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Surgency consist of leadership and extraversion traits. The leader of Apple
Inc., Steve Jobs is a person in high surgency. People with high surgency
wants to ahead and leading through competing and influencing.
Extraversion is described as positive emotions, surgency, and the tendency
to seek out stimulation and the company of others. His self-confidence may
at first be mistaken for extraversion; however, extraversion in a socially
interested way appears not to be extractable (David Kramer, 2010).

Agreeableness involved traits related to getting along with people. People
with agreeableness personality, will behave very sociable, friendly,
easygoing and compliant, warm and caring. Steve Jobs is a low
agreeableness person. He is not sociable, friendly, warm and caring about
his employees. A former Apple employee said: No one greets him or says
hi to him. Low ranking employees are afraid of him. I remember him
walking around the campus one time and groups of people in his way
would just split and let him walk through. (Nicholas Carlson, 2008). This
has proved that he is low agreeableness person.

Adjustment consists of traits related to emotional stability. Based on,
adjustment is on a range between being emotionally stable and unstable.
People strong in adjustment are characterized as being good under
pressure, having self control, being calm, secure, and positive. Steve Jobs
is low adjustment person. He sometimes gets..



He was also extremely passionate and fearless when it came to growing
Apple. Many actions in his career were controversial and at certain points
risked the future of the company. He had an extraordinary ability to push
his company and employees to the limits without going over the edge. In
addition, if you were a potential customer or an existing one, he made you
understand why you had to have Apple's products or services. He was the
ultimate salesperson.

Read more: http://www.entrepreneur.com/answer/226410#ixzz2gQvdTgsa





The personality trait conscientiousness is a component of the Big Five
Model that contributes to group performance and group cohesion, which in
turn results in group success. It is a trait that consists of six facets. These
six facets are competence, order, dutifulness, achievement striving, self-
discipline, and deliberation (Costa & McCrae, 1992).
Conscientious people are individuals who are described as being careful,
responsible, dependable, persistent, self-motivated and task-oriented
(Barry & Stewart, 1997). In particular, as a result of being self-motivated
and achievement striving, a conscientious person increases group
cohesion by promoting the notion of goals and the steps that lead to these
goals. These goals can then build a bond between group members, as they
are all trying to achieve the same end. In addition, conscientious members
pose a positive externality on the rest of the group by exhibiting persistence
and a desire to achieve. The rest of the group members observe this "self-
motivation" and in turn can become more motivated themselves to achieve
the goals set by the group. Moreover, Hogan and Ones (1997) maintain
that being responsible and trustworthy are characteristics of
conscientiousness that are fundamental to group cohesion




Personality traits are very observable to others and contribute to the
success in a business. Steve Jobs is known for his aggressive and
demanding personality. One key personality trait
Steve Jobs has is self-confidence. Steve Jobs has an incredible self-
confidence in his ability to innovate and solve problems. He also has a
great deal of pride and self-confidence within his products. Apple has been
known to have quite a bit of arrogance and it shows throughout their
advertising. This arrogance comes mainly from Steves view of his
company. He is low on modesty however; his great belief in himself and his
company arguably has made Apple as successful of a company as it is.
From evidence we found in research it seems to be that Steve Jobs has an
extreme internal locus of control therefore leading to higher job
performance. Not only does he expect high quality work from himself, he
also makes sure his employees know the high expectations he holds for
them as well. Steve Jobs is known to have a very short temper, always
expecting greatness from everyone. His short temper has been known to
lead to workplace deviance. However, Steve Jobs gets very excited about
his products which can lead to emotional contagion. Upon walking into any
Apple store, you can feel the pride that Apple employees have for their
products displaying the emotional contagion passed down from Steve Jobs
and higher management.

According to the Big Five personality traits Steve seems to stand out
when it comes to openness to experience. He is highly fascinated when it
comes to new things. On the opposite side of the spectrum, Steve has little
to no agreeableness according to multiple coworkers. In fact Steve Jobs is
an extremely proud man who believes his way is always the right way.
Although ego is usually a positive feature when it comes to personality, he
has an egocentric personality. Steve Jobs is a very assertive leader of
Apple and has even been called a dictator from time to time. He has no
problem telling his coworkers his opinions, feelings, and demands.

Emotional Intelligence - from the biography on Steve Jobs it seems like
he had a hard time managing his emotions. He would either burst out in
anger or be distant and emotionless. Either way of reacting to emotional
situations can be destructive and hard to deal with for the people around
him. Emotionally intelligent people can manage their emotions as well as
gauge the emotional context of others which can be a great way to relate to
others in an organization.
Steve jobs sometimes get emotional and yells on employees.
http://www.otherpapers.com/Psychology/Analysis-Personality-Traits-Steve-
Jobs/10087.html