For more information please visit:

www.behance.net/vzlatilova
Who
am i?
HELLO, MY NAME IS VYARA ZLATILOVA
Having a BA in Graphic design from NBU (Sofia,
Bulgaria) and BA in Book Arts and Design from
London College of Communication! I just graduated an
MA Illustration course at Camberwell College of Art,
part of University of the Arts London.
The majority of the work I am interested in is branding
oriented and more specifically based on the idea of
creating emotional desire towards a certain product.
As a passionate graphic designer, I am interested in
both commercial and experimental projects, short- and
long-term internships.
+44 (0) 777 88 28 742
vyara_zlatilova@abv.bg
behance.net/vzlatilova
GRA-
PHIC
DESIGN
&
BRAND-
ING
DEBATE MAGAZINE
Selected spreads from Debate magazine - a collaborative project with Yasmin Robert, BA Journalism graduate
from London College of Fashion, University of the Arts London.
Graphic design and branding project for a fast food soup restaurant.
The Brief
Create a branding concept (including inventing an unique company name), design business cards, website layout
and other promotional materials for a fast food soup restaurant.
*Sketchbook pages illustrating the working process.
CUP OF SOUP
WORKSHOP KNOWLEDGE
Logo design and business cards design I did for Workshop Knowledge (education centre based in Bulgaria).
The Brief
Workshop Knowledge or in Bulgarian - is a sub brand of a company called
. Therefore, the task was to incorporate both the word and the first letters from the sub brand
( and ) in a fun and creative way.
FEEL LUCKY
Feel Lucky is a university project I worked on. I was asked to come up with a branding concept and design a logo,
packaging and a small leaflet for an imaginary condoms company.
Sofia Vasil Levski str. 123
Plovdiv Aleksandar Batenberg str. 15
Varna Aleksandar Malinov str. 1
more info: ladies.com
LADIES
Ladies is another university project. The brief was to come up with a name, create a logo design, set of posters
and a shop window display for a shoe company.
*The full project is available at www.behance.net/vzlatilova
O
O
e
n y
&
THE ONE AND ONLY
The one and only is a university project I worked on. The brief was to come up with a branding concept for an
imaginary wine company and design a logo, bottle labels, for each of the different wine types, and a small brochure.
O
O
e
n y
&
Grown,
Produced and
Bottled in
Asenovgrad
1999
white wine
ALC 14% VOL 750ml
SAATCHI&SAATCHI AD CAMPAIGN
Saatchi&Saatchi Bulgaria gave me the task to design set of posters promoting their internship scheme. The
catch was, however, that my design had to rely mainly on the three basic geometric shapes - circle, triangle and
square. Thus, I was inspired by the artists, who often use their fingers as a viewfinder in order to perfect the compo-
sition of their images.
EXPERI-
MENTAL
PUB-
LISHING
A CONSUMERS DIARY
A Consumers Diary explores the idea of consumerism as a means to define ones identity. Nowadays people
create a sense of who they are through what they buy - material objects are seen as an expression of values,
attitudes and beliefs. They give consumers a sense of belonging to a certain group of people.
The book consists entirely of shopping receipts. The idea is to identify the individual qualities, group preferences and
social standing of a single individual based on the products he recently consumed.
The project won the Silver A Design Award
Writing, Literature & Content Category (2012)
https://www.adesignaward.com/
THEY MADE ME KILL (ULTRA VIOLET POSTERS)
The project consists of a selection of portraits of serial killers in their early childhood the years when their
personality was just about to be formed. The edition raises questions such as: do we all have the potential to be-
come monstrous and how does aggression begin? What shapes our personality in the early stages of its develop-
ment? Is it possible for a monstrous act to be committed by ordinary people or does evil always come from evil? Are
there any differences or similarities between the victim and the murderer, especially in early childhood? Because
after all we are all born the same or so it seems.

On the back of each poster there is an invisible UV hint about the crimes those children are about to commit in their
future life as grown-ups.
This project was exhibited as part of
Milan Design week (2014)
*Sketchbook spreads illustrating the working process.
LIMITED EDITION TO DO LISTS
This limited edition explores the idea of choice - what is our choice in the marketplace and to what is this choice
leading us. I decided to literary explore the idea of what would happen if a consumer tries to follow everything
advertisements propagandize. Thus, in the edition, verbs, collected from existing ad slogans, are used as represen-
tation of orders. They are combined in groups of two apparently contradictory verbs, so that the consumer would
have to choose between one of them and follow the order. The project is aiming to explore the idea of what is
important to the reader and how he could interpret and engage with the message, giving it a new meaning.
In terms of authorship the project further examines the idea of tearing down information, reconstructing it and
twisting it in new connotations.
*Sketchbook spreads illustrating the working process.
ISOTYPE CITY
While researching existing sign systems, I was trying to create a narrative and change the meaning of given signs in
different combinations. Thus, I decided to use Isotype graphics to make social commentaries about existing prob-
lems in big cities, such as industrialisation, transportation, pollution, etc.
Isotype graphics set the beginning of todays pictograms as we know them, therefore they are an important part of
todays urban visual language, and as such - quite relevant in fulfilling the purpose of this project.
This project was exhibited as part of Sofia
Design Week (2012) http://edno.bg/en/
sofia-design-week-2012/about
ILLU-
STRA-
TION
PRIME MAGAZINE
Illustrations for Prime Magazine Issue 01/2014.
The Brief
The magazine (minimal, classic, stripped back) will operate as an art object itself, with a high production value.
The illustrator will provide a selection of sketches/drawings of potted plants. The portraits should be focused on the
pot rather than the plant in some cases cropping the plant out of the illustration. The illustrations will be printed in
conjunction with poetry of the editors choosing.
DO YOU REALLY LOVE ME, MOTHER?
Illustrations and graphic design for a self-initiated project.
This project is an ad campaign against child abuse, consisting of a collection of Mothers day greeting cards,
which, through provocative abuse related messages, are raising questions regarding the issue of domestic abuse.
I am really interested in the idea of changing the meaning of an image by adding text and, thus, subverting the
message it communicates to the viewer. It was important to attract the audience to the project instead of repelling
it by using disturbing images. Therefore, all the images produced are aiming to be as visually appealing as possible,
and as such - to communicate the idea rather metaphorically than directly.
For more information please visit:
www.behance.net/vzlatilova
Who
am i?