6/28/2014 Ulmer The Learning Screen Introduction: Electracy

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6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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Introduction: Electracy
1 Leave a comment on paragraph 1 0 To comment on SPECIFIC PARAGRAPHS, click on the speech
bubble next to that paragraph.
2 Leave a comment on paragraph 2 0 Next: Memos for Undergraduate Education
3 Leave a comment on paragraph 3 0 There is an analogy for what we are doing when we collaboratively
explore the possibilities of new media. We are to the Internet what students of Plato and Aristotle were to the
Academy and Lyceum. When the Greeks invented alphabetic writing they were engaged in a civilizational
shift from one apparatus to another (from orality to literacy). They invented not only alphabetic writing but
also a new institution (School) within which the practices of writing were devised. Here is the salient point: all
the operators of science as a worldview had to be invented, by distinguishing from religion a new possibility
of reason. Electracy similarly is being invented, not to replace religion and science (orality and literacy), but to
supplement them with a third dimension of thought, practice, and identity. Electracy is to digital media what
literacy is to alphabetic writing: an apparatus, or social machine, partly technological, partly institutional. We
take for granted now the skill set that orients literate people to the collective mnemonics that confront anyone
entering a library or classroom today. Grammatology (the history and theory of writing) shows that the
invention of literacy included also a new experience of thought that led to inventions of identity as well:
individual selfhood and the democratic state. Thus there are three interrelated invention streams forming a
matrix of possibilities for electracy, only one of which is technological. There is no technological determinism,
other than the fundamental law of change: that everything is mutating together into something other, different,
with major losses and gains. What is the skill set that someday may be assumed of electrate people native to
an Internet institution?
4 Leave a comment on paragraph 4 0
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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Apparatus Table
5 Leave a comment on paragraph 5 0 The argument is that the disciplines of Arts and Letters have as much
to contribute to the essential formation of electracy as do science, engineering, computing and related
technical fields. Up until the seventeenth century, the technological and rhetorical dimensions of artificial
memory developed together. The image logics of the memory arts were discredited in the context of the
emerging empirical sciences because of their association with hermetic magic. One of the laws of media,
according to Marshall McLuhan, is that innovation involves the retrieval of some features from the cultural
archive thought to be obsolete. Contemporary imaging has much to learn from the mnemonic arts of the
manuscript era. The role of the humanities foregrounded in this essay is pedagogy: the development of
teaching practices to support the bootstrapping of education into an institution that is symbiotic with electracy
(to learn a lesson from the unhappy relationship of Religion and Science, if that is possible). The methodology
of this invention is heuretics (the use of theory for the invention of new discourses) as distinct from
hermeneutics (the use of theory for interpretation of existing discourses). Heuretics coordinates with
grammatology: grammatology provides the historical example in our case, the practices of logic invented in
the Academy and Lyceum. Heuretics adopts those inventions as a template, to suggest what is needed or
possible today, following a motto derived from the Japanese poet Basho: not to follow in the footsteps of
the masters, but to seek what they sought.
6 Leave a comment on paragraph 6 0 The guiding discipline for my approach to this project is poststructural
theory (the French reading the Germans reading the Greeks). Jacques Derridas reading of Kants Critique of
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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Judgment (the Third Critique), especially in the essay Economimesis, is a touchstone for this theory. The
lesson of this genealogy (to summarize quickly an entire problematic) is based on Aristotles observation that
Being may be said in more than one way. Heidegger (in the mid-1930s) took Aristotles observation as an
invitation to begin again, to devise a new metaphysics (a new ontology, a new classification system),
different from the conceptual one created by the Greeks. The Greeks exploited the propositional capacities of
written language, declarative assertions that alone, Aristotle noted, were subject to determinations of
true/false, answering the question what is X?. Heidegger proposed a metaphysics based not on the
semantics of propositions, but on poetry (and the other arts), whose aesthetic practice exploited not the
properties giving essence or substance of things, but the properties producing emotional effects of atmosphere
and mood. The relevance of this reference to philosophy for electracy is, first, to note that the philosophers
did not invent the equipment of writing, but they invented the materialist metaphysics that capitalized on the
analytical capacities of the technology, central to the shift in the apparatus from orality to literacy.
