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Alen Allday
13 Demand Determinants
26 Revenue Volatility
Industry Definition
14 Major Markets
Main Activities
15 International Trade
27 Industry Assistance
Similar Industries
16 Business Locations
Additional Resources
4 Industry at a Glance
28 Key Statistics
18 Competitive Landscape
28 Industry Data
28 Annual Change
28 Key Ratios
5 Industry Performance
Executive Summary
20 Basis of Competition
21 Barriers to Entry
Current Performance
21 Industry Globalisation
Industry Outlook
23 Major Companies
25 Operating Conditions
12 Supply Chain
25 Capital Intensity
WWW.IBISWORLD.COM.AU
Main Activities
Brothel operation
Prostitution services
Escort services
Massage parlour operation
Similar Industries
IBISWorld
WWW.IBISWORLD.COM.AU
Additional Resources
WWW.IBISWORLD.COM.AU
Industry at a Glance
Brothel Keeping and Prostitution Services in 2013-14
Key Statistics
Snapshot
Revenue
Profit
Wages
Businesses
$213.6m 4.2%
3.2%
$49.3m $74.8m 330
% change
20
15
10
10
% change
Market Share
0
10
20
Year 06
5
0
08
10
12
Revenue
14
16
18
Year
20
08
10
12
14
16
18
20
Employment
SOURCE: WWW.IBISWORLD.COM.AU
p. 23
Establishments
5.9% 2.1%
ACT
WA
Real household
discretionary income
1.1%
SA
0.3%
NT
0.3%
TAS
13.5%
38.6%
QLD
International travel
to Australia
VIC
Average weekly
hours worked
38.2%
NSW
p. 5
SOURCE:
WWW.IBISWORLD.COM.AU
SOURCE:
WWW.IBISWORLD.COM.AU
Industry Structure
Growth
Medium
Low
Industry Assistance
None
Concentration Level
Low
FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 28
Regulation Level
Heavy
Technology Change
Low
Barriers to Entry
High
Industry Globalisation
Low
Competition Level
Low
WWW.IBISWORLD.COM.AU
Industry Performance
Internet connections
As internet use continues to rise,
competition to the industry from
pornography and adult matchmaking
services becomes more accessible,
leading to an increased threat to the
industry. These substitute products and
services are a negative influence on the
industry due to easy and cheap access. In
2013-14, internet connections are
expected to continue increasing.
WWW.IBISWORLD.COM.AU
Industry Performance
15
20
10
15
% change
% change
5
0
5
Year
10
5
08
10
12
14
16
18
20
Year
08
10
12
14
16
18
20
SOURCE: WWW.IBISWORLD.COM.AU
Current
Performance
WWW.IBISWORLD.COM.AU
Industry Performance
Pornography
competition
WWW.IBISWORLD.COM.AU
Industry Performance
Pornography
competition
continued
Social acceptance
and representation
Industry
Outlook
Increased industry
competition
Industry revenue
20
% change
10
0
10
20
Year 06
08
10
12
14
16
18
20
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Industry Performance
Increased industry
competition
continued
Continued future
online growth
WWW.IBISWORLD.COM.AU
10
Industry Performance
Reflecting strong revenue expansion and low barriers
to entry, establishment growth has been buoyant
20
Maturity
Quality Growth
Company
consolidation;
level of economic
importance stable
15
10
Quantity Growth
Serviced Apartments
-10
-10
Decline
-5
10
Shrinking economic
importance
15
20
WWW.IBISWORLD.COM.AU
11
Industry Performance
industry
is G
rowing
WWW.IBISWORLD.COM.AU
12
Supply Chain
F3721
F3722
M6940
S9531
10.2%
25.3%
32.9%
31.6%
Escort services
Total $213.6m
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
13
Demand
Determinants
Escort services
The second-largest segment in the
industry is escort services provided by
escort agencies and private workers.
These operators tend to service the high
end of the market, offering a wide range
of sexual services to heterosexuals,
homosexuals and couples, including
specialised sexual and bondage services.
