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In terms of brands, the great curate. Its really that simple.
Mega-brands like Pepsi, General Mills, Sephora and Cisco have
had great success with crowdsourcing content in original ways.
Everyone is talking about how powerful content curation
can be for brand lift and lead generation, but a great deal of
confusion still exists on what it means and how to use it.
Some web analysts have concluded that content curation is merely a fancy way
of saying sharing. Thats not wrong, its just not complete. Professional content
curation really involves fnding and editing together content that appeals to a
targeted group of consumers. Think of it as the opposite of mass media.
The curation process involves content such as social updates, blogs, news, video and
graphics that is aggregated by semantic search engines. The result is then presented
to readers in a form that is artistically arranged and easily scannable. It differs from
content marketing in how the information is gathered and reorganized.
Curation takes marketing to the next level by commenting, highlighting and adding value
as part of the presentation. A solid content curation strategy helps turn a basic marketing
campaign into a social movement. It can build a brand into an iconic piece of culture.
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Actually, content curation can hold various
meanings at different companies, so lets
be clear and defne the term broadly.
Popularisation of the term Content Curation
is attributed to Rohit Bhargava, in his Content
Curation Manifesto. He summed up the
goals of this new sector by specifying:
To satisfy the peoples hunger for
great content on any topic imaginable,
there will need to be a new category of
individuals working online. Someone
whose job it is not to create more
content, but to make sense of all the
content that others are creating. To
fnd the best and most relevant content
and bring it forward. The people
who choose to take on this role will
be known as Content Curators.
HOW DO I BECOME A
Content curation is a lot like making a fruit
salad. You gather up different types of fruit
(content) that seems appealing, and cut it up
into interesting shapes, creating something
that has never been tasted before. The original
pieces were good on their own, but combined,
they take things to a whole new level. Add a dash
of editorial spice or controversial lemon juice,
and you totally change the fnished favour.
There are many different ways to go about
content curation, but they all boil down
to offering followers an informative and
entertaining way to engage with your brand.
Curator. Just listen to how impressive that sounds. It takes a vast amount of
experience to become a curator at a top art museum. It takes about 10 minutes to
become a content curator, but patience and dedication to become a great one.
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Just as retailers arrange items in the store to
lead customers along an ideal purchase path,
curation positions marketing messages that
move readers along the marketing funnel
from awareness to advocacy. With the right
content selection and arrangement, curated
sites encourage their visitors to delve deeper
and grow from followers into fans. Content
curation can turn a scattered collection of
information bits into a seamless product
story that organically builds sales interest.
Discovering the right content to curate can
have tremendous implications. Simply posting
to a corporate blog once a week and keeping
up with Facebook is not enough, especially
when everyone is doing it. Instead, businesses
need to be conscious of all of the different
content that is posted, and how it can be
displayed to encourage click-throughs.
Another factor in content curation is the
simple truth that many businesses lack the
resources to produce all of their content
internally. Sometimes, posting links to articles
and videos that have already covered a topic
creates the same effect but without the often
hefty price tag of internal production.
Curation allows businesses to draw on many
disparate sources to tell their story and promote
their brand. The trick, of course, is knowing what,
when and how to share it with your followers.
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HOW DO I BECOME A
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FI VE TYPES OF
Building on his earlier work on defning curation, Bhargava went on to
specify fve basic curation strategies that he had observed in the business
world. These models will help you better understand how curation should
work, what the different goals are and how to apply them within your own
content marketing strategy. There fve basic types of curation are:
Elevation - A content curator will gather lots of different sources
together and provide insight using those sources. This follows the
very simple rule of adding value to any content you use.
Aggregation How Long Should Your Pages Be?- How Long Should Your
Pages Be?- Although it is the most common form of curation, aggregation is
frequently misused. Aggregation refers to the simple collection of content
which is then displayed in a single place. Top 10 lists often fall into this
category, as do many posts designed solely to reiterate information.