Metaphysics (the determination of what counts as real for a civilization) exists within every apparatus, just as
do narrative, identity formation and the rest, but configured in radically different ways from one apparatus to
the next. The importance of Heidegger is that he explicitly outlined a category or classification system
(metaphysics) different from the one based on substance (essences defined in concepts) created by the
Ancient Greeks. This new metaphysics, drawing on aesthetic practices of language and art, is an important
resource for electracy, whose categories function not through written words but recorded images.
7 Leave a comment on paragraph 7 0 Why does Derrida, continuing in the 1970s Heideggers project for
the creation of an image metaphysics, deconstruct the work of Kant, one of the inventors of Aesthetics, as the
point of transition out of literacy into electracy? Kant is credited with making the first innovation in the status
of knowledge since Aristotles original distinction between pure and practical reason (between science and
politics-ethics). Kant shifted the categories of being from nature to mind (his Copernican revolution), and
promoted judgments of taste in beauty to equal status with empirical judgments of understanding (about what
was necessary in nature), moral judgments of ethics (contingent matters of ethics and politics requiring human
choice). Kant proposed aesthetic judgments of beauty as a bridge joining the necessary and the contingent, as
a measure supporting deliberative reason in the public realm. Hannah Arendt took this proposal so seriously
that the project she was working on at the end of her life (she died in 1975) was an updating of the three
critiques (on thinking, willing, and judging). The judgment of taste supplemented the established and
institutionalized axes of measure already in place: Right/Wrong (oral religious axis); True/False (literate
science axis). The third axis, now promoted to equal status, is pleasure/pain (Spinozas joy/sorrow), whose
relevance is not to truth or rightness but well-being. Well-being (the ancient question of the nature of the good
life) mediates quarrels between what is true and what is right. Arendt believed that Kants analogy between
judgments of beauty and moral judgments offered the best hope for democratic politics in an age of media
spectacle (see Hannah Arendt, The Life of the Mind, Vols 1 & 2, Mariner Books, 1981). My theme is that
an apparatus has separate, interrelated invention streams (genealogies). Philosophers complain that the
hegemony of the techno-scientific worldview in modernity resulted in the disenchantment of the world, an
impoverishment of experience and a collapse into a one-dimensional utilitarian form of life. The Classical
Greeks distinguished pure from practical reason, and committed their metaphysics to pure reason (science
concerns what is necessary). Practical reason, dealing with the contingencies of ethics and politics, was not
subject to science. The Franco-German updating of philosophy in poststructuralism extends metaphysics to
practical reason. We may solve every technical problem, Wittgenstein observed, and still not have touched
the human question.
8 Leave a comment on paragraph 8 0
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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The Four Critiques
9 Leave a comment on paragraph 9 0 The insight derived from this promotion of aesthetics as an equal
partner in modern thought, is of a new strategy of meaning that restores measure (a guide for decision, for
judgment) within the one-dimensional conditions of immanence in our post-enlightenment, and post-self (post-
human) world. This new strategy is a retrieval of an ancient, pre-Socratic stance of wisdom, articulated most
authoritatively by Heraclitus in the Western tradition, cited by Heidegger, Hannah Arendt, and Derrida (in the
lineage I am following). The oracle at Delphi does not reveal or conceal, but intimates. The update from
literate to electrate metaphysics (taking that term always in the sense of the classification or category system
supported by an apparatus), is to shift ontology (bringing into appearance a dimension of the real for
purposes of management) from nature (physis) to second nature (genius, that is, human creativity, cultural
productivity). Included in the shift (and this is Derridas specific contribution), is the relationship between first
and second nature, that is, between nature and culture: what happens in the encounter between nature and
human creativity? The event that reveals most about this encounter is disaster, catastrophe (tragedy).
