments?
SHARES 13
FIXED DEPOSIT 20
CORPOATE FIXED DEPOSIT 02
PPF 02
ANY OTHERS 03

Interpretation:

As in last analysis we have seen those 20 persons or 50% of respondents of not

investing in mutual funds because of safety purpose, in this analysis that is more
deeply analyze that they want to invest in fixed deposit as it is consider as safest
avenue of investment in Indian financial sector. Here interestingly a major portion
of persons want shares as the good returns option and around 8% were investing
in private finance and hundi kind of investments with more risk embedded in that.

Page | 40
4-It was personal question about to know the real motive of any investors for
investments?

FUTURE INVESTMENT 95
FAMILY SECURITY 45
CHILD EDUCATION 20
ANY OTHER REASONS 40
*numbers here indicates respondents surveyed

Interpretation:
Here with the help of this radar we can see that future investment is major cause of
investments for all 200 respondents and they are mostly investing in various
financial instruments along with mutual funds for catering this purpose as future
financial planning is necessary. As other reasons comprises mainly the children
education or some social causes or may be higher education and some medical
treatment. here one important factor is family security as the persons are skeptic
about their lives so they want some investments for their family around 24%
persons are there .some persons who are at their middle ages they are also giving
weight age to child education factor also as it is also necessary nowadays.

Page | 41
5-In this question we want to know the sources from which investors come to
know about investing in mutual funds?

INTERNET 15
MAGAZINE 15
NEWSPAPER 30
FINANCIAL ADVISOR 35
FRIENDS 40
ADVERTISEMENTS 25

*numbers in graph indicates respondent’s views

Interpretation:
Here the major investors are doing their investments by taking the advice of their
friends who have done some sort of investments in past the data shows that around
40 investors or 25% investors have done with the view of getting good returns as
their friends or relatives got by doing investments.
Financial advisor also plays a major role in decision making particularly for senior
citizens as their relationship manager in banks or investment advisor gives those

Page | 42
tips for investment. Particular tax consultants are also gives ideas to use equity
linked savings scheme of mutual funds for tax planning purpose.
Advertisements done by the asset management companies also attract the investors
for investments as it shows the phenomenon growth of their capital that really
attracts the investors for investments .as it shows that persons were attracted by
numbers and these advertisements shows them exactly that.
Magazines and newspapers are also sources of getting news of investments
particularly magazines like the economist, the week, and other financial journals
that gives a complete coverage of news for investment pattern. Around 20%
persons are getting their sources of information from there itself.
Internet basically Valueresearchonline, Investopedia and other financial sites gives
the full updated information about mutual funds and investors are inclined towards
them for investments.

Page | 43
6-Next one is to know about their status of investment?

REGULAR 103
NEW 57

Interpretation:
Here the regular investors are more than 60% of investors as they feel that mutual
funds are important avenue for investment purpose and they relatively weight that
as important factor of investments. As current economic scenario is an excuse but
new investors are skeptic about performance of mutual funds. So they are not
investing in it, as new entrants are only 57 persons they are not sure of their
strategy.

Page | 44
7-In this question we want to know the schemes in which they have invested?
EQUITY 69
DEBT 25
EQUITY(TAX PLANNING) 60
GILT 05
HYBRID 01
*numbers indicate respondents

*Numbers represent the respondents in this graph

Interpretation:

Mostly investors in mutual funds invest as retail investors in equity funds

only especially equity diversified funds because of good returns and
sustainable growth of those funds of different fund houses. While debt funds
gives a stable return and have a safety of principal amount up to certain
extent, so mostly risk averse investors goes in that , here in this survey
around25 investors were interested or invested in debt fund.
As per the hybrid funds are concern only institution investors are interested
as they can take risk for good return. Mostly persons are invested because of
tax planning advantages in mutual funds that will give those returns with tax
holidays.
8-In this question we asked investors about their investment patterns or
style?