Distillation - This process leads to the creation of original content, but it
does not include the fnal step in the process. By taking information from
a variety of sources and getting down to the basics, a writer helps get rid
of the fuff. A writer might read a dozen articles on the same topic, before
fnally producing a piece that incorporates all the elements of the story.
Chronology - What happened, when? A chronological approach
works like a timeline, showing information in a successive format.
This allows viewers to appreciate the pressures that affected
decisions along the way and how things developed.
Mashups - Like distillation, a writer uses many sources to get down
to the basic information, but then they go one step further. They
add their own point of view. They draw conclusions. This turns
every mashup post into a truly original piece of content.
As you can see, each of these types of curation has a place in content
marketing, but you need to be cautious about how you approach the mix.
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Lower production costs
Generating original content is an important part of marketing,
but it can also consume an inordinate amount of the time and
money in your marketing budget. A more effcient method of
promoting your brand messaging is to fnd out what is being said
and comment on it. There is a vast amount of high quality content
on the web right now and automated programs can deliver it.
Brand Lift
You are what you curate. The types of stories you promote should
ft together to tell your brand message as strongly as any marketing
campaign. Your curated content is reposted, retweeted and shared,
your site will become the destination for specifc emotional connections
among your followers. Curated content voice should be coordinated
carefully with your social presence to establish that level of connection.
WHY
You might be asking why you should bother with curated content when
it can so easily be misused. The simple answer is success.
Curated content offers tremendous value when handled well. After all, no one can
dismiss the potential benefts of sites like Pinterest, which is basically a content
curation machine. Consider the success of Fab.com, currently valued at $1 billion.
It uses curation to hand-pick designer fashions for
its customers. Growth Devil recently reviewed some
of the biggest benefts of curation model, including:
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Building Community
Curate content surrounding healthy dinner ideas and you will
grow an very appreciative audience that depends on your site for
better recipes and healthier meals. Your brand can develop into the
go-to spot for foodies. Another passionate group consists of fashion
followers. Picture your brand leading a fashionista community with
access to your customers perception of on-trend. The more you
post within your niche, the greater your reputation can grow.
Greater market reach
Curation sites attract visitors like food attracts ants. Consider sites like
BMW blog, which mixes original news and curated content, chosen as
the Best Site Using The Content Curation Model by CurationSoft.
On the other end of the spectrum is Pinterest, which is entirely
curated. Alexa Traffc Ranks reports that Pinterest is the 27th most
popular site in the world, and ranks 12th in the U.S. Curation refects
the complexity of the world that we live in today. Consumers expect
their preferred brands to refect that complexity in their content mix.
There are many more benefts of content curation, which is why
it has been moving to the top of marketing strategies across the
planet. In fact, SEO benefts alone make curated content a must for
every business that is concerned with their search rankings.
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CURATI ON
choosing a theme
Before you can start publishing great content, you need a better understanding of
your audience. One common marketing method of doing that is to build personas
with as much detail as possible. This gives marketing a more direct tie to the
audience they are trying to motivate. Building an emotional connection between
your brand and your customer is the most essential aspect of content marketing.
Diving into content curation means diving into
a specifc topic or theme. Themes are like that
frst cup of coffee in the morning. Yes, you can
get up and go to work without it, but the day
starts on the wrong foot, and often continues
in the same vein. With the right theme, you kick
off your marketing campaign on the right foot.
Unfortunately, many businesses
get caught up in complex mission
statements and forget the basics.
When looking at content from the perspective
of a theme, the theme comes frst, but how do
you choose one? Ask the right questions and
themes should present themselves. Start by
explaining your company in this simple format:
Our company sells _________ to our ideal
customer who is _____________.
Here are a couple of examples
to help you get started:
Fashion Our company sells
purses to our ideal customer who
is a professional working woman.
Some potential themes that arise
from that include getting organised,
accessorizing for the offce and the
evening or creating a personal style.