Following Kants supplementing of the judgment of beauty with an analytic of the sublime, Derrida takes up
the latter, to propose a thought of disgust, turning Kants idealism into a contemporary abjectism. No
attraction without repulsion.
10 Leave a comment on paragraph 10 0 The feature of this history tested in my bootstrapping pedagogy is
the formal device of the figure (vehicle + tenor) especially structured by proportional analogy (A:B :: C:D),
fundamental to any oracle, parable, allegory, maxim and similar modes. The genealogy of this modern figure is
from Kants proposal that aesthetic judgments of taste could mediate between pure and practical reason
(science and ethics), through the poetics of modernist epiphany (Baudelaires correspondences, Rilkes
world-inner-space, Eliots objective correlative, Rimbauds illuminations, Joyces epiphany, Prousts
involuntary memory, Freuds transference, Benjamins dialectical image, to name some of the most prominent
examples), to Heideggers Open and Derridas Trace (electricity + trace = electracy). The point is that this
formal construction must be taught in school (beginning in elementary school), along with math and science,
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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not as art but as reasoning or method.
11 Leave a comment on paragraph 11 0 Epiphany as logic is not experienced directly but composed,
designed, in a consulting practice dubbed the EmerAgency, a virtual consultancy by means of which all
citizens participate in an Internet public sphere (possible only through a digital prosthesis). The oracle or
parable strategy is to adopt a public policy problem (a catastrophe in progress) as an image of ones own
situation, thus testing the slogan of the EmerAgency: Problems B Us. Reading the properties of a breakdown
of culture as a parable of my own personal situation performs Kants bridge, producing an affective passage
between macrocosm and microcosm. The economimesis of this circuit or circulation is not causal or
inspective but circumspective. Neuroaesthetics is knocking on this door at the moment, but even when the
physiology of our embodied emotional triggers is fully mapped, we will still need the rhetoric of arts and
letters to address this affective dimension of intelligence by digital means.
12 Leave a comment on paragraph 12 0 With this theoretical and historical framework in mind, the
following sections review my pedagogy for teaching electracy in a literate institution. It is useful to have in
mind this larger institutional framing that is part of an apparatus. The worldview of orality is religion, with
church as the institutional adaptation to literacy (religions of the book). The worldview of literacy is science,
institutionalized in school. Thales is the first philosopher because he offered a materialist explanation of the
cosmos (everything is water). Plato wrote the first discourse on method (Phaedrus), and Aristotle invented
logic. The practice of analytical thinking (logos replacing muthos) was established in the Academy and
Lyceum, but it took almost two thousand years for science to separate fully from religion. This historical relay
helps us understand the dynamics, or economy, of the institutional forces at work in our own time. The
institutional practices of electracy, so far, have been developed within the institution of Entertainment. The
historical analogy help us appreciate the potential of Entertainment, not to judge it exclusively by its present
accomplishments, but to imagine what it might be two millennia into the future. Electrate metaphysics is
grounded in imaging, which is to say it is affective. The three worldviews with their practices and institutions
coexist of course, and individuals enter the three discourses (entry into language) as part of everyday life in
the modern world: family is the setting for orality, learning a native language from infancy. Entertainment is
encountered soon after, through the electrate trojan horse of the TV set, videogame console and the like.
Literacy often begins in the home as well, but is fully implemented when the child starts school. The
institutional tensions around the borders and folds of these three institutions and their worldviews are familiar
to us. The fates of Socrates (executed for corrupting the young) and of Galileo (silenced by the Church) have
become emblematic of these tensions.