OPEN ENDED FUND 139

Page | 45
 CLOSE ENDED FUND 21
*NUMBERS INDICATES THE RESPONDENTS SURVEYED

Interpretation:
Here around 87% respondents are investing or interested in investment in open
ended fund only as there is freedom in these fund for taking out their money at
any time or invest any time .while in close ended fund there is a particular time
when you can invest or redeem back your money. It shows that investors want
certain freedom for their investments as they are continuously tracking their money
and can analyze easily in open ended fund when to redeem.

Page | 46
9-It is a multiple answer question where we asked the investors about the factors
that they look before investing in mutual funds?
-we got 850 responses for that as out of 9 parameters to opt the investors collect all
valid points that they do or search before investment.
FACTORS NO. OF RESPONSES
RISK FACTOR 130
RETURN 140
TAX SAVING 96
PERFORMANCE 84
RATINGS 83
NAV 46
PORTFOLIO OF FUND 111
PROFILE OF FUND MANAGER 40
AMC 120

Page | 47
Interpretation:
The biggest factor here is that most of the investors looked forward before
investment is Return as it plays important role they want to see what kind of
returns are provided by the mutual funds as whether it is generating positive return
or to decide how much return their investments is providing compare to other
financial instrument s of same caliber.
Risk factor also plays important role as investors want to see where they are
investing. risk is important issue in mutual funds as investment is completely
unpredictable in mutual funds in spite of equity diversified funds are there but risk
is prevails here also. So investors need to carefully see the risk embedded with
class of mutual funds.
AMC (asset management companies) reputation is crucial factors as 120 responses
are there for, they firmly believe that company stake is important. There are 35
AMC in India and some of them are not producing a fruitful result but AMC like
reliance, Birla, UTI, ICICI is reputed AMC and investors have belief in them.
Portfolio of fund also an important issue what is according to investors as 111
responses are for that, here portfolio means where the company after taking the
funds from investors are going to invest .whether they are investing in large caps
(large companies with capital above 5000 Crore) or investing for more profit in
risky companies or bonds that are toxic bonds. So investors believe that portfolio is
important factor to keep a check on that before investing and to look in after
investment also.
Rest of all factors are considered as crucial especially tax planning as some mutual
funds provide a benefit of tax planning in equity linked saving scheme category
with additional advantages gives an opportunity to investors to invest some of their
money in mutual funds.

Page | 48
Ratings, NAV, Profile of fund manager etc. factors are not so much crucial
according to investors but still are critical factors as they also plays important role
for more expertise solutions as performance is also important roles as ratings
agency gives the funds based on performance.
10- Next question is about their return expected by them?
MONTHLY 45
QUARTELY 10
SEMI- ANNUALLY 03
ANUALLY 107

Interpretation:
In this question about asking for the return that are expecting then majority want
the annually return as perception may be that good returns are accumulated in that.

Page | 49
11- In this we ask about their investment horizon in mutual funds?
Upto 6 months 19
6 month – 2 years 17
2 years - 5years 93
More than 5 years 31

Interpretation:
Here the investors are looking for better returns so they want to stay around more
than 3 years as medium term investments that will give them decent returns.
And persons particularly senior citizen are looking forward for more than 5 years,
around 31 respondents are there as they want safe secure money.
Persons who are investing for less than 6 months are in bond particularly.

Page | 50
12-This is for their preferences of fund houses?
SUNDARAM BNP PARIBAS 20
BIRLA SUNLIFE 28
RELIANCE 36
ICICI PRUDENTIAL 21
UTI 38
ANY OTHER AMC 07
*numbers represent respondents

Interpretation:
This question is asked for the view of investors towards fund houses as how they
rate the fund houses and mostly of them were comfortable with UTI as it is oldest
mutual fund house of India and have government backup. While Reliance fund
house is also a reputed fund house with corpus around 80000 crore rupees has a
good confidence among the investors and around 7 persons seems that other like
DSP Blackrock and Principal Fund houses are also good

Page | 51
Limitations of survey:

• Survey is to be done in Mumbai only. It is not covering all segments or part

of India.

• Respondents in survey may be biased in some issues.

• This survey is focusing on mutual funds only as an investment tools.

• Time constraint is important factor to study all analyses.

