Space Matrix

1. Internal Strategic Position (Versus Competition)

1.1. Financial Position
Ratio Average (2008 to 2012) CPSI Rating
CPSI K Line OOCL
Profitability
Net Profit Margin 24% 12% -20% 7
Gross Profit Margin 83% 18% -24% 7
Return on Total Assets 6% 20% -12% 3
Return on Stockholders Equity 34% 54% 63% 3
Liquidity
Current Ratio 1.12 1.95 0.37 4
Activity
Fixed Assets Turnover Ratio 7.16 15.54 3.49 6
Total Assets Turnover Ratio 0.24 1.64 0.59 4
Leverage
Debt to Total Assets Ratio 0.83 0.63 1.18 7
Debt to Equity Ratio 5.02 1.67 -6.44 3
Growth Rates
Sales 104% 8% -49% 7
Net Income 1.35 0.12 -3.29% 7
Total 58
Average 5.27

1.2. Competitive Position
Competitive Position CPSI Rating
Market Share: CPSI holds 10.62 percent market share in its industry. -1
Customer: The company has good customer relationship as implied
on its increasing sales from 2008 to 2012. It also has wide client
base.
-1
Location: CPSI has strategic office location. It is near Bureau of
Customs Office and both Manila North and South terminals.
-1
Process: The company is an ISO 9000:2000 certified. -2
People: CPSI has highly motivated workforce. -1
Strategy: The company has an alliance with Hanjin (South Korea),
Yang Ming (Taiwan), and K Line (Japan).
-1
Total -7.00
Average -1.17
2. External Strategic Position
2.1. Environmental Stability Position (Versus Industry)
Environmental Stability CPSI Rating
Inflation Rate: Forecasted increases in inflation rate from 2.67%
(2013) to 3.66% (2014): Rising prices of operating raw materials
such as fuel
-5
Technological Changes: Technological advancements in terms of
tracking containers and reaching out to customers
-1
Demand Inconsistency: Some container shipping agency
continuously decreases sales while some increases.
-6
Barriers to Entry: High government intervention in imports shipping -5
Freight Rates: Client preference in terms of pricing adjusts the
players freight rates. Volatile freight rates affect revenues and cost
structures.
-5
Total -22
Average -4.4

2.2. Industry Strength
Industry Strength CPSI Rating
Growth Potential: The industry has negative CAGR of 3.87 percent 1
Profit Potential: A Philippine import has a percentage change of
40.60 percent while a Philippine export has 12.50 percent from
2011 to 2012. This means that there may be increase in industry
profit in the future.
7
Resource Utilization: Not all containers are filled during
transportation. Players are after the deadline.
3
Total 11
Average 3.67







FS


Conservative 9 Aggressive




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CA

IS
-7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7



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-8




Defensive -9 Competitive


ES