5) In which of the following categories you buy national brand products in the

Supermarkets/Hypermarkets?
O Food o Beverage Drinks o Body care products o Home care products o Baby
products o Clothing o Electronics o Sports and Leisure o Entertainment andBooks

6) How often do you buy these?
O Few times per year
O Once a month
O Few times per month

7) Rank 1 to 4 the following criteria before making a purchase
O Price
O Quality conscious
O Brand Conscious
O Value Conscious

8) Do you particularly visit certain stores for the want of private labels variety of that store?
O Yes
O No

9) In category of
Electronics, if a Croma TV and an Onida TV is placed before you, which one would youconsider
purchasing, keeping in mind all features same except Croma priced lower?
O Croma
O Onida

10) Why do you prefer a private label over a national brand and vice versa in the category
of electronics?
O Quality assurance
O Service
O Low price
O Brand Loyal

11) In the category of non- food, if a toothpaste Sach of
Big Bazar and Colgate is placed before you,which one would you consider purchasing, keeping
in mind features like quantity same except Sachpriced lower?
O Sach
O Colgate




12) Why do you prefer a private label over a national brand and vice versa in the category of
non- food?
O Quality assurance
O Low Price
O Brand
O Risk averse

13) In the category of food, if Tasty Treat Tomato ketchup of
BigBazzar and Maggi Tomato ketchup isplaced before you, which one would you consider
purchasing, keeping in mind features like quantitysame except Tasty Treat priced lower?
O Tasty Treat Tomato ketchup
O Maggi Tomato ketchup

14) Why do you prefer a private label over a national brand and vice versa in the category of
food?
O Safety
O Low Price
O Tasty
O Brand

15) In the category of apparels, if John Millers of Pantaloons and Peter
England are placed before you,which one would you consider purchasing, keeping in mind all
features same except John Millers pricedlower?
O John Millers
O Peter England
16) Why do you prefer a private label over a national brand and vice versa in the category of
apparels?
O Quality assurance
O Service
O Risk Averse
O Low Price

17) In order to purchase a product, do you visit a single brand store (e.g. Adidas) or a multi-
brand store(Planet Sports)
O Single brand
O Multi brand

18) Age:
O 20 30
O 30 4
5

O 45
60
O 60 +

19) Gender:
O Male
O Female

) Average household Income
O Below 3.5Lacs
O 3.5
5lacs
O 5 8 Lacs
O 8 Lacs above
21) Are you currently:
O Employed
O Student
O Homemaker
O Retired