• Technical parts of mutual funds are not cover in this survey like alpha, beta
etc. because of general investors.

• Investors are selected through stratified random sampling as those who have
done investments are only eligible for this survey.

Page | 52
FINDINGS:

• The investors give more preference to equity funds besides the

considerations of 1) Diversified Equity 2) Tax Saving Schemes. Thus if the
government encourages the investment in mutual funds in the current
budget, then more people will be investing in the MFs for tax saving.
However people are also not compliant to risk aversion. They are willing to
invest in risky equity funds.
• Another significant finding of the project is that investors are lured by the
returns MFs are showing. However at the same time they also want to
minimize their risk.
• Investors desire or opt open-ended schemes than close-ended schemes. This
means that they want flexibility in the inflow and outflow of their funds.
• The source of information the investors most rely is on their friends or
families. However they also require the detailed information, which they
take from Financial Advisors. On other sources the investors are quite
apprehensive.
• The investment horizon, which is most liked by the investors, is 2-3 years. It
shows that Investors basically do the medium term investment in mutual
funds and try to get a good profit. A good financial planner also suggests the
same thing to invest for at least 4 years to get a desirable profit.
• Another important issue is that still people firmly believed in UTI as after a
debacle of US-64, UTI reputation is on the stake but as a government
undertaking investors has their belief with this AMC.
• Persons still believe in mutual funds and not consider it as equity product as
indirectly it is, as equity fund are linked with stock markets.
• It has been observed that retail investors are still reluctant to invest in bond
as institutional are only investing in it.

Page | 53
Page | 54
RECOMMENDATIONS:

• There is lack of awareness among people about mutual funds so there

should be more advertising and other promotional campaigns to make
them aware.
• People are more interested in investing in equity funds rather than
debt funds because companies are promoting more for equity funds.
Companies should equally promote debt funds also as the provide
security to customers.
• Companies should give knowledge to its customer about its
computerized operations to save their time and to make the operations
easier.
• Mahindra finance should give their clients more updated knowledge
after viewing this survey as the investors need depth knowledge of
investment tools.

• Mahindra should do always some cross checking with investors after

their investments has done ,as majority has some problem with their
investments and that need to be expertise solution for that .

• AMC should have online complaint redresses so that customers if

have any account mismatch or any technical faults can easily updates
that.

Page | 55
CONCLUSION:
The Mutual fund industry is growing at a tremendous pace. A large number of
plans have come up from different financial resources. With the Stock markets
soaring the investors are attracted towards these schemes.

Only a small segment of the investors still invest in Mutual funds and the main
sources of information still are the financial advisors followed by advertisements
in different media. The Indian investor generally invests over a period of 2 to three
years. Also there is a greater tendency to invest in fixed deposits due to the security
attached.

In order to excel and make mutual funds a success, companies still need to create
awareness and understand the Psyche of the Indian customer.
Finally safety is the major issue in mutual funds segment that really worries the
investors.
THE INDIAN laws and rules governing mutual funds have borrowed heavily from
similar pieces of legislation in the US.
Over time, the framework of regulatory provisions of the US securities market has
been put to test and, if found wanting, suitably amended. This would prima facie
suggest that the Indian laws present a picture of stability, even if not superior to
that in the US securities market. But for all the learning value that the US code
offers, the Securities and Exchange Board of India (SEBI) has found it necessary
to issue occasional clarifications to strengthen the degree of protection available to
investors. In short, there is need for regulation to cover these two aspects -- mutual
fund selling practices and investment advisory services. As it also plays an
important role in investments.

Page | 56
Page | 57
Page | 58
 PART 1
QUESTIONNAIRE

Topic: To study the various factors considered by the investor

while going for investment in mutual fund.

NAME:
OCCUPATION:

AGE:
PHONE NO.:

ANNUAL INCOME: <100000, >100000, 100000 TO <300000,

>300000 OR MORE

(1)Have you ever invested in mutual fund?

-YES -NO

(2)If not then, why?

-Safety purpose

-Lack of knowledge

-No need of investments

-Better return acceptance

Page | 59
(3)What are the other options you will prefer against mutual funds?

