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This document summarizes the results of a survey about consumer online shopping behavior for electronics items. The survey was conducted in Ahmedabad, India with 100 respondents selected through convenient sampling. It collected data on demographics, online shopping frequency, product categories purchased, satisfaction levels, research and review behaviors, and perceived barriers to online shopping. Key findings included that 52% of respondents were female, the most common age range was 18-25, electronics items were the most frequently bought product category online, and concerns about payment safety and low trust in online stores were the top barriers to more online shopping.
This document summarizes the results of a survey about consumer online shopping behavior for electronics items. The survey was conducted in Ahmedabad, India with 100 respondents selected through convenient sampling. It collected data on demographics, online shopping frequency, product categories purchased, satisfaction levels, research and review behaviors, and perceived barriers to online shopping. Key findings included that 52% of respondents were female, the most common age range was 18-25, electronics items were the most frequently bought product category online, and concerns about payment safety and low trust in online stores were the top barriers to more online shopping.
This document summarizes the results of a survey about consumer online shopping behavior for electronics items. The survey was conducted in Ahmedabad, India with 100 respondents selected through convenient sampling. It collected data on demographics, online shopping frequency, product categories purchased, satisfaction levels, research and review behaviors, and perceived barriers to online shopping. Key findings included that 52% of respondents were female, the most common age range was 18-25, electronics items were the most frequently bought product category online, and concerns about payment safety and low trust in online stores were the top barriers to more online shopping.
Do you visit any retail store first before making your final purchase online?
Yes 30% No 41% Sometimes 29%
Approximately how many times did you shop electronic items over Internet during last year?
At least once 37% 1-3 times 43% More than 3 times 20%
How did you get the idea of buying specific electronic items though an online store?
Referred by friend/family member 48% Saw an online advertisement 31% Saw an offline advertisement (paper advertisement) 15% I was just waiting for launch of this product since long 6%
Do you visit different online electronics stores before the actual purchase, how many stores on average do you visit before purchasing a product?
1 to 3 Online stores 45% 3 to 5 Online stores 40% More than 5 stores 15%
After receiving the product, do you ___
Discuss with friends, Family about the purchased product 65% Contact typically the seller for further guidance if need 13% Write a review about the product 9% Others (None) 13%
What are the main barriers which keep you away from shopping Online?
Safety of Payment 37% Low Trust level of online stores 33% High Shipping Cost 20% Value Added Tax/ Customs duty 16% Refund Policy and Warranty Claims 19% Warranty and Claims 20% Delivery too slow 22% Dont have Debit/Credit Card 8% Others 22%