Sex workers providing escort services pay
a proportion of earnings to an escort
agency, or the escort agency pays an
escort from client payments. The internet
has helped this segment to become more
popular, as it has aided the ease and
discretion with which clients can contact
operators, which is an attractive feature
for many consumers. The mobility
afforded by private and escort work has
also allowed this segment to increase its
market share, as these services can be
easily provided in mining towns and rural
areas that restrict brothel zoning. This
segment is estimated to account for
39.3% of industry revenue in 2013-14, up
from 38.8% in 2008-09.
WWW.IBISWORLD.COM.AU
14
Demand
Determinants
continued
Major Markets
5.8%
28.8%
34.5%
30.9%
Total $213.6m
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
15
Major Markets
continued
International Trade
WWW.IBISWORLD.COM.AU
16
NT
0.8
QLD
17.1
WA
8.7
SA
2.4
NSW
36.1
ACT
1.7
VIC
32.3
Revenue (%)
Cold Zone (<10)
<25
<50
Hot Zone (<100)
Not applicable
TAS
0.9
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
17
30
30
Revenue
Revenue
Population
Establishments
WA
VIC
TAS
SA
ACT
WA
VIC
TAS
SA
0
QLD
0
NT
10
NSW
10
QLD
20
NT
20
NSW
Percentage
40
ACT
Percentage
Business Locations
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
18
Competitive Landscape
in
this industry is L ow
identifies
250 Key Success
Factors for a
business. The most
important for this
industry are:
Cost Structure
Benchmarks
Profit
Industry profit is high as brothels have
relatively low costs and generally receive
a portion of payments made to their sex
workers. Cost savings by hiring casual
and part-time workers also reduces
industry costs. Brothels also charge high
prices for drinks and other provisions
ordered by clients, which contributes to
high profit margins. IBISWorld estimates
WWW.IBISWORLD.COM.AU
19
Competitive Landscape
4.9
80
Percentage of revenue
Cost Structure
Benchmarks
continued
Industry Costs
(2013-14)
8.5
2.7
12.7
60
23.1
2.4
1.4
8.7
5.8
3.3
Profit
Rent
Utilities
Depreciation
Other
Wages
Purchases
36.3
35.0
40
20
32.5
22.7
0
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
20
Competitive Landscape
Cost Structure
Benchmarks
continued
Basis of Competition
Level & Trend
ompetition
C
in
this industry is
Lowand the trend
is I ncreasing
WWW.IBISWORLD.COM.AU
21
Competitive Landscape
Basis of Competition
continued
External competition
The sex industry has long faced
competition from alternative sexual
goods and services. However, there can
be a positive effect in the growing
popularity of sex-based products. For
example, growth in the accessibility of
pornography online has had no
discernible impact on demand for sex
services, suggesting that such products
Barriers to Entry
Industry
Globalisation
Level & Trend
lobalisation
G
in this
industry is L owand
the trend is S
teady
Level
Low
Low
Growth
Low
Low
Heavy
None
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
22
Competitive Landscape
Industry
Globalisation
continued
WWW.IBISWORLD.COM.AU
23
Major Companies
There are no major players in this industry | Other
Other Companies
Royalty Escorts
Blackfeather Limited
WWW.IBISWORLD.COM.AU
24
Major Companies
Other Companies
continued
Delecta Limited
WWW.IBISWORLD.COM.AU
Operating Conditions
of capital
intensity is L ow
Capital intensity
Economy
Personal
Services
Brothel Keeping
and Prostitution
Services
Information, Communications,
Mining, Finance and Real
Estate. To increase revenue
firms need superior debt
management, a stable
macroeconomic environment
and a sound investment plan.
Capital Intensive
Labour Intensive
Old Economy
Agriculture and Manufacturing.
Traded goods can be produced
using cheap labour abroad.
To expand firms must merge
or acquire others to exploit
economies of scale, or specialise
in niche, high-value products.