-Shares

-fixed deposit

-corporate fixed deposit

-PPF

-any other

(4)Why are you investing?

-Future Investment

-Family security

-Child education

-Any other reasons

(5)What is your source of information while investing in mutual funds?

-internet

-magazine

-newspaper

-financial advisor

-friends

-advertisements

(6)Are you a regular or new investor in mutual fund?

Page | 60
 -regular

-new

(7)In which of the following funds you have invested?

-Equity

-debt

-equity (tax planning)

-gilt

-hybrid

(8)In which type of mutual funds scheme you prefer?

-open ended fund

-close ended fund

(9)What factor you look for while investing in mutual funds?

-risk factor

-return

-tax saving

- Performance

-ratings by rating agencies

-NAV

-portfolio of fund

-profile of fund manager

Page | 61
 -AMC

(10) What type of return do you expect?

-monthly

-quarterly

-semi annually

-annual

(11)What is your investment horizon?

-up to 6 months

-6 months – 2 years

-2years to 5 years

-more than 5 years

(12)Which asset management companies you prefer the most?

a- SUNDARAM BNP PARIBAS

b- BIRLA SUNLIFE

c- RELIANCE

d- ICICI PRUDENTIAL

Page | 62
e – UTI

f- ANY OTHER AMC

Page | 63
 GLOSSARY
Terms Description

It is the document issued by the mutual fund, giving

Account Statement details of various transactions and holdings of an
investor in schemes of the fund.

The Net Asset Value of a unit adjusting for all changes

Adjusted NAV (Total caused due to dividend declaration, bonus etc.
Return) assuming reinvestment of distributions made to the
investors at the prevailing NAV.

Age of Fund The time elapsed since the inception of the fund.

It is the investment manager for the mutual fund. It is

a company set up primarily for managing the
Asset Management investment of mutual funds and makes investment
Company (AMC) decisions in accordance with the scheme objectives,
deed of Trust and other provisions of the Investment
Management Agreement.

A plan introduced in mutual funds that enables the

investor to give the mandate of allotting fresh units at
Automatic Investment specified intervals (monthly, quarterly) against which
the investor provides post-dated cheques. On the
Plan specified dates, the cheques are realized by the mutual
fund and on realization, additional units are allotted to
the investor at the prevailing NAV.

A class of mutual fund that aims at allocating the total

Balanced Funds assets with it in the portfolio mix of debt as well as
equity instruments.

Page | 64
 It is the measure of the relative sensitivity of a stock or
mutual fund to the market. The market is assigned a
beta of 1. The higher the beta, the more sensitive the
stock or fund is considered to be relative to the market
Beta
as a whole. In other words, funds with beta more than
1 will react more to any fluctuaitons (whether upward
or downward) in market than funds with beta less than
1.

An interest-bearing promise to pay a specified sum of

Bond money due on a specific date in the future (maturity
date).

They are schemes that have a pre-specified maturity

period generally ranging from 2 to 15 years. One can
invest directly in the scheme at the time for the initial
issue and thereafter transact (buy or sell) the units of
the scheme on the stock exchanges where they are
listed. The market price at the stock exchanges could
vary from the scheme's net asset value (NAV) on
Close-Ended Schemes
account of demand and supply situation, unitholders'
expectations and other market factors. Some close-
ended schemes provide an additional option of selling
the units directly to the Mutual Fund through periodic
repurchase at NAV related prices. SEBI Regulations
ensure that at least one of the two exit routes are
provided to the investor.

Funds that invest in income bearing instruments such

as corporate debentures, PSU bonds, gilts, treasury
Debt /Income Funds bills, certificates of deposit and commercial papers.
These funds are the least risky and are generally
preferred by risk-averse investors.

Diversification Spreading the risk; Mutual funds spread investments

among a number of different securities to reduce the

Page | 65
 risk inherent in investing.

It is the load charged by the fund when one invests

into the fund. It increases the price of the units to more
Entry Load
than the NAV and is expressed as a percentage of
NAV.