Technology Our company sells
PBX hosting to our ideal customer
who is small business owners in the
Northeast. A few potential themes
might be increased employee
productivity, improved communication
and cutting technology costs.
Retail Our company sells affordable
housewares to our ideal customer
who is middle-class America.
Theme ideas might include
decorating on a dime, DIY projects
or customizing decorations.
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As you can see, by framing the question as simply
as possible, you make potential themes obvious.
Dont overthink this part. Themes should be
obvious. They should also go beyond the immediate
theme and touch on human emotions. No one
enjoys reading nothing but sales content. Think of
your theme as if it is the ice cream in a sundae. The
toppings add customization, but without the ice
cream its just a pile of sweet stuff, not a sundae.
Your theme is what brings everything together.
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CREATI NG MEANI NG WI TH
As part of creating a theme, you need to get back to the what and the who.
This helps when developing customer personas. Dove, a leading beauty
and personal care company, has done an excellent job of answering these
questions solely through their advertising and marketing content
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Where other fashion and beauty brands use
models and celebrity faces to advertise, Dove
remembered their customer the average person.
In 2004, they launched their Real Beauty
campaign, using tasteful semi-nude
advertisements of women of all sizes and
ages. The basic idea of the campaign was
simple: Beauty is bigger than the limited
options presented by trendy fashions.
By highlighting the sizes and shapes of real
customers, Dove was able to reinvent their brand,
creating an emotional connection with women all
around the world. This strategy helped them come
up with a theme that has continued to resonate
with consumers for a decade. Dove made the
statement that there is beauty to be found in all
women that resounded with consumers, even if
it didnt change the popular notion of beauty.
Their research into related keywords helped
them bolster their SEO by organically including
keywords that were related but not immediately
obvious. For example, along with the concept
of inner beauty, Dove gained access to
keywords related to health and wellness.
Broad topics offer a wealth of themes, both
big and small. Doves theme of beauty offers a
variety of different topics and smaller themes.
Even with a focus on inner beauty, there are
dozens of themes available to explore, from
hair care to cosmetics. By choosing a topic
that touches everyone, Dove created a basis
for content curation that allows them to serve
their customer base using different avenues.
Yes, every piece of content must tie in to
the overarching theme, but they have given
themselves a great deal of leeway by keeping
the theme broad. It works rather like keyword
phrases and long-tail keywords. The keyword/
theme is inner beauty. Some of the long-tail
keywords might be beauty on the outside or the
inner beauty of that comes from body care.
Turn the same scrutiny on your own marketing
strategy. If you sell accounting services to
individuals, look at the themes that affect
their lives immediately. Some examples
might be retirement planning, fnancial
responsibility, or ways to save for big life
events. If you sell food, think about themes
that promote family and friends, like Friday
nights out or everyday easy dinners.
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GETTI NG STARTED WI TH
Organisation is a critical component in the
curation process. It is not just about the
content, it is also about the display. The
curation process calls for the collation,
organisation and display of information.
By starting with a simple picture campaign
and expanding to include social programs
and educational offerings, Dove started small
and grew their campaign into one that will
be looked at as an industry-leading example
of top marketing for years to come.
They have also earned top rankings for
the keyword phrase Real Beauty. This
is an amazing accomplishment from
a simple marketing campaign.
Once you have your broad theme chosen, you
can get into the nitty gritty of the curation
process. You know the types of content you
need, now it is just a matter of fnding content
and publishing it in an accessible way. Thankfully,
there are tons of tools out there that can help.
Content curation tools come in two basic
formats: sourcing and publication. Sourcing
tools help you fnd information and content to
sort through. They act as the flter, so you dont
have to look at the nearly 700,000 pieces of
content posted to Facebook every minute. Not
to mention, there are hundreds of thousands of
blog posts, articles, press releases and more.
Publication tools help you put together
your curated content and get it out to your
readership. Both have value, and you should
be using them to help you get started.
