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1. Big Bazaar is India's largest retailer. It aims to build strong, emotional relationships with customers and other stakeholders for business success. To attract customers, it must provide good parking, cleanliness, and an efficient store layout. Most customers are attracted to offers and schemes, so Big Bazaar should train employees to share this information.
2. Big Bazaar should use advertising to increase awareness and market share. Good customer service is essential for retail success and loyalty. Attractive product displays encourage on-the-spot purchases, so quality service and products are needed to retain customers. Training employees to serve customers efficiently is important.
3. Big Bazaar conducted market research before launching. It has diversified and uses loyalty programs
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marketing report
Titolo originale
FINDINGS of the REPORT Big Bazaar is Undoubtedly Number One Retailer in India
1. Big Bazaar is India's largest retailer. It aims to build strong, emotional relationships with customers and other stakeholders for business success. To attract customers, it must provide good parking, cleanliness, and an efficient store layout. Most customers are attracted to offers and schemes, so Big Bazaar should train employees to share this information.
2. Big Bazaar should use advertising to increase awareness and market share. Good customer service is essential for retail success and loyalty. Attractive product displays encourage on-the-spot purchases, so quality service and products are needed to retain customers. Training employees to serve customers efficiently is important.
3. Big Bazaar conducted market research before launching. It has diversified and uses loyalty programs
1. Big Bazaar is India's largest retailer. It aims to build strong, emotional relationships with customers and other stakeholders for business success. To attract customers, it must provide good parking, cleanliness, and an efficient store layout. Most customers are attracted to offers and schemes, so Big Bazaar should train employees to share this information.
2. Big Bazaar should use advertising to increase awareness and market share. Good customer service is essential for retail success and loyalty. Attractive product displays encourage on-the-spot purchases, so quality service and products are needed to retain customers. Training employees to serve customers efficiently is important.
3. Big Bazaar conducted market research before launching. It has diversified and uses loyalty programs
number one retailer in India. It has build very emotional &cordial relationship with its customers. They are also intending to build long term relationship with all its stakeholders which is very essential for successful business venture. In order to attract customer they should provide good parking facility Cleanliness and hygienic environment is also the major concern for big bazaar. Management needs to be focus on it. Store layout should also be developed in an efficient manner so that customer can getthings easily. According to research I found that most of the people were affected & attracted withoffers and schemes. So, Big Bazaar should employ those people who are well trained to provideinformation to customer regarding new things to enhance its customer services. Consumer choose malls to shop because they all want variety and brands. According tocustomers it is economical as compared to other places. We can also say that location, variety conveniences and economical products are not theonly thing which attract the customer but good customer service is one of the crucial factor thatattract customers. 2. RECOMMENDATIONS Advertising is the basic and most prominent tool to increase the awareness of product.So, Big Bazaar should use this tool to increase their share in the market. Retail business is successful only when they have a good customer services. Customerloyalty can only be gain by providing good or satisfied services to the customers. Most respondents take on the spot decision of buying different products because of thevarious attractive products displays. So pretty combination with good services should be done toretain customers. Quality play a major role because most respondent said that they want a quality product and thats also the one of the reason for most of the respondents sticking to particular brand. Customers are very price conscious they are having many options in the market. Thefollowing steps should opt :- Should follow more of high low pricing rather than everyday low pricing Should go for a weekly coupon system as it hold more of the loyal customers. Should provide good customer services so that customer like to visit again. There should be a proper assortment of various product categories. Proper training should be provided to the customer so that they can deal with customerefficiently Various offers can be provided to them to attract new customers. Quality in product should be reach up to mark. 3. CONCLUSION As most of the retail industries did market research before entering into market. Samething was done by Big Bazaar. Location, market, consumer perception analysis was done by bigbazaar. In one year, much more diversification was done in it. And to retain customers they usemany loyalty programs & IT techniques. Big bazaar, a part of future group is a hypermarket offering a huge array of goods of goodquality for all at affordable prices. Big bazaar with over 140 outlets in different part of India ispresent in both the metro cities as well as in small towns. Big bazaar can attract more customers by different variety an d assortments. They can improve customer satisfaction by providing home delivery services. We can conclude that Big Bazaar has one of the major retail industry in india. Working environment is good and also the various facilities is provided to increase thecustomer services. There exist a healthy & strong relationship between employees and managers. The employees accept their responsibility wholeheartedly and perform the services inwell manner that satisfied the customers. 4. BIBLIOGRAPHYReferences1. Philip Kotler, marketing management,(Pearson education, 12thedition)2. Naresh Malhotra marketing research (An applied orientation),Research design,(Prentice hall of India pvt. 5th edition)3. Berman B and Evans J.R, Retail Management(Pearson education, 10th edition4. Service Marketing by M.K Rampal5. Integrated service marketing (4th edition) by ZeithmalInte rnet web sites1 bigbazaar.co.in2 literature review on bigbazaar.com3 retailseminar.in4 organizedretail.co.in5 google.com6 www.futuregroup.com