A special product offered by mutual funds. These

schemes invest in equity i.e shares and generally have
Equity Linked Savings a lock-in period of three years. The basic features of
Scheme ELSS schemes are: Tax rebate of 20% under section
88 of the Income Tax Act on an (maximum)
investment of Rs.10,000/-

Schemes where more than 50% of the investments are

Equity Schemes
done in equity shares of various companies.

Refers to Commercial Papers, Treasury Bills, GOI

Money Market Securities etc. with an unexpired maturity less than or
up to one year, Call MSoney, Certificates of Deposit
Instruments and any other instrument specified by the Reserve
Bank of India.

An investment company that pools money from its

unitholders and invests that money into a variety of
securities, including stocks, bonds, and money-market
Mutual Funds instruments. This represents a way of investing money
into a professionally managed and diversified pool of
securities that hopefully will provide a good return on
unitholders' money.

They are mutual funds that invest primarily in fixed

Income / Debt Funds income securities and aim to provide reasonable
returns with low degree of risks.

Page | 66
 A charge that may be levied as a percentage of NAV
Load at the time of entry into the Schemes or at the time of
exiting from the Schemes.

The period after investment in fresh units during

Lock In Period which the investor cannot redeem the units. It is
normally a key feature of Tax schemes.

The value of fund's portfolio at market value less

current liabilities divided by the number of units
Net asset value (NAV) outstanding. Net asset value is normally computed
daily or weekly and can be found in the financial
section of the daily newspaper.

It is the official document issued by mutual funds

prior to the launch of a fund describing the
Offer Document or characteristics of the proposed fund to all its
Prospectus prospective investors. It contains information required
by SEBI pertaining to issues such as investment
objective and policies, services, and fees.

The period during which the initial offer to subscribe

Offering period
for the units of a scheme is open.

Funds that do not have any fixed maturity and are

continuosly open for subscription and redemption. The
Open-Ended Fund
key features is liquidity. One can conveniently buy
and sell the units held at the NAV related price.

Sector Funds are mutual funds that are established to

focus and invest in the stocks of specific sectors of the
Sector Funds economy, such as pharmaceuticals, chemicals, or
information technology. This is normally specified in
the offer document of the funds.

Unit A Unit represents one undivided

Page | 67
 share in the assets of the Schemes.

A special type of fund, usually a

bond fund, that has a fixed portfolio,
Unit shares or "units" are sold when the
Trust fund is formed, and the portfolio
remains fixed until the maturity of
the underlying securities.

Unitholde A person who holds Unit(s) under a

r Mutual Fund.

Stocks that are considered to be undervalued based upon

Value such ratios as price-to-book or price-to-earnings (P/E).
Stocks These stocks generally have lower price-to-book and price-
earnings ratios,

Page | 68
REFERENCES:
 www.mutualfundindia.com
 www.valueresearchonline.com
 www.easternfin.com
 www.capitalmarket.com
 www.amfiindia.com
 www.rediff.com/money
 www.reliancemutual.com
 www.wikipedia.com
 www.mahindrafinance.com
 www.icicidirect.com
 www.finance.yahoo.com
 www.moneycontrol.com
 www.rediff.com

 www.thedigeratilife.com/blog/index.php/2007/06/01/8-different-ways-to-
diversify-and-manage-risk/

 Economic times, April 8: How much diversification is too much? By

Suzanna de Baca

 The Dangers of Over- Diversification, By Investopedia staff.

Page | 69
 www.raymondjames.com/mutual-funds -risk factors

EDITORIAL REFERENCES

 AMFI MUTUAL FUNDS TESTING PROGRAMME(WORK BOOK)

 PORTFOLIO MANAGEMENT – ICFAI
 FINANCIAL INSTITUTION AND MARKETS – L. M BHOLE
 JON BOGLE ON MUTUAL FUNDS –JOHN BOGLE
 Business Research Method Page no-57 of ICFAI Publications

IMAGES

 Images , Google (www.greekshows.com) Page no. 14

 List of logos of AMC in India (www.google/images.com) Page no.
16-17
 Snapshot of Mutual funds schemes (Source: AMFI INDIA) Page no.
20

Page | 70
Page | 71