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Keep in mind that you can choose more than one theme, but you might
want to focus on them in a serial way and organize them logically. Going
back to an accounting frm as an example, a tax theme makes sense during
the frst quarter of the year, and retirement planning or ways to save
should follow shortly thereafter, as people collect their tax returns.
CURATI ON TOOLS FOR THE
Mobile devices are where business is
headed. Many businesses are curating
with mobile-frst design. Before you
begin curating, however, you need to
understand the types of content that
motivate your followers. Some basic tools
that can help are RSS feeds and Twitter.
With Twitter, you can stay up to the minute
on what people are saying about your
industry. RSS feeds help you source content
from your favourite providers. It will take a
good deal of research to narrow in on the
blogs with the voice and style you want.
Once you fnd them, their RSS feed can help
you stay current and ready to nab the next title
for your curated content. In addition to these
well known tools, there are a couple of mobile
apps that can help by curating content for you.
Zite This formerly CNN-owned app offers you
the ability to create a personalized magazine of
niche-specifc content. (A recent acquisition by
Flipboard may impact future curation using Zite.)
When you frst sign up, there are a variety of
pre-chosen suggestions like politics, economics,
fashion, etc. You can then create your own. Plus,
you can link your Google Reader, Twitter and
Read it Later accounts to organize all of your
content in one place. The best part about Zite
is that it learns. As you use it, you give content
a thumbs up or a thumbs down. It uses this to
make predictions about your future likes and
dislikes. You and the software work together to
fnd the most perfect content for your needs.
Flipboard This personalised magazine that
shows you news based on your selections. It
adds the ability to link practically all of your social
media accounts to add in social content. You can
link your Twitter, Facebook, LinkedIn, Tumblr,
Instagram, Flickr and more. By adding in social
media you gain access to content that would not
normally make it into a curated list. Your friends
organically help you source content, along with
news sources, web crawlers, and other traditional
sources. This dominated market share by being
one of the frst magazine-style news aggregators
on the iPhone and iPad, making it Apples App of
the Year in 2010. It soon moved to Android as
well as is still building a substantial following.
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Feedly This app took over when Google
Reader closed down a few years ago. The
mobile app aggregates top stories into one
easy-reading display. It can also operate
as a browser bookmarklet for Firefox,
Chrome or Safari so readers can enjoy their
personalised magazine on their laptops.
Factiva The Factiva app from by Dow Jones
goes behind paywalls to uncover hardcore
news and fnancial reports from licensed
sources. Its designed as a communications
channel for a corporate internet or a
company-sponsored news reader.
PostPost Twitter users will love the
functionality of this neat little app. It only takes
content from Twitter, but it makes that info
much more readable. PostPost breaks down the
content on your Twitter feed by type and priority.
Prismatic Displays articles youre likely to
be interested in based on what your friends
share. Think of it as Flipboard mixed with Google
Reader. The sites goal is to get the news that
interests you the most to the front of the line.
Scoop.it Whenever you see a fascinating
tidbit online, you can grab it, add your thoughts
and publish to your blog or social networks.
This approach is ideal for small to medium
sized businesses that often get bogged down
in the complexities of curation. The fnal
product is a ready-to-publish magazine.
Pocket Save almost anything from the
Internet with this app. You can view anything
youve put into your pocket, even if youre
offine, on your tablet, phone or computer.
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CURATI ON TOOLS FOR THE
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CURATI ON TOOLS TO
There are so many curation tools on the market you could feel a
little lost on which one to pick. The frst question to start narrowing
down the feld is how much curation you intend to do.
curation
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The frst list below covers enterprise-level curation tools that are able to supply a
steady stream of articles, blogs, graphics and video. These tools tend to be heavy on the
organisational features in order to manage the vast amount of content involved.