13 Leave a comment on paragraph 13 0 New media networked practices are transitional, hybrid forms and
experiments. The part of the apparatus most accessible within the arts and letters disciplines is the practices of
imaging. Electracy needs to do for digital imaging what literacy did for the written word. The purpose of my
pedagogy, then, is to learn to use the figural as a mode of image reason, as a supplement to the existing
institutional commitment to argumentation and analysis. Figure here is the equivalent of logic and stands in
for any and all formal aesthetic devices, especially (ultimately) those invented by the historical avant-garde as
part of the separation of electracy from literate culture.Part One describes an assignment in my
undergraduate course on E-Lit, in which the students encounter the emblem as a formal device of
compression, in the context of five qualities of aesthetic significance generalizable to any medium, form, genre,
modality. As Deleuze and Guattari have argued, the new abstraction is not a unified transcendental but a
heterogeneous assemblage. Part Two describes a project for graduate students, using figure and emblem to
compose a subject portrait as disaster. Part Three takes up the figural as collective research in deliberative
reason (public policy decision making), describing a project undertaken collaboratively with the Florida
Research Ensemble. The particular contribution that my essay makes to the this exploration of networked
media is to open for further discussion, comparison, elaboration, and debate this pedagogical dimension of
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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new media as apparatus. More and different approaches, case studies, cultural framings, are welcome.
14 Leave a comment on paragraph 14 0 Next: Memos for Undergraduate Education
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Memos for Undergraduate Education
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Comments
52 Responses to Introduction: Electracy
1. Josephine Bosma says:
October 5, 2009 at 10:26 am
I am a little disappointed and worried to find such a clich approach of the Internet and publications
therein in this table. If the practice of electracy is entertainment and its state of mind is fantasy,
would that than also apply to this project? Would it apply to all the work we have seen over the past
ten fifteen years with criticism and writing online? This kind of reading is more of an academic
projection than reality, imo. These terms need to be replaced in a way that the broad use of the
Internet in all kinds of writing and communication practices is covered.
Would one also call the Internet an institution?
2. Gregory Ulmer says:
October 5, 2009 at 12:59 pm
Thanks for posting. The beauty of this venue is that you are invited to propose your own terms, and fill
in the slots of the apparatus formation based on your own vision and or theory. The whole column
under Electracy is speculative, but based on considerable historical evidence (produced by
academics). Yes, the Internet is an institution, meaning that it operates according to a set of protocols
enforced by governing bodies with the power to include/exclude practices. This institution is very
young and still evolving.
3. Novel Experience(s) Week Novel Experience & Expression says:
November 5, 2009 at 2:15 pm
[...] 09-Nov read: Gregory Ulmer, The Learning Screen. 4 pages. Networked. [...]
4. Learning Screen Resonance || Gary Hink.net says:
January 10, 2010 at 12:14 am
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 9/19
[...] Over the upcoming weekend, having my class read: Gregs new article, The Learning Screen on
the Networked Book site. (NB: all seven articles are indeed timely and intriguing; more [...]
5. Structural Portrait: Gest Rhetoric Assemblage Expression says:
February 21, 2010 at 1:02 pm
[...] Studies Meet in 282 Reitz (1:55-3:10pm panel) Preview Prof. Ulmers talk on The Learning
Screen. Note: If you can not attend entire panel due to subsequent class, choose [...]
6. Rio Contrada says:
March 5, 2010 at 12:45 am
Dear. Mr. Ulmer,
My first question is, with such overlap between these three categories, what is the point of making this
table? Obviously there was still a strong institution of the church during the era of literacy, and there
is still a strong academic institution in this era of electracy. You happen to be a part of it. Also, you
seem to be simplifying the electracy column into contemporary American culture. Entertainment,
internet, fantasy, play, aesthetics, body, figure sounds like a bitter baby boomer, am I wrong?
7. Gregory Ulmer says:
March 7, 2010 at 2:19 pm
By overlap I assume you are referring to the lefthand column, finding a point of comparison among the
different apparati (Practice, Procedure etc). That is a convention of analysis (as you know). I dont see
much overlap between Religion, Science, and Entertainment as Institutions, for example. So the point
of making the table is to help understand, by analogy, what is happening in the present conditions of
cultural shift (using as analogy for the present moment what we know about the shift from orality to
literacy). There may be other ways to gain some perspective on this shift. As for the strength of the
academy, the theory predicts (and the trends seem to support) that the hegemonic institutions of
literacy are fading (the nation state for example). There are two parts to answering your final point.
