Press release

September 2014
Product Launch Analytics Innovation of the Week
A ne! toothpaste to "ive you an ener"y boost in the mornin"
Sometimes it takes a little e#tra boost in the mornin" to "et "oin"$ !hich is !here
coffee and ener"y drinks come in% &ven toothpaste is "ettin" in the act !ith ne!
'%(%)%S% &ner"y Adult *oothpaste !ith *aurine !hich delivers +cheerfulness and
ener"y in the mornin"%, -e! in 'ussia$ this product is the .atamonitor )onsumer
Product Launch Analytics innovation of the !eek%
R.O.C.S. (Remineralizing Oral Care
Systems) Energy Adult Toothpaste with
Taurine is a new way to wake up in the
morning. Intended to e used only y
!onsumers "# years o$ age and older%
this natural $ormulation is enhan!ed with
taurine whi!h not only oosts energy%
ut also prote!ts against gum
in$lammation. This &right tasting% 'ery so$t $ormula( toothpaste is !reated using uni)ue
!old*rewing te!hnology that lea'es its key ingredients &in an a!ti'e state.( The produ!t
prote!ts against tooth de!ay y promoting the normalization o$ mi!roial alan!e in the
mouth. It suppresses !ariogeni! a!teria and strengthens teeth without ingredients like
$luorine% paraens% sodium lauryl sul$ate% !oloring agents% or preser'ati'es.
A!!ording to Tom +ierhile% Inno'ation Insights ,ire!tor $or ,atamonitor Consumer%
&R.O.C.S. Energy toothpaste addresses the top gloal health !on!ern - tiredness and
$atigue - in a !on'enient new way with the help o$ an ingredient (taurine) that !onsumers
will easily re!ognize $rom energy drinks.( .e adds/ &,atamonitor Consumer0s 12"3
!onsumer sur'ey $ound that 345 o$ gloal !onsumers said they were !on!erned aout
tiredness and $atigue 6right now%0 eating out o'er 32 other health !on!erns in!luding
stress% indigestion% oesity% insomnia% hearturn% and more.(
&-.S
-otes for editors

7or more in$ormation aout R.O.C.S. (Remineralizing Oral Care Systems) Energy Adult
Toothpaste with Taurine% !onta!t/
8anu$a!turer/ ,RC 9roup
8anu$a!turer0s address/ :l. ;ulako'a 12% Stroenie 9% 8os!ow% "1<=>1% Russia
8anu$a!turer0s wesite/ www.ro!s.ru
?a!kage type/ #2ml o'ero@ed plasti! tue
?rodu!t Aaun!h Analyti!s $rom ,atamonitor Consumer (datamonitor!onsumer.!om) is
the most !omprehensi'e and detailed sour!e o$ in$ormation $or newly laun!hed
!onsumer pa!kaged goods $rom around the world. ,atamonitor Consumer is part o$
In$orma pl!.
Tom +ierhile% Inno'ation Insights ,ire!tor $or ,atamonitor Consumer% is a'ailale $or
!omment. To arrange an inter'iew with Tom +ierhile% please !onta!t ;irstin Sto!ker in
,atamonitor Consumer0s press o$$i!e at B33 (2) "3C< C1=##3 or e*mail ;irstin at
kirstin.sto!kerDin$orma.!om.
7or more in$ormation on ?rodu!t Aaun!h Analyti!s% please !onta!t Client Ser'i!es at
!ustomerser'i!esDdatamonitor.!om or B33 12 4==" >12".
A/(0* .A*A1(-I*('
?art o$ In$orma pl!.% the ,atamonitor 9roup (www.datamonitor.!om) is a world*leading
pro'ider o$ premium gloal usiness in$ormation% deli'ering independent data% analysis
and opinion a!ross the Automoti'e% Consumer 8arkets% Energy E :tilities% 7inan!ial
Ser'i!es% ?harma!euti!al E .ealth!are% and Retail industries. Comining our industry
knowledge and e@perien!e% we assist more than #%222 o$ the world0s leading !ompanies
in making etter strategi! and operational de!isions.