However, if you have more targeted marketing needs, like boosting your social presence or building
your reputation as a thought leader with news commentary, the following categories help you design
your own ideal content curation strategy. Here are a couple of examples to help you get started:
ENTERPRISE
CURATION
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SOCIAL
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CREATION
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NEWS
DISCOVERY
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SOCIAL
CURATION
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NEWS
CURATION
TOOLS
Curata One of the most popular curation
engines in the business world, Curata guides your
search for content with auto-learning algorithms.
If you have existing news feeds, import them
and Curata goes to work refning your search.
Kapost This was designed to work with Curata,
but it can stand alone as a simple publishing tool.
Its intuitive calendar system, channel organization
and analytics make it a favourite for marketers.
Aggregate Build your own online communities
around the best content related to any given
business segment. Based on audience social
signals, the site auto-curates what they like and
share. The new collaborative site can be viewed
online or emailed out as a personalized newsletter.
PublishThis Monitor the key concepts
and trends in your industry, along with
what the competition is up to while you
create a site from a combination of curated,
aggregated, and self-generated content.
Eqentia Although there are free and low-priced
options, the true benefts of this curation service
begins at the enterprise level. Power users will
see a personalized news page with drag and
drop content boxes and interest categories are
broken down by multiple streams and portals.
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ENTERPRISE CURATION TOOLS
OneSpot The next generation of advertising
features high quality graphics in a content
promotion spot that have become the rage
on the web. The content targeting engine
places your spot directly onto the sites
where your users are most likely to visit.
Percolate Project management meets
content marketing with this tool for
managing your campaigns and brand
consistency across platforms.
EditorEye Long-form editorial content is
generating better SEO rankings under the new
search algorithms. This tool collects relevant
breaking news on any subject from millions of sites
to establish your company as a thought leader.
StoryCrawler Business intelligence and data
mining are vital components of any curation
strategy. Start here to produce reports and
better organize all of your curation projects.
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Swayy With built-in hashtags and @handles,
this social engagement engine makes it quick
and easy to get started with curation. It is
designed to fnd and auto-tweet the kind of
articles that your Twitter followers are craving.
Faveeo The best aspect of this service
is its query builder to help curators build
sophisticated queries visually with suggestions
on the most relevant sources and keywords.
It can also help you locate the strongest
social infuencers on certain topics.
Newspin Advances in semantic algorithms,
social graph analysis and crowdsourced
curation have driven the success of
this new social curation startup.
Rallyverse Salesforce integration makes
this curation tool a powerful lead generator
as well. It works well for coordinating
marketing and sales projects.
Meddle.it This platform allows you to very
simply grab a piece of information that your
followers will want to see, add your insights
and publish across social networks.
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SOCIAL CURATION TOOLS
Bundlr Behind-the-scenes analytics to help
you track the success of each set of curated
content. It also allows you to remove the Bundlr
branding when embedding the information into
your website. Its ability to sync with Dropbox
also allows you to pull content from a variety
of places. It is available on mobile platforms
for convenient use. This clipper tool has a
lot of functionality for the business user.
BundlePost This simple but effective tool
imports content from selected sources four times
per day. You can then go through the collected
content, select the best, edit for publication and
create a posting schedule. BundlePost helps you
stay ahead of the game. No more struggling to put
together last minute mashups using their highly
portable and effective back-offce administration.
Roojoom.com A combination of content
curation with sales and training presentation
software sets this tool up as an ideal lead
generator. If you are planning to scale up from
small business to enterprise-level content
curation, this is a good platform to take you there.
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List.ly Lists have become extremely popular
thanks to sites like BuzzFeed. Many readers
only have time for top 10 lists and best of posts.
Listly makes creating these types of posts a
breeze. You can create your own lists or pull
information from around the web to generate
a photo-rich list that is ready for posting.
Urlist Educational institutions made
this site popular for organizing research
and sharing learning tools. Now it has
expanded to the consumer market with
sharable lists of hard-to-fnd facts.