First, Entertainment (the Spectacle, mass/pop culture) is the institution doing the most to invent the
practices of image metaphysics. Entertainment culture in our historical circumstances is dominated by
the U.S.A., for better or worse: global Hollywood, which is not to say that there are not counter-
forces. The relationship between American capitalism and electracy is historically contingent. At the
same time (the second factor) there is a massive syncretism in progress at the civilizational level,
underway since the beginnings of colonialism. Listen to World Music and you will hear it.
Thanks for taking the time to comment.
8. Rio Contrada says:
March 30, 2010 at 10:35 pm
Dear Mr. Ulmer,
First of all, I apologize for my previous snarky post. I am writing a paper comparing the transition from
orality to literacy to the transition from literacy to electracy, and I got emotionally frustrated. Im finding
it difficult to compare the two transitions because the transition to electracy is still in progress. When I
looked at your table I was aggravated by how bleak the electracy column seemed. The apparati in the
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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literacy column look like they have so much more depth than the apparati you associate with electracy.
However, from reading your book Internet Invention in more depth, and from speaking with my
professor, I feel reassured that you are not arguing that electracy is making our minds shallow and our
lives meaningless. The question, then, that I would like to ask you is, how can we manipulate the
changes in our apparati (for example the change from a state of mind of knowledge to one of fantasy)
to expand our consciousness rather than contract it. I understand that this is essentially the question that
you wrote an entire book trying to answer, and I hope that Im not being unrealistic by asking for a
straight-forward answer Im just having difficulty wrapping my mind around how the apparati in the
electracy column can possibly be positive for our existence as human beings.
9. Gregory Ulmer says:
March 31, 2010 at 8:19 am
Your follow-up is appreciated, and your concerns are legitimate. The first caveat in these speculations
is that there are no guarantees, but neither is there determinism. No form, practice, or technology is
inherently good or evil. My optimism about electracy is based on the fact that any apparatus is
invented, with some aspects of what is needed having direct relationship to arts and letters disciplines.
Here are a few thoughts. 1) There is a correlation relating the features of digital technologies with the
mechanisms of logics associated with creative thinking. 2) Imaging forms make accessible to ontology
(to metaphysics generally) that dimension of thinking-willing-judging previously inaccessible if not
unthinkable, identified as virtue by the Ancients and the Unconscious by the moderns. 3) The
electrate apparatus does not eliminate or suppress the accomplishments we both admire associated
with the existing apparati, but supplements them with a new dimension, noted in my essay: well-being,
grounded in the human experience of dis/satisfaction. Electracy as a metaphysics (skill-set of digital
imaging) enables users (via avatar) to experience (to undergo) the collective, abstract powers of culture
and nature, providing in principle an intelligence of sustainability. Keep in mind that literacy began
modestly, as illustrated by the story of Diogenes bursting into the Academy, disrupting an experiment
with definition. Man had just been defined as featherless biped. Diogenes held up a plucked
chicken and declared: behold your Man! The Academicians consulted and amended the definition,
adding with flat nails. From such humble beginnings arose todays super-collider. I continue to
develop my own inquiries into this shift in a couple of blogs: heuretics.wordpress.com, and
routine.electracy.com.
10. QofW #4 Electrate Research For Experience Design says:
April 8, 2010 at 9:49 pm
[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ [...]
11. Ulmers Electracy English 501: Teaching Writing says:
October 26, 2010 at 5:15 pm
[...] here. Pretty interesting to read as a complement to [...]
12. Fabio De Vivo says:
October 30, 2010 at 3:05 am
Hi,
Id like to know the date of this article for references.
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 11/19
Thank you very much.
Fabio
13. helenthorington says:
October 30, 2010 at 11:07 am
The original chapters for this book were made available to the public in 2009. For information about
the book, see:
http://networkedbook.org/about/
14. The Learning Screen Blog Archive Emblematic Gestures says:
November 21, 2010 at 12:58 pm
[...] Suggested Reading: Ulmer (2009) The Learning Screen (required for M 29-Nov) [...]