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Operating Conditions
Capital Intensity
continued
Revenue Volatility
Level
The level
of
Volatility is M
edium
Volatility vs Growth
1000
Level
The level
Hazardous
Rollercoaster
100
10
1
0.1
Stagnant
30
10
Blue Chip
10
30
50
70
WWW.IBISWORLD.COM.AU
Operating Conditions
Revenue Volatility
continued
Regulation is H
eavy
and the trend
is I ncreasing
Industry Assistance
Level & Trend
he level of
T
Industry Assistance
is N
oneand the
trend is S
teady
WWW.IBISWORLD.COM.AU
28
Key Statistics
Industry Data
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
Revenue
($m)
204.3
201.6
191.7
207.0
173.8
198.4
206.0
198.4
208.2
213.6
218.1
225.2
233.8
241.0
249.7
19/20
677/722
Annual Change
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
Revenue
(%)
-1.3
-4.9
8.0
-16.0
14.2
3.8
-3.7
4.9
2.6
2.1
3.3
3.8
3.1
3.6
6/20
313/722
Industry
Value Added
($m)
Establishments
124.3
389
124.3
391
124.0
391
123.8
366
110.8
312
119.8
330
123.1
369
119.2
339
126.8
344
130.8
348
134.5
350
137.9
353
143.3
357
148.0
359
152.7
362
18/20
19/20
629/722
495/722
Enterprises
372
373
372
348
300
317
349
323
327
330
333
336
338
340
343
18/20
420/721
Employment
2,504
2,532
2,496
2,475
2,238
2,224
2,334
2,315
2,389
2,451
2,496
2,527
2,559
2,584
2,621
17/20
542/722
Exports
---------------N/A
N/A
Imports
---------------N/A
N/A
Wages
($m)
66.4
68.6
70.0
73.4
62.9
65.9
69.5
69.7
72.7
74.8
76.6
78.1
79.8
81.5
83.5
19/20
629/722
Domestic
Demand
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Industry
Value Added Establishments
(%)
(%)
0.0
0.5
-0.2
0.0
-0.2
-6.4
-10.5
-14.8
8.1
5.8
2.8
11.8
-3.2
-8.1
6.4
1.5
3.2
1.2
2.8
0.6
2.5
0.9
3.9
1.1
3.3
0.6
3.2
0.8
5/20
7/20
242/722
282/722
Enterprises
(%)
0.3
-0.3
-6.5
-13.8
5.7
10.1
-7.4
1.2
0.9
0.9
0.9
0.6
0.6
0.9
11/20
300/721
Employment
(%)
1.1
-1.4
-0.8
-9.6
-0.6
4.9
-0.8
3.2
2.6
1.8
1.2
1.3
1.0
1.4
7/20
178/722
Exports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Imports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Wages
(%)
3.3
2.0
4.9
-14.3
4.8
5.5
0.3
4.3
2.9
2.4
2.0
2.2
2.1
2.5
5/20
229/722
Domestic
Demand
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Average Wage
($)
26,517.57
27,093.21
28,044.87
29,656.57
28,105.45
29,631.29
29,777.21
30,107.99
30,431.14
30,518.16
30,689.10
30,906.21
31,184.06
31,540.25
31,858.07
17/20
649/722
Share of the
Economy
(%)
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
18/20
629/722
Key Ratios
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
IVA/Revenue
(%)
60.84
61.66
64.68
59.81
63.75
60.38
59.76
60.08
60.90
61.24
61.67
61.23
61.29
61.41
61.15
4/20
86/722
Imports/Demand Exports/Revenue
(%)
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Revenue per
Employee
($000)
81.59
79.62
76.80
83.64
77.66
89.21
88.26
85.70
87.15
87.15
87.38
89.12
91.36
93.27
95.27
17/20
684/722
Wages/Revenue
(%)
32.50
34.03
36.52
35.46
36.19
33.22
33.74
35.13
34.92
35.02
35.12
34.68
34.13
33.82
33.44
7/20
132/722
Employees
per Est.
6.44
6.48
6.38
6.76
7.17
6.74
6.33
6.83
6.94
7.04
7.13
7.16
7.17
7.20
7.24
4/20
332/722
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
29
Industry Jargon
IBISWorld Glossary
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