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LIST CREATION TOOLS
Liiist Lists can be like mini-project management
tools. Thats the idea behind this site that makes
list-building into a push-button operation.
ZEEF This site hopes to turn all of the
jumbled information on the Internet into
a neat and searchable index. Users create
list pages around individuals, companies or
subjects and then let the user community
rank the listing based on how useful it is.
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Storify by Livefyre This unique take on
content curation encourages users to create
a story using images, brief captions, memes
and small statements. The visual medium
combined with a statement makes these stories
very powerful when properly edited. The
right combination of images and words can
tell a story in minutes that would otherwise
take a book to tell. It is particularly useful for
the chronological type of content curation.
OpenTopic Content discovery, curation,
publishing and analytics are all contained
in this comprehensive platform. It tracks
the infuence of your articles across the
web for better message fne-tuning.
Spundge This free curation site is visually-
based and centers on user-generated
notebooks for content display.
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NEWS CURATION TOOLS
B2B Content Engine Although it is still
currently in Beta, this platform has already been
building a reputation in the B2B community.
There are various levels of service to choose
from based on whether you need advanced
features like analytics and a newsletter builder.
ContentDJ The editorial calendar and stats
tracking features operate like a simple control
panel for your content curation plan. Special
content-based landing pages can be generated
for posts in all the major social networks.
Shareist Curation is really a collaborative
endeavour, so this site makes it easy to build
an inbox for ideas that your team can share in
planning out your content strategy. The emphasis
is on streamlining the marketing workfow from
planning to production to distribution and analysis.
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Uberfip User generated content (UGC) has
been a boon for marketers as it lowers costs and
improves SEO using keywords that are clearly
important to your unique customer base. This
platform reaches across channels to aggregate
content from social media, your own website and
online video into one tailored brand experience.
Pressly Expressly for mobile-optimized content,
this hub is design heavy in order to make your
content feel more like a glossy online magazine.
Twine Social If you need a clean, elegant
interface with standout typography and image
selections, this site is the one most favoured by
web designers. It is designed to help you cross-
promote channel partners on your curation site.
Twylah If your customer base gathers on
Twitter, this Twitter-based content curation hub
has the most features and least distractions.
For those just starting on Twitter, this is one of
the best ways to build a following in a hurry.
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SOCIAL PUBLISHING HUBS
Kuratur.com Although still in Beta, Kuratur
offers a unique take on social content curation.
It allows you to flter content using hashtags,
keywords, Facebook pages and other custom
indicators. This helps reduce the noise, so
you can get to the good stuff, faster.
RebelMouse Chosen among the 10 most
innovative companies in social media and
advertising, this all-encompassing mobile and web
curation platform is used by some of the biggest
brands in the world, like GE and Burger King.
Stackla Apply different skins to craft
the look and feel of each hub. If you dont
see anything that fts among the range of
themes, designers are available to custom-
build a something really unique.
Pressi This represents the next generation
of curation hubs that collects content from
many of the newer social networks like
Instagram. The hub hosts on your own domain
so readers never have to leave your site
to get the latest personalized content.
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Topsy A Twitter-centric analysis tool, this
company has become so good at what it does
that it was purchased by Apple in 2013. Find
in-depth analysis of your tweets, the interests
of your followers and emerging trends.
Addictomatic Created by Next Draft, this
news search tool is the easiest way to generate
a customized page around whatever is buzzing
at the moment. This is one of the most effective
ways to build thought leadership in real time.
TweetDeck by Twitter Not to be outdone,
Twitter built its own dashboard for visually
arranging custom Twitter timelines, lists,
searches and activities. Multiple Twitter
accounts can be managed in one interface.
NEWS DISCOVERY TOOLS
CrowdTangle Using the new Facebook search
capability, CrowdTangle gives you a dashboard to
comb through hundreds of thousands of profles
to fnd the content with the highest trending score.
Waywire.com If a picture is worth a thousand
words, how much is video worth to your brand?