15. Reflections on Growing Up Digital The Frailest Thing says:
November 24, 2010 at 11:05 am
[...] skills and sensibilities that we might loosely label digital literacy (or, following Gregory Ulmer,
electracy) then the tools and the goals will be in [...]
16. The Learning Screen Blog Archive ScreenLearning says:
November 27, 2010 at 3:39 pm
[...] comment Share M 29-Nov The Learning Screen (Ulmer [...]
17. The Internet, the Body, and Unconscious Dimensions of Thought The Frailest Thing says:
September 12, 2011 at 7:16 am
[...] sanguine about the possibility of inventing new forms of thought adequate to our circumstances.
Electracy, according to Ulmer, will be to the digital age what literacy has been to the age of print: an
[...]
18. Change is scary The Film Apprentice says:
August 27, 2012 at 9:54 am
[...] I like about the article about the introduction of electracy is that author embraces the new way of
thinking expedited by the Internet, one that emphasizes [...]
19. Ancient Greece and Modern Media Caley says:
August 27, 2012 at 4:03 pm
[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ [...]
20. Our New World Whether We Like It or Not? living simply for justice says:
September 13, 2012 at 12:34 pm
[...] by Nicholas Carrs Is Google Making Us Stupid? and Gregory Ulmers Introduction:
Electracy. Share this:TwitterFacebookLike this:LikeBe the first to like this. Tags: aesthetics, [...]
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 12/19
21. Challenging How We Read : A Review of the Kairos Journal | Challenging How We Read says:
October 1, 2012 at 2:36 pm
[...] stored, categorized, shared, and disseminated one by which new knowledge might even be
created (http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/). At the
precipice of this revolutionary paradigm, a group of young academics, including Mick [...]
22. The web today myART blog says:
October 4, 2012 at 8:57 pm
[...] have mode for logic. The language, the electracy is to be accumulated and change just as weve
known and experienced literacy to change. [...]
23. Electracy Dr. Craig Rinne says:
January 9, 2013 at 12:24 pm
[...] Electracy [...]
24. Google Thoughts Splash of Couture says:
January 14, 2013 at 11:26 pm
[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ Share
this:TwitterFacebookLike this:LikeBe the first to like this. [...]
25. Me, Myself, and the World Wide Web | cmdell says:
January 15, 2013 at 11:42 am
[...] an Introduction: Electracy article on Networkedbook.org the idea of a new age of web-based
thinking is explored. This idea of [...]
26. Is Google Making Us Stupid? and Introduction to Electracy | Sights with Sarah says:
January 15, 2013 at 1:43 pm
[...] second piece of writing we read for class today was Introduction: Electracy by Ulmer
(http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/). It was more difficult for
me to read and comprehend, but what I understood from the writing is [...]
27. Elec what? | That Greek Girl says:
January 15, 2013 at 4:11 pm
[...] I was able to relate to Is Google Making Us Stupid? when I began to read Electracy. In the
article, the author explained Electracy is to digital media what literacy is [...]
28. Literacy within Web . . . Lets Google it! nataleeoldham says:
January 15, 2013 at 4:31 pm
[...] reading an article written by Reed Ulmer titled Introduction: Electracy, I can relate the thought of
our technology base world to Carrs reading. Ulmer brought [...]
29. Roger Whitson says:
January 16, 2013 at 12:11 pm
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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I love how you discuss determininsm Deleuzian, DeLandian, even Latourian.
30. Is Technology Making us Stupid? Blogging for Class says:
February 5, 2013 at 7:28 pm
[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ [...]
31. Introduction to Electracy | Writing Through Media: Mediating the Human Machine says:
August 19, 2013 at 8:13 pm
[...] Introduction to Electracy [...]
32. Introduction to Electracy | Writing Through Media: Mediating the Human Machine says:
August 19, 2013 at 8:16 pm
[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ [...]
