Kick back

Problem-
solve
Observe
 Get
hands-on
Discover
Confront
Concentrate
Achieve
Relax
But try not
to overdo it
What we do….
Who we are…
 Animal logic

• Established in 1991

• Traditionally business centered around visual effects

(VFX) for television series and commercials

• 1997 Animal Logic Film was established and the

company expanded its capabilities to include film VFX.

• In 2002, Animal Logic Animation was formed and soon

after, commenced work on the animated feature “Happy
Feet”
 The Industry

• There are an estimated 25,000 –30,000 people involved

in the digital media industry (TV, Film, Animation)

• Of the dozens of companies in the world, most are

based in the USA or UK

• Animal Logic is ranked among the world’s top 10

animation & visual effects studios
 The People

• Project based crew varies with production demands -

during Happy Feet Animal Logic grew to over 500
people representing 26 nationalities.

• People involved in the CG industry are part of a global

community many of whom ‘migrate’ between facilities
or projects.

• Skills experience techniques and methodologies tend

to travel with the artists.
 Our clients

• 3 general cg areas:
• Tv commercials. Tv series
• Film Vfx,
• Animated features

• Clients include:
• Advertising agencies, TVC production companies
• Film studios, Film production companies, producer
and directors
 Our clients

• Our clients expect us to understand their visions and

apply our expertise to bring into being.

• Very few are interested in the technology, or its

limitations.

• Time and budget rarely match the expectation

 The Industry – General trends

• More digital F/x shots per film.

• Faster turn around – shorter production schedules.

• More complex shots and greater realism

• Greater interactivity (more aligned to live action film

making).

• More for less.

 Combining Art and Technology

• Challenging technical environment. Complex systems.

• Continually evolving - Difficult to procedualise.

• ‘Best practice’…usually means; whatever it takes to

get the job done.
 How We Do It….
Tv Commercials and Series
CUB – Big Ad
 How We Do It….
Film Digital F/X
 Water shoot

Dust & Debris shoot

Rotomation shoot
Twins Phasing
 How We Do It…
Animated Features
 The Production pipeline

• Represents the combination and order of processes

required to take us from concept to completion.

• Specific to each project – tailored to meet technical and

creative methodologies

• Represents the greatest opportunity for innovation

 Combining Art and Technology

A Simple CG Production Pipeline

 Combining Art and Technology

Happy feet Production Pipeline

 The Technology - Overview

• Animal Logic’s primary infrastructure is comprised of

• Network Appliance systems for primary & secondary
storage
• Foundry Networks equipment for our Gb network
• IBM Blade infrastructure makes up the majority of the
render farm
• HP workstations on the desktop running Windows NT
 The Technology – the Render Farm

• Our render farm was expanded to over 2000 dual CPU’s

render hosts providing 97,000 CPU hours per day which
when supplemented by the desktop workstation
processors at night provided over 100,000 CPU hours
per day at full utilization.
• Animal Logic was ranked in the top 50 supercomputing
sites worldwide.
 Official
Lunch
Ground
Floor
12.45 –
1.45
Extended
Lunch
Marquee
and
outside
Expo area
12.45 –
 Official
Lunch
Ground
Floor
12.45 –
1.45
Extended
Lunch
Marquee
and
outside
Expo area
12.45 –
 over

$20,000
value
50% discount on registration fee 4Port USB Hub and 1Gig Avanade USB key
for one subject of ACS Computer KeyRing and Torch set
Professional Education Program

Golf shirt, cap, picnic rug, Logitech Harmony

3 bottles of premium wines scarf, beanie, water bottle, Universal
cooler bag and USB Remote Control

5 days of Microsoft training and 2

Certification exams at EXCOM Education
Four security products and HP iPAQ $rx5965 Travel K2 T shirt and Cap
12 months software Companion Pocket PC
maintenance

2 SQL T-shirts and free Branded heart rate monitor Marshal welcome kit including
SQLsafe license goodies such as memory stick,
+ 1 year maintenance T-shirt, wallet, wine stoppers etc.

2 days of free consulting 'gift voucher'

Object Consulting - 1 licensed
copy of Process MeNtOR Hutchison 3, Palm Treo 750 Red Balloon Day Voucher
TeamGuide

VSoft - Automise 2 Named Wacom Myer Gift Voucher

User License Tablet
CommNet
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CommNet
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 Hands
on Labs
open
from
7.30am
to close
of each
day
 Certificatio
n
Graduates’

Group
Grou
Photo
p
Phot
Friday
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o

the
outdoor
terrace
 Core Infrastructure
Optimisation Solutions

Business Productivity
Solutions
Application Platform
Optimisation Solutions

Industry and
Community Partners
• Sessions start at 8.15am
• Ask The Experts – tonight at 6.15pm
• Thursday night
Movieworld Closing Party
Buses depart at 6.15pm
• 2,400 delegates
• 14 Tracks
• 67 speakers
• 180 sessions
• 3 social/networking events