The rise of mobile has made video content
even more important. If you havent already
started including video in your marketing
mix, investigate how important it is to your
target audience. Waywire helps you fnd and
format curated video to enhance your mix.
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CURATI ON TOOLS TO
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Once you have sourced content, the next challenge is to get it out to your followers in
an attractive and easily sharable format. You can have the best content in the world,
but unless readers are talking about it, all of your branding potential is lost.
Publication tools take care of that aspect for you. Many of these tools are inexpensive
or even free. Each tool has its own characteristic view on content creation, curation and
publication. Below are some of the best presentation tools to make your content stellar.
Publicate.it Collect information as you
browse online and you can organize that
information into different displays. What
makes it unique is the added social element,
allowing you to publish different content
using social media. It links accounts with
Facebook, Twitter, Google and email services.
Pearltrees Gather content and publish it using
various platforms. The unique part is the way
it encourages networking among curators. You
can work with other curators to create the best
possible content for your niche. You can import
a single Pearl, a branch on a tree or an entire
Pearltree. Then, you can export all of your links
into a spreadsheet for easy storage and sorting.
Juxtapost.com Like Pinterest, Juxtapost
allows you to create visual bookmarks. Unlike
Pinterest, Juxtapost is geared toward marketing
professionals. Visuals can be organized into
postboards around themes, making it an ideal
way to create a catalog style of content.
iFlow This content curation tool focuses
on providing the best content surrounding a
specifc topic. It does not focus on social rating
to offer you content. You choose your editorial
content, based on your own criteria. iFlow
helps you cut through the noise of the Internet,
acting as your earplugs. You only hear the best.
Newsle This tool offers news that is always
relevant to you. It tracks news about those linked
to you through social networks. It takes news and
makes it personal. You see updates of business
associates and any news relating directly to them.
Zemanta Marketers are always searching for a
way to automatically generate quality backlinks.
Zemanta may be the tool youve been waiting
for. It allows you to set your preferences and
forget about it. When you post a new blog, it
will automatically source related content. The
downside is that all content is sourced according
to an algorithm, so you might have some content
pop-up that wouldnt normally make the cut.
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Triberr This site bills itself as the worlds only
Blog Amplifcation Platform. A community of
bloggers post their work here so other Triberr
members can blast it out among all other social
networks with an emphasis on Twitter. They
also feature a unique guest blogging feature
that lets you choose blogs from favoured
writers and post them directly to your site.
Thinglink You know that including different
media enriches the browsing experience.
What you may not know is that Thinglink
is revolutionizing the picture post. This
tool allows you to link pictures to videos,
sounds, text and other multimedia content,
turning every picture into a post.
Echo The social engagement and community
building aspect of content curation is the
highlight for many businesses. Echo takes that
opportunity to the next level. Echo fnds and
captures content in real-time, and extends
that to the comments function. Echo turns
comments into conversations by running in
real-time, with no page refresh necessary.
Niche News Sites News sites like
Inbound.org, Hacker News, Huffngton Post,
etc., help limit the amount of skimming needed
to fnd the right content. They have already
started the curation process for you. You
only need to refne the fnished product.
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This is the ultimate list for now, but the technology is always changing and new
leaders in content curation services are emerging rapidly. For marketing managers,
getting content curation right takes time and exploration, but the end result will
have a measurable impact both on your brand identity and the bottom line
Small businesses can see dramatic benefts from curated content, especially
if they are operating on shoestring marketing budgets.
Any marketing channel that can reduce the cost of obtaining customers is
worth exploring, and content curation helps you do exactly that. It improves
site traffc, adds value for customers and builds brand loyalty.
Content curation should be considered a crucial element to your marketing platform. Organic SEO
benefts alone make content curation a powerful component of your larger content marketing strategy.
In the end, your own take on content curation will integrate your social media presence,
SEO efforts and branding campaigns into one convenient and cost-effective solution.
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