SOLE PROPRIETORSHIP - R.

LAPID'S CHICHARON & BARBECUE

History
R. LAPID'S CHICHARON & BARBECUE was founded by MR. REY C. LAPIDin 1974. It started in a
small stall along R. Hidalgo in Quiapo, Manila. The founder set his goal to supply and deliver
pork and chicken barbecue, longganisa, tocino and chicharon, as its main line of products to
retail stores, movie houses, supermarkets, offices and bars. During that time, he was a NACIDA
(National Cottage Industries Development Authority) registered as processor of food including
chicharon at 485 Verdad Street Sampaloc, Manila.
In 1991 the business re-opened at G. Tuazon corner D. Santiago in Sampaloc, Manila. And in
1995, to enable to expand its operation, R. Lapid's moved to Pres. Quirino Ave., in Paco Manila
wherein a different method of preparing chicharon products was introduced using new
technology. The system of cooking was redesigned and standardized to upgrade product
quality, and create a unique taste suited to the demand of the consuming public. It also added
Chicken and Pork Barbecue in its product line.
After its inclusion in the file of National Library as Registered Copyright Claimant in 1996, the
slogan "LagingBagongLuto" of R. Lapid's was born. To meet the expectations of its consumers,
R. Lapid's consistently serves deliciously tasty barbecue and crispy newly puffed chicharon at its
best quality. The taste of the vinegar that go with the chicharon was improved by cooking and
adding fresh garlic. Additional "chili" chicharon was offered to its customers and was accepted
with notable commendations.
To further improve its product quality, R. Lapid's has begun importing its raw materials from
the United States, Europe, and other neighboring countries in 1996. In the same year, R. Lapid's
opened its first branch at G. Tuazon Sampaloc, Manila followed by ten (10) more outlets within
Metro Manila to serve the increasing number of Chicharon lovers.
A great opportunity was gained by R. Lapid's when it received the "GintongSikap Award" from
the Federation of Filipino Consumers, Inc. in recognition of its remarkable increase of sales in its
first mall outlet at SM South Mall, Las Pias. The award was the key in the development of good
relationship with the SM Management which eventually led to the establishment of ten (10)
more additional SM outlets at the end of 1998. It was in the same year that R. Lapid's received a
Certificate of Recognition from the SM Management for Consistent Observance of Cleanliness,
Safety and Sanitation.
The first Provincial outlet located in Calamba, Laguna was opened on January of 1999 followed
by an outlet in San Fernando Pampanga, Baguio City, Tagaytay and Lipa, Batangas. Also in this
year, R. Lapid's introduced the Free Delivery Service to reach its customers at the convenience
of their home.
With such fast and increasing demand of chicharon and continuous growing of avid consumers,
R Lapid's decided to look for a bigger and modern place that can sustain the needed
requirements of production and in 2004 inaugurated the plant site located at Km. 25 East
Service Road, NLEX LawangBato, Valenzuela City. The challenge to compete with prominent
brands in the city that is popular for chicharon makers comes the idea of opening an outlet in
the Queen City of the South (CEBU) on July 2007. This was followed by opening addtional
outlets in the area to impart Cebuanos to change their ways of eating kind of chicharon.
Owner

Products

Barbecue

One of the biggest names in the local chicharon industry
is Rey C. Lapid who founded R. Lapids Chicharon and
Barbecue back in 1974. Lapid started earning from
chicharon when he was just nine. He would accompany
his father to their stall at a market in Quiapo, where he
noticed customers would often ask for the skin of pork to
be removed. Rey thought of bringing the pork skin home
and have his father deep-fry it. Rey eventually sold his
chicharon and people liked it. Business started in a small
stall along R. Hidalgo street in Quiapo, Manila. At the age
of 23, Lapid was on his way to success selling chicharon
and, later on, barbecue, longganisa and tocino.

Chicharon - CHICHARON (Crispy Pork Rind) is made
from the highest quality imported fresh raw
materials that are processed with the best manner
of cooking with quality checking procedures and
following the high standards of food safety. All
served with specially formulated RL Vinegar as dip
sauce. Good for snack, side dish, even as appetizer,
meal with rice & a perfect beer match.

Their barbecue is certainly different from the
others. From the way on the process of its
marination combined with special spices comes its
unique, imaginable and distinctive taste. Good as a
mouth-watering everyday viand and snack for
everyone on the go.