33. Gain Electracy Lose Literacy? | Digital Digital Get Down says:
August 28, 2013 at 9:47 pm
[...] movie called Robot & Frank that I was reminded of when I read Gregory Ulmers article
Introduction: Electracy and Nicholas Carrs article Is Google Making Us Stupid? In the movie, set not
so far in [...]
34. Does Our Internet Use Affect Cognition // Electracy | communicationsconversations says:
August 29, 2013 at 9:12 am
[...] Gregory L. Ulmers Introduction to Electracy, he talks about the possibilities of new media. He
compares us learning how to use the internet to [...]
35. Headline | Digital Digital Get Down says:
September 4, 2013 at 6:47 pm
[...] learns words through interaction with others, I have learned bits of what Gregory Ulmer, in his
article, has called electracy by engaging with electronic material. However, just because a [...]
36. Decline or Innovation? | hotspots says:
September 5, 2013 at 10:27 am
[...] looks at technology in a different way in his article on electracy. He believes that there is a way to
interpret information from new media through this process [...]
37. Michael Harris says:
September 6, 2013 at 12:25 am
[...] textbook hasnt arrived yet, so Im currently going off of this article/blog. It energized me, so
forgive my ramblings here. I couldnt help but think about the insanely [...]
38. Heuretics | Network Invention says:
November 29, 2013 at 4:33 pm
[...] M 02-Dec I.I. Conclusion (299324) & The Learning Screen (Ulmer [...]
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
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39. Adapt or Die: Homework 1 | E.T. Blog Home says:
January 15, 2014 at 4:02 pm
[...] Introduction: Electracy by Ulmer [...]
40. Conventional Creation says:
January 15, 2014 at 6:07 pm
[...] Introduction: Electracy by Ulmer [...]
41. Google and Electracy | Discovering Digital says:
January 16, 2014 at 3:32 am
[...] Introduction: Electracy [...]
42. Fearing Change | digitalgirl says:
January 16, 2014 at 9:26 am
[...] for this class was to read two articles: Is Google making us stupid? by Guy Billout and
Introduction: Electracy by Gregory [...]
43. Google and Electracy | RacingDigitalCom says:
January 16, 2014 at 12:40 pm
[...] next article I read was Gregory Ulmers Introduction: Electracy and it is about how
communications has become digitally based and why it is important to [...]
44. Digital Media: Changing the way we think | Let's Get Digital says:
January 22, 2014 at 2:47 pm
[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmers
discussion, electracy is being able to understand digital media [...]
45. Is the Internet changing us and how can we adapt? | Discovering Digital says:
January 23, 2014 at 8:42 am
[...] Introduction: Electracy [...]
46. Books to Browsers | Byte Me says:
January 23, 2014 at 2:23 pm
[...] Electracy- Gregory Ulmer [...]
47. The New Age . . . | My Generation Communication says:
January 23, 2014 at 9:41 pm
[...] Discussing an article by Nicholas Carr Electracy [...]
48. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom says:
January 28, 2014 at 12:04 pm
[...] Digital literacy is quite simply societys ability to use technology. Rettberg, similarly to Gregory
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 15/19
Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving
[...]
49. Its the Same But Different | Communications Breakdown says:
January 28, 2014 at 12:16 pm
[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,
was met with push-back. The other side of her argument is that the new tradition of blogging and [...]
50. The Evolution of the Blog | digitalgirl says:
January 29, 2014 at 3:06 pm
[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.
This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,
secondary literacy, and electracy. [...]
51. Framing the Minds Eye | Communications Breakdown says:
February 16, 2014 at 5:50 pm
[...] discussed the power of an image. As we continue to move away from traditions of literacy, and
into electracy, visual stimulation is becoming a necessity, which is giving images more weight and
influence on [...]
52. Google VS. Ulmar; an interesting pair | Gretchen's Gab says:
March 4, 2014 at 5:40 pm
[...] Ulmar explores the possibilities of new media (Ulmer). Ulmer does so through the preliminary
[...]
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6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 16/19
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1. Google VS. Ulmar; an interesting pair | Gretchen's Gab
March 4, 2014 at 5:40 pm
[...] Ulmar explores the possibilities of new media (Ulmer). Ulmer does so through the preliminary
[...]
See in context
2. Framing the Minds Eye | Communications Breakdown
February 16, 2014 at 5:50 pm
[...] discussed the power of an image. As we continue to move away from traditions of literacy, and
into electracy, visual stimulation is becoming a necessity, which is giving images more weight and
influence on [...]
See in context
3. The Evolution of the Blog | digitalgirl
January 29, 2014 at 3:06 pm
[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.
This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,
secondary literacy, and electracy. [...]
See in context
4. Its the Same But Different | Communications Breakdown
January 28, 2014 at 12:16 pm
[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,
was met with push-back. The other side of her argument is that the new tradition of blogging and [...]
See in context
5. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom
January 28, 2014 at 12:04 pm
[...] Digital literacy is quite simply societys ability to use technology. Rettberg, similarly to Gregory
Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 17/19
[...]
See in context
6. The New Age . . . | My Generation Communication
January 23, 2014 at 9:41 pm
[...] Discussing an article by Nicholas Carr Electracy [...]
See in context
7. Books to Browsers | Byte Me
January 23, 2014 at 2:23 pm
[...] Electracy- Gregory Ulmer [...]
See in context
8. Is the Internet changing us and how can we adapt? | Discovering Digital
January 23, 2014 at 8:42 am
[...] Introduction: Electracy [...]
See in context
9. Digital Media: Changing the way we think | Let's Get Digital
January 22, 2014 at 2:47 pm
[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmers
discussion, electracy is being able to understand digital media [...]
See in context
10. Google and Electracy | RacingDigitalCom
January 16, 2014 at 12:40 pm
[...] next article I read was Gregory Ulmers Introduction: Electracy and it is about how
communications has become digitally based and why it is important to [...]
See in context
Recent Comments in this Document
1. Google VS. Ulmar; an interesting pair | Gretchen's Gab
March 4, 2014 at 5:40 pm
[...] Ulmar explores the possibilities of new media (Ulmer). Ulmer does so through the preliminary
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 18/19
[...]
See in context
2. Framing the Minds Eye | Communications Breakdown
February 16, 2014 at 5:50 pm
[...] discussed the power of an image. As we continue to move away from traditions of literacy, and
into electracy, visual stimulation is becoming a necessity, which is giving images more weight and
influence on [...]
See in context
3. The Evolution of the Blog | digitalgirl
January 29, 2014 at 3:06 pm
[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.
This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,
secondary literacy, and electracy. [...]
See in context
4. Its the Same But Different | Communications Breakdown
January 28, 2014 at 12:16 pm
[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,
was met with push-back. The other side of her argument is that the new tradition of blogging and [...]
See in context
5. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom
January 28, 2014 at 12:04 pm
[...] Digital literacy is quite simply societys ability to use technology. Rettberg, similarly to Gregory
Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving
[...]
See in context
6. The New Age . . . | My Generation Communication
January 23, 2014 at 9:41 pm
[...] Discussing an article by Nicholas Carr Electracy [...]
See in context
7. Books to Browsers | Byte Me
6/28/2014 Ulmer The Learning Screen Introduction: Electracy
http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 19/19
January 23, 2014 at 2:23 pm
[...] Electracy- Gregory Ulmer [...]
See in context
8. Is the Internet changing us and how can we adapt? | Discovering Digital
January 23, 2014 at 8:42 am
[...] Introduction: Electracy [...]
See in context
9. Digital Media: Changing the way we think | Let's Get Digital
January 22, 2014 at 2:47 pm
[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmers
discussion, electracy is being able to understand digital media [...]
See in context
10. Google and Electracy | RacingDigitalCom
January 16, 2014 at 12:40 pm
[...] next article I read was Gregory Ulmers Introduction: Electracy and it is about how
communications has become digitally based and why it is important to [